How The Online Advertising Industry Works

Your comprehensive guide to the online advertising industry
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  • Lectures 19
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2013 English

Course Description

Website Owners, App Developers & Video/Games Producers - Overwhelmed with all the ways to make money online? When it comes to online advertising there's banner advertising, direct and indirect sales, affiliate marketing, text links, sponsorships, pop-ups and pop-unders. Where do you begin? If you find yourself repeating this question over and over then look no further than this comprehensive guide to making money with online advertising.

You will learn how the online advertising industry works, all the key players and how to connect your content (website, app, video, game, etc) with quality advertisers. We'll discuss the difference between selling directly and working through third parties like ad networks and ad exchanges. Finally, we'll dive into your business model and figure out what are the right moves for YOU.

In this course we will cover:

  1. Introduction to Online Advertising
  2. Ad Networks and AdSense
  3. Ad Exchanges and the Google Ad Exchange
  4. Mobile Web and App
  5. Optimizing the Performance of Your Ads
  6. Choosing the right advertising partner for YOUR business

As a BONUS, we'll also dive into ad serving and explore:

  • What is ad serving?
  • How does ad serving work and do I need an ad server?
  • What is the best ad server for me?

Take this course and discover all the ways to make money online today!

What are the requirements?

  • Interest in making money online

What am I going to get from this course?

  • To learn about the Online Advertising Industry
  • Better understand Google's Ad Sense, Ad Exchange & AdMob

Who is the target audience?

  • Everyone and anyone

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome
What you'll learn
Section 2: Introduction to Online Advertising
Supply & Demand
Pricing Models - CPM & CPC
Direct & Indirect Sales
Section 3: Introduction to Ad Networks
Ad Networks 101
Introduction to AdSense
Getting Started with AdSense
Optimizing AdSense
Section 4: Introduction to Ad Exchanges
Ad Exchanges 101
Introduction to the Google Ad Exchange
Section 5: The Mobile Opportunity
Introduction to Mobile
Mobile Web & Apps
AdSense Mobile & AdMob
Section 6: What's right for YOU?
Know Your Traffic
Understand Fill Rate
Why Content is King
Section 7: Wrap Up
2014 Trends
Section 8: BONUS: Introduction to Ad Serving
Ad Serving 101

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Instructor Biography

Michael Peggs, Chief Branding Officer & Ex-Googler

Michael Peggs likes to think of himself as a Chief Branding Officer (CBO), daring young professionals to define their personal brands and go after their dreams. Your Personal Brand is how you market and sell yourself to others. His blog, online courses and weekly YouTube show helps Gen Y package their talents to stand out in a crowd.

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