How The Online Advertising Industry Works
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How The Online Advertising Industry Works

Your comprehensive guide to the online advertising industry
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
9 students enrolled
Created by Michael Peggs
Last updated 9/2013
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
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Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
To learn about the Online Advertising Industry
Better understand Google's Ad Sense, Ad Exchange & AdMob
View Curriculum
Requirements
  • Interest in making money online
Description

Website Owners, App Developers & Video/Games Producers - Overwhelmed with all the ways to make money online? When it comes to online advertising there's banner advertising, direct and indirect sales, affiliate marketing, text links, sponsorships, pop-ups and pop-unders. Where do you begin? If you find yourself repeating this question over and over then look no further than this comprehensive guide to making money with online advertising.

You will learn how the online advertising industry works, all the key players and how to connect your content (website, app, video, game, etc) with quality advertisers. We'll discuss the difference between selling directly and working through third parties like ad networks and ad exchanges. Finally, we'll dive into your business model and figure out what are the right moves for YOU.

In this course we will cover:

  1. Introduction to Online Advertising
  2. Ad Networks and AdSense
  3. Ad Exchanges and the Google Ad Exchange
  4. Mobile Web and App
  5. Optimizing the Performance of Your Ads
  6. Choosing the right advertising partner for YOUR business

As a BONUS, we'll also dive into ad serving and explore:

  • What is ad serving?
  • How does ad serving work and do I need an ad server?
  • What is the best ad server for me?

Take this course and discover all the ways to make money online today!

Who is the target audience?
  • Everyone and anyone
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Curriculum For This Course
Expand All 19 Lectures Collapse All 19 Lectures 57:43
+
Welcome
1 Lecture 00:56
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Introduction to Online Advertising
4 Lectures 12:37
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Introduction to Ad Networks
4 Lectures 15:53
Ad Networks 101
05:07

Introduction to AdSense
05:20

Getting Started with AdSense
02:53

Optimizing AdSense
02:33
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Introduction to Ad Exchanges
2 Lectures 09:15
Ad Exchanges 101
04:39

Introduction to the Google Ad Exchange
04:36
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The Mobile Opportunity
3 Lectures 07:12
Introduction to Mobile
01:45

Mobile Web & Apps
03:21

AdSense Mobile & AdMob
02:06
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What's right for YOU?
3 Lectures 04:44
Know Your Traffic
02:18

Understand Fill Rate
00:45

Why Content is King
01:41
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Wrap Up
1 Lecture 03:45
2014 Trends
03:45
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BONUS: Introduction to Ad Serving
1 Lecture 03:21
Ad Serving 101
03:21
About the Instructor
Michael Peggs
5.0 Average rating
0 Reviews
306 Students
3 Courses
Chief Branding Officer & Ex-Googler

Michael Peggs likes to think of himself as a Chief Branding Officer (CBO), daring young professionals to define their personal brands and go after their dreams. Your Personal Brand is how you market and sell yourself to others. His blog, online courses and weekly YouTube show helps Gen Y package their talents to stand out in a crowd.