How The Online Advertising Industry Works

Your comprehensive guide to the online advertising industry
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  • Lectures 19
  • Contents Video: 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2013 English

Course Description

Website Owners, App Developers & Video/Games Producers - Overwhelmed with all the ways to make money online? When it comes to online advertising there's banner advertising, direct and indirect sales, affiliate marketing, text links, sponsorships, pop-ups and pop-unders. Where do you begin? If you find yourself repeating this question over and over then look no further than this comprehensive guide to making money with online advertising.

You will learn how the online advertising industry works, all the key players and how to connect your content (website, app, video, game, etc) with quality advertisers. We'll discuss the difference between selling directly and working through third parties like ad networks and ad exchanges. Finally, we'll dive into your business model and figure out what are the right moves for YOU.

In this course we will cover:

  1. Introduction to Online Advertising
  2. Ad Networks and AdSense
  3. Ad Exchanges and the Google Ad Exchange
  4. Mobile Web and App
  5. Optimizing the Performance of Your Ads
  6. Choosing the right advertising partner for YOUR business

As a BONUS, we'll also dive into ad serving and explore:

  • What is ad serving?
  • How does ad serving work and do I need an ad server?
  • What is the best ad server for me?

Take this course and discover all the ways to make money online today!

What are the requirements?

  • Interest in making money online

What am I going to get from this course?

  • To learn about the Online Advertising Industry
  • Better understand Google's Ad Sense, Ad Exchange & AdMob

What is the target audience?

  • Everyone and anyone

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome
What you'll learn
Preview
00:56
Section 2: Introduction to Online Advertising
Supply & Demand
Preview
02:57
Inventory
Preview
04:11
Pricing Models - CPM & CPC
Preview
02:36
Direct & Indirect Sales
02:53
Section 3: Introduction to Ad Networks
Ad Networks 101
05:07
Introduction to AdSense
05:20
Getting Started with AdSense
02:53
Optimizing AdSense
02:33
Section 4: Introduction to Ad Exchanges
Ad Exchanges 101
04:39
Introduction to the Google Ad Exchange
04:36
Section 5: The Mobile Opportunity
Introduction to Mobile
01:45
Mobile Web & Apps
03:21
AdSense Mobile & AdMob
02:06
Section 6: What's right for YOU?
Know Your Traffic
02:18
Understand Fill Rate
00:45
Why Content is King
01:41
Section 7: Wrap Up
2014 Trends
03:45
Section 8: BONUS: Introduction to Ad Serving
Ad Serving 101
03:21

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Instructor Biography

Michael Peggs, Chief Branding Officer & Ex-Googler

Michael Peggs likes to think of himself as a Chief Branding Officer (CBO), daring young professionals to define their personal brands and go after their dreams. Your Personal Brand is how you market and sell yourself to others. His blog, online courses and weekly YouTube show helps Gen Y package their talents to stand out in a crowd.

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