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How The Online Advertising Industry Works

Your comprehensive guide to the online advertising industry
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7 students enrolled
Created by Michael Peggs
Last updated 9/2013
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  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
To learn about the Online Advertising Industry
Better understand Google's Ad Sense, Ad Exchange & AdMob
View Curriculum
  • Interest in making money online

Website Owners, App Developers & Video/Games Producers - Overwhelmed with all the ways to make money online? When it comes to online advertising there's banner advertising, direct and indirect sales, affiliate marketing, text links, sponsorships, pop-ups and pop-unders. Where do you begin? If you find yourself repeating this question over and over then look no further than this comprehensive guide to making money with online advertising.

You will learn how the online advertising industry works, all the key players and how to connect your content (website, app, video, game, etc) with quality advertisers. We'll discuss the difference between selling directly and working through third parties like ad networks and ad exchanges. Finally, we'll dive into your business model and figure out what are the right moves for YOU.

In this course we will cover:

  1. Introduction to Online Advertising
  2. Ad Networks and AdSense
  3. Ad Exchanges and the Google Ad Exchange
  4. Mobile Web and App
  5. Optimizing the Performance of Your Ads
  6. Choosing the right advertising partner for YOUR business

As a BONUS, we'll also dive into ad serving and explore:

  • What is ad serving?
  • How does ad serving work and do I need an ad server?
  • What is the best ad server for me?

Take this course and discover all the ways to make money online today!

Who is the target audience?
  • Everyone and anyone
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Curriculum For This Course
Expand All 19 Lectures Collapse All 19 Lectures 57:43
1 Lecture 00:56
Introduction to Online Advertising
4 Lectures 12:37
Introduction to Ad Networks
4 Lectures 15:53
Ad Networks 101

Introduction to AdSense

Getting Started with AdSense

Optimizing AdSense
Introduction to Ad Exchanges
2 Lectures 09:15
Ad Exchanges 101

Introduction to the Google Ad Exchange
The Mobile Opportunity
3 Lectures 07:12
Introduction to Mobile

Mobile Web & Apps

AdSense Mobile & AdMob
What's right for YOU?
3 Lectures 04:44
Know Your Traffic

Understand Fill Rate

Why Content is King
Wrap Up
1 Lecture 03:45
2014 Trends
BONUS: Introduction to Ad Serving
1 Lecture 03:21
Ad Serving 101
About the Instructor
5.0 Average rating
0 Reviews
304 Students
3 Courses
Chief Branding Officer & Ex-Googler

Michael Peggs likes to think of himself as a Chief Branding Officer (CBO), daring young professionals to define their personal brands and go after their dreams. Your Personal Brand is how you market and sell yourself to others. His blog, online courses and weekly YouTube show helps Gen Y package their talents to stand out in a crowd.

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