How The Online Advertising Industry Works
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Website Owners, App Developers & Video/Games Producers - Overwhelmed with all the ways to make money online? When it comes to online advertising there's banner advertising, direct and indirect sales, affiliate marketing, text links, sponsorships, pop-ups and pop-unders. Where do you begin? If you find yourself repeating this question over and over then look no further than this comprehensive guide to making money with online advertising.
You will learn how the online advertising industry works, all the key players and how to connect your content (website, app, video, game, etc) with quality advertisers. We'll discuss the difference between selling directly and working through third parties like ad networks and ad exchanges. Finally, we'll dive into your business model and figure out what are the right moves for YOU.
In this course we will cover:
As a BONUS, we'll also dive into ad serving and explore:
Take this course and discover all the ways to make money online today!
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Welcome|
What you'll learnPreview
|Section 2: Introduction to Online Advertising|
Supply & DemandPreview
Pricing Models - CPM & CPCPreview
Direct & Indirect Sales
|Section 3: Introduction to Ad Networks|
Ad Networks 101
Introduction to AdSense
Getting Started with AdSense
|Section 4: Introduction to Ad Exchanges|
Ad Exchanges 101
Introduction to the Google Ad Exchange
|Section 5: The Mobile Opportunity|
Introduction to Mobile
Mobile Web & Apps
AdSense Mobile & AdMob
|Section 6: What's right for YOU?|
Know Your Traffic
Understand Fill Rate
Why Content is King
|Section 7: Wrap Up|
|Section 8: BONUS: Introduction to Ad Serving|
Ad Serving 101
Michael Peggs likes to think of himself as a Chief Branding Officer (CBO), daring young professionals to define their personal brands and go after their dreams. Your Personal Brand is how you market and sell yourself to others. His blog, online courses and weekly YouTube show helps Gen Y package their talents to stand out in a crowd.