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Hi, I'm Isaac Rudansky and welcome to my complete remarketing / retargeting course where you're going to learn how to profitably re-engage with your abandoning website visitors to get them to come back to your site at the right time and with the right message.
This course pulls from a huge variety of experience managing hundreds of unique retargeting ads campaigns for a broad range of clients in almost every vertical out there.
Our clients often ask me, "What is retargeting and how does it work?"
Retargeting, which is also referred to as remarketing (they're the same thing) is any digital advertising campaign that targets ads promoting your products and services to people who had previously bounced off your site.
95% of your website visitors do not convert (or take any revenue-generating action) on their first visit. I am going to teach you the art and science of retargeting so you can have a chance to convert the vast majority of your visitors that simply weren't ready to convert on their first visit.
Retargeting is the most effective way to bring those users back (through your actual, live retargeting ad campaigns), at the precise time that they're ready to convert.
I'm going to explain exactly how retargeting works from a technological perspective, and I'm going to show you how the technology has matured and advanced through the years. Simply put, retargeting is accomplished through dropping cookies on your visitors' browsers which allows your retargeting platform to follow that user around the internet.
Cookies are dropped on your visitors' browser through a little piece of code that you put on your site, often referred to as a pixel. If you're remarketing with AdWords, then AdWords is going to supply the pixel for you to place on your site. If you're remarketing with Adroll, then Adroll will supply their cookie for you to place on their site.
All this talk of cookies, pixels and tracking codes may sound complex, but in fact it's really easy to learn once you get the hang of it. The technology isn't the important part of this course .... what I teach you about understanding your customers psychologically and how to actually configure, develop and optimize profitable retargeting campaigns is where the true value lies.
Retargeting remains one of the most effective forms of online advertising, and it's used by your competitors to convert the majority of their traffic. Experts predict that within the next few years, most if not all display ads inventory on the web will be remarketing and retargeting ads.
Retargeting is so effective because it helps you stay in the forefront of your customers' minds and enables you to bring them back to your website when they're actually ready to convert. Every time your customer engages with one of your retargeted ads, you increase your brand recognition and make it all the more likely that that shopper will eventually become a customer of yours.
Retargeting campaigns typically see much higher click through rates and conversion rates than traditional search and display campaigns, which further illustrates how important it is that you have the knowledge and skills to develop your own successful remarketing and retargeting campaigns.
Using Google AdWords Remarketing campaigns, Google Analytics, Google Tag Manager and more, I will teach you step by step how to finally get the maximum value out of your website visitors with highly successful retargeting campaigns.
For much less than the price of one dinner out with the family, you're going to get over 10 hours of video lectures, access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.
On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!
ZERO Experience Required
In this course you will learn:
... and much, much more!
So what are you waiting for?
Click the "take this course" button now, or feel free to preview some of the lecture below.
Either way, I really appreciate you taking the time to check out this course, and I can't wait to see you in a couple minutes on the other side!
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Welcome and Introduction|
Welcome to the retargeting admasterclass (plus a sneak preview) ... Don't Skip!Preview
What is remarketing and retargeting? Defining our objectives and purposePreview
|Section 2: The Digital Advertising Ecosystem: Understanding How Retargeting Works|
The Digital Advertising Ecosystem Part 1Preview
The Digital Advertising Ecosystem Part 2Preview
Understanding Ad Exchanges And How They Work
What Remarketing Looks Like On The Inside
|Section 3: Developing Your Remarketing and Retargeting Strategies|
Audiences and Segments: The Foundation Of Your Remarketing StrategyPreview
Understanding Intent Signals and Visitor Engagement
Behavioral Characteristics - The Composition Of Your Segments
Combining Characteristics - Infinite Possibilities!
Characteristics That Matter To You ... Your First Assignment
|Section 4: Planning Your Retargeting Campaigns Like A Pro|
Funnel Based Segmentation - Funnel MappingPreview
Funnel Based Segmentation - Using The Funnel To Develop Your Lists
Using Your Website To Plan Your Remarketing Lists
Mapping Your Ad Groups Using Your Lists and Values (Part 1)
Mapping Your Ad Groups Using Your Lists and Values (Part 2)
|Section 5: Using Google Analytics To Develop and Build Your Audience Segments|
Introduction To The Google Analytics TagPreview
Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag
Adding Your Google Analytics Tag To Your Website And Verifying That It's Working
|Section 6: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System|
The Benefits Of Using Google Tag ManagerPreview
Signing Into Your Google Tag Manager AccountPreview
Adding Your Basic Google Analytics Tag Through Google Tag Manager
Setting Up Custom Button and Link Click Tracking In Google Tag Manager
Adding Page Level Scroll Depth Tracking In Google Tag Manager
Adding Custom User Engagement Timers In Google Tag Manager
Adding Google Adwords Conversion Tracking Through Google Tag Manager
Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager
|Section 7: Building Your Remarketing Audiences In Your Google Analytics Account|
Linking Your Google AdWords and Google Analytics AccountsPreview
Introduction To The Google Analytics Audience BuilderPreview
Building Remarketing Audiences In Google Analytics Based On URL Attributes
Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data
Setting Up Remarketing Sequences In The Google Analytics Audience Builder
Setting Up Goal Based Remarketing Audiences In Google Analytics
Setting Up Event Based Audiences Using The Google Analytics Display Builder
Importing Remarketing Audiences From The Google Analytics Solutions Gallery
Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns
Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences
|Section 8: Introduction To Configuring Your Remarketing Campaigns In Google AdWords|
How Google Analytics and AdWords Talk To Each OtherPreview
Importing Google Analytics Goals into AdWords For Conversion Tracking
Viewing and Analyzing Google Analytics Remarketing Audiences in Google AdWords
|Section 9: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences|
Introduction To Building Retargting Ads Lists In Google AdWords
Building and Configuring New Retargeting ads lists inside Google AdWords
Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic
I co-founded the AdVenture Media Group, a digital ad agency based in Long Island, NY, in 2011. Since then, my team and I have consulted with over 350 companies around the world.
I started my career as an artist and graphic designer, but soon transitioned into the world of online marketing. I saw so many businesses being outmaneuvered by their competition, only because they didn't understand the nuances and strategies behind a successful online marketing campaign.
My partner and I decided to launch the AdVenture Media Group to help smaller companies compete with advertisers with internal marketing teams and huge advertising budgets.
Since 2011, I've helped both small, local boutiques and publicly traded enterprises increase their online sales through smarter online advertising campaigns.
In the past 12 months, I've generated over $9,000,000 in revenue for my clients, spanning more than 75 unique industries.
Online marketing is complex, but with the right tools and guidance, you'll be absolutely amazed how easy, fun and effective it can be,
My beginners guide to Google AdWords has been watched by over 300,000 students and I've been teaching Google AdWords, Google Analytics and Web Design since 2012.
I am a regular contributor to industry leading blogs, including SearchEngineJournal