How Retargeting Works–The Complete Guide To Retargeting Ads!

What Is Retargeting and How Does It Work? Learn Remarketing Secrets That Will Help You Convert Your Abandoning Visitors!
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  • Lectures 43
  • Length 8.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2016 English

Course Description

Hi, I'm Isaac Rudansky and welcome to my complete remarketing / retargeting course where you're going to learn how to profitably re-engage with your abandoning website visitors to get them to come back to your site at the right time and with the right message.

This course pulls from a huge variety of experience managing hundreds of unique retargeting ads campaigns for a broad range of clients in almost every vertical out there. 

Our clients often ask me, "What is retargeting and how does it work?" 

Retargeting, which is also referred to as remarketing (they're the same thing) is any digital advertising campaign that targets ads promoting your products and services to people who had previously bounced off your site. 

95% of your website visitors do not convert (or take any revenue-generating action) on their first visit. I am going to teach you the art and science of retargeting so you can have a chance to convert the vast majority of your visitors that simply weren't ready to convert on their first visit. 

Retargeting is the most effective way to bring those users back (through your actual, live retargeting ad campaigns), at the precise time that they're ready to convert. 

I'm going to explain exactly how retargeting works from a technological perspective, and I'm going to show you how the technology has matured and advanced through the years. Simply put, retargeting is accomplished through dropping cookies on your visitors' browsers which allows your retargeting platform to follow that user around the internet. 

Cookies are dropped on your visitors' browser through a little piece of code that you put on your site, often referred to as a pixel. If you're remarketing with AdWords, then AdWords is going to supply the pixel for you to place on your site. If you're remarketing with Adroll, then Adroll will supply their cookie for you to place on their site. 

All this talk of cookies, pixels and tracking codes may sound complex, but in fact it's really easy to learn once you get the hang of it. The technology isn't the important part of this course .... what I teach you about understanding your customers psychologically and how to actually configure, develop and optimize profitable retargeting campaigns is where the true value lies.

Retargeting remains one of the most effective forms of online advertising, and it's used by your competitors to convert the majority of their traffic. Experts predict that within the next few years, most if not all display ads inventory on the web will be remarketing and retargeting ads. 

Retargeting is so effective because it helps you stay in the forefront of your customers' minds and enables you to bring them back to your website when they're actually ready to convert. Every time your customer engages with one of your retargeted ads, you increase your brand recognition and make it all the more likely that that shopper will eventually become a customer of yours.

Retargeting campaigns typically see much higher click through rates and conversion rates than traditional search and display campaigns, which further illustrates how important it is that you have the knowledge and skills to develop your own successful remarketing and retargeting campaigns.

Using Google AdWords Remarketing campaigns, Google Analytics, Google Tag Manager and more, I will teach you step by step how to finally get the maximum value out of your website visitors with highly successful retargeting campaigns.

For much less than the price of one dinner out with the family, you're going to get over 10 hours of video lectures, access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course. 

On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!

ZERO Experience Required

In this course you will learn:

  • What retargeting and how does it work? 
  • What are remarketing campaigns in Google AdWords?
  • The technology behind retargeting and how "follow-me" ads actually get served
  • The history of ad exchanges and ad networks
  • How to look at your website visitors from a psychological perspective 
  • How to plan and develop your remarketing lists
  • The concepts of the buyers funnel and how to determine where in the funnel your visitors are 
  • The concept of engagement and how to use intent signals to your advantage
  • How to use Google Tag Manager to track advanced audience segments like scroll depth tracking and on-site session timers
  • How to deploy your tags and variables through Google Tag Manager 
  • How to use Google Analytics to track the most important metrics and data
  • How to set up, optimize and manage your remarketing campaigns inside Google AdWords

... and much, much more!

So what are you waiting for? 

Click the "take this course" button now, or feel free to preview some of the lecture below. 

Either way, I really appreciate you taking the time to check out this course, and I can't wait to see you in a couple minutes on the other side! 

Cheers, 
Isaac 

What are the requirements?

  • You must have an internet connection
  • You must have a google account (it's easy and free to set one up)
  • You must be willing to learn new things and apply them in your campaigns as the course progresses
  • You must be willing to ask questions if you don't understand something (retargeting strategies could get very tricky!)

What am I going to get from this course?

  • Profitably set up, manage and optimize professional retargeting campaignis
  • Use advanced retargeting techniques to stay in front of your most engaged website traffic
  • Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords
  • Track sophisticated characteristics of your website visitors to be used in your retargeting campaigns
  • Deploy your remarketing and retargeting tags through Google Tag Manager
  • Understand what retargeting is and how it works
  • Understand the technology underlying every retargeting and remarketing campaign on the web
  • Choose which website visitors you want to spend money retargeting to, and which ones you don't
  • Understand your website visitors psychologically, and understand where they are in the funnel
  • Plan your retargeting lists and audiences to maximize profit
  • Save time setting up your retargeting and remarketing campaigns by using advanced tips and shortcuts in Google Tag Manager
  • Use Google AdWords to set up and manage your retargeting campaigns
  • Use Google analytics to analyze your website traffic to enhance your pre-exisiting retargeting lists
  • Expertly use the Google Analytics audience builder to lay the groundwork of your retargeting campaigns
  • How to use affinity audiences and in-market segments to enhance your retargeting campaigns
  • How Google Adwords and Google Analytics integrate and share retargeting and remarketing lists

What is the target audience?

  • This course if for anyone looking to make the most of their website traffic by developing profitable remarketing and retargeting campaigns
  • This course is for you if you know that retargeting works, but haven't been able to make it successful for your company
  • This course is for you if you're interested in learning more about how retargeting works on a deeper level, and you want to set up profitable remarketing campaigns using that knowledge
  • This course is for your if you're an entrepenuer that needs to drive a high level of engagement to your brands and products
  • This course is for you if you're a business owner that needs their website to convert more and you're ready to explore retargeting ads
  • If you've heard of retargeting ads and you want to learn more about retargeting ads and remarketing campaigns, take this course
  • This course is NOT for you if you're not serious about your website traffic

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Welcome and Introduction
Welcome to the retargeting admasterclass (plus a sneak preview) ... Don't Skip!
Preview
07:28
What is remarketing and retargeting? Defining our objectives and purpose
Preview
16:46
Section 2: The Digital Advertising Ecosystem: Understanding How Retargeting Works
The Digital Advertising Ecosystem Part 1
Preview
12:52
The Digital Advertising Ecosystem Part 2
Preview
10:28
Understanding Ad Exchanges And How They Work
19:38
What Remarketing Looks Like On The Inside
10:22
Section 3: Developing Your Remarketing and Retargeting Strategies
Audiences and Segments: The Foundation Of Your Remarketing Strategy
Preview
07:11
Understanding Intent Signals and Visitor Engagement
11:47
Behavioral Characteristics - The Composition Of Your Segments
14:58
Combining Characteristics - Infinite Possibilities!
06:55
Characteristics That Matter To You ... Your First Assignment
02:18
Section 4: Planning Your Retargeting Campaigns Like A Pro
Funnel Based Segmentation - Funnel Mapping
Preview
09:49
Funnel Based Segmentation - Using The Funnel To Develop Your Lists
13:40
Using Your Website To Plan Your Remarketing Lists
19:18
Mapping Your Ad Groups Using Your Lists and Values (Part 1)
13:13
Mapping Your Ad Groups Using Your Lists and Values (Part 2)
15:06
Section 5: Using Google Analytics To Develop and Build Your Audience Segments
Introduction To The Google Analytics Tag
Preview
04:47
Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag
04:03
Adding Your Google Analytics Tag To Your Website And Verifying That It's Working
12:55
Section 6: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System
The Benefits Of Using Google Tag Manager
Preview
09:27
Signing Into Your Google Tag Manager Account
Preview
07:35
Adding Your Basic Google Analytics Tag Through Google Tag Manager
11:18
Setting Up Custom Button and Link Click Tracking In Google Tag Manager
19:34
Adding Page Level Scroll Depth Tracking In Google Tag Manager
15:06
Adding Custom User Engagement Timers In Google Tag Manager
12:27
Adding Google Adwords Conversion Tracking Through Google Tag Manager
10:18
Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager
10:06
Section 7: Building Your Remarketing Audiences In Your Google Analytics Account
Linking Your Google AdWords and Google Analytics Accounts
Preview
09:49
Introduction To The Google Analytics Audience Builder
Preview
17:17
Building Remarketing Audiences In Google Analytics Based On URL Attributes
17:59
Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data
17:16
Setting Up Remarketing Sequences In The Google Analytics Audience Builder
04:53
Setting Up Goal Based Remarketing Audiences In Google Analytics
13:31
Setting Up Event Based Audiences Using The Google Analytics Display Builder
16:43
Importing Remarketing Audiences From The Google Analytics Solutions Gallery
10:58
Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns
18:44
Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences
12:21
Section 8: Introduction To Configuring Your Remarketing Campaigns In Google AdWords
How Google Analytics and AdWords Talk To Each Other
Preview
08:36
Importing Google Analytics Goals into AdWords For Conversion Tracking
05:45
Viewing and Analyzing Google Analytics Remarketing Audiences in Google AdWords
14:14
Section 9: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences
Introduction To Building Retargting Ads Lists In Google AdWords
05:06
Building and Configuring New Retargeting ads lists inside Google AdWords
10:24
Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic
12:15

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Instructor Biography

Isaac Rudansky, Certified Google AdWords Pro |Co-founder of AdVenture Media

I co-founded the AdVenture Media Group, a digital ad agency based in Long Island, NY, in 2011. Since then, my team and I have consulted with over 350 companies around the world.

I started my career as an artist and graphic designer, but soon transitioned into the world of online marketing. I saw so many businesses being outmaneuvered by their competition, only because they didn't understand the nuances and strategies behind a successful online marketing campaign.

My partner and I decided to launch the AdVenture Media Group to help smaller companies compete with advertisers with internal marketing teams and huge advertising budgets.

Since 2011, I've helped both small, local boutiques and publicly traded enterprises increase their online sales through smarter online advertising campaigns.

In the past 12 months, I've generated over $9,000,000 in revenue for my clients, spanning more than 75 unique industries.

Online marketing is complex, but with the right tools and guidance, you'll be absolutely amazed how easy, fun and effective it can be,

My beginners guide to Google AdWords has been watched by over 300,000 students and I've been teaching Google AdWords, Google Analytics and Web Design since 2012.

I am a regular contributor to industry leading blogs, including SearchEngineJournal


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