"I turned over more than $500,000 this financial year and I did it by following all of my own advice presented in this course" - Ben Kumanovski, Course Instructor
Financial Success in the Creative Industries is finally within your reach - if you take this course.
Most people in the creative industries are struggling to live making only a tiny $40k per year.
But you can do something about it. If you're a creative person, passionate about your work but wish you could be paid more for it then this is the course for you.
In this course, I'll show you how I earn more than triple the average income as a video producer. I'll show you the best way to set up your creative business, how to save money on tax and how to sell your creative services to big business clients who pay tens of thousands of dollars for you to produce their work.
Every year thousands of students graduate from creative courses like film production, graphic design and web design and there simply aren't enough jobs for everyone. In this course you will learn how to leap frog your competitors and build your own creative business so that you can be paid a better, bigger salary than would be possible if you were to settle for 9:00 to 5:00 employment. I'll take you through master sales techniques, portfolio building, marketing your creative business, where to look for clients, how to handle new customer enquiries, how to present yourself to win business, how to write effective quotes that will give you the best chance of getting the job, how to manage a budget once you get it and much more.
This is the information I wish I had access to when I was starting my video production business. With this information I'd have avoided many mistakes and been on the road to a successful creative business years sooner. If you're serious about making it in your chosen creative industry, then this is the information you need.
Give yourself your best chance for success in your chosen creative industry by enrolling in this life-changing course now.
This course is packed with information you will use for the rest of your career. A small investment to make for a lifetime of success.
Every moment you delay is literally costing you the opportunity to increase your income. Simple as that.
Invest in this course now.
The price of this course is nothing for the information that you will literally use for the rest of your career. How much is your future career worth to you?
Plus, if you're still not sure there's a 30 day absolutely no questions asked full money back guarantee - my personal promise of your happiness and satisfaction! You really cannot lose!
Welcome. This course is designed to show you what you can do and how you can do it to rise above the average income level in whatever creative field you happen to be in love with. In this course you'll learn how to make your creative work your business, present yourself to build the right client base that will give you ongoing creative work and manage your projects to ensure you are always making money.
In this first lecture I discuss how creative people are being underpaid for their work, but there is something that you can do to avoid this from happening to you too.
In this lecture I go over a quick overview of my story, who I am, where I came from and why I'm qualified to teach this course. In 2007 I began my production company Global Pictures. Since then I've spent years figuring out how to run a creative business in the most efficient and effective way to ultimately add more to my personal income, and this will be the roadmap to your success in the creative industries.
On completion of this lecture you will be able to identify the best business structure for you to leverage from. I will explain the advantages of structuring your creative business as a company and show you how you can benefit financially, beyond your immediate salary.
In this lecture I am going to offer a few tips you can use to lower your taxable income provided you have the right structure. On completion students will have a further understanding of some of the tax advantages of operating their business a company.
In this lecture I will reveal how having public liability and professional indemnity insurance in place will impact the types of clients you are able to acquire and why.
In this lecture students will learn how image is everything and that your objective as a service provider is to offer clients solutions to their problems. This lecture is a grounding for the next few lectures and covers how the way you present yourself and your business will impact your work and the clients you attract.
In this lecture we go into how your website will be the first place your clients are likely to interact with you and the impact that can have if you don't have a compelling enough website. On completion of this lecture students will gain a deeper understanding of:
In this lecture students will learn why portfolio is proof, how to structure a creative showreel, and why it's important to consider the clients time when producing a portfolio.
On completion of this lecture students will be able to identify an appropriate length for their showreel for maximum client engagement.
In this lecture I discuss how the way you present yourself to your clients will either gain or lose you business.
In this lecture I discuss the importance of having an official office address and cost effective ways to rent office space.
On completion of this lecture students will be able to:
In this lecture students will learn techniques for building a portfolio through their customers.
In this lecture I explain the 3 methods of price setting and how to add a markup on the work of freelancers.
On completion of this course students will be able to:
On completion of this lecture students will:
In this lecture students will learn about the advantages of finding a niche market and also the dangers of niche markets if they are incorrectly managed.
In this lecture I will discuss how in my business we were able to dominate our niche market and where our pitfall was so that you can avoid making the same mistake.
In this lecture students will learn the importance of targeting large businesses as clients rather than small businesses and why this should matter.
On completion of this lecture students will have learned the most effective way in which to handle new customer enquiries in order to turn new prospects into clients. I will explain in detail how I handle an enquiry from receiving an email, through to arranging a meeting, quoting, and follow up.
In this section I explain how to build rapport with the customer from the moment you walk into their office. On completion of this lecture you will have learned:
In this lecture I will go through my 6 page quote template / proposal and explain why I use this to quote with in detail and I will explain why each section is laid out in the order that it is.
On completion of this lecture students will be able to produce a convincing and professional quote / proposal for creative services.
In this lecture students will learn how to manage a budget using Microsoft Excel or similar spreadsheet applications.
Students can download the attached Excel spreadsheet "Corporate Video Budget" to customise and use in their own productions.
In this lecture students will learning the meaning of Kaizen and how they can apply this to their own creative business.
I will also conclude the course. Congratulations on making it this far!
Ben is the owner and senior director / producer at Global Pictures; a corporate video production house boasting a repertoire of clients comprised of some of Australia’s largest brands.
Ben has a range of tertiary qualifications including Advanced Diploma in digital television production, Bachelor of Communications and Graduate Diploma of Screen Business. In addition, he has also undertaken various small business management courses.
Ben has a wealth of hands on experience and a deep understanding of business, sales and marketing and combines his knowledge in the creative industries with real world business practices, to share and teach compelling and informative courses focused on personal and business development.