How I got featured on CNN, ABC, and NBC for free

Learn how to craft stories and create events that can get you featured on major media outlets for free.
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  • Lectures 55
  • Length 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2015 English

Course Description

Did you know?

According to the former CEO of Google, Eric Schmidt, humanity today creates as much content every 48 hours, as we did from the dawn of civilization up until 2003. Think about that for a second.

With so much content being created every single day, how can YOUR brand or product stand out from the rest? And let alone for free!?

Not to worry

In this course I'm going to show you the insider tricks and tips to get coverage in major media outlets with no marketing budget. It's the same techniques I've used over the last 10 years to get coverage on CNN, ABC, NBC, Time, Univision, Houston Chronicle, and many other media outlets.

Why should you listen to me?

Well, in addition to having done this myself successfully several times with different types of projects, and sometimes unsuccessfully (so you can learn from my mistakes), I've also been on both sides of the media world. For the last few years I was the Editor in Chief of iPhone Life magazine and Android Life magazine, where I would receive 100s of story pitches every week, and I'll show you some of those as part of the course.

So I know what what works from the journalists side, and most importantly, I know what doesn't work, so you don't waste your time.

Some of the things I'll show you in this course include:

  • The 5 most effective story-telling formats that work best for businesses and brands.
  • Case studies of brands using unconventional methods to get tons of free publicity.
  • The real purpose of a press release (and why journalists hate them so much).
  • The single best way to build relationships with the media.
  • The 5 things you should NEVER do when contacting the media.
  • And as a bonus, I'll show you the best time to post content on Reddit, to double your chances of going viral.

After you're done with the course:

  • You'll know how to craft powerful branding stories capable of getting hundreds of thousands of dollars of free publicity.
  • You'll end up with a framework that you can repeat as many times as you want to promote your brand or products.
  • You'll know what works and what doesn't work in today's ever-changing media landscape.

Let's do it!

If you're serious about your business, and serious about wanting to get major media coverage, then by now the value of this course should be a no-brainer. It's a lot of work, but it'll all be worth it when you see yourself on CNN without having spent a dime :-) So go ahead and click to take this course now, and let's get started!

What are the requirements?

  • It's helpful to already have a product or brand that you're looking to promote, so you can take full advantage of the course, but it's not necessary.

What am I going to get from this course?

  • Craft your PR strategy around the 5 most effective story-telling formats
  • Know when to post content on Reddit to double your chances of going viral
  • Know what works and what doesn't in today's ever-changing media landscape
  • Build lasting relationships with journalists, bloggers, and media outlets
  • Write and sumbit emails and Press Releases that actually get read
  • Apply a repeatable framework to get publicity for your brand or product

What is the target audience?

  • You should take this course if you're looking to promote your brand or product
  • You should take this course if you want to give your brand or product the best chance of going viral

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Intro to course
Overview of this course
Preview
01:18
Section 2: How to Create a Compelling Story
Section overview
Preview
00:38
The story is everything
Preview
01:21
3 brands that got tons of publicity through a compelling story
Preview
07:35
The 5 most effective story-telling formats for businesses and brands
12:30
How to time your story to current events
06:37
Questions to ask to help you craft your own winning narratives
09:49
Section 2 quiz
5 questions
Section 3: How I got featured on Major Media Outlets (My own mini case studies)
Section overview
01:30
The strategy that got me featured on CNN, Time.com, and NBC.
05:15
How I got featured on an ABC affiliate, Univision, and the Houston Chronicle
07:09
How I got to the front page of a Reddit subreddit, and missed out on major media
06:17
How I got my meditation project featured in the biggest niche spiritual magazine
05:35
How I use media partnerships to boost my brands awareness
04:40
Section 3 quiz
5 questions
Section 4: How to write a press release that actually gets read
Section overview
00:58
The real purpose of a press release
07:31
What to include in a press release
10:56
When to send a press release
03:49
Dos and Don'ts
05:50
Section 4 quiz
5 questions
Section 5: Targeting the right media outlets for your brand or products
Section overview
00:37
Dissecting your market segment for more targeted story-telling
02:41
Building relationships with media outlets
03:40
How to retarget and pitch the same story to a media outlet
02:31
Section 5 quiz
5 questions
Section 6: How to find media contact information
Section overview
00:56
For online media
06:08
For independent bloggers and contributors
13:53
For offline media
04:47
How to use friends and family connections
05:40
Section 6 quiz
5 questions
Section 7: How to pitch a story to the media
Section overview
00:39
What to have ready
05:48
Pitching via email
07:48
Pitching via phone
01:14
Pitching in person
03:58
Pitching via social media
03:22
Section 7 quiz
5 questions
Section 8: What NOT to do when pitching the media
Section overview
00:40
How to be persistent, but not annoying
03:22
How to avoid sending off-topic pitches
01:33
Why you shouldn't send automated emails
03:58
Why you should never assume coverage
02:43
Why you should not offer to pay for coverage
02:50
Section 8 quiz
5 questions
Section 9: Making the media come to you
Section overview
01:13
Understand that you're a media company
04:23
How to get featured as an expert on stories journalists are working on
06:25
What works best on Reddit
08:06
What works best on Imgur
04:28
What works best on Facebook
02:27
What works best on Pinterest
00:48
What works best on Instagram
02:23
What works best on Medium
03:39
Section 9 quiz
5 questions
Section 10: Off-the-wall and Creative Ideas (mini case studies)
Section overview
01:04
Why creativity and fun always wins
01:42
Parody websites and creative design
03:27
Why events are the most undervalued opportunity for massive publicity
03:43
Fun PR stunt examples
03:50
Taking full advantage of video
02:53
Final exercise
04:47

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Instructor Biography

Alex Cequea, Marketing Executive at Cisco, host of Social Good Now.

Alex Cequea is a Marketing Executive at Cisco, and Host of Social Good Now, an online commentary show covering topics that advocate for social entrepreneurship. He's also a regular contributor to The Good Men Project.

Formerly, he was the Owner/Editor in Chief of iPhone Life magazine and Android Life magazine. He writes and speaks about the intersection of technology and social good.

His work and projects have been featured on CNN, TIME, Discovery Tech, NBC, ABC, Univision, and CBS.

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