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Did you know?
According to the former CEO of Google, Eric Schmidt, humanity today creates as much content every 48 hours, as we did from the dawn of civilization up until 2003. Think about that for a second.
With so much content being created every single day, how can YOUR brand or product stand out from the rest? And let alone for free!?
Not to worry
In this course I'm going to show you the insider tricks and tips to get coverage in major media outlets with no marketing budget. It's the same techniques I've used over the last 10 years to get coverage on CNN, ABC, NBC, Time, Univision, Houston Chronicle, and many other media outlets.
Why should you listen to me?
Well, in addition to having done this myself successfully several times with different types of projects, and sometimes unsuccessfully (so you can learn from my mistakes), I've also been on both sides of the media world. For the last few years I was the Editor in Chief of iPhone Life magazine and Android Life magazine, where I would receive 100s of story pitches every week, and I'll show you some of those as part of the course.
So I know what what works from the journalists side, and most importantly, I know what doesn't work, so you don't waste your time.
Some of the things I'll show you in this course include:
After you're done with the course:
Let's do it!
If you're serious about your business, and serious about wanting to get major media coverage, then by now the value of this course should be a no-brainer. It's a lot of work, but it'll all be worth it when you see yourself on CNN without having spent a dime :-) So go ahead and click to take this course now, and let's get started!
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Intro to course|
Overview of this coursePreview
|Section 2: How to Create a Compelling Story|
The story is everythingPreview
3 brands that got tons of publicity through a compelling storyPreview
The 5 most effective story-telling formats for businesses and brands
How to time your story to current events
Questions to ask to help you craft your own winning narratives
Section 2 quiz
|Section 3: How I got featured on Major Media Outlets (My own mini case studies)|
The strategy that got me featured on CNN, Time.com, and NBC.
How I got featured on an ABC affiliate, Univision, and the Houston Chronicle
How I got to the front page of a Reddit subreddit, and missed out on major media
How I got my meditation project featured in the biggest niche spiritual magazine
How I use media partnerships to boost my brands awareness
Section 3 quiz
|Section 4: How to write a press release that actually gets read|
The real purpose of a press release
What to include in a press release
When to send a press release
Dos and Don'ts
Section 4 quiz
|Section 5: Targeting the right media outlets for your brand or products|
Dissecting your market segment for more targeted story-telling
Building relationships with media outlets
How to retarget and pitch the same story to a media outlet
Section 5 quiz
|Section 6: How to find media contact information|
For online media
For independent bloggers and contributors
For offline media
How to use friends and family connections
Section 6 quiz
|Section 7: How to pitch a story to the media|
What to have ready
Pitching via email
Pitching via phone
Pitching in person
Pitching via social media
Section 7 quiz
|Section 8: What NOT to do when pitching the media|
How to be persistent, but not annoying
How to avoid sending off-topic pitches
Why you shouldn't send automated emails
Why you should never assume coverage
Why you should not offer to pay for coverage
Section 8 quiz
|Section 9: Making the media come to you|
Understand that you're a media company
How to get featured as an expert on stories journalists are working on
What works best on Reddit
What works best on Imgur
What works best on Facebook
What works best on Pinterest
What works best on Instagram
What works best on Medium
Section 9 quiz
|Section 10: Off-the-wall and Creative Ideas (mini case studies)|
Why creativity and fun always wins
Parody websites and creative design
Why events are the most undervalued opportunity for massive publicity
Fun PR stunt examples
Taking full advantage of video
Alex Cequea is a Marketing Executive at Cisco, and Host of Social Good Now, an online commentary show covering topics that advocate for social entrepreneurship. He's also a regular contributor to The Good Men Project.
Formerly, he was the Owner/Editor in Chief of iPhone Life magazine and Android Life magazine. He writes and speaks about the intersection of technology and social good.
His work and projects have been featured on CNN, TIME, Discovery Tech, NBC, ABC, Univision, and CBS.