Advanced Tactics on Creating Newsletters For Your Business
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Advanced Tactics on Creating Newsletters For Your Business

Learn how to create simple newsletters for your business or clients. Watch over my shoulder, how I do it, step by step.
4.5 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
137 students enrolled
Last updated 11/2015
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How To Create A Newsletter Your Prospects Cannot Wait To Open Their Email or As Soon As It Comes!
  • Come with me on a journey as you learn exactly how to get more repeat business, more referrals, have endless amount of new prospects, customers, clients or patients seeking you out!
  • You’ll be able to build a targeted group of “members”…not just customers. Because when you become a member of something, creates an amazing powerful psychological trigger that tells people that they’re on the “inside.” This builds incredible value of your product, service or event and will enable you to charge higher prices and attract superior customers.
  • It’s one thing to attract prospects - It’s another thing to KEEP customers and clients long-term so you can keep selling to them over and over again! Your newsletter will be the "Most Powerful Way" to do this. I can say after 45 years as an entrepreneur, I have never seen anything come close to what a newsletter will do for your business.
  • You will have a proven time tested and PROVEN blueprint formual you can use immediately. That way you’re not losing valuable time, wondering what to include in your newsletter. All the trial and error and testing is has been done for you. All you have to do now is “copy and paste” what I have already executed.
  • You will be able to stay in front of your prospects, clients, patients and customers. Vrey few businesses do this - By doing this, will put you at a monumental advantage over your competitors who don’t have a clue or know the value of using newsletters. So the next time they need a product or service you offer, they will be thinking of your company immediately!
  • Know the hidden secrets of how to easily create and run a hugely successful Newsletter.
  • Substantially increase your revenue and profits from using newsletters.
  • The newsletter is, the most powerful tool I know for maintaining relationships with customers, clients and patients and keeping them interested in you, your business, your products and services and more importantly out of the hands of your competition.
  • Discover why newsletters are the most powerful marketing tool that you can possibly be using to grow your business.
View Curriculum
  • PC, laptop, or mobile phone and internet to access the materials.
  • No experience or knowledge is required - everything is shown in this video course.
  • A Desire To Promote Your Business Newsletter Quickly and Easily.

Know the hidden secrets of how to easily create and run a hugely successful Newsletter.

Come with me on a journey as you learn exactly how to get more repeat business, more referrals, have endless amount of new prospects, customers, clients or patients seeking you out!

Create A Newsletter Your Prospects Cannot Wait To Open Their Email As Soon As It Comes!

Charge more for your products, services and events than your competition!

Exactly how to get more repeat business, more referrals, have endless amount of new prospects, customers, clients or patients seeking you out - On Autopilot!

You will have a proven time tested and PROVEN blueprint formula you can use immediately.

Put you in front of your prospects, customers, clients, and patients. Hardly ANYONE does this…which will put you at a tremendous advantage over your competitors who don’t have a clue about newsletters.

Learn at your own pace using a personal computer, laptop, or mobile phone and internet to access the materials.

I leave nothing out - I reveal all my secrets ... and as I test even more things, those that are successful are added to the course - at no extra cost to you! This is a course that will continue to grow and grow.

Create A Newsletter Your Prospects Cannot Wait To Open Their Email As Soon As It Comes!

This course is forever yours with life time access any time you wish.

Materials included are step by step video and text summary for every lecture.

Who is the target audience?
  • Anyone young or old, who wants to learn how to create Newsletters - or wants to teach - and make good money do it
  • Anyone who has a small business, businesses selling to businesses, service businesses, professional practitioners, sales professionals, authors and speakers, charities, consultants and entrepreneurs of any kind. Anywhere in the world.
  • Anyone Who Wants Free, Easy, Promotion For Their Business with no money outlay.
  • Anyone Who Wants More Subscribers, prospects, clients and patients.
  • This is Not full of old or outdated information – I work constantly with business owners and people who want to own a business just like you, they know way more of what is working and what isn’t working than anyone else out there.
  • This is Not a pitch-fest of useless information – I will present you with key resources to help you on your journey.
  • This is Not about filling your head with dreams – What you'll learn are ideas, strategies, and tactics that you can implement in your business starting the next day upon completing the course.
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Curriculum For This Course
49 Lectures
Introduction To Newsletters
11 Lectures 40:34

First off, thank you so much for purchasing my Newsletter Course.

Before we get started, it's important to talk a little about mindset.

The Growth Mindset - People believe their talents and abilities can be developed through passion, education and persistence.For them it's about taking informed risks and learning from the results. Surrounding yourself with people who will challenge you to grow.

Carol Dweck

Preview 03:39

Creating a Newsletter works! Here is a behind-the-scenes look in my merchant account where I will show my Earnings Proof per month.

My Newsletter Course teaches you everything you need to know Step By Step.

"Your greatest asset is your earning ability. Your greatest resource is your time"

Brian Tracy

Preview 03:44

Here is a behind-the-scenes look in my PayPal account.

And I'm also going to show you how and when I do my biggest sales of the year and the results.

"An investment in knowledge pays the best interest"

Benjamin Franklin

Preview 06:31

  • A way to capture emails
  • A way to send emails
  • What's an Autoresponder Program

"What is not started today is never finished tomorrow"

Johann Wolfgang Von Goethe

Starting Your Newsletter

What is the purpose of Your Newsletter?

To love what you do and feel that it matters -- how could anything be more fun?

Katharine Graham


You have decided on a purpose for your newsletter.

Now, from the statement you wrote, you can decide who your ideal target audience will be.

"The best way to understand your customer -- is to be your customer"

Dino Dogan

Attracting the Right People

You now have identified a purpose for your newsletter and the ideal audience.

The next decision to make is what kind of content to send.

"The sun's energy warms the world. But when you focus it through a magnifying glass it can start a fire. Focus is so powerful!"
Alan Pariser

Types of Newsletters

If your emails aren't valuable, why would anyone want to open and read them?

At this stage in your planning process, you need to decide what specific value your newsletter will provide.

"The things you do for yourself are gone when you are gone, but the things you do for others remain as your legacy"
Kalu Kalu

Getting Your Newsletter Read

So you're going to start an email newsletter where you offer value to your subscribers.

All your people have to do is sign up for it.

The #1 concern these days, some people can be reluctant to give out their name and email address.

How are we going to overcome that?

"In life, as in chess, fore-thought wins."
Charles Buxton

Signing Up Subscribers

It's important to create a schedule to send out your Newsletter and you really need to stick to it.

"The key is not to prioritize what’s on your schedule, but to schedule your priorities"

Stephen Covey

Newsletter Frequency

So far we discussed frequency and how often you will emails your list.

To complete your schedule, there's one more decision you will need to make.

"I found every single successful person I've ever spoken to had a turning point. The turning point was when they made a clear, specific unequivocal decision that they were going to achieve success. Some people make that decision at 15 and some people make it at 50, and most people never make it at all."

Brian Tracey

Best Time and Day to send your Newsletter
6 Lectures 14:47

Designing your newsletter is just as important as the content in it.

Before your prospects and customers has a chance to read the wording, they will observe the layout.

"I begin with an idea, and then it becomes something else"

Pablo Picasso

Preview 02:31

So far we have discussed using a template for your email newsletter.

Besides the design layout you're going to use, you should also consider the structure of your newsletter.

“If you spend too much time thinking about a thing, you’ll never get it done"

Bruce Lee

The Structure of Your Newsletter

So far we've discussed planning the overall design of your email newsletter.

You've had to think of which categories you want to use and where they need to be located.

There are a few more components that you need to add to your newsletter.

“Do what today others won’t, so tomorrow, you can do what others can’t.”

Brian Rogers Loop

Components Required for your Newsletter

So we've been discussing about all the major design elements and categories for your newsletter.

One last important design element to go over is the fonts you should use.

"The path to success is to take massive, determined actions"

Tony Robbins

What Fonts Should I Use?

So, you have just about made all the decisions you need to make about your newsletter before you start creating it.

The last decision that needs to decided on is how long your newsletter is going to be?

"One of the hardest decisions you'll ever face in life is choosing whether to walk away or try harder"

Ziad K. Abdelnour

Length of Your Newsletter

We now have gone over the nuts & bolts of your email newsletter.

There are a few reasons why some marketers choose to send both text and HTML.

"In any moment of decision the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing"

Theodore Roosevelt

Text - HTML - Or Both?
Selecting Topics for Your Newsletter
5 Lectures 14:33

So, we have already identified some of the types of content you can create.

For example - News stories, tips and advice, promotions, etc.

Now you're going to use these categories to start creating a large ideas folder.

"Fix your eyes forward on what you can do, not back on what you cannot change"

Tom Clancy

Preview 03:05

Your newsletter needs a steady stream of content and that means you need a steady stream of ideas.

If you've never written a great deal before, this may seem very daunting.

But honestly, ideas are everywhere. You just need to know where to look.

"Ideas are the beginning points of all fortunes"
Napoleon Hill

Where To Gather Your Ideas

Another terrific way to come up with ideas for your newsletter is to curate content.

“Creativity is contagious. Pass it on.”

Albert Einstein

Content Curation

So far we discussed a few different ways to find content ideas.

There are also content generation tools that will help you when you're stuck.

"There is great satisfaction in building good tools for other people to use"

Freeman Dyson

Content Generation Tools

I will let you in on a secret here....

Most email marketers don't sit down each and every week and decide what to write in their newsletter.

“A man who does not plan long ahead will find trouble at his door.”


Setting Up Your Content Schedule
6 Lectures 17:43

Well it's finally time to talk about writing your newsletter.

Understand it's important to realize that there is no one method to writing that suits everyone.

"It’s none of their business that you have to learn to write. Let them think you were born that way"
Ernest Hemingway

The All-Important Subject Line

Your email subject line will always be the most important content you'll ever write.

WHY? Because it draws the reader in and gets them to open your newsletter.

The 2nd most important content you write will be the opening line.

"If you want to be a writer, you MUST do two things ABOVE all others: READ a lot & WRITE a lot"

Stephen King

Your Opening Paragraph

The tone of your newsletter is of great significance.

You want the tone to be light and friendly, and at the same time you need to be professional and authoritative.

"Writing is the painting of the voice!"


What Will Be the Tone of Your Newsletter

So let's discuss using images in your newsletter.

Images are terrific for marketing.

However it's not always a good idea to use images in your newsletters.

"As you've noticed, people don’t want to be sold. What people do want is news and information about the things they care about."

Larry Weber

Should You Use Images

We have gone over the subject line and opening of your newsletter.

And the body of your newsletter where you have delivered value to your subscribers.

Now we're at the end, where you have to wrap up your email newsletter with a closing and signature.

"Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one."

Robert Rose

Your Close and Signature

When creating your newsletter, you need to enter your text, images and any other content into the template you've chosen.

"Don’t be afraid to get creative and experiment with your marketing." Mike Volpe

The Use of Text Files
6 Lectures 15:42

Overview - We have gone over the basics of setting up and creating content for your newsletter.

Now I'm going to share some tips with you on how to improve your newsletter.

The initial purpose of your newsletter is to build a relationship with your subscriber.

"If you believe business is built on relationships, make building them your business"

Scott Stratten

Start Building a Relationship

A kick ass newsletter is one that provides solutions to it's subscribers wants and needs.

Make it your #1 goal to accomplish, and you will have readers addicted to your newsletter and will anxiously awaiting each and every issue.

Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, 'What's in it for me?'

Brian Tracy

What Your Subscribers Want

It's your personal touch that builds a relationship between you and your subscribers.

The personal touch online is so often lost.

But not in your newsletter!

"The greatest challenge to any thinker is starting the problem in a way that will allow a soloution"

Bertrand Russell

Personalize Your Newsletter

In a previous Lecture I mentioned you should give something away to get people to opt-in to your Newsletter.

Giveaways will be a really important part of marketing your newsletter and your business.

"GIVING opens the way for RECEIVING"

Florence Scovel Shinn

Provide Giveaways To Your Subscribers

Your newsletter is not just for your subscribers to read.

You want to be able to create two-way communications between you and your readers.

Let's get started shall we...........

"Communication works for those who work at it"

John Powell

Two Way Communications With Your Readers

Your newsletter can and should include all kinds of content.

However there are a few types of content you should try to avoid.

Follow me know............

"I have not failed. I've just found 10,000 ways that won't work"

Thomas Edison

Newsletter Mistakes To Avoid
7 Lectures 18:59

The goal for most marketers eventually is to create revenue from their newsletter.

Yes, you do need to build relationships with your subscribers, however you are building an extremely valuable list of qualified buyers.

So…….Why not sell to them!

"Work hard, make money, have fun"

Sal Greco

Revenue From Your Newsletter

There are a lot different ways to create revenue from your newsletter.

And their are no one way, that is better than any others.

So let's get started..........

"Making money is an art and working is an art and good business is the best art"

Andy Warhol

Ways To Create Revenue

In this course, we've discussed briefly about calls to action.

A call to action is a phrase that urges your readers to do something.

"Taking bold focused action creates explosive results"

John Di Lemme

Your Calls To Action

The social proof concept is a very powerful strategy used in marketing that helps sell products services and events.

The Social Proof strategy is based on a simple principle that if other readers bought it and liked it, you may like it too.

"Social Proof - When others are doing it, it's okay for me to do it, too"

Chet Holmes

The Social Proof Concept

One way to promote your products, services and events, is to write articles showcasing them in your newsletter.

This is an excellent way to promote without it being promotional, you are just providing information about what you offer.

"A professional writer is an amateur who didn't quit"

Richard Bach

How To Promote Products, Services and Events

Earlier in this course, we discussed why continuing to give your subscribers free stuff helps to build a solid relationship.

Free stuff has another benefit as well.

Your freebies will lead directly to sales.

"We make a LIVING by what we get, but we make a LIFE by what we give"

Winston Churchill

Free Stuff Leads to Sales

You need to be offering promotional content in order to get revenue from your newsletter.

We have previously discussed the need to balance your content and promotion.

It's very important to have a balance to satisfy your readers.

"Marketing is telling the world you're a rock star. Content Marketing is showing the world that you are one"

Robert Rose

Balance Your Content With Promotions
5 Lectures 17:23

In this course, you have learned how to plan and execute your newsletter by email.

Now it's time to look at most important part of your newsletter - The Metrics.

"Most people use statistics the way a drunkard uses a lamp post, more for support than illumination."
Mark Twain

Selecting Your Metrics

Would you really want to know what works and what doesn't in your newsletter campaign?

You can and it's very easy to do.

Let's get started!

"We should use the A/B testing methodology a lot more than we do"

Bill Gates

Split Test For Best Performance

By now you have established a good two-way communication with your readers.

They are telling you what they like about your newsletter and what they'd like you to change or add to it.

But these results are only based on the readers you have heard from.

Let's dive into it now.........

"The customer's perception is your reality"

Kate Zabriskie

Customer Feedback Questionnaire

As you email out your newsletter, there are a few things that can go wrong. Here are a few reminders based on what you've learned throughout your newsletter course.

“Every problem is a gift–without problems we would not grow.”

Tony Robbins

Email Newsletter Mistakes

You now have all things in place and ready to go.

It's been a lot of hard work and now your newsletter is ready to be published!

Time to sit back and making revenue with it it.

However, running a newsletter will be an ongoing process.

Keep calm and carry on!

Winston Churchill

Summarize The Work You’ve Done
3 Lectures 31:18

Part 1 of 2 Videos - Here we’re going to take a sneak peak at newsletters in various niches.

What are the good points of these newsletters and what areas they could improve on.

"We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths"

Walt Disney

Sneak Peak Inside Newsletters - Part 1

Part 2 of 2 Videos - Continuing to our sneak peak at newsletters in various niches.

What are the good points of these newsletters and what areas they could improve on.

“Most of us spend too much time on what is urgent and not enough time on what is important.”

Stephen R. Covey

Sneak Peak Inside Newsletters - Part 2

In this video I'm going to show you my Newsletter.

It's not hard to create, in fact I use a very simple format. And it works extremely well!

And the success the newsletter creates for me and my business.

"Success is the sum of small efforts REPEATED, Day In Day Out"

Robert Collier

My Newsletter - Part 1
About the Instructor
Instructor Biography Rick Ostler Ostler
4.5 Average rating
6 Reviews
137 Students
1 Course
Consulting to entrepreneurs and small businesses

Rick is the Founder and President of North American Waterway, Design, Manufacture and Distributor of boat canvas. Has over 45 years experience in the boating industry.

An entrepreneur at heart, for over 10 years now Rick has been inspiring and teaching entrepreneurs and business owners how to have more successful businesses, that give them more freedom, money and personal fulfilment.

Rick's self-taught marketing expertise does consulting and coaching on how to sell products, seminars and coaching programs.

His career has been dedicated to learning, seeking opportunities and solving unique business and marketing challenges of small and medium sized businesses.



I have trained people and companies on creating Newsletters, the most powerful media that you can possibly be using to grow your business. After years of studying newsletters, I created the formula for creating newsletters that get open and get read.


I have advised companies of all sizes, a universal problem that virtually every business owner has and it’s the number one thing I’m told they need help with...I need help building my customer list! Understanding the value of having an email list that time and time again will deliver the highest Return-On-Investment of any digital marketing strategy.

LinkedIn Marketing

I am one of the early members on LinkedIn. I discovered the value using LinkedIn to its full potential using my B2B Marketing tactics and strategies to do business with companies and entrepreneurs from around the world.... It’s very exciting to be able to reach out to the world that way!I have expanded my network of contacts to over 23,000 and have created the Email Marketing Group with over 1500 members.

Direct Marketing Specialist

I do consulting with small to medium size companies and entrepreneurs on how to combine classic lead generation with effective marketing plans to get prospects, customers and clients to take action with an end goal in mind. Get current customers and clients to spend more money and the ones that are inactive on your list, to come back to do business with you and your company.