I wanted to share with other photographers how I add to my bottom line without raising prices. As most of you know competition is fierce and many coming into the profession as well as others desperate to stay in business feel offering the lowest price is the way to earn a living.
I disagree I prefer to be paid what I feel my product is worth, not that the low end of the market dictates. You might think I should simply raise my price to the level I want. Unfortunately it's not that easy.
This rush to the bottom has made it difficult to increase prices as the cost of doing business continue to rise. I had to develop a way to make more from every photo shoot I booked. This is where my Profit Designer System began. I learned to think out of the traditional photographers box and add in high profit options that not only make me money, the end product increase the value of the images I provide my clients. I help my clients to get full value out of every image I deliver and in turn they send more referrals.
The process is easy and requires only the tools you already use for post processing or that you can download for free. For a couple of the more difficult bonus procedures I provide several outsource options that I use myself.
Don't worry, there is no “traditional selling” involved. Just showing what can be done with the images you have already taken that will benefit your client. Providing real value is the best way to increase sales and profits from existing clients. Forceful selling is totally outdated.
If you prepare a small portfolio of samples and practice the layouts provided my Profit Designer system should work just as well for you. This could be the difference between photography as a part time hobby and being a full time professional.
Today it is hard to raise prices as a way to increase profits due to the intense competition of under priced photographers diluting the market. My lecture series will show how I increase my bottom line on over 75% of my photo sessions without raising prices. This is perfect for anyone with or without a studio shooting business portraits, products, actor and model headshots as well as bridal and engagement portraits. It can be adapted to other areas as well.
I show how I use my very basic skills to add to my bottom line using the same tools needed for basic image processing.
A quick look at the cost involved in using my system with business portraits.
Design is the key to success with this system. I show how I design my products for the best results.
Marketing is everything. Get others in your social media groups involved.
A higher skill level is needed for this tip but you can out source it like I do. This is a must have profit booster.
Provide what every actor needs but lacks the skills to do at home.
A quick guide to the perfect layout that fits most every actors requirements.
Models, like actors require specific materials to pursue their craft. I show you how to provide it in this lecture.
Detailed look at the most effective layout to use.
This is a must have for any wedding photographer. You will be wondering why you have not done this years ago.
To work effectively you must have your contact information included. I show how I get mine listed and still have the clients pay for my marketing efforts.
While the up front profit may not be as high as in the other areas listed the referrals more than make up for it.
A new twist on bridals as well as business portraits.
Never forget that clients have limited design skills and lack access to design programs. Many times extra profit for you means they get much more effective use from the images you just took and this helps them increase their bottom line at the same time.
When you offer a little extra clients keep coming back between photo sessions. Basic video using still images is an easy way to keep your work being seen.
A list of suppliers I use.
I have been self employed since 1980. My first real venture was opening a jewelry manufacturing and design business which I ran until 2004. As with many small business ventures it started small and grew slowly over the years. I learned a lot about marketing and promotion selling my line of platinum rings. Later in 1995 I became involved in internet marketing. The internet changed they way I did business in 1995 and is still the backbone of my marketing focus today.
In 2004 I made the decision to leave jewelry manufacturing because the economic downturn caused by September 11, 2001 was more than I could overcome. I gave it all I had and fell short.
During that same year I began my photography business. Having done all the photography of my designs for catalogues and web sites I felt it was a business I could expand and I still earn much of my income from it today.
I also learned not to rely on a single source of income so in addition to photography I provide full marketing services for clients as well as use my know how to publish books and market other products online.
I started giving classes in my area about marketing, video, branding and publishing which have been well received. Having received feedback at those classes I felt it was time to expand this area using the Udemy platform.