How to Create and Run Your Own Authority Blog

Let me teach you how I do it.
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Instructed by Dennis Freedman Design / Web Design
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  • Lectures 32
  • Length 4.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description

The world has moved.

We no longer take our information and ideas from newspapers and television.

People like you and I use the internet and do our own research. We form our own opinions.

This course will show you in the most detailed way how you can build a website in your chosen field that will, over time, allow you to become an authority.

People will search for you and form opinions on what you write and say.

They will seek you out and know your name.

How do I know it is possible?

Because I have done it.

Two years ago, I was just another random guy with an opinion on the sport of cricket.

I now have one of the world's most read independent cricket authority sites, a leading cricket podcast and over 45,000 subscribers (at time of writing and growing) across multiple social media platforms.

Over 250,000 people visited my site in its first year.

In less than 2 years, I went from a complete nobody in my niche to someone who gets paid consistently to write for other publications globally.

This is not one of those spammy courses full of fluff, slogans and get rich quick messages.

This is a course for those that want to build something solid and desire the TRUTH on how it really works.

This course uses step by step videos to show you how I did it.

Together in this course, we will build a website from scratch.

From setting up a website, making it look awesome, through to using social media to grow your personal brand, engage with the famous people in your niche and finally, get your name printed along with your writing while receiving payment.

Don't fall for the "more minutes & lectures = more value" trap.

Also, don't fall the "that course costs more so must be better trap."

This course is on point, snappy, full of personality and if it was a human, would make you breakfast in bed every morning. It is that good!

Want to have a renowned blog in your niche?

Want to know how to promote it.

You should, because that's how it all starts.

Oh, I nearly forgot!

I'm also throwing in my eBook "So You Want To Be A [anything but fiction] Writer" in as well. It is 45 pages of techniques and ideas on how to write compelling and shareable content.

So you get:

1) A snappy course on how to build a great website;

2) Insights on how to promote your site via social media;

3) Tips of how to get editors of other publications to want to pay you for your writing; and

4) My eBook on how to write great stuff that people want to pay you for!

So, what are you waiting for.

Enroll :)

What are the requirements?

  • Must have very basic computer skills. Can you use Microsoft Word? If Yes, then you can complete this course easily.

What am I going to get from this course?

  • Create an stunning Wordpress site that screams that you are an Authority in your chosen subject
  • Implement social media techniques that will grow your audience quickly
  • Discover the pathway from blogger to paid contributor

Who is the target audience?

  • It is not for 'those looking to 'Get Rich Quick'
  • It is for people who want to be known for their subject matter knowledge as an influencer and expert
  • It is for those who want a no nonsense guide to setting up a Wordpress website
  • It is for those that want to learn from someone who has the journey from website novice to paid writer

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: The Truth Behind Authority Sites

A quick outline of the course content


It is more than just a blog. Let me show you why.


Becoming an Authority does not happen overnight. It takes time, some money and commitment. Let me talk you through my experience.

Section 2: Let's Commit!

What's in a name? Everything!


Having a domain name is only one half of the equation. Let me shgow you how to host it.

Section 3: Basic Wordpress Set Up

A Step by Step guide on installing Wordpress on your new site


A 'theme' is the skeleton of Wordpress. It provides the look and feel for your site. I will show you where I get my themes and also show you how to install it. It is important that you get the right theme for your purpose.


You have bought your theme. Now it is time to upload it into Wordpress

Section 4: Layout Your New Authority Site

I explain why a professionally made logo is a must have, where to get one and how much it costs.


Learn what these are and why they are important


You need to understand what these are and how to take full advantage of them to ensure you are viewed as an authority in your chosen niche.


We will quickly add a post to see how easy it is


In this lesson, learn how to make your face or logo appear on all your posts automatically. It will also appear on Google searches.


A plugin that Wordpress have made that you must install!

Working with Images

Learn how to turn on social sharing buttons and links so your posts can go viral.


What is a Yoast? well, it's a plugin you have to have!

Linking to Google Analytics
Uploading an XML Sitemap to Google to ensure your posts are always discoverable

Understand why a PNG logo is better than a JPG logo, and how to match your theme colours with your logo


One of the most important features of a blog is working out how to follow it. This lesson will show you how to add social media follow buttons

Adding Video

Menus. You need them. Here is how you create them. It is simple


Here is where the good stuff is at!

Section 5: The Key Ingredient

In this lesson, I give you the reasons on why you can't ignore social media. If you do, your blog won't grow and you will not be an Authority in your chosen niche.


in this course, I take you through Tweetdeck, how I use it and things you need to do to engage with influencers to grow your brand.


Facebook is not like it used to be. I explain why, and also share some honest truths about what you should look at if you want to dominate via this platform.

Let's Look At The Other Social Media Platforms

There are hundreds of options. Only one allows you to leverage off your social media comments, collate them in one space and further demonstrate social proof.

Section 6: Getting Paid

Learn how to approach the people who hold the chequebook


I almost forgot to include this little bit.

Section 7: Writing Styles For Success
Bonus Book: So You Want To Be A [insert anything other than fiction] Writer?
44 pages

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Instructor Biography

Dennis Freedman, Globally Published Writer

I started out as your average Joe a few years ago as a lover of the sport in cricket, but without a soapbox. I now have one of the world's most read blogs on the subject and followers all over the globe. I have learnt the hard way what not to do and am look forward to sharing with you how you can build an authority Wordpress site and get paid to write in your chosen field. Whether it be sports like me, food or fashion, the learnings are universal.

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