How Entrepreneurs Can Maximise Value When Selling A Business
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How Entrepreneurs Can Maximise Value When Selling A Business

Discover Step by Step Strategies for Maximising Value
3.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8 students enrolled
Created by John Colley
Last updated 10/2016
English
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 1 Article
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Approach the sale of their company with greater confidence
  • Better understand the role of Advisers and how to manage them
  • Gain valuable insights into the Sales Process to avoid making expensive mistakes
View Curriculum
Requirements
  • No prior knowledge is assumed
  • No materials required
Description

You work for years on your business, but you only sell it once!

That is in itself a problem.  

No rehearsals, no practice, no experience!

And, only one shot at getting it right.

The difference between right and catastrophic can cost you a fortune, some times literally millions of dollars.

As an adviser, I have been there many, many times in the last 28 years.  I have seen good, sometimes even great. And I have seen downright awful!  (Of course, that was good news if I was on the other side at the time).

So this course is for you, the Entrepreneur who is considering selling his/her business!

These are my real insights from my experience, pulled together to help you understand some of the pitfalls of the sales process which will hopefully prepare you for your company's sale.

You don't have to follow my advice here, but you have nothing to lose by checking it out and then using what works for you!

Above all, I want your company's sale to be a success.  Hopefully, this will help. And if it does, even a little bit, the value multiplier for you could still be worth thousands of dollars.

Come, join me today, enroll in the Course and discover how you can maximise the value of your business in a sale!

Who is the target audience?
  • Any Entrepreneur considering selling a business at some point in the future
  • Students of Investment Banking who want to gain insights not in their text books
  • Professional Advisers who believe they can still learn a thing or two!
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Curriculum For This Course
18 Lectures
01:43:12
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Introduction to the Course
2 Lectures 14:35

Welcome to this brief course which I have designed to help you to maximise the value of your business when it comes to time for you to sell it.  This is not a "how to sell a business course"  This is a "how to sell a business for maximum value" course and I have really enjoyed delving into my 28 years of investment banking experience to share some of that with you to ensure that you put yourself in a position to create that result when the time comes.

Preview 02:54

The sale process can be complex, so I thought it would be helpful to start this course by discussing some of the key stages of the sales process and sharing some insights with you about how to manage them to ensure that your sale process achieves the maximum value for you and your shareholders.

Preview 11:41
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Initial Planning
4 Lectures 24:00

When entering into a sale process, its important that you understand the time the process will take as well as the shape and structure of the sale process. In this video I provide you with an overview of this against which we shall set the remainder of this course.

Selling a Business - Transaction Timing
04:35

So, you are considering selling your business.  Well, lets just stop a second and take stock of some important issues you need to address with your board and your advisors before you start down this long and difficult path.

Selling a Business - Planning for the Sale
06:43

How do you value a business? Answer - with difficulty.  This is the how long is a piece of string type of question.  In this video I want to share with you the main methods that are used to come up with business valuations.  At the end you won't be able to do one, but at least you will have some idea what your bankers are talking about!

Selling a Business - Valuation
05:34

Lets put a few markers down now.  If you don't know what your objectives for the sale are, how on earth are you going to be able to evaluate the result when it comes to judging the offers which are put on the table.  Stop, take stock and do some thinking about this right at the start and make sure everyone is on the same page.

Selling a Business - Sale Objectives
07:08
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Pre Sale Preparation
4 Lectures 24:49

Prior Preparation Prevents Poor Performance.  This section is all about sharing with you my best advice to ensure that when you get into the sale process, you are as well prepared as you can be.  If you follow this advice and get your business sorted out before you start, its going to be a lot less painful and your chances of maximising the proceeds of the sale will be greatly improved.

Selling a Business - Pre Sale Preparation Introduction
04:29

Your legal advisers will give you a horrifyingly long list of due diligence items to address, so frankly, the sooner you start looking at them the better.  This lecture highlights some of the legal and admin issues which must get sorted out.

Selling a Business - Legal and Admin Issues
05:31

Next, I want to take a look at some of the key operational issues you can address to maximise value. Some of this is about downside protection but its also about optimising your business' operations today - which is a good thing to do anyway, right?

Selling a Business - Operational Preparation
05:54

Every business has dead wood and surplus assets.  Sorry, don't want to upset you but its true.  So, why not cut out the dead wood now and liquidate the surplus assets now to make sure you get the benefit from them and not your purchaser.  I am sure you get the idea!

Selling a Business - Asset Review
08:55
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Preparing the Sale Process
4 Lectures 23:59

Now, I want to talk to you about preparation for the sale process itself.  The most important document you will prepare, with your advisers, is the Confidential Information Memorandum or "CIM" ir "IM".  This lecture is a steer towards what is important to get right and a guide to help you ensure that your advisers do a good job for you. After all, you are paying for it!

Preview 05:51

Buyer selection is one of the really critical aspects of the sale process which is why I am spending two lectures discussing it.  Firstly I want to explore with you what makes a good buyer and provide you with some criteria by which you can judge the list of potential buyers your advisers will prepare for you.

Selling a Business - Identifying the Best Buyers
06:21

To help you to understand the different types of buyers you may encounter I have provided this basic segmentation.  I share with you my view on the pros and cons of each type of buyer to help you evaluate their quality and potential contribution to the sale process.

Selling a Business - Buyer Segmentation
07:35

Hey, we are back to Due Dilgience!  This is not meant to put you off the whole process but if you follow my advice in this lecture, you will keep better control of what is going on and are less likely to make elementary mistakes.

Selling a Business - Preparing for Due Diligence
04:12
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Marketing the Business
2 Lectures 11:11

While I am sure your advisers are going to do a good job for you, here are a few tips to help ensure that you keep them on their toes.  You need to be in control of this process (working with your advisers) and must not allow the potential purchaser (and their advisers) to get the upper hand.

Selling a Business - The Deal Process
07:01

So, what is the secret to a successful deal.  Well, I can't give you that magic button in one five minute lecture, but I have tried to set out some guidelines which will help you towards that goal.  A successful transaction is one in which you achieve a sale at the upper end of your price expectations and that is what this course has been all about.

Key to a Successful Deal
04:10
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Summary and Wrap Up
2 Lectures 04:38

So, Congratulations on completing this course.  I really hope this will help you to work towards achieving your goal of maximising the value of your company when you come to sell it.  And don't forget I am here to help!

Summary and Wrap UP
04:28

I have created a downloadable PDF which summarises the main points in this course which you is attached to this lecture.

Downloadable PDF Course Summary
00:10
About the Instructor
John Colley
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I graduated from Cass Business School in 1992 with an MBA with Distinction and also won the Tallow Chandler's prize for the best Dissertation.

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I spent nine years as a Commissioned British Army Officer, serving in Germany and the UK in the 1980s, retiring as a Captain. I graduated from the Royal Military Academy Sandhurst (Britain's West Point) in 1984.

Investment Banking Career

I have spent over 25 years working as an Investment Banker, advising hundreds of companies about Strategy, Fund Raising and Mergers and Acquisitions. My experience ranges from advising Start up companies through to Billion $ Global Corporations. I am a Fellow of the Chartered Securities Institute here in the UK.

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