Hospitality marketing: Help hotels get more direct bookings
4.6 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
30 students enrolled
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Hospitality marketing: Help hotels get more direct bookings

How to turn yourself into a Direct Booking Strategist so you can work with hotels on a freelance fee or commission basis
4.6 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
30 students enrolled
Last updated 5/2017
English
Price: $20
30-Day Money-Back Guarantee
Includes:
  • 5.5 hours on-demand video
  • 70 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • This course will give you everything you need to know to set up a freelance relationship with hotels, on an upfront fee or commission basis. And it shows you how to automate a lot of the work so you can be working with more than 1 hotel at a time, thereby multiplying your income.
  • Specifically, after you complete this course you’ll be able to: 1. Understand how the hospitality industry works and spot opportunities. 2. Sell your services to work with hotels as a freelancer, through up-front fees or on commission. 3. Set up a direct marketing system and automate distribution through affiliates. 4. Run financial reports to prove your Return on Investment (ROI). 5. Approach associations and offer your client/hotel as a venue to earn even more commissions and define yourself as a business partner. 6. Set up a 12-month road map that will allow you to manage more than 1 hotel at a time. 7. Earn the title of ‘direct booking strategist’.
  • This includes step-by-step instruction on how to: Deploy the GuestCentric eCommerce platform for your direct booking campaigns • Create persuasive ads • Segment your email lists so you can launch niche marketing efforts • Write headlines that grab people’s attention • Create fun travel itineraries • Make package offers for different guest segments. This adds ancillary revenue to your client’s bottom line, and yours • Set up an affiliate marketing network so others are doing a lot of the ‘heavy lifting’ for you • Create an opt-in bait piece for your lead-generation strategy… automate delivery… write autoresponders… and create a free VIP club • Boost your bait piece on Facebook and set up PPC campaigns • Call associations and drum up big business • Set up a SendOutCards campaign for anniversary marketing efforts • Create a landing page that automatically sells your service • Set up a newsletter for even more reoccurring revenue • And more...
View Curriculum
Requirements
  • You should already have a fundamental understanding of WordPress
  • You need to enjoy researching and writing
  • You need to have a basic understanding of financials
  • Bring your creativity, of course
  • This system relies on the GuestCentric technology. I have a demo version for students to learn with – free of charge – but there are some upfront fees when working with clients. These fees typically range from $200 - $700, a month. (And you can collect a margin on these fees.) So I recommend getting your client to cover these fees with a setup fee. But, this depends on how you structure the overall agreement. This course also includes a detailed fee range, so you can have an accurate conversation with your clients on this when the time comes.
Description

This course gives you insight into the hospitality industry as well as all the technical skills you need to set up direct response inspired campaigns for independent hotels.  

Based on the book, 300% More Direct Bookings in 30 Days, which you can browse on Amazon, this course gives you a system for tracking reservation revenue from anywhere on the web so you can claim a commission on every booking you help hotels generate.  And since hotels are paying sky high commissions of 15%-25%, even 30% to 3rd parties like Booking dot com and Expedia these days, that means that you can easily ask 5%-10% or 15% of top-line revenue for your marketing efforts.  And, best of all, since you own the rights to your marketing assets, that means that you can do the work once and create passive income streams for as long as a hotel is getting business through your channels.  

But that's just the beginning.  This system is all about setting yourself up as a hotel's business partner.  You're going to have to watch the intro video to learn exactly what a Direct Booking Strategist is all about.

But please note: The introductory price for this course is just $5 (for the first 10 students).  But, as we pass the 50,100,200 student mark... the price goes up by $5 or $10, so be sure to reserve your spot early so you can save some cash!

So watch the intro video now!

Looking forward to working with you.


All the best,

Jeremiah

Who is the target audience?
  • People that are already working in a hotel, even if it’s in the café. The concepts that you’re going to learn in this course will make your DOSM (Director of Sales and Marketing) sit up and take notice.
  • People who have a lot of business connections in the community. This will make setting up your affiliate network an easy task.
  • People who are good at creating fun, engaging content, on-line. Your portfolio will make it easy to sell the idea of ‘helping a prospective hotel with their marketing’.
  • Anyone who is very ROI focused. Your skill of balancing earnings against spending will help you fine-tune your strategies over time.
  • Copywriters. If you have a passion for writing enticing headlines and persuasive stories, you’ll enjoy a lot of the projects in this program.
  • Direct marketers. You’ll take one look at this system and say, “Direct Response = Direct Bookings, Duh!” That means you will recognize this system like an old friend.
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Curriculum For This Course
35 Lectures
05:21:47
+
Understanding your potential revenue gains
4 Lectures 47:09

Have a look at the precarious position hotels find themselves in these days
20:36

Quick project and method overview
03:28

Let's talk revenue gains!
12:04
+
The Booking Autopilot
15 Lectures 03:04:13
Day 1: Setting up your digital tools
04:40

Day 2: Marketing and projects overview
08:21

Day 3: Picking the right pictures and reviews
10:19

Day 4:Learning how to talk to the wants and desires of your most valuable guests
13:40

Day 5: Pull reviews from TripAdvisor and customizing them to fit your USP
13:33

Day 6: Creating your viral marketing bait piece
15:40

Day 7: Outlining your 12-month social media marketing calendar and getting help
12:18

Day 8: It's all about conversion optimization + learn how to write FB posts fast
16:24

Day 9: Managing client' expectations and creating 'book direct' perks
11:24

Day 10: How to set up a local affiliate on-boarding program
12:29

Day 11: Setting up your lead-nurturing assets and automation
08:54

Day 12: Setting up your distribution operation
13:04

Day 13: It's time to start prospecting for big wins!
22:00

Day 14: Standing out from the crowd in a meaningful way
05:44

Day 15: Progress self-assessment
15:43
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Fast Funnel
16 Lectures 01:30:25
Day 16: Delivery of your eCommerce platform and custimization
09:24

Day 17: Announcing your new website and upcoming party
03:48

Day 18: Deploying your assets. Publishing discounts and affiliate banners
04:52

Day 19: Viral marketing. Using "bullet fascinations" to promote your content
08:04

Day 20: Telling everyone about your upcoming party!
05:17

Day 21: Expanding your kingdom
03:43

Day 22: Getting ready for the big event
04:39

Day 23: Pumping up the volume. Using the credibility of mass media
02:58

Day 24: Bringing in the cream of the crop
02:06

Day 25: Taking your group sales efforts to the next level
05:13

Day 26: Party time!!!
04:42

Day 27: Leveraging our success
06:01

Day 28: Pumping up your affiliates
04:15

Day 29: Building a Goliath SEO footprint
04:13

Day 30: Today's the day!
12:37

Day 31: The force multipliers
08:33
About the Instructor
Mr. Jeremiah Magone
4.6 Average rating
5 Reviews
30 Students
1 Course
Direct Booking Strategist

I wrote the only step-by-step guide to hotel marketing with the sole focus on direct bookings, in the hospitality industry.  In '300% More Direct Bookings in 30 Days' you'll see how to combine leading revenue tracking technologies with the fundamentals of direct response to work with independent hotels on a commission basis, thus creating passive income streams.  And, since this system is virtually the same for every hotel you work with, that allows you to take work you've already done for one hotel... tweak it a little... and resell it to others.  So this course isn't just about marketing techniques.  It's not just a bunch of advice.  This is all about how to set up a business based on long-term, win-win agreements with independent hotels.