Holistic Marketing in the Digital Age
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Holistic Marketing in the Digital Age

Balancing digital and traditional marketing strategies and tactics for your business
4.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8 students enrolled
Created by Michael Barry
Last updated 6/2017
English
Curiosity Sale
Current price: $10 Original price: $20 Discount: 50% off
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 4 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand how marketing helps to grow a business
  • Why Holistic Marketing is best for today's businesses
  • Find the right marketing strategies and tactics to grow a business
  • Create an ideal balance of digital and traditional marketing strategies
  • Apply marketing fundamentals to any business
  • How to research and understand target markets
  • Manage time and resources dedicated to marketing
  • Research your market for free or very low cost
  • Understand and apply the 4 components of Holistic Marketing
  • Create a successful Value Proposition in 6 easy steps
  • Understand how the 4C's have replaced the 4P's
View Curriculum
Requirements
  • Basic familiarity with a computer
  • Adobe Acrobat or other PDF reader
Description

This course is for marketers, business owners, entrepreneurs, sales professionals and students who want to learn how to apply fundamental marketing principles, strategies and tactics to an ever evolving marketing landscape that includes a mix of digital and traditional strategies.

If you are confused about where to put your marketing dollars, time and resources, then this is the place to start. 

Who is the target audience?
  • Marketers
  • Business Owners
  • Entrepreneurs
  • Marketing or Business Students
  • Non Profit Directors, Managers or Staff
  • Artists, Musicians and Creatives
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Curriculum For This Course
18 Lectures
01:23:29
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Course Introduction and Overview
1 Lecture 02:31

This lecture will introduce you to the instructor and the structure and goals of the course.

Preview 02:31
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How is Holistic Marketing different?
4 Lectures 18:55

After completing this lecture, you will understand why Holistic Marketing is a great system for marketing in the digital age.

Why Holistic?
06:18

This lecture will introduce you to the four components that form the basis of he Holistic Marketing system.

Preview 08:17

In this lecture, we have created a new value based definition of marketing that is more appropriate forour current time.

The New Meaning of Marketing
01:15

In this lecture, you will learn about the differences between marketing and selling and how they require different but complementary skill sets.

Are You Marketing or Selling?
03:05

Section 2 Review Quiz
3 questions
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Marketing Benefits
5 Lectures 20:33

After this lecture, you will understand why critical thinking is fundamental to any successful marketing system.

Critical Thinking
02:27

In this lecture, we will discuss the benefits of great marketing, many of which are unseen, and how it will improve your business.

Why You Need Great Marketing
03:36

This lecture shows you how to analyze your competition and create a practical system for scoring your business against your top competitors so that you can make your business better.

Outsmart Your Competition
02:55

IN this lecture we will learn how to make your business stand out from the crowd.

Preview 05:28

This lecture offers some ideas on how you can track, measure and improve your marketing efforts so that you can chart your progress, mind your expenses and grow your business.

Track, measure and Improve
06:07

Section 3 Review Quiz
3 questions
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Understanding Your Market
3 Lectures 20:27

This lecture discusses your target market and offers some ideas and successful examples of developing market profiles. We also discuss psychographics and demographics.

Preview 08:04

Learn about available resources for conducting market research either free or at very low cost.

Market Research the Easy (FREE!) Way
02:17

In this lecture, we present the 6 Step Value Proposition builder, so that you can craft the very best marketing messages that will resonate most with your customers.

The 6 Step Value Proposition
10:06

Section 4 Review Quiz
3 questions
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Reaching Your Market
4 Lectures 19:21

Much more than just a logo, your brand is an ongoing narrative. Learn how to tell your story and connect emotionally with your customers.

Preview 04:59

In this two part lecture, we discuss the classic marketing mix known as the 4P's in part one and then in part two the more contemporary version known as the 4C's.

Minding Your P’s and C’s -Part 1
05:10

In this two part lecture, we discuss the classic marketing mix known as the 4P's in part one and then in part two the more contemporary version known as the 4C's.

Minding Your P's and C's - Part 2
06:06

This lecture will help you find the ideal balance of both digital and traditional marketing strategies and tactics.

Traditional and Digital Balance
03:06

Section 5 Review Quiz
3 questions
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Moving Forward
1 Lecture 01:52

Congratulations and some thoughts on how you can take the ideas and concepts of this course and move forward with your marketing. 

Conclusion and Next Steps
01:52
About the Instructor
Michael Barry
4.0 Average rating
1 Review
8 Students
1 Course
Director of Marketing at Princeton Creative

Michael Barry is the Director of Marketing for Princeton Creative Branding & Communications. With over 15 years as a consultant, Michael has worked with organizations ranging from large corporations and non-profits to small businesses and entrepreneurs. He holds an MBA in Marketing from Post University and is a frequent lecturer, instructor and author. Michael specializes in developing branding and communications strategies utilizing both traditional and digital techniques to help businesses reach their ideal markets.