Holistic Marketing in the Digital Age

Balancing digital and traditional marketing strategies and tactics for your business

Created byMichael Barry

Last updated 6/2017

English

What you'll learn

Understand how marketing helps to grow a business
Why Holistic Marketing is best for today's businesses
Find the right marketing strategies and tactics to grow a business
Create an ideal balance of digital and traditional marketing strategies
Apply marketing fundamentals to any business
How to research and understand target markets
Manage time and resources dedicated to marketing
Research your market for free or very low cost
Understand and apply the 4 components of Holistic Marketing
Create a successful Value Proposition in 6 easy steps
Understand how the 4C's have replaced the 4P's

Course content

6 sections • 18 lectures • 1h 23m total length

Course Introduction2:31
This lecture will introduce you to the instructor and the structure and goals of the course.

Why Holistic?6:18
After completing this lecture, you will understand why Holistic Marketing is a great system for marketing in the digital age.
The Four Components8:17
This lecture will introduce you to the four components that form the basis of he Holistic Marketing system.
The New Meaning of Marketing1:13
In this lecture, we have created a new value based definition of marketing that is more appropriate forour current time.
Are You Marketing or Selling?3:05
In this lecture, you will learn about the differences between marketing and selling and how they require different but complementary skill sets.
Section 2 Review Quiz

Critical Thinking2:27
After this lecture, you will understand why critical thinking is fundamental to any successful marketing system.
Why You Need Great Marketing3:36
In this lecture, we will discuss the benefits of great marketing, many of which are unseen, and how it will improve your business.
Outsmart Your Competition2:53
This lecture shows you how to analyze your competition and create a practical system for scoring your business against your top competitors so that you can make your business better.
What Makes You Different?5:28
IN this lecture we will learn how to make your business stand out from the crowd.
Track, measure and Improve6:07
This lecture offers some ideas on how you can track, measure and improve your marketing efforts so that you can chart your progress, mind your expenses and grow your business.
Section 3 Review Quiz

Your Target Market8:04
This lecture discusses your target market and offers some ideas and successful examples of developing market profiles. We also discuss psychographics and demographics.
Market Research the Easy (FREE!) Way2:12
Learn about available resources for conducting market research either free or at very low cost.
The 6 Step Value Proposition10:06
In this lecture, we present the 6 Step Value Proposition builder, so that you can craft the very best marketing messages that will resonate most with your customers.
Section 4 Review Quiz

The Brand Narrative4:59
Much more than just a logo, your brand is an ongoing narrative. Learn how to tell your story and connect emotionally with your customers.
Minding Your P’s and C’s -Part 15:10
In this two part lecture, we discuss the classic marketing mix known as the 4P's in part one and then in part two the more contemporary version known as the 4C's.
Minding Your P's and C's - Part 26:06
In this two part lecture, we discuss the classic marketing mix known as the 4P's in part one and then in part two the more contemporary version known as the 4C's.
Traditional and Digital Balance3:03
This lecture will help you find the ideal balance of both digital and traditional marketing strategies and tactics.
Section 5 Review Quiz

Requirements

Basic familiarity with a computer
Adobe Acrobat or other PDF reader

Description

This course is for marketers, business owners, entrepreneurs, sales professionals and students who want to learn how to apply fundamental marketing principles, strategies and tactics to an ever-evolving marketing landscape that includes a mix of digital and traditional strategies.

To really tell your story—to transform your customers, employees, partners, whomever you need to reach—your messaging needs to connect with that audience. Communications need to be well designed, and design must communicate.

Your content, strategy and planning, value propositions, press releases, newsletters, copywriting and editing, reports, web and online marketing and much more must all align and be developed with the perspective of your audience in mind.

In this course, you will learn how to do that, starting with a new and better understanding of what marketing really is. We'll talk about target markets, developing your Value Proposition, your competition, easy market research, developing your brand narrative and so much more.

It’s a simple concept but not always easy to execute. If you are confused about where to put your marketing dollars, time and resources, then this is the place to start. With clear videos, download able resources, end of unit quizzes and more, you can get the education you need to handle your own marketing or speak knowledgeable to a consultant or marketing agency if you need more services.

Who this course is for:

Marketers
Business Owners
Entrepreneurs
Marketing or Business Students
Non Profit Directors, Managers or Staff
Artists, Musicians and Creatives

Holistic Marketing in the Digital Age

What you'll learn

Explore related topics

Course content

Course Introduction and Overview1 lecture • 3min

How is Holistic Marketing different?4 lectures • 19min

Marketing Benefits5 lectures • 21min

Understanding Your Market3 lectures • 20min

Reaching Your Market4 lectures • 19min

Moving Forward1 lecture • 2min

Requirements

Description

Who this course is for: