Find online courses made by experts from around the world.
Take your courses with you and learn anywhere, anytime.
Learn and practice real-world skills and achieve your goals.
The good news: 20 percent of all music sales take place in the last six weeks of the year - during the holiday season! And the demand is there every year.
The bad news: Most artists never tap into this holiday revenue potential. BIG MISTAKE!
Do what the smart artists do: Use the creative strategies and success stories packed into this course. Take the best ideas and create a plan to share your music, do good in the world, and profit from it. Year after year!
This course has three parts:
The lessons are delivered via 65 minutes of video, with MP3 audio files you can download and listen to at your convenience. You also get an eight-page worksheet to take notes and craft a customized holiday music marketing plan.
Bonus audio interviews with:
Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.
Plus, it comes with a 30-Day, Money-Back Guarantee!
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
|Section 1: Holiday Music Marketing - Introduction|
The Holiday Music Opportunity, Part 1Preview
The Holiday Music Opportunity, Part 2Preview
An Overview of the CoursePreview
If you are new to Udemy, or just need a refresher, here are links to three videos on how to navigate Udemy courses.
Holiday Music Marketing Worksheets
|Section 2: How to Sell More Music and Make Money This Holiday Season|
How One Artist Made $3,000 From One Simple IdeaPreview
Kickstarter, Black Friday and Your All-Important CTA
Gift Bundles, Bulk Sales and Adding Value
DIY eCards, Charity Tie-Ins and Sponsorships
Creepy Christmas, Holiday Singles and the 2nd Wave of Spending
If you would like the audio-only version of Sections 1 and 2 of the Holiday Music Marketing course, you can listen to or download the MP3 file from this page.
|Section 3: How to Book Christmas Shows and Create Profitable Annual Holiday Events|
Mall Gigs and Exposure to Holiday Shoppers
Lucrative Annual Holiday Music Events (and Tours)
Leveraging Your Holiday Identity and Your Tribe
|Section 4: How to Create Awareness and Spread Good Will During the Holiday Season|
The Power of Holiday-Themed Video
Think Visually, Crowdsourced Video and SEO Tricks
Facebook Cover Photos, Twitter Backgrounds and More
If you would like the audio version of the second half of the Holiday Music Marketing course, you can listen to or download the MP3 file from this page.
This file includes both "How to Book More Christmas Shows and Create Profitable Annual Holiday Events" and "How to Create Awareness and Spread Good Will During the Holiday Season."
|Section 5: Holiday Music Marketing Interviews|
Katey Laurel is a Denver-based singer-songwriter who has capitalized on holiday music in many ways: Full Christmas shows, music videos, and an ingenious multi-songwriter holiday event presented by the "Denver Dozen." There's a lot you can learn from her smart approach to pursuing an independent music career.
Debbie Fortnum has sold more than 23,000 physical CDs over the past several years, in addition to a lot of music downloads, making her one of the bestselling independent artists in Canada. In this inspiring interview she shares her success tips for developing lucrative relationships with retailers in your area.
Jeffrey Paul Bobrick raised $6,000 with a Kickstarter campaign to fund a recording and video of an original song to celebrate Chanukkah. Not six grand for an album - that's for ONE SONG. And this came on the heels of a holiday promotion that didn't seem to go so well. Jeffrey explains how he did it and what he learned in this great interview.
Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world.
He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the Internet, Unleash the Artist Within, and Branding Yourself Online. He also developed the “Music Marketing 101” course at Berklee Online, the continuing education division of Berklee College of Music.
Bob is an active musician, workshop leader, visual artist, and former music magazine editor who teaches creative people how to get exposure, connect with fans, and increase their incomes through their artistic passions.
He has served several terms as president of the St. Louis Publishers Association, was a regular presenter at IBPA‘s Publishing University, and is an advocate for the self-publishing movement.
He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Publishers Weekly, The Guardian in the U.K., Electronic Musician, Music Connection, VIBE magazine, Canadian Musician, E! Online, and even The Onion!