Holiday Music Marketing (Christmas, Hanukkah & More)

Sell More Music, Book More Shows, Make More Money This Christmas, Hanukkah and Holiday Season
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60 students enrolled
Instructed by Bob Baker Business / Strategy
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  • Lectures 21
  • Length 4 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2014 English

Course Description

The good news: 20 percent of all music sales take place in the last six weeks of the year - during the holiday season! And the demand is there every year.

The bad news: Most artists never tap into this holiday revenue potential. BIG MISTAKE!

Do what the smart artists do: Use the creative strategies and success stories packed into this course. Take the best ideas and create a plan to share your music, do good in the world, and profit from it. Year after year!

You'll learn:

  • How one indie artist generated $3,000 in sales from one simple idea
  • How to sell 5 to 10 copies of your CDs at a time
  • Black Friday / Cyber Monday sales strategies
  • How one band got a local micro brewery to sponsor their new Christmas single
  • An essential aspect of your holiday music album that could triple your sales
  • The overlooked holiday sales dates most marketers miss
  • How one trio sells more than 1,000 tickets to its annual holiday show
  • SEO ninja tricks to help music fans find you during the holidays

This course has three parts:

  • How to Sell More Music and Make More Money This Holiday Season
  • How to Book More Christmas Shows and Create Profitable Annual Holiday Events
  • How to Create Awareness and Spread Good Will During the Holiday Season

The lessons are delivered via 65 minutes of video, with MP3 audio files you can download and listen to at your convenience. You also get an eight-page worksheet to take notes and craft a customized holiday music marketing plan.

Bonus audio interviews with:

  • Jeffrey Paul Bobrick, who raised $6,000 with a Chanukkah song Kickstarter campaign.
  • Debbie Fortnum, a bestselling indie artist in Canada, who shares success tips for developing lucrative relationships with retailers.
  • Katey Laurel, a Denver singer who profits from Christmas shows and an ingenious multi-songwriter holiday event.

Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

Plus, it comes with a 30-Day, Money-Back Guarantee!

What are the requirements?

  • An ability to write, record or perform music
  • An eagerness to learn how to make the most of every holiday season for years to come

What am I going to get from this course?

  • By the end of this course, you will realize the full range of music marketing opportunities available to you during the holidays
  • Have an overflowing checklist of holiday music money-making options
  • Have everything you need to craft a marketing plan and sales strategy to profit from the lucrative holiday season year after year

Who is the target audience?

  • Singers, songwriters and bands
  • Part-time musicians
  • Full-time musicians

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Holiday Music Marketing - Introduction
The Holiday Music Opportunity, Part 1
The Holiday Music Opportunity, Part 2
An Overview of the Course

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Holiday Music Marketing Worksheets
8 pages
Section 2: How to Sell More Music and Make Money This Holiday Season
How One Artist Made $3,000 From One Simple Idea
Kickstarter, Black Friday and Your All-Important CTA
Gift Bundles, Bulk Sales and Adding Value
DIY eCards, Charity Tie-Ins and Sponsorships
Creepy Christmas, Holiday Singles and the 2nd Wave of Spending

If you would like the audio-only version of Sections 1 and 2 of the Holiday Music Marketing course, you can listen to or download the MP3 file from this page.

Section 3: How to Book Christmas Shows and Create Profitable Annual Holiday Events
Mall Gigs and Exposure to Holiday Shoppers
Lucrative Annual Holiday Music Events (and Tours)
Leveraging Your Holiday Identity and Your Tribe
Section 4: How to Create Awareness and Spread Good Will During the Holiday Season
The Power of Holiday-Themed Video
Think Visually, Crowdsourced Video and SEO Tricks
Facebook Cover Photos, Twitter Backgrounds and More

If you would like the audio version of the second half of the Holiday Music Marketing course, you can listen to or download the MP3 file from this page.

This file includes both "How to Book More Christmas Shows and Create Profitable Annual Holiday Events" and "How to Create Awareness and Spread Good Will During the Holiday Season."

Section 5: Holiday Music Marketing Interviews

Katey Laurel is a Denver-based singer-songwriter who has capitalized on holiday music in many ways: Full Christmas shows, music videos, and an ingenious multi-songwriter holiday event presented by the "Denver Dozen." There's a lot you can learn from her smart approach to pursuing an independent music career.


Debbie Fortnum has sold more than 23,000 physical CDs over the past several years, in addition to a lot of music downloads, making her one of the bestselling independent artists in Canada. In this inspiring interview she shares her success tips for developing lucrative relationships with retailers in your area.


Jeffrey Paul Bobrick raised $6,000 with a Kickstarter campaign to fund a recording and video of an original song to celebrate Chanukkah. Not six grand for an album - that's for ONE SONG. And this came on the heels of a holiday promotion that didn't seem to go so well. Jeffrey explains how he did it and what he learned in this great interview.

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Instructor Biography

Bob Baker, Author, Teacher, Speaker

Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world.

He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the Internet, Unleash the Artist Within, and Branding Yourself Online. He also developed the “Music Marketing 101” course at Berklee Online, the continuing education division of Berklee College of Music.

Bob is an active musician, workshop leader, visual artist, and former music magazine editor who teaches creative people how to get exposure, connect with fans, and increase their incomes through their artistic passions.

He has served several terms as president of the St. Louis Publishers Association, was a regular presenter at IBPA‘s Publishing University, and is an advocate for the self-publishing movement.

He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Publishers Weekly, The Guardian in the U.K., Electronic Musician, Music Connection, VIBE magazine, Canadian Musician, E! Online, and even The Onion!

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