Social Media for Healthcare Providers
4.2 (101 ratings)
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Social Media for Healthcare Providers

Social media and HIPPA compliance training for covered entities that transmit health information.
4.2 (101 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,995 students enrolled
Created by Eric Schwartzman
Last updated 1/2015
English
Price: Free
Includes:
  • 36 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How the HIPAA Privacy Rule and HIPAA Security Rule apply to social networking
  • Understand the advantages and benefits of social media communications to health care professionals
  • Learn about permitted disclosures, the minimum necessary requirement and rules on endorsements
  • Hear examples of prior HIPAA violations that resulted in fines from Dept. of Health & Human Services
View Curriculum
Requirements
  • No prior knowledge of social media or the Health Insurance Portability and Accountability Act (HIPAA) is required.
Description

HIPAA Compliant Social Media Practices

In this course for the health care industry, we’re going to teach you how to use social media effectively and responsibly. We’ll show you how other health care professionals are using social networks and point out mistakes that could lead to lawsuits, fines, penalties and potentially even incarceration.

The US Dept. of Health and Human Services has issued rules on how health care providers, health plans and health care clearing houses and their Business Associates transmit patient health information. That’s the focus of this course.

Learn the key takeaways health care professionals need to know if they decide to use social media for work.

This course covers how health care professionals can use social media effectively and responsibly and points out mistakes that can lead to lawsuits, fines, penalties and incarceration.

Who is the target audience?
  • This course is for individual and group health plans, health care clearinghouses and health care providers that transmits health information.
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Curriculum For This Course
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Intro to Social Media for Health Care Providers
4 Lectures 10:02

This course is designed to teach individuals who work in health care organizations about the proper use of social media, and the regulatory and compliance rules that govern how social media should be used in the health care industry.

This course is accessible via desktop and mobile device and includes an assessment component. Those who successfully complete the course will earn the Social Media for Health Care certificate.

Tweet the instructor at http://twitter.com/vanessamcgrady

Overview of Social Media for Health Care
01:39

Different organizations, states and cities have different laws and rules that apply. So if you’re not sure, ask before you act.

What to Expect From This Course
02:16

Comply Socially offers another course specifically devoted to the building the business case for social media in a variety of industries. Business sales and marketing professionals are also encouraged to read the best-seller "Social Marketing to the Business Customer"

Why Health Care Providers Should Use Social Media
02:23

Companies retain sole discretion on what they will and won’t allow employees or third parties to post on their social media accounts.

Posting on Official v. Personal Social Media Accounts
03:44
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Complying with HIPAA on Social Networks
8 Lectures 25:31

The HIPAA Privacy Rule establishes national standards to protect individuals’ medical records and other personal health information and applies to health plans, health care clearinghouses, and those health care providers that conduct certain health care transactions electronically. The Rule requires appropriate safeguards to protect the privacy of personal health information, and sets limits and conditions on the uses and disclosures that may be made of such information without patient authorization. The Rule also gives patients rights over their health information, including rights to examine and obtain a copy of their health records, and to request corrections. More information at: http://bit.ly/Privacy-Rule

Understanding the HIPAA Privacy Rule
03:47

The HIPAA Privacy Rule establishes national standards to protect individuals’ medical records and other personal health information and applies to health plans, health care clearinghouses, and those health care providers that conduct certain health care transactions electronically. The Rule requires appropriate safeguards to protect the privacy of personal health information, and sets limits and conditions on the uses and disclosures that may be made of such information without patient authorization. The Rule also gives patients rights over their health information, including rights to examine and obtain a copy of their health records, and to request corrections. More information at: http://bit.ly/Privacy-Rule

Who Is Covered by the HIPAA Privacy Rule
02:19

The HIPAA Privacy Rule establishes national standards to protect individuals’ medical records and other personal health information and applies to health plans, health care clearinghouses, and those health care providers that conduct certain health care transactions electronically. The Rule requires appropriate safeguards to protect the privacy of personal health information, and sets limits and conditions on the uses and disclosures that may be made of such information without patient authorization. The Rule also gives patients rights over their health information, including rights to examine and obtain a copy of their health records, and to request corrections. More information at: http://bit.ly/Privacy-Rule

What Is Covered by the Privacy Rule
03:30

HHS provides more information on permitted vs. authorized uses at: http://bit.ly/permitted-vs-authorized

When Patient Information Can Be Disclosed
03:56

HHS provides more information on limiting uses at: http://bit.ly/permitted-vs-authorized

Understanding the "Minimum Necessary" Requirement
02:54

This lecture includes tips and guidelines for using Social Media with employees, patients and more.

Rules Concerning Liking, Friending & Retweeting
03:06

HHS provides a summary of key elements of the Security Rule including who is covered, what information is protected, and what safeguards must be in place to ensure appropriate protection of electronic protected health information at: http://bit.ly/securityrule

Satisfying Administrative, Technical & Security Standards
04:02

This lecture summarizes the personal responsibilities individuals have when they use social media at work.

Risk Management Escalation Procedures
01:57
About the Instructor
Eric Schwartzman
4.2 Average rating
3,104 Reviews
45,867 Students
21 Courses
Multidisciplinary team leader

After 15+ years of marketing, public affairs and digital product management experience, I can lead multidisciplinary teams with the urgency of an entrepreneur, the sensitivity of a diplomat and the effectiveness of a scrum master.

I founded the first content management system for corporate communications, iPRSoftware (formerly iPressroom) before applying the merits of big data analytics to public affairs initiatives for the U.S. Dept. of State and DoD.  Currently, I lead digital innovation at a $1B industrial manufacturer responsible for critical infrastructure power equipment.

I'm also a digital product management, demand generation, search engine optimization, email marketing, and marketing automation expert with experience integrating and implements multiple platforms. 

In 2011, I cowrote the best-seller “Social Marketing to the Business Customer," the first book on B2B demand generation and created a portfolio of self-paced online courseware used by more than 36k students.