How to Help Your Customers Succeed

Learn How to Get Their Jobs Done
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Instructed by Chuck Wall Business / Operations
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  • Lectures 14
  • Length 43 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2013 English

Course Description

Most companies still operate as if they control their customers. But, in today’s market, it’s really the other way around. In fact, there’s a new boss in town, named Customer CEO. This course is based on Chuck Wall’s book, Customer CEO: How to Profit from the Power of Your Customers.

Things either work or they don’t. For customers, there really is no middle ground. The question is why there are so many products that don’t work. Most experts agree that more than ninety percent of new products fail. Sometimes the product is poorly marketed. Other times, it is a brand extension that is so far afield of the root brand that potential buyers are confused. But usually it is because the product just doesn’t do what the customer needs it to do in the first place.

This course will help you better understand the Power of Performance with case studies from major brands like Apple and Dyson. You will also work through two hands-on exercises to better understand how the Power of Performance can revolutionize your company.

Every student who successfully completes this course will receive a Certificate of Completion.

What are the requirements?

  • There are no special requirements for any additional software or other materials for this course.

What am I going to get from this course?

  • The objective of this course is to help participants better understand why customers are looking to hire high-performance brands to help them get jobs done better, cheaper, and faster.
  • Participants will be introduced to Chuck Wall’s Customer CEO Power of Performance framework and tools. Students will review case studies about Apple and Dyson. They will learn about Needs Mapping and complete the Power of Performance Power Check exercise.
  • Upon course completion, participants will have the knowledge and tools needed to begin to see their current and future customers in an entirely new light.

What is the target audience?

  • If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Chuck Wall provides an overview of the Power of Performance by looking at a brief history of products that failed. Failure is expensive and alienates both existing and potential customers.


Why does this failure continually happen? Customers are often happier with their current products much more than companies really understand.

Section 2: What Do Your Customers Really Need?

Chuck explains the three levels of customer needs. This exercise will help you discover how your customers really think about your products and services.

1 page

Download this tool for your review and use.

3 pages

Download key slides from this course for your review and use.

Section 3: Case Studies

Apple is much more than a beloved brand and an innovator; they also produce the highest sales per square foot of any retailer in the world. This case study explains why they consistently deliver on the Power of Performance.

4 pages

Download this document to accompany the audio case study.


It took British inventor James Dyson 5,271 attempts to perfect his cyclonic action vacuum cleaner that has revolutionized his industry. Hear how Dyson became a Power of performance company.

4 pages

Download this document to accompany the audio case study.

Section 4: Deeper Dive

Chuck explains how customers need to hire products to do the jobs they are trying to get done.


Chuck asks eighteen important questions you should consider about the Power of


3 pages

Download for your use.

Section 5: Power Check

Join Chuck at the white board to score how you do with the Power of Performance.

Power Check Workbook
3 pages

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Instructor Biography

Chuck Wall, Author, Speaker and Entrepreneur

Chuck Wall is Founder and CEO of MarketPower Group, a business growth consultancy based in Austin, Texas. He advises leading brands that their most important business opportunity is hidden in plain sight: knowing their customers better. The evidence is clear: brands that truly understand their customers increase revenue, grow market share, save money, strengthen relationships and drive profit.

Chuck is an expert in understanding the unmet needs of customers having interviewed over 100,000 of them across many industries. He’s an advisor to major global brands. He is also the author of two books, Customer CEO and Stop, Look and Listen (Bibliomotion 2013).

Chuck is also a longtime entrepreneur, having launched and run seven companies across multiple industries including manufacturing, radio, advertising, technology, and consulting. He actively blogs and contributes to leading publications like Forbes and Fast Company. He regularly speaks and leads seminars for business groups, trade associations, and corporations.

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