Hacking the Facebook Platform - 7 Favorite Growth Hacks
3.4 (67 ratings)
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Hacking the Facebook Platform - 7 Favorite Growth Hacks

Learn my seven favorite growth hacks that helped me get over 200M+ users on the Facebook Platform.
3.4 (67 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
13,376 students enrolled
Created by Ankur Nagpal
Last updated 8/2013
English
Price: $20
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Teach students how to think about growth
View Curriculum
Requirements
  • None
Description

It started in 2007. I was an engineering intern at Amazon my freshman summer and I hated my life.

I was 18 in Seattle without a fake-ID. All my friends were in California. I sucked at my job. But, this coincided with the launch of the Facebook Platform.

Since I had nothing to do after work, I started by building out simple applications that I thought were useful. Turns out, no one cared about useful.

After getting sick of building useful applications, I launched my first ever personality quiz - How Good a Lover Are You? All of a sudden people cared. To the tune of 300,000 people in a matter of weeks.

I was hooked. I spent the next 3 years building Facebook applications and built every kind of shitty, viral app under the sun including:

  • An assembly line of Cosmo-style personality quizzes from How Promiscuous Are You to What Color is Your Aura?
  • The first ever friend quiz applications where you get notifications like "Your friend answered 'Is Ankur cute?' - click here to see what she said"
  • An application creator that spawned over 10,000 gifting applications including the esteemed Send Your Friends a Flaming Bag of Poop

Since I operated largely as an independent entity, I had no concerns other than growth. What can I do to get the most number of people in the shortest amount of time?

And it worked. I reached over 200 million people. You have almost certainly used at least one of my applications.

In this course, I share seven of my favorite hacks that I employed over the course of those three years. They aren't necessarily the most effective strategies.. mostly, just my favorites.

Who is the target audience?
  • Anyone with a curious mind
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Curriculum For This Course
Expand All 9 Lectures Collapse All 9 Lectures 45:31
+
Introduction
2 Lectures 02:58

An introduction to the course and my background with Facebook applications.

Preview 02:35
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7 Growth Hacks
7 Lectures 42:31

In the first grow hack, I talk about ways of prioritizing friend invite lists to maximize invite acceptance.

Preview 07:49

In this lecture, I discuss how you can apply the principle of artificial scarcity in your product design to influence users.

Artificial Scarcity
06:43

Arguably the simplest and most concise growth hack you will ever hear about.

You
04:03

Learn how spreading your application out can reap incredible rewards.

Multiple Points of Entry
05:47

This builds on the Multiple Entry Points lecture and shows you how to employ it in conjunction with user generated content.

Now with User Generated Content
07:46

Find out how a Pac-Man arcade machine brought me over 10,000 new users.

The Pac-Man Story
05:35

While not technically a growth hack, the blacklist of doom tells you how I kept most of my innovations a secret.

The Blacklist of Doom
04:48
About the Instructor
Ankur Nagpal
4.3 Average rating
158 Reviews
28,551 Students
4 Courses
Human Resources (HR)

Ankur was the largest individual developer in the history of the Facebook platform, with over 10,000 applications and a reach of upwards of 200M users. Ankur has been featured in numerous industry blogs as well as mainstream publications such as Business Week for earning millions of dollars on the social Internet.

As a lifelong cricket fan and former international level athlete, Ankur headed up product at Live Current Media's cricket and helped purchase the digital rights to the Indian Premier League from the Board of Control for Cricket in India for $50 million while pursuing a simultaneous degree in Electrical Engineering and Computer Sciences, and Economics at the University of California, Berkeley.

Upon graduation, Ankur co-founded Leveraged LLC and consulted on user growth for a myriad of leading companies in the consumer Internet space including Glu Mobile, Electronic Arts, Betable, Fremantle Media and GameDuell.