A step-by-step guide to starting a successful blog

Building your dream blog and blogging your way to online influence.
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  • Lectures 28
  • Length 2.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

The two main goals of this course are:

  1. You will receive all the necessary tools to build and grow a successful blog
  2. You will build yourself a strong and solid online presence to help you become an online influencer

Students can expect the following from this course:

  1. A step-by-step guide that will take you through every aspect needed to build a professional looking and successful blog
  2. My personal experiences and the tricks that have helped me grow my blog and online influence
  3. An interactive guide broken down into bite size sessions
  4. A checklist at the end of each session to help you assess your evolution

This step-by-step guide to a successful blog course is divided into 13 sessions and has about 3 hours of content.

What are the requirements?

  • Bring your enthusiasm and what you are passionate about

What am I going to get from this course?

  • Build your own blog using WordPress
  • Make your blog stand out and look professional
  • Create valuable and unique content to become an influencer
  • Understand the basics of SEO and link building
  • Promote your blog to get noticed
  • Monetize your blog at your convenience
  • Build a strong online presence and become an online influencer

Who is the target audience?

  • This step-by-step guide to blogging and becoming an online influencer is meant for anyone who has ever wanted to create a blog but has needed a little guidance and encouragement
  • This course is for anyone who has started blogging recently and who wants to take their blog to the next level
  • This course is not for someone who is already making thousands of dollars from their blog

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction to the Course
A little about this course and me
Section 2: The Basics
Things to know before you get started
Section 3: The Types of Blogs and Bloggers
The types of blogs and bloggers
Section 4: The Topics
Choosing a niche and making sure your blog stands out
Section 5: The Skinny on the Technical Aspect of Blogging
Your stats, your domain name and your website platform
Section 6: The Hosting
Choosing and purchasing your hosting
Section 7: The Blog Set-up for WordPress
Introduction to WPengine
Installing WordPress
Basic configurations
Section 8: The Design
Finding the perfect theme
Installing the theme
Adding plugins to your theme
Section 9: The Content
Content marketing 101
Formatting 101
Visual content
Audio-visual content
Your content creation process
Section 10: SEO and Link Building
Introduction to SEO
Writing optimized content and link building
Section 11: The Promotion
Launching your blog
Promoting tactics
Key social channels
Section 12: The monetization
The different options to make money with your blog
Section 13: Become an Online Influencer
Building your proof points to become an influencer
What it takes to become a brand ambassador
Why online personal branding is so valuable
Section 14: Final thoughts
Final thoughts
4 pages

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Instructor Biography

Toni Cowan-Brown, Online influencer and Digital consultant

I have been an active blogger since 2009. I have been a WordPress user and an online influencer and brand ambassador for over five years. As a blogger and online influencer I have worked with global brands such as Lancôme, Airbnb, Asos, Olympus and Coca-Cola, and been featured on Times Square by Forever21.

I have been recognised by Google as an online influencer and been invited by Google to talk about personal brand creation. In 2014, I was named by The Drum one of the UK's 30 under 30 in digital. Finally, I am also a regular speaker and host on BBC London radio.

As the digital lead for Europe at one of the leading global PR firms I have helped international clients develop social media strategies, online advertising campaigns, blogger and influencer outreach programmes and a strong presence online.

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