A step-by-step guide to starting a successful blog
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The two main goals of this course are:
Students can expect the following from this course:
This step-by-step guide to a successful blog course is divided into 13 sessions and has about 3 hours of content.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction to the Course|
A little about this course and mePreview
|Section 2: The Basics|
Things to know before you get startedPreview
|Section 3: The Types of Blogs and Bloggers|
The types of blogs and bloggers
|Section 4: The Topics|
Choosing a niche and making sure your blog stands out
|Section 5: The Skinny on the Technical Aspect of Blogging|
Your stats, your domain name and your website platform
|Section 6: The Hosting|
Choosing and purchasing your hosting
|Section 7: The Blog Set-up for WordPress|
Introduction to WPengine
|Section 8: The Design|
Finding the perfect theme
Installing the theme
Adding plugins to your theme
|Section 9: The Content|
Content marketing 101
Your content creation process
|Section 10: SEO and Link Building|
Introduction to SEO
Writing optimized content and link building
|Section 11: The Promotion|
Launching your blog
Key social channels
|Section 12: The monetization|
The different options to make money with your blog
|Section 13: Become an Online Influencer|
Building your proof points to become an influencer
What it takes to become a brand ambassador
Why online personal branding is so valuable
|Section 14: Final thoughts|
I have been an active blogger since 2009. I have been a WordPress user and an online influencer and brand ambassador for over five years. As a blogger and online influencer I have worked with global brands such as Lancôme, Airbnb, Asos, Olympus and Coca-Cola, and been featured on Times Square by Forever21.
I have been recognised by Google as an online influencer and been invited by Google to talk about personal brand creation. In 2014, I was named by The Drum one of the UK's 30 under 30 in digital. Finally, I am also a regular speaker and host on BBC London radio.
As the digital lead for Europe at one of the leading global PR firms I have helped international clients develop social media strategies, online advertising campaigns, blogger and influencer outreach programmes and a strong presence online.