Guest Blogging For More Traffic, Leads & Clients

Small Business Owners: Grow Your Business With Targeted Traffic and Without Expensive Ad Spending
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  • Lectures 26
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2016 English

Course Description

Guest blogging is one of the most effective ways to get more targeted traffic, more lucrative leads and yes, more clients -- without spending big bucks on advertising. But without just a few key strategies, it's easy to spin wheels, work hard and have nothing to show for it ... or worse, delay getting started for months or even years.

  • Would you like to get exposure to new audiences who would be eager to sign up for your email list...if they just knew you existed?
  • Are you spending a lot of time writing blog posts for a tiny, tiny following?
  • Have you considered guest blogging but felt overwhelmed by figuring out the process (and it seems to take LOTS of time)?

If you answered YES to any of these question, this course is for you. If you're a small business seeking a big online presence, you'll get the tools and processes you need to make this happen.

What's different about this course? We focus on building a system so getting each guest post will be easier than the one before. You build relationships with host bloggers so your pitch gets a warm welcome and you even get invited to contribute


What are the requirements?

  • A computer with access to the Internet.
  • Know what is a blog and what is a post

What am I going to get from this course?

  • Understand exactly how guest blogging will enhance your online marketing
  • Find blogs where your guest post will bring you readers and results (and how to avoid blogs that destroy your reputation)
  • Write a pitch that increases your chances of getting a "yes" from the editors (and avoid common mistakes that get you dismissed as a flake)
  • Write posts on your own blog to get more guest blogging opportunities
  • The 3 things you MUST do immediately after your post gets published if you want to maximize outcomes from each post

What is the target audience?

  • The course assumes you own a small business and want to grow your business online, ethically and authentically.
  • You need Internet access and know how to use Google search basics.
  • Having your own blog is recommended but absolutely not required.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Easily create your first blog post and grow your audience
04:34

Here's what you can expect from this course. You can expect to learn a lot about guest blogging. Here's the best way to take this course.

00:45

Why are you guest blogging? The answer to this question will influence the way you choose to guest blog.

Section 2: Choosing Best Host Blogs For Your Guest Posts
04:53

There are lots of blogs out there: what are the criteria for deciding if a particular blog will help you get to your goals? That's the question we answer here.

02:46

Ideally your target blog will be highly connected to social media. Learn how to assess the target blog as a candidate for your guest blog.

03:05

Now we'll test another way to find blogs. Instead of searching for specific blogs, we'll explore how to use lists of "top blogs for posting." You'll also discover what to beware of when you use these lists.

The Very Best Way To Find Blogs For Your Guest Posts
03:04
A Search Method That Leads You To Flaky, Useless Blogs Where You Won't To Post
03:11
Section 3: Get Your Target Blogs To Have The Welcome Mat Out For Your Post
02:35

Why do some bloggers seem to get a warm welcome and a lot of "yes" responses when they approach host bloggers? This video explains and introduces the topics you'll find in the rest of this section.

05:29

To grow your audience and build relationships with host bloggers, you need to write comments on other people's posts. But ... there's a strategy to make your comments more effective so you use your time productively and your guest blogging gets easier.

02:54

Your own blogging will help you develop your guest blogging opportunities. Here's how.

06:52

There's one type of post that helps you get credibility, status and relationships that lead to guest blogging as well as more general business success. Learn how to write it here.

02:21

You're telling readers how to do something ... and you demonstrate you're a knowledgeable expert AND a brilliant blogger!

03:43

Here's a way to speed up the process of writing your long "epic" post. Guest blogging will keep you busy and here's a good way to save time.

Section 4: How To Write A Pitch That Makes Bloggers Say Yes
04:48

This is where the rubber meets the road! Unless you're extremely well known, your guest post opportunities will depend on the quality of your pitch. We'll take your pitch email step by step - 10 steps to the perfect pitch message.

03:00

Here's a pitch letter I wrote that got a yes. The system works!

02:19

These 5 mistakes will get your guest blogging pitch rejected. They're very common but very easy to fix.


Section 5: How To Write A Guest Post For 3 Critical Audiences
01:44

When you write a guest post you write for THREE audiences. We'll show you who they are and what they're looking for.

03:55
Now you get to play detective! Once you get a "yes" to your pitch, your next move is to head over to the blog where you'll be posting. We'll show you how to look for clues to what the editor really wants, so the editorial process goes faster and you're likely to see publication sooner rather than later.
00:48

This step is SO important I've added a little drama to the lecture! Don't skip it.

03:25

Your resource box may be the most important part of your guest post. It's where you get readers to sign up to be on your email list! Here are 3 ways to set it up - the resume, the marketing, and the gift bag. You'll learn which style I'd recommend as a model ... and a blog's rules on resource boxes should influence your decision to pitch a guest post.

05:15

Extra bonus tips to get the most from your guest blogging...and you won't find these anywhere else!

Section 6: Follow-Up: How To Turn Your Guest Blog Into A Gold Mine
02:29

OK, your guest blog post is published. Go celebrate! But wait ... some of your most important action steps take place after your post gets published. Learn the critical steps you need to build relationships, gain exposure and make your next blogging steps a great deal easier.

05:48

After you take care of a few key steps after your guest blog post is published, you'll need to promote your blog. Here are 10 places (and more) to spread the word.

Section 7: Your Next Guest Blog And The One After That
01:56

After you've got a few guest blog posts on your resume, life gets easier! Here's what happens next.

15:39

How can you tell if your guest blogging is headed in the right direction ... or if it's worth your time to continue? Find out here.

01:21

What to do as you break out the champagne! This is only the beginning of your journey into the wonderful world of guest blogging.

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Instructor Biography

Cathy Goodwin, Author, Consultant and Speaker

My name is Cathy Goodwin. I work with business owners, executives and professionals who want to pivot a business or career. They want to move to something new and they need support: new websites, new resumes, new strategies and direction.  I'm now an author, consultant and professional speaker. In my earlier life I was a college professor, publishing research and teaching students in business schools. I have a PhD in business (UC Berkeley) and anMBA (Wharton).  

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