Guest blogging is one of the most effective ways to get more targeted traffic, more lucrative leads and yes, more clients -- without spending big bucks on advertising. But without just a few key strategies, it's easy to spin wheels, work hard and have nothing to show for it ... or worse, delay getting started for months or even years.
If you answered YES to any of these question, this course is for you. If you're a small business seeking a big online presence, you'll get the tools and processes you need to make this happen.
What's different about this course? We focus on building a system so getting each guest post will be easier than the one before. You build relationships with host bloggers so your pitch gets a warm welcome and you even get invited to contribute
Here's what you can expect from this course. You can expect to learn a lot about guest blogging. Here's the best way to take this course.
Why are you guest blogging? The answer to this question will influence the way you choose to guest blog.
There are lots of blogs out there: what are the criteria for deciding if a particular blog will help you get to your goals? That's the question we answer here.
Ideally your target blog will be highly connected to social media. Learn how to assess the target blog as a candidate for your guest blog.
Now we'll test another way to find blogs. Instead of searching for specific blogs, we'll explore how to use lists of "top blogs for posting." You'll also discover what to beware of when you use these lists.
Why do some bloggers seem to get a warm welcome and a lot of "yes" responses when they approach host bloggers? This video explains and introduces the topics you'll find in the rest of this section.
To grow your audience and build relationships with host bloggers, you need to write comments on other people's posts. But ... there's a strategy to make your comments more effective so you use your time productively and your guest blogging gets easier.
Your own blogging will help you develop your guest blogging opportunities. Here's how.
There's one type of post that helps you get credibility, status and relationships that lead to guest blogging as well as more general business success. Learn how to write it here.
You're telling readers how to do something ... and you demonstrate you're a knowledgeable expert AND a brilliant blogger!
Here's a way to speed up the process of writing your long "epic" post. Guest blogging will keep you busy and here's a good way to save time.
This is where the rubber meets the road! Unless you're extremely well known, your guest post opportunities will depend on the quality of your pitch. We'll take your pitch email step by step - 10 steps to the perfect pitch message.
Here's a pitch letter I wrote that got a yes. The system works!
These 5 mistakes will get your guest blogging pitch rejected. They're very common but very easy to fix.
When you write a guest post you write for THREE audiences. We'll show you who they are and what they're looking for.
This step is SO important I've added a little drama to the lecture! Don't skip it.
Your resource box may be the most important part of your guest post. It's where you get readers to sign up to be on your email list! Here are 3 ways to set it up - the resume, the marketing, and the gift bag. You'll learn which style I'd recommend as a model ... and a blog's rules on resource boxes should influence your decision to pitch a guest post.
Extra bonus tips to get the most from your guest blogging...and you won't find these anywhere else!
OK, your guest blog post is published. Go celebrate! But wait ... some of your most important action steps take place after your post gets published. Learn the critical steps you need to build relationships, gain exposure and make your next blogging steps a great deal easier.
After you take care of a few key steps after your guest blog post is published, you'll need to promote your blog. Here are 10 places (and more) to spread the word.
After you've got a few guest blog posts on your resume, life gets easier! Here's what happens next.
How can you tell if your guest blogging is headed in the right direction ... or if it's worth your time to continue? Find out here.
What to do as you break out the champagne! This is only the beginning of your journey into the wonderful world of guest blogging.
My name is Cathy Goodwin. I work with business owners, executives and professionals who want to pivot a business or career. They want to move to something new and they need support: new websites, new resumes, new strategies and direction. I'm now an author, consultant and professional speaker. In my earlier life I was a college professor, publishing research and teaching students in business schools. I have a PhD in business (UC Berkeley) and anMBA (Wharton).