Guest Blogging For More Traffic, Leads & Clients
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Guest Blogging For More Traffic, Leads & Clients

Small Business Owners: Grow Your Business With Targeted Traffic and Without Expensive Ad Spending
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
10 students enrolled
Created by Cathy Goodwin
Last updated 1/2016
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Current price: $10 Original price: $25 Discount: 60% off
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  • 1.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand exactly how guest blogging will enhance your online marketing
  • Find blogs where your guest post will bring you readers and results (and how to avoid blogs that destroy your reputation)
  • Write a pitch that increases your chances of getting a "yes" from the editors (and avoid common mistakes that get you dismissed as a flake)
  • Write posts on your own blog to get more guest blogging opportunities
  • The 3 things you MUST do immediately after your post gets published if you want to maximize outcomes from each post
View Curriculum
  • A computer with access to the Internet.
  • Know what is a blog and what is a post

Guest blogging is one of the most effective ways to get more targeted traffic, more lucrative leads and yes, more clients -- without spending big bucks on advertising. But without just a few key strategies, it's easy to spin wheels, work hard and have nothing to show for it ... or worse, delay getting started for months or even years.

  • Would you like to get exposure to new audiences who would be eager to sign up for your email list...if they just knew you existed?
  • Are you spending a lot of time writing blog posts for a tiny, tiny following?
  • Have you considered guest blogging but felt overwhelmed by figuring out the process (and it seems to take LOTS of time)?

If you answered YES to any of these question, this course is for you. If you're a small business seeking a big online presence, you'll get the tools and processes you need to make this happen.

What's different about this course? We focus on building a system so getting each guest post will be easier than the one before. You build relationships with host bloggers so your pitch gets a warm welcome and you even get invited to contribute

Who is the target audience?
  • The course assumes you own a small business and want to grow your business online, ethically and authentically.
  • You need Internet access and know how to use Google search basics.
  • Having your own blog is recommended but absolutely not required.
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Curriculum For This Course
26 Lectures
Easily create your first blog post and grow your audience
2 Lectures 05:19

Here's what you can expect from this course. You can expect to learn a lot about guest blogging. Here's the best way to take this course.

Preview 04:34

Why are you guest blogging? The answer to this question will influence the way you choose to guest blog.

Preview 00:45
Choosing Best Host Blogs For Your Guest Posts
5 Lectures 16:59

There are lots of blogs out there: what are the criteria for deciding if a particular blog will help you get to your goals? That's the question we answer here.

Preview 04:53

Ideally your target blog will be highly connected to social media. Learn how to assess the target blog as a candidate for your guest blog.

Finding the best blogs: Does this blog have a social life?

Now we'll test another way to find blogs. Instead of searching for specific blogs, we'll explore how to use lists of "top blogs for posting." You'll also discover what to beware of when you use these lists.

2 Ways To Find Blogs Where Guest Posting Will Bring You Rewards

The Very Best Way To Find Blogs For Your Guest Posts

A Search Method That Leads You To Flaky, Useless Blogs Where You Won't To Post
Get Your Target Blogs To Have The Welcome Mat Out For Your Post
6 Lectures 23:54

Why do some bloggers seem to get a warm welcome and a lot of "yes" responses when they approach host bloggers? This video explains and introduces the topics you'll find in the rest of this section.

How To Create A Warm, Receptive Audience For Your Guest Blogs

To grow your audience and build relationships with host bloggers, you need to write comments on other people's posts. But ... there's a strategy to make your comments more effective so you use your time productively and your guest blogging gets easier.

Blog Comments To Grow Your Audience

Your own blogging will help you develop your guest blogging opportunities. Here's how.

How Your Own Blog Can Help You Get More Guest Blogging Opportunities

There's one type of post that helps you get credibility, status and relationships that lead to guest blogging as well as more general business success. Learn how to write it here.

How To Write The Most Effective Post On Your Blog

You're telling readers how to do something ... and you demonstrate you're a knowledgeable expert AND a brilliant blogger!

How To Write a How-To Post

Here's a way to speed up the process of writing your long "epic" post. Guest blogging will keep you busy and here's a good way to save time.

Write Epic posts effortlessly
How To Write A Pitch That Makes Bloggers Say Yes
3 Lectures 10:07

This is where the rubber meets the road! Unless you're extremely well known, your guest post opportunities will depend on the quality of your pitch. We'll take your pitch email step by step - 10 steps to the perfect pitch message.

Anatomy Of A Successful Pitch Letter

Here's a pitch letter I wrote that got a yes. The system works!

Sample Of A Pitch Letter That Got A "Yes" From A Top Blog

These 5 mistakes will get your guest blogging pitch rejected. They're very common but very easy to fix.

5 Mistakes To Pitch Yourself Out Of The Game
How To Write A Guest Post For 3 Critical Audiences
5 Lectures 15:07

When you write a guest post you write for THREE audiences. We'll show you who they are and what they're looking for.

The 3 Audiences Of 1 Guest Post

Now you get to play detective! Once you get a "yes" to your pitch, your next move is to head over to the blog where you'll be posting. We'll show you how to look for clues to what the editor really wants, so the editorial process goes faster and you're likely to see publication sooner rather than later.
Reaching Your 3 Audiences With Your Guest Post

This step is SO important I've added a little drama to the lecture! Don't skip it.

One LAST Thing Before You Submit Your Post

Your resource box may be the most important part of your guest post. It's where you get readers to sign up to be on your email list! Here are 3 ways to set it up - the resume, the marketing, and the gift bag. You'll learn which style I'd recommend as a model ... and a blog's rules on resource boxes should influence your decision to pitch a guest post.

Your Resource Box: Get Your New Audience To Take Action

Extra bonus tips to get the most from your guest blogging...and you won't find these anywhere else!

5 Bonus Tips To Get The Biggest From All Your Hard Work
Follow-Up: How To Turn Your Guest Blog Into A Gold Mine
2 Lectures 08:17

OK, your guest blog post is published. Go celebrate! But wait ... some of your most important action steps take place after your post gets published. Learn the critical steps you need to build relationships, gain exposure and make your next blogging steps a great deal easier.

5 Things To Do Immediately After Your Post Is Published.

After you take care of a few key steps after your guest blog post is published, you'll need to promote your blog. Here are 10 places (and more) to spread the word.

10 Places To Announce Your Post.
Your Next Guest Blog And The One After That
3 Lectures 18:56

After you've got a few guest blog posts on your resume, life gets easier! Here's what happens next.

Going for the gold: ongoing gigs

How can you tell if your guest blogging is headed in the right direction ... or if it's worth your time to continue? Find out here.

Evaluating your progress

What to do as you break out the champagne! This is only the beginning of your journey into the wonderful world of guest blogging.

Congratulations! You're ready to go!
About the Instructor
Cathy Goodwin
4.2 Average rating
17 Reviews
164 Students
4 Courses
Author, Consultant and Speaker

Hi I'm Cathy. 

I have been online for over a decade, helping others to achieve their goals in areas ranging from career change to small business growth.  I learned online marketing to promote my career site, Midlife Career Strategy. I’m a published author, written hundreds of articles and dozens of websites, and really get a kick out of seeing my clients enjoy the benefits of what they learn and put into practice.

When you want to know how to create high-converting marketing materials, I'm your person. I've written content for everything from websites to landing pages to blog posts… and more. I particularly enjoy transforming complex ideas into clear, conversational language that will resonate with your ideal prospects. I’m also here to help “storify” your content: how to get your point across by telling stories. 

As far as career change, I still work with midlife, mid-career clients. Many want to pivot to self-employment and I help them get started.   I'd love to help you review your career options so you can get closer to filling your dream, whether it’s a “laptop lifestyle” or a new corporate career.

When anyone asks me what’s the secret to being successful in marketing yourself or your company, I tell them "Be yourself…and be adventurous!” 

When you remain authentic, you will stand out from the massive waves of (mostly mediocre) content out there and get noticed in a good way. And when you keep your spirit of adventure, you’ll try new things and stay motivated even during the Muddled Middle part of any transition.  

Some people make great players but lousy coaches. After teaching business to mostly bored college students for over 20 years, I don’t just have knowledge. I know how to share so you’ll understand, enjoy and remember. 

Come join me on the journey and keep me posted as you grow into your goals!  


Cathy Goodwin