Guerrilla Marketing School
4.2 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
89 students enrolled
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Guerrilla Marketing School

A global pioneer in guerrilla marketing teaches you how to develop creative, effective marketing ideas for your business
4.2 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
89 students enrolled
Created by Floyd Hayes
Last updated 5/2013
Current price: $10 Original price: $35 Discount: 71% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 40 mins on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • A basic history to Guerrilla Marketing, Ingredients needed to create a Free Thinking Idea, Actionable creative development techniques, new approaches to commercial communication challenges, hands-on experience developing a Guerrilla Idea
View Curriculum
  • A Blank Sheet of Paper and a Pen

An interactive workshop exploring guerrilla marketing ideas and non-traditional marketing

From ancient Greece to the world's most successful small car launch, you will explore guerrilla and non-traditional marketing as its evolved throughout the  ages.

Hayes shares his personal case studies from his 15 year career as a Creative Director and global pioneer in modern guerrilla marketing.

You will discover the tricks and creative techniques to develop effective guerrilla marketing ideas. 

The final lectures will give you the opportunity to apply what you've learned and flex your creative muscles in answer to two fun, challenging briefs.

Finally, submitted student work will be subject to a kind but fair critique which will help you sharpen your skills and abilities to sell creative thinking.


Who is the target audience?
  • Primary: Marketing, Advertising and Communication professionals and agencies (all levels), Secondary: Those interested in creative development
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Curriculum For This Course
8 Lectures 39:34

A fun and fascinating journey through Guerrilla Marketing history.  We'll visit ancient Greek prostitutes, puzzling Irishmen, the Roaring 1920's, a giant ostrich egg and witness the birth of viral marketing.
Preview 06:31

Gain invaluable and useable lessons, insights and tips as I share the inside scoop on successful case studies including:

  • The most effective PR stunt in British UK History (FHM)
  • How to launch the world's best selling small car on a shoestring (MINI Cooper)
  • Inviting a new beauty regime for women (Dove)
  • How Losing a sock can net you $1 million in free media coverage (SyFY)

Preview 13:02

The Secret Sauce!  11 ingredients you can use right now to help you develop an effective Guerrilla Marketing idea.
Ingredients of a Guerrilla Marketing Idea

The importance of Intuition and how you can tell when a good idea comes up and kicks you in the ass.

Exploring The Creative Process

Create your own imaginary product from scratch.  A fun, easy and effective creative exercise for you to try at home.

Briefing 1: The Blank Sheet

Apply what you've learned and develop your very own Guerrilla Marketing Idea!  

An opportunity to flex your creative muscles and develop a guerrilla marketing idea to promote your imaginary product.  

Briefing 2: Launching Your Fictional Product

It doesn't always go right but at least we can learn from mistakes.  In this bonus segment we take a look at some notorious Guerrilla Marketing disasters.  
Extra: When it doesn't go to plan....
The GMS Rough Guide to Brainstorming
2 Lectures 00:00

FREE PDF: The GMS Rough Guide to Brainstorming details the 9 Brainstorm aspects you cannot afford to ignore.

Tried and tested over a decade, these techniques have driven actionable ideas for Fortune 500 clients such as: BMW, Unilever, HSBC, NBC and British Airways as well as for small businesses and individuals looking to break creative block.

Preview 13 pages

A short overview of Guerrilla Marketing School's onsite workshops for businesses both large and small.
Preview 7 pages
About the Instructor
Floyd Hayes
4.2 Average rating
19 Reviews
89 Students
1 Course
Global Leader in non-traditional marketing and advertising

After 6 amazing years as Creative Director at Europe's first Guerrilla Marketing aency, Cunning London and 8 years at Cunning NYC, I launched my own creative consultancy in 2012.

I bring 14 years of global experience in developing cross media marketing concepts, hosting brainstorms and running creative development workshops for brands such as HSBC, Unilever, MINI Cooper and NBC.

My ideas are designed to sit across multiple media channels. I believe that in a world where media can be anything, the idea has to be everything.

In addition to client work, I've held creative workshops and lectures on non-traditional marketing across the world, including: Central St Martins, London, NYU, New York, and LaSalle International Collefe of Fashion, Design and Art, Montreal.


“Pregnant with marketing genius.” - ADWEEK

“Can always be relied on for fresh thinking.” Jon Wilkins, Founder, Naked

“All round box-free thinker.” - CNET

“Off the page, in your face.” - BRANDWEEK

“One of the most notable, accomplished thought-leaders in his sector.” - Richard Powell, Vice-Consul Creative & Digital Media UK Trade and Investment