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An interactive workshop exploring guerrilla marketing ideas and non-traditional marketing
From ancient Greece to the world's most successful small car launch, you will explore guerrilla and non-traditional marketing as its evolved throughout the ages.
Hayes shares his personal case studies from his 15 year career as a Creative Director and global pioneer in modern guerrilla marketing.
You will discover the tricks and creative techniques to develop effective guerrilla marketing ideas.
The final lectures will give you the opportunity to apply what you've learned and flex your creative muscles in answer to two fun, challenging briefs.
Finally, submitted student work will be subject to a kind but fair critique which will help you sharpen your skills and abilities to sell creative thinking.</p></p>
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Certificate of completion.
|Section 1: Introduction|
|A fun and fascinating journey through Guerrilla Marketing history. We'll visit ancient Greek prostitutes, puzzling Irishmen, the Roaring 1920's, a giant ostrich egg and witness the birth of viral marketing.|
|Gain invaluable and useable lessons, insights and tips as I share the inside scoop on successful case studies including:
|The Secret Sauce! 11 ingredients you can use right now to help you develop an effective Guerrilla Marketing idea.|
The importance of Intuition and how you can tell when a good idea comes up and kicks you in the ass.
Create your own imaginary product from scratch. A fun, easy and effective creative exercise for you to try at home.
Apply what you've learned and develop your very own Guerrilla Marketing Idea!
An opportunity to flex your creative muscles and develop a guerrilla marketing idea to promote your imaginary product.
|It doesn't always go right but at least we can learn from mistakes. In this bonus segment we take a look at some notorious Guerrilla Marketing disasters.|
|Section 2: The GMS Rough Guide to Brainstorming|
|Lecture 9||13 pages|
FREE PDF: The GMS Rough Guide to Brainstorming details the 9 Brainstorm aspects you cannot afford to ignore.
Tried and tested over a decade, these techniques have driven actionable ideas for Fortune 500 clients such as: BMW, Unilever, HSBC, NBC and British Airways as well as for small businesses and individuals looking to break creative block.
|Lecture 10||7 pages|
|A short overview of Guerrilla Marketing School's onsite workshops for businesses both large and small.|
After 6 amazing years as Creative Director at Europe's first Guerrilla Marketing aency, Cunning London and 8 years at Cunning NYC, I launched my own creative consultancy in 2012.
I bring 14 years of global experience in developing cross media marketing concepts, hosting brainstorms and running creative development workshops for brands such as HSBC, Unilever, MINI Cooper and NBC.
My ideas are designed to sit across multiple media channels. I believe that in a world where media can be anything, the idea has to be everything.
In addition to client work, I've held creative workshops and lectures on non-traditional marketing across the world, including: Central St Martins, London, NYU, New York, and LaSalle International Collefe of Fashion, Design and Art, Montreal.
“Pregnant with marketing genius.” - ADWEEK
“Can always be relied on for fresh thinking.” Jon Wilkins, Founder, Naked
“All round box-free thinker.” - CNET
“Off the page, in your face.” - BRANDWEEK
“One of the most notable, accomplished thought-leaders in his sector.” - Richard Powell, Vice-Consul Creative & Digital Media UK Trade and Investment