Music Marketing Online (Guerrilla Marketing and Promotion)
4.0 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
133 students enrolled
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Music Marketing Online (Guerrilla Marketing and Promotion)

How to Use the Internet to Create a Buzz, Attract More Fans, and Build a Thriving Music Career
4.0 (19 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
133 students enrolled
Created by Bob Baker
Last updated 10/2014
English
Current price: $15 Original price: $20 Discount: 25% off
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Lay a Foundation for Online Music Marketing
  • Engage Fans So They Support You
  • Create a Framework for Internet Promotion
  • Apply the Five Elements of an Effective Music Website
  • Know What to Post and Share Online to Attract Fans
View Curriculum
Requirements
  • Access to the Internet
  • An eagerness to learn how to use the Internet to promote music
Description

Admit it. Promoting your music in the digital era can be confusing and overwhelming. Where do you start? What do you focus on? After you take this course, you'll have a much clearer perspective and a road map to follow to promote your music online.

In this fast-paced training session, Bob Baker expands on chapters from his books, "Guerrilla Music Marketing Online" and the "Guerrilla Music Marketing Handbook." Here's just some of what you'll get from this course:

  • Laying the Foundation for Online Music Marketing
  • How to Engage Your Fans So They Support You
  • Three Steps to Effective Music Marketing
  • Creating a Framework for Internet Promotion
  • Building Your Hub and Spoke Structure
  • Five Elements of an Effective Music Website
  • Determining Your Content Marketing Plan
  • Understanding the Three Modes of Online Communication
  • A Checklist of What to Post and Share Online

Be prepared to take lots of notes.

Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

Plus, it comes with a 30-Day, Money-Back Guarantee!

Who is the target audience?
  • Songwriters, musicians and bands of all types
  • Anyone with the gift of music and a willingness to share it
  • Active performers, managers and music promoters
Curriculum For This Course
Expand All 12 Lectures Collapse All 12 Lectures 52:40
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Laying the Foundation for Online Music Marketing
3 Lectures 09:31

How to Navigate a Udemy Course
00:15

Three Steps to Effective Music Marketing
03:52
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Engaging Your Fans and Creating a Framework
3 Lectures 12:20

Examples of Fan Engagment on Facebook and Twitter
05:30

Use This Simple Formula to Overcome Online Marketing Overwhelm
03:36
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Building Your Hub and Spoke Structure
3 Lectures 17:34
Five Elements of an Effective Music Website
06:10


Your Online Tentacles and Being Discovered by Fans
06:29
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Determining Your Content Marketing Plan
3 Lectures 12:55
Understanding the Three Modes of Online Communication
05:30

A Checklist of What to Post and Share Online
05:40

Course Summary and Final Thoughts
01:45
About the Instructor
Bob Baker
4.0 Average rating
234 Reviews
4,645 Students
9 Courses
Author, Teacher, Speaker

Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world.

He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the Internet, Unleash the Artist Within, and Branding Yourself Online. He also developed the “Music Marketing 101” course at Berklee Online, the continuing education division of Berklee College of Music.

Bob is an active musician, workshop leader, visual artist, and former music magazine editor who teaches creative people how to get exposure, connect with fans, and increase their incomes through their artistic passions.

He has served several terms as president of the St. Louis Publishers Association, was a regular presenter at IBPA‘s Publishing University, and is an advocate for the self-publishing movement.

He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Publishers Weekly, The Guardian in the U.K., Electronic Musician, Music Connection, VIBE magazine, Canadian Musician, E! Online, and even The Onion!