
Bob Baker presents a low-cost, high-impact online guerilla music marketing workshop, sharing simple core principles and his best ideas from the gorilla music marketing handbook.
Outline the three steps to effective music marketing: create awareness, build relationships, and generate revenue, with a focus on the crucial middle step connecting awareness to sales.
Engage fans online by treating interactions like test drives: build rapport, respond, and grow your mailing list. Acknowledge fan messages across social networks to sustain relationships that boost music promotion.
Discover Facebook and Twitter fan engagement through real examples, showing how timely responses, questions, and calls to action build relationships, raise awareness, and drive revenue for artists.
Apply the octopus marketing formula to organize your online music presence around a central, owned artist website, with tentacles reaching key platforms and a push-pull path back to your hub.
Discover the five elements of an effective music website. Host your hub on a server you control, design easy navigation, and grow your email list with compelling sign-up incentives.
Master mailing list management using Mailchimp, ReverbNation, or TinyLetter, and build a purpose-driven, mobile-friendly website that prompts fans to subscribe, listen, and attend live shows.
Identify your online tentacles across key platforms to be discovered by your ideal fans. Tap into word-of-mouth, reviews, niche blogs, and targeted search to reach predisposed listeners.
Identify your strongest online communication mode—text, audio, or video—and choose the platform that best fits that strength, whether blogs, emails, podcasts, or video and images.
Learn to post effectively by blending original content, curated finds, personal updates, and engaging questions, while weaving timely sales offers to build fan relationships online.
Discover the steps to effective music marketing, balancing awareness, relationships, and revenue. Use an octopus marketing structure with your website as home base; grow your mailing list and engage fans.
Admit it. Promoting your music in the digital era can be confusing and overwhelming. Where do you start? What do you focus on? After you take this course, you'll have a much clearer perspective and a road map to follow to promote your music online.
In this fast-paced training session, Bob Baker expands on chapters from his books, "Guerrilla Music Marketing Online" and the "Guerrilla Music Marketing Handbook." Here's just some of what you'll get from this course:
Be prepared to take lots of notes.
Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.
Plus, it comes with a 30-Day, Money-Back Guarantee!