Music Marketing Online (Guerrilla Marketing and Promotion)

How to Use the Internet to Create a Buzz, Attract More Fans, and Build a Thriving Music Career
4.5 (8 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
107 students enrolled
Instructed by Bob Baker Music / Other
$19
$20
5% off
Take This Course
  • Lectures 12
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 11/2014 English

Course Description

Admit it. Promoting your music in the digital era can be confusing and overwhelming. Where do you start? What do you focus on? After you take this course, you'll have a much clearer perspective and a road map to follow to promote your music online.

In this fast-paced training session, Bob Baker expands on chapters from his books, "Guerrilla Music Marketing Online" and the "Guerrilla Music Marketing Handbook." Here's just some of what you'll get from this course:

  • Laying the Foundation for Online Music Marketing
  • How to Engage Your Fans So They Support You
  • Three Steps to Effective Music Marketing
  • Creating a Framework for Internet Promotion
  • Building Your Hub and Spoke Structure
  • Five Elements of an Effective Music Website
  • Determining Your Content Marketing Plan
  • Understanding the Three Modes of Online Communication
  • A Checklist of What to Post and Share Online

Be prepared to take lots of notes.

Register for this course on Udemy today and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app.

Plus, it comes with a 30-Day, Money-Back Guarantee!

What are the requirements?

  • Access to the Internet
  • An eagerness to learn how to use the Internet to promote music

What am I going to get from this course?

  • Lay a Foundation for Online Music Marketing
  • Engage Fans So They Support You
  • Create a Framework for Internet Promotion
  • Apply the Five Elements of an Effective Music Website
  • Know What to Post and Share Online to Attract Fans

What is the target audience?

  • Songwriters, musicians and bands of all types
  • Anyone with the gift of music and a willingness to share it
  • Active performers, managers and music promoters

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Laying the Foundation for Online Music Marketing
What About Bob? What You Get with This Course
Preview
05:24
How to Navigate a Udemy Course
Article
Three Steps to Effective Music Marketing
03:52
Section 2: Engaging Your Fans and Creating a Framework
How to Engage Your Fans So They Support You
Preview
03:14
Examples of Fan Engagment on Facebook and Twitter
05:30
Use This Simple Formula to Overcome Online Marketing Overwhelm
03:36
Section 3: Building Your Hub and Spoke Structure
Five Elements of an Effective Music Website
06:10
Mailing Lists, Purpose and Being Mobile Friendly
Preview
04:55
Your Online Tentacles and Being Discovered by Fans
06:29
Section 4: Determining Your Content Marketing Plan
Understanding the Three Modes of Online Communication
05:30
A Checklist of What to Post and Share Online
05:40
Course Summary and Final Thoughts
01:45

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Bob Baker, Author, Teacher, Speaker

Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to make a living and make a difference in the world.

He is the author of the highly acclaimed Guerrilla Music Marketing Handbook and several other books, including 55 Ways to Promote & Sell Your Book on the Internet, Unleash the Artist Within, and Branding Yourself Online. He also developed the “Music Marketing 101” course at Berklee Online, the continuing education division of Berklee College of Music.

Bob is an active musician, workshop leader, visual artist, and former music magazine editor who teaches creative people how to get exposure, connect with fans, and increase their incomes through their artistic passions.

He has served several terms as president of the St. Louis Publishers Association, was a regular presenter at IBPA‘s Publishing University, and is an advocate for the self-publishing movement.

He has appeared in the media on NPR’s “Morning Edition” and “Marketplace” and in such publications as Publishers Weekly, The Guardian in the U.K., Electronic Musician, Music Connection, VIBE magazine, Canadian Musician, E! Online, and even The Onion!

Ready to start learning?
Take This Course