Growth hacks for entrepreneurs
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Growth hacks for entrepreneurs

Learn from the successes and the failures of other entrepreneurs
4.5 (22 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,411 students enrolled
Created by Asen Gyczew
Last updated 9/2017
English
Price: Free
Includes:
  • 2.5 hours on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Grow your business using smart methods
  • Choose the right business hack, tactic that can change your business
  • Estimate the impact of a specific hack / tactic on your business
  • 10x your business fast on small budget
View Curriculum
Requirements
  • Basic knowledge of economics or business
Description

What is the aim of this course?

The success of many companies depends on figuring out a clever way to grow, earn or operate that will change drastically change the game, stack the cards in their favor. One of the ways to learn those hacks, tactics and tricks is by trial and error. The other, more efficient one boils down to observing the successes and failures of other companies and applying the learning in your business and industry. I will show you plenty examples of how other did it so you can save time and money on hurting yourself and your business

In this course I will show the most useful growth hacks, tactics and tricks that have been used by well-known companies as well others, not that famous but very innovativeThe course is based on my 12 years of experience as a consultant in top consulting companies and owner of small consulting company (the last 7 years). I have been also CEO, Board Member responsible for strategy, improvement and turn-arounds in biggest companies from FMCG, SMG, and B2B in Poland so I know the implications of what I will be talking about inside-out.

As a preparation, we have gone through 200 case studies of companies – some of them well known, others less popular yet very interesting from tactics and strategy point of view.  I tried to get the best most useful things and grouped them into section for easier consumption. In this course you will definitely find inspiration how to crush it with your own business.

I do not like to over-complicate things, so in every lecture I will be quite straightforward. Most lectures will have also a lot of additional resources: links to important lectures, detailed data, examples.  Every lecture is a separate example of how to use a specific tactic / hack in real life. I will show how specific company has used this hack in practice. The idea is to have everything that you need for creative thinking in one place. If you don’t find something that you need let me know - I will try to prepare something and I will added to the course

 

Why I decided to create this course?

For our teams we have created courses that help you understand and analyze business. We have started to use them extensively also with customers that we work with and their teams. Since we made them available to a wider public we got many request, especially on Quora to share more examples of applications, case studies. We try to minimize repetitive work so we decided to make this course in order to cut down on the questions we are getting.

This course is based on our extensive experience in supporting and running different businesses.

 

In what way will you benefit from this course?

The course is a practical, step by step guide loaded with tones of, tricks, hints, examples that will show we where you can go with your business. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will know:

  • How business hacks, tactics and tricks you can try in your business?
  • How to estimate the potential of such hacks and tactics on your business?
  • How to build a coherent strategy and set of tactics?
  • Why some companies are successful in their industry?

You can also ask me any question either through the discussion mode or by messaging me directly.

I will produce the necessary content and

 

How the course is organized?

The course is divided currently in 5 sections and will be adding new section to address other important issues. Currently you will find the following sections:

  • Introduction. We begin with little intro into the course  and consulting
  • Behavioral contracts - motivate desired behavior. In the second section I will show you how you can motivate others to do what you want them to do. By building proper referral program, loyalty scheme or customer on-boarding      you can change totally your business
  • Low Cost Model. In the third section I will discuss the details of low cost model and when it makes sense. I will also show you execution of this model in airlines and retail.
  • Non-standard advertising space. Next section will show you how, in innovative way, you can promote your business without spending much on advertising
  • Stand on the shoulder of a giant - how to use 3rd party platforms. In fifth section you will learn how to leverage 3-rd party platforms to get fast and cheap access to crucial resources (i.e. market)
  • Remove barriers. You can grow your customer base or increase retention of current ones by removing barriers between you and the customer. I will show you on examples how you can remove those barriers
  • Create barrier of entry. One of the most important things is to create barriers between your customer and potential competitors. I will show you with examples how to do that.
  • Community. We have a separate section on community and its role for business. In many business models (esp. on-line business) customer come for the product but they stay for the community.
  • Innovative selling. In this section we will talk about how you can change your business by changing the model in which you claim the money from the customer. The choice of revenue streams also defines the selling model
  • Start from a niche. Most businesses that are successful start in a small niche where they can in peace work on product-market fit and on their business models. I will show you examples of very successful companies that have applied this hack in practice
  • Strategic Partner. By getting a strategic partner you may change your odds of success. I will discuss here what are the pros and cons of strategic partners’ deals. We will show some known examples  and their implications.
  • Create much higher standard. 10x the standard can help you build a drastically growing business
  • New revenue streams. At some point it makes a lot of sense to create new revenue streams on top of what you already have. I will discuss how other have achieved this
  • Do things that do not scale. As a startup at the beginning you will be forced to do things that don’t scale. I will discuss here the implication of this strategy
  • Create sales first. You don’t have to rush into production. Sometimes it makes much more sense to start with simply creating the sales / distribution machine and only after that jumping into producing /sourcing the product / service that you want to offer.
  • Others

 

We will be adding new sections in the coming months and expanding existing ones

You will be also have access to many additional resources

  • Links to interviews and presentation with more detailed data
  • Data showing the impact of some of the hacks on the business
  • Links to books worth reading

 

So enjoy the course and if you have any questions let me know


 

Who is the target audience?
  • Entrepreneurs
  • Business owners
  • Startup Founders
Compare to Other Growth Hacking Courses
Curriculum For This Course
67 Lectures
02:35:08
+
Introduction
3 Lectures 05:35

In the first lecture I will show you what you can learn in this lecture. 

In this course I will show the most useful business hacks, tactics and tricks that have been used by well-known companies as well others, not that famous but very innovativeThe course is based on my 12 years of experience as a consultant in top consulting companies and owner of small consulting company (the last 7 years). I have been also CEO, Board Member responsible for strategy, improvement and turn-arounds in biggest companies from FMCG, SMG, and B2B in Poland so I know the implications of what I will be talking about inside-out.

As a preparation, we have gone through 200 case studies of companies – some of them well known, others less popular yet very interesting from tactics and strategy point of view.  I tried to get the best most useful things and grouped them into section for easier consumption. In this course you will definitely find inspiration how to crush it with your own business.

I do not like to over-complicate things, so in every lecture I will be quite straightforward. Most lectures will have also a lot of additional resources: links to important lectures, detailed data, examples.  Every lecture is a separate example of how to use a specific tactic / hack in real life. I will show how specific company has used this hack in practice. The idea is to have everything that you need for creative thinking in one place. If you don’t find something that you need let me know - I will try to prepare something and I will added to the course

Introduction
02:08

A few words about me

About me
01:47

Here I will explain you the basics about Pirate Metrics (AARRR approach) that we will use in the course to show what the metric influences

Pirate Metrics
01:40
+
Behavioral contracts - motivate desired behavior.
3 Lectures 09:11
Behavioral contracts - introduction
05:33

In this lecture I will show you how Dropbox is using behavior contract in referral programs as well as customer on-boarding. Dropbox was also offering additional space if you performed actions that increase his reach and help Word of Mouth. It had its referral program – you could get up to 1  for referring your friend. They have also defined tasks that made you more likely to stay with them and that they were showing you how to use the product

Dropbox
01:43

Bobby Burger is a chain of slow burgers that has used behavioral contract to grow their chain rapidly. Bobby Burger was giving discounts and rewards for actions: Contest on facebook, Discount for check-ins, Discount for events organized at their site, Free products for first customers in new place

Bobby Burger
01:55
+
Low cost business models
8 Lectures 32:23

In the third section I will discuss the details of low cost model and when it makes sense. I will also show you execution of this model in airlines and retail.

Low Cost Model - Introduction
03:47

IKEA has been very successful in implementing low cost model in furniture. I will show you all main elements were they were very successful: “big box” model built outside the city center, design, consistent message, diversified revenue streams, operational excellence, business scale

IKEA
06:03

Raynair is an example of a great execution of the low cost model in airlines. They have used 1 type of aircrafts and increased their capacity, hhey do only point-to-point and use cheap airports. Raynair is also master of operational excellence and has been also very creative on the revenue streams

Raynair
05:59

Biedronka is a very good execution of low cost model in retail. Biedronka  keeps it simple on the operational side and they went deep into product management. I will show you how they managed to become a leader in Poland

Biedronka
03:17

Here I will show you how low cost works for Fitness clubs

Fitness Clubs
03:17

Here I show how the low cost model works for hotels

Low cost hotels
02:58

Here I will show you the logic behind the profitability of low cost models. In next lecture you will see an example in Excel with real numbers

How low cost business model drive profitability
03:35

Math behind low cost model - airlines
03:27
+
Non-standard advertising space.
6 Lectures 10:46

Next section will show you how, in innovative way, you can promote your business without spending much on advertising

Non-standard advertising space.
02:49

I show how Spotify was creating non-standard advertising space. In 2011 Spotify has struck I deal with Facebook that enabled them to grow via referrals and Word of Mouth

Spotify
01:24

Here we will show what Piktochart did to promote themselves using their own product and the freemium users

Piktochart
01:17

Kekemeke is a SaaS software for managing brand loyalty programs (based on collecting stamps) for restaurants. Kekemeke  has bee using its partners to promote its programs. I will explain you how they achieved this

Kekemeke
02:15

PowToon is a freemium SaaS for creating animation movie that was very creative in putting their logo in front of the potential customers

Powtoon
01:31

Udemy is using every opportunity to cross-sell courses: course langing pages, emails, purchasing process. I will show you how it works in practice

Udemy
01:30
+
Stand on the shoulder of a giant - how to use 3rd party platforms
3 Lectures 03:51

In fifth section you will learn how to leverage 3-rd party platforms to get fast and cheap access to crucial resources (i.e. market)

Stand on the shoulder of a giant -Introduction
01:13

Airbnb has written a script that was uploading automatically to Craigslist profiles of the available rent I will show you want was the impact of this on the business.

Airbnb
00:59

Brand24 is a software for social listening (you can check who and what was talking about you in social media). Brand24 has been leveraging small communities

Brand24
01:39
+
Remove barriers
5 Lectures 10:55

 You can grow your customer base or increase retention of current ones by removing barriers between you and the customer. I will show you on examples how you can remove those barriers

Remove barriers
02:20

Uber has been consistently removing barriers on the supply and demand side. I will show you details of how they did it

Uber
02:55

Fitness clubs and dance schools use nice tricks to convince people to join them. I will show you in this lecture what they were doing this

Fitness clubs and dance schools
02:29

Dropbox has used the freemium method. They are offering 2 GB of free space on the cloud

Dropbox
00:56

Audioteka is software offered as a SaaS that enables you to listen to audiobooks. Their model is similar to Audibles and they are strong in Easter Europe and Latin America

Audioteka
02:15
+
Create barrier of entry
3 Lectures 06:19

One of the most important things is to create barriers between your customer and potential competitors. I will show you with examples how to do that

Create barrier of entry -Introduction
01:14

I will show you in this lecture how Facebook is protecting it s territory from competitors

Facebook
03:04

Apple has created many barriers to protect its products from any competition

Apple
02:01
+
Innovative selling and revenue streams
9 Lectures 21:15

In this section we will talk about how you can change your business by changing the model in which you claim the money from the customer. The choice of revenue streams also defines the selling model

Innovative selling and revenue streams
02:43

In this lecture on the example of milk based business I will show you how your business model may differ depending what revenue streams you will choose

Innovative selling / revenue streams - milk example
03:18

Here I show when you should use the specific revenue streams. Different revenue streams are perfect for different businesses . By introducing  new revenue streams  you can totally disrupt your industry

When to use specific revenue streams - Part 1?
03:26

Here I show when you should use the specific revenue streams. Different revenue streams are perfect for different businesses . By introducing  new revenue streams  you can totally disrupt your industry

When to use specific revenue streams - Part 2
02:22

Raynair has been also very creative on the revenue side. Here I will show you what revenue streams they have

Ryanair
01:54

Here we show what made Sandwich Video so successful as a producer of ads for startup

Sandwich Video
01:42

Legimi is a e-book reader bit similar to Kindle. They have been very innovative in the way they generate revenue streams

Legimi
01:41

DollarShaveClub is a provider of razor in a subscription model. They have managed t disrupt the whole industry dominated by Gillette by introducing different revenue streams

DollarShaveClub
02:20

Canva is software offered as a SaaS that has been very innovative in selling an charging. They use freemium model and sell per piece and not in subscription

Canva
01:49
+
Start from a niche
7 Lectures 16:24

Most businesses that are successful start in a small niche where they can in peace work on product-market fit and on their business models. I will show you examples of very successful companies that have applied this hack in practice 

Start from a niche - introduction
03:40

Tesla had a well thought and quite well executed master plan where the end-game is self-sustainable system of electric self-driving cars fueled by clean electric energy from renewable sources

Tesla
02:46

Uber has started as limousine rides provider in San Francisco. The end game is the whole  short run transportation market

Uber
02:11

Square started as a credit card processing software. Square wanted to take a piece of the payment and cash till market. It started from small independent restaurants and now has moved into being integrated POS system

Square
01:54

Yelp has started as a service only concentrated on restaurant in San Francisco. It has grown is business to include other cities and businesses

Yelp
02:04

Twitch started very broad but then tried to pick the most promising niche and concentrate on it  - gaming. Once they mastered the niche they went deep and global with it

Twitch
01:57

Postmates has intentionally neglected some of its customers (restaurants) to deliver the right customer experience to other group

Postmates
01:52
+
Strategic partners
3 Lectures 05:00

Zappos has decided to join Amazon not to be crushed but also to get access to strategic resources

Zappos
01:53

Here I show How Dropbox has leverage strategic partners to grow their business

Dropbox
00:51

Showroom is a marketplace for independent fashion brands. They are present in Poland and Germany and were acquired by Burda

Showroom
02:16
5 More Sections
About the Instructor
Asen Gyczew
4.2 Average rating
982 Reviews
21,426 Students
23 Courses
Expert in performance improvement, turnaround and startups

Expert in performance improvement, startuping and turning-around companies with significant experience both in management as well as in supervision of medium size companies (EUR 20 – 40 million) as well as startups.

Specialties:

Functional experience: performance improvement, strategy development, startups, intrapreneurship, post-merger integration and cost reduction, due diligence;

Industry experience: SMCG (domestic appliances, furniture, ceramic tiles), FMCG (cosmetics, juice, meat), retail (electronics, convenience shops, pharmaceuticals, DIY, vending), B2B (aluminum system, plywood, alcohol, reagents, loading systems), services (MRO, consulting, outsourcing)

Countries: Poland, Serbia, Russia, Ukraine