The Growth Hacking Survival Guide for 2016
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The Growth Hacking Survival Guide for 2016

Learn how to implement a growth hacking strategy in under 1 hour with these GH principles and 20+ case studies.
4.1 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
7 students enrolled
Created by Jim Huffman
Last updated 11/2015
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Current price: $10 Original price: $20 Discount: 50% off
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  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the origin of Growth Hacking and what makes up a Growth Hacker
  • Create a Growth Plan for their Company or Startup
  • Maximize the Impact of your digital marketing efforts
  • Select and evaluate the right traction channels for your growth plan
  • Reference 10 case studies to help come up with your own Growth Ideas
View Curriculum
  • Have an idea they want to start or be with a company they want to grow
  • Be interested in understanding how to take an idea and push it out into the market

There are lots of ways to grow your startup. Growth hacking, social media, SEO, content marketing, digital marketing & more. We'll talk about the core foundation of growth and what makes up a growth hacker. You'll learn how to determine if you're ready for growth and the basics of growth from the 4 principles to evaluating the 19 traction channels to using google keyword planner for evaluating your competition. We'll dive into some growth case studies to give you more ideas and examples to use for your company. Finally, we'll summarize what we've learned and I'll give you 15 growth resources to take your knowledge to the next level.

Who is the target audience?
  • Understand the origin of growth hacking
  • Determine if your company is ready for growth
  • Learn the basics of how to grow your company or startup
  • Get exposure to over 10 growth case studies (and why they were important)
  • To learn how to come up with growth ideas for your company
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Curriculum For This Course
The History of Growth Hacking
1 Lecture 02:10

We'll discuss how three startups went from an idea to billion dollar valuations by leveraging the principles of Growth Hacking.

Preview 02:10
What is Growth Hacking
1 Lecture 03:11

Sean Ellis, former Head of Growth at Dropbox, came up with this term when he was hiring his replacement. We'll discuss what he was looking for in a Growth Hacker.

Preview 03:11
Wait, Is Your Startup Ready for Growth?
1 Lecture 08:07

There are three questions you can ask to test if you if you're startup is ready for growth. To get the answers, it requires testing for scalability and understanding your NPS.

Preview 08:07
How to Approach Growing your Startup or Company
5 Lectures 15:53

Here is how you should prepare your team for your growth initiative. If you and your team are in agreement with these four items the you'll be setup for success.

What's the Right Growth Mindset for You and Your Growth Team?

You'll learn the 4 step process for approaching growth at your company or startup.

A 4 Step Plan of Attack for Growth

You'll learn the 19 traction channels for growth and you learn the best ways to track what growth tactics are working for your competitors.

Step 1: Identify Growth Ideas to Test

You'll learn how to evaluate the best growth ideas to prioritize the ones that'll have the biggest impact.

Step 2: Test for Scalable and Repeatable Growth Tactics

You'll learn about the analytics tools you can use to measure the performance of your growth ideas.

Step 3: Measure and Model Out Your Growth Ideas, Step 4: Repeat
Growth Hacking Case Studies - What you should care about
7 Lectures 12:34

You'll learn how one startup find a competitive advantage by leveraging Google Images.

How a Startup Hacks Google Images for Consistent Traffic

How to use Google Keyword Planner to understand how users are talking about your industry.

How a Coaching Platform Found 70,000 Users by Changing Two Words

You'll learn how one travel site used engineering as marketing to growth their user base.

How a Product Manager Created the #1 Acquisition Tool for a Travel Site

A look at how Mint leveraged Content Marketing to grow their product.

How Mint Made a Non-Viral Product go Viral

SumoMe has built, arguably, the best Freemium on-boarding experience for users. And it's showing in their growth rate.

How One SaaS Company Grows by Putting Users Before Money

Evernote's product team was able to time their product launches with Apple to maximize their distribution.

How Evernote Leveraged Apple to get 20,000 Signups a Day

A Pre-Launch Media Company leverages Instagram to get over 20,000 users before they even launched their product.

How a Media Company Got 20,000 Users Before They Launched
Growth Hacking: Continued Education
1 Lecture 03:26

From a 50 minute video by Facebook's Head of Growth to my favorite Growth Hacking Book, Here are 15 resources you can use to take your Growth Hacking skills to the next level.

15 Resources to Take Your Knowledge of Growing a Startup to the Next Level
About the Instructor
Jim Huffman
4.1 Average rating
5 Reviews
7 Students
1 Course
VP of Marketing at TheTake

Jim Huffman is Vice President of Content & Brand Strategy at TheTake, a NYC-based startup focused on identifying products in film & TV. Jim is also a Digital Marketing Instructor at General Assembly in NYC. Prior to TheTake, Jim was Head of eCommerce Merchandising for UrbanDaddy. Jim is well versed in developing digital marketing strategies and building out growth plans for startups. Combined with his background in M&A investment banking, he will share with you a detailed approach to maximize the impact of your digital marketing efforts.