There are lots of ways to grow your startup. Growth hacking, social media, SEO, content marketing, digital marketing & more. We'll talk about the core foundation of growth and what makes up a growth hacker. You'll learn how to determine if you're ready for growth and the basics of growth from the 4 principles to evaluating the 19 traction channels to using google keyword planner for evaluating your competition. We'll dive into some growth case studies to give you more ideas and examples to use for your company. Finally, we'll summarize what we've learned and I'll give you 15 growth resources to take your knowledge to the next level.
Sean Ellis, former Head of Growth at Dropbox, came up with this term when he was hiring his replacement. We'll discuss what he was looking for in a Growth Hacker.
There are three questions you can ask to test if you if you're startup is ready for growth. To get the answers, it requires testing for scalability and understanding your NPS.
Here is how you should prepare your team for your growth initiative. If you and your team are in agreement with these four items the you'll be setup for success.
You'll learn the 4 step process for approaching growth at your company or startup.
You'll learn the 19 traction channels for growth and you learn the best ways to track what growth tactics are working for your competitors.
You'll learn how to evaluate the best growth ideas to prioritize the ones that'll have the biggest impact.
You'll learn about the analytics tools you can use to measure the performance of your growth ideas.
You'll learn how one startup find a competitive advantage by leveraging Google Images.
How to use Google Keyword Planner to understand how users are talking about your industry.
You'll learn how one travel site used engineering as marketing to growth their user base.
A look at how Mint leveraged Content Marketing to grow their product.
SumoMe has built, arguably, the best Freemium on-boarding experience for users. And it's showing in their growth rate.
Evernote's product team was able to time their product launches with Apple to maximize their distribution.
A Pre-Launch Media Company leverages Instagram to get over 20,000 users before they even launched their product.
From a 50 minute video by Facebook's Head of Growth to my favorite Growth Hacking Book, Here are 15 resources you can use to take your Growth Hacking skills to the next level.
Jim Huffman is Vice President of Content & Brand Strategy at TheTake, a NYC-based startup focused on identifying products in film & TV. Jim is also a Digital Marketing Instructor at General Assembly in NYC. Prior to TheTake, Jim was Head of eCommerce Merchandising for UrbanDaddy. Jim is well versed in developing digital marketing strategies and building out growth plans for startups. Combined with his background in M&A investment banking, he will share with you a detailed approach to maximize the impact of your digital marketing efforts.