The Growth Hacking Survival Guide for 2016

Learn how to implement a growth hacking strategy in under 1 hour with these GH principles and 20+ case studies.
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  • Lectures 16
  • Length 1 hour
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2015 English

Course Description

There are lots of ways to grow your startup. Growth hacking, social media, SEO, content marketing, digital marketing & more. We'll talk about the core foundation of growth and what makes up a growth hacker. You'll learn how to determine if you're ready for growth and the basics of growth from the 4 principles to evaluating the 19 traction channels to using google keyword planner for evaluating your competition. We'll dive into some growth case studies to give you more ideas and examples to use for your company. Finally, we'll summarize what we've learned and I'll give you 15 growth resources to take your knowledge to the next level.

What are the requirements?

  • Have an idea they want to start or be with a company they want to grow
  • Be interested in understanding how to take an idea and push it out into the market

What am I going to get from this course?

  • Understand the origin of Growth Hacking and what makes up a Growth Hacker
  • Create a Growth Plan for their Company or Startup
  • Maximize the Impact of your digital marketing efforts
  • Select and evaluate the right traction channels for your growth plan
  • Reference 10 case studies to help come up with your own Growth Ideas

What is the target audience?

  • Understand the origin of growth hacking
  • Determine if your company is ready for growth
  • Learn the basics of how to grow your company or startup
  • Get exposure to over 10 growth case studies (and why they were important)
  • To learn how to come up with growth ideas for your company

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: The History of Growth Hacking
02:10

We'll discuss how three startups went from an idea to billion dollar valuations by leveraging the principles of Growth Hacking.

Section 2: What is Growth Hacking
03:11

Sean Ellis, former Head of Growth at Dropbox, came up with this term when he was hiring his replacement. We'll discuss what he was looking for in a Growth Hacker.

Section 3: Wait, Is Your Startup Ready for Growth?
08:07

There are three questions you can ask to test if you if you're startup is ready for growth. To get the answers, it requires testing for scalability and understanding your NPS.

Section 4: How to Approach Growing your Startup or Company
01:55

Here is how you should prepare your team for your growth initiative. If you and your team are in agreement with these four items the you'll be setup for success.

01:31

You'll learn the 4 step process for approaching growth at your company or startup.

06:10

You'll learn the 19 traction channels for growth and you learn the best ways to track what growth tactics are working for your competitors.

02:22

You'll learn how to evaluate the best growth ideas to prioritize the ones that'll have the biggest impact.

03:55

You'll learn about the analytics tools you can use to measure the performance of your growth ideas.

Section 5: Growth Hacking Case Studies - What you should care about
02:03

You'll learn how one startup find a competitive advantage by leveraging Google Images.

02:10

How to use Google Keyword Planner to understand how users are talking about your industry.

01:17

You'll learn how one travel site used engineering as marketing to growth their user base.

01:52

A look at how Mint leveraged Content Marketing to grow their product.

01:53

SumoMe has built, arguably, the best Freemium on-boarding experience for users. And it's showing in their growth rate.

01:37

Evernote's product team was able to time their product launches with Apple to maximize their distribution.

01:42

A Pre-Launch Media Company leverages Instagram to get over 20,000 users before they even launched their product.

Section 6: Growth Hacking: Continued Education
03:26

From a 50 minute video by Facebook's Head of Growth to my favorite Growth Hacking Book, Here are 15 resources you can use to take your Growth Hacking skills to the next level.

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Instructor Biography

Jim Huffman, VP of Marketing at TheTake

Jim Huffman is Vice President of Content & Brand Strategy at TheTake, a NYC-based startup focused on identifying products in film & TV. Jim is also a Digital Marketing Instructor at General Assembly in NYC. Prior to TheTake, Jim was Head of eCommerce Merchandising for UrbanDaddy. Jim is well versed in developing digital marketing strategies and building out growth plans for startups. Combined with his background in M&A investment banking, he will share with you a detailed approach to maximize the impact of your digital marketing efforts.

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