NEW for 2017! Growth Hacking with Digital Marketing (v 4.0)
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NEW for 2017! Growth Hacking with Digital Marketing (v 4.0)

Learn Google Analytics, social media marketing, modern public relations, email marketing w/ MailChimp, AdWords and more
4.3 (1,141 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
13,319 students enrolled
Last updated 1/2017
Current price: $10 Original price: $195 Discount: 95% off
4 days left at this price!
30-Day Money-Back Guarantee
  • 7.5 hours on-demand video
  • 9 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • How the culture of growth hacking has disrupted the world of marketing and created a technological marketing revolution.
  • How entrepreneurs and organizations will realize maximum benefit from investments in growth hacking initiatives.
  • How to use customer action funnels, lean analytics practices, and the development of target personas inform smarter decisions.
  • How to tell better stories, write compelling marketing content, and leverage the social web to realize both revenue growth and cost savings.
  • What makes a campaign “viral” and how organizations can support viral sparks and transform them into truly viral successes.
  • How to use automated and ad hoc email marketing tactics for customer creation and retention.
  • How to apply LTV, CAC, and churn rate in the context of organic and paid customer acquisition.
View Curriculum
  • Students need to have solid online navigation skills and an understanding of what these concepts are (e.g. SEO, social media, email marketing, online advertising). They don't need to be experts in these areas, but the course does not include "101" type introductory lectures on these web technologies.

Udemy's Flagship Growth Hacking Course! // Version 4.0 Live October 2016

Learn how to use lean analytics, web traffic metrics, digital conversion funnels, LTV & CAC calculations, social media, viral marketing, public relations, SEO, inbound marketing, email marketing, and paid acquisition to grow fast.

A Digital Marketing Toolkit for the Connected Economy at Your Fingertips

Learning to think and market like a growth hacker puts you on an even playing field with the big firms in Silicon Valley and once you have these skills, you'll have a knowledge base that enables you to excel as a modern digital marketer. The demand for digital marketing skills continues to increase and when you know how to attract and retain customers through online channels, you'll be a valuable asset to any team.

This flagship course was developed in partnership with leading instructional designers. You'll apply the concepts as you learn, read about growth hacks, and learn from beautifully-animated learning modules developed by our animation team (read: no boring power point slides here!).

The Complete Digital Marketing Package for Growth Hackers

This course begins by helping you use key marketing tools like persona development, target market interviewing, and “buying center" analysis to establish your approach to growth. Then, you'll develop analytical skills that will enable you to understand what's working, where it's working, and what needs to be changed. You'll start with a section on web traffic analysis before moving onto lean analytics. Then you'll develop the ability to design and track digital conversion funnels which, when combined with lifetime customer value (LTV) and customer acquisition cost (CAC), will enable you to find opportunities to bring new customers into your ecosystem on a revenue-positive basis.

In the second half of the course, you'll develop a user-centric approach to marketing. You'll start with a section on the new social media marketing landscape and then move on to viral marketing and public relations. Then, you'll get a crash course in SEO for online destinations as well as for content marketing so that you can ensure that your content is discoverable on the web. The email marketing section will introduce you to automated email marketing strategies and also develop your ability to use email marketing platforms to manage a group of email list subscribers. The course wraps up with a section on paid acquisition and online advertising so that when you have an advertising budget, you'll know how to use it.

Version 3.2 Release Notes:

  • You have an updated study guide that is better synchronized to the lectures and further study resources in the course. Happy learning!

Version 3.1 Release Notes:

  • We've added a premium tutorial for you in the Google Analytics part of the Growth Hacking Series. In this live event rebroadcast, you'll see how to call specific data from your Google Analytics properties, leverage it to create automatically-updating dashboards, and publish these dashboards to a private site. Think of this as your business or entrepreneurial HQ. For those of you who have board members, investors, or teammates, you can select the people who will have access to these dashboards so that your team can use data to drive good decisions. Enjoy!

Version 3 Release Notes:

  • Woohoo Growth Hacking 3 is here and the course is better than ever. Using feedback from the Eazl lead users crew, the Udemy learning team, and other student feedback, we've made a whole host of upgrades! The course is now more project-based, so you'll be able to use sections as you need them to achieve outcomes related to your growth objectives. We've also trimmed out some of the more outdated exercises and SideBYSides and replaced them with fresh content. As a part of this upgrade, there are all new intros in the course and it has been totally re-structured. You also have access to a brand new interview with Peter van Sabben that was recorded in Amsterdam in the Winter of 2015. Peter is one of Europe's leading growth hackers and the co-founder of Growth Tribe, the first ever growth hacking program sponsored by a university (the University of Amsterdam) and backed by Facebook. 

What's coming in version 4.0?:

  • Growth Hacking 4 includes tons of new content, including content related to the application of bots to social media, Google 360, and a lot more. We've also streamlined the learning experience by de-escalating some modules from previous course versions. To see a full content upgrade journal, see the final lecture of the course.
Who is the target audience?
  • The course is ideal for people looking to grow an existing organization's user or customer base, develop the skills necessary to launch a career in digital marketing, or seeking to add a digital component to their existing marketing skillset.
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Curriculum For This Course
Expand All 110 Lectures Collapse All 110 Lectures 07:55:44
NEW! The Growth Hacking with Digital Marketing Masterclass (v 4.0) Trailer
4 Lectures 10:52
Let's Define Your Audience and Growth Strategy
8 Lectures 38:54
Let’s Find Out More About Your Audience

Three Growth Marketing Concepts We'll Use Throughout the Course

How to Perform Target Market Research to Develop Personas [See Resources Here]

New for 2017: Digital Persona Development w/ Facebook Audience Insights

SideBYSide: A Look at Some of Our Target Market Interviews

Let’s Define Three Key Parts of Your Growth Strategy

The Growth Hacker Mindset
2 questions

[Optional] Growth Hacking in Europe w/ Peter van Sabben in Amsterdam

CrowdSpaces: Digital Marketing Thought Leaders to Follow
Let's Set Up Your Google Analytics System and Start Collecting Data
13 Lectures 01:37:58
Let’s Dive Into in the World of Google Analytics

[Beginner] How to Measure Engagement and Actions Taken

[Intermediate] Source/Medium and Good Traffic (Essential Skill)

Some summary points:
  • Organizations of different sizes have different use cases for analytics:
    • Brand new firms: look at where the sparks are — what's working, where are the people who want to be involved coming from? If you're running traffic generation initiatives, how are they working? How are people behaving on your site?
    • Mid-level firms: Once you have some traffic (e.g. 1500+ uniques/mo.), then you have enough data to say something. Where are people getting stuck in your funnel? Can you see your structure working?
    • Established business: Use analytics to validate your beliefs. Often times, your assumptions are wrong.
    • You can structure your website for easier analytics. For example, “thank-you” type of pages are not only great for your customers, but they make your analysis easier because you'll know that those page visits represent conversions.
  • On analytics tools:
    • Use Google webmaster tools (now called Search Console). Reva says that it's “your way of communicating with Google.” It will help keep Google updated with your site as your site evolves.'
    • Over time, expect analytics platforms to invest heavily in mapping out the off-site behaviors of people who ultimately wind up at your site.
  • Quotes:
    • “Make sure that the stuff you're doing does have a purpose.”
    • “We've seen many cases where the top-selling product isn't the most visited product page.”
[Optional] Reva from Digital4Startups on Analytics as Your Company Evolves

Let's Start Working with Google Analytics

[Beginner] SideBYSide: A Short Tour of Google Analytics

[Beginner] SideBYSide: 4 Boosts for Your Analytics Account

[Beginner] SideBYSide: Setting Up a Google Analytics Goal (Essential Skill)

[Beginner] How to Measure Traffic Volume and User Retention

[Intermediate] SideBYSide: Create a Custom Analytics Dashboard

[Intermediate] SideBYSide: Alerts and Collaboration Features

[Advanced] The Automated a Google Analytics Headquarters Event Replay

Web and Mobile Metrics with Google Analytics
3 questions

2017 Preview: What's Coming with Google Analytics 360?
Learn to “Think Lean,” Use Small Tests, and Respond to Data
8 Lectures 48:15
How to Take a “Lean” Approach to Marketing

Let’s Launch a Tactical Experiment Together

How to Approach Marketing Data Analysis

What You Can Control: Learning to Focus on Leading (not Lagging) Variables

Analyze Your Tactical Test with New Leading Inputs

Measuring Tactical Outcomes: How to Use Manual and Automated A/B Testing

[Optional] SideBYSide: Some Examples of Ad Hoc and Automated A/B Testing

Some notes on Brian's interview:
  • Great quotes:
    • Step one is becoming empathetic with your users, customers, and prospects. People are coming to your 'experience' with a state of mind and a particular frame of reference. The better you can step into their shoes, the better you are going to be at creating an experience that aligns your goals with their goals.”
    • “Testing and optimization is important once you have your structure set up. When you have low traffic, you're probably better off spending your time finding out how to get more traffic.”
    • Early on, A/B testing is probably a waste of your time. “Be wary of optimizing for local maxima and minima… if you're only A/B testing buttons, your range of variance is very small. You'll never A/B test your way to being Tesla.”
  • On digital funnels:
    • Think of great UX as a study of getting out of people's way. Put the experience together in a way that allows people to follow their natural inclinations, because if they're with you, there's a need that they already have.
    • Don't just throw features and products at people. You need to curate what you're presenting to people.
    • People leverage pieces of evidence that you give them to understand whether or not they 'belong' at a certain place or with a certain offering. Think of this evidence like the language you use, the images presented, etc.
    • Even if only one person is experiencing your “funnel,” psychologically, they put on different “hats” as they move down the funnel. A customer will see themselves differently at one point in your funnel than they will at another.
    • Most people won't want to focus on building a UX from scratch. Instead, see yourself as a curator that takes the best from your peers and translates it for your target personas.
[Optional] Brian Taylor from Rackspace on When to Optimize vs. When to Rebuild

Using Lean Analytics to Optimize Growth Tactics
3 questions
Let’s Think About Your Digital Conversion Funnel and Design a Landing Page
10 Lectures 31:22
Why Think about Digital Behavior Patterns as Funnels?

An Introduction to Digital Funnels and Conversion Points

SideBYSide: Let’s Go through a Digital Funnel Together

SideBYSide: How to Build Trackable Funnels in Google Analytics

Let's Learn about Good UX and Landing Pages

How to Design a Killer Landing Page

SideBYSide: How to Use the First Point of Conversion

Persuasive Design for Marketing Collateral

Five Methods You Might Try to Increase Conversions

Let's Sketch a Landing Page and Create a Call to Action (CTA)
[Essential Skill] Learn to Calculate and Use Lifetime Customer Value
7 Lectures 15:46
Why Learning to Use Lifetime Customer Value is a Critical Skill

[Beginner] Estimating Lifetime Customer Value (LTV) and Acquisition Cost (CAC)

You can find this spreadsheet at:

Once you open the sheet, make a copy for yourself by going to File > Make a Copy

SideBYSide: Use this Spreadsheet to Estimate Your LTV and CAC

[Optional] Case Study: When Groupon Sends You Cheapskates

[Advanced] How to Place Value on All Points of Your Funnel

[Advanced] Eazl’s Guide to Advanced Uses of the LTV
4 pages

[Optional] From the Vlog: LTV and CAC Revenue Hacking Here at Eazl

Lifetime Customer Value and Customer Acquisition Cost
3 questions
Smart Approaches to Online Community Development
11 Lectures 29:11
Growth on Social Platforms Requires an "Upside Down" Approach

[Beginner] Best Practices for Your Social Media Approach

[Beginner] Let's Set Up a Social Framework Together

[Optional] Should You Buy Social Media Followers for a New Account?

[Beginner] Identify and Engage Lead Users in Your Community

An Introduction to Social and Cross-Platform Analytics

[Intermediate] The Four Primary Social Media Metrics

[Intermediate] SideBYSide: The Advantages of Social Schedulers

Action Learning: Set Up Your BufferApp Account

[Advanced] How to Use UTM Tracking Multi-Channel Campaign Analysis

[Advanced] SideBYSide: Setting Up UTM Tracking for Source Analysis
Looking Forward to Social Media Marketing in 2017: Bots and Twitter
3 Lectures 10:02
2017 Preview: Selected Use Cases for Twitter's Audience Insights

2017 Preview: How to Use Twitter's New "Cards" for Lead Generation

2017 Preview: The Trend Towards Social Media Bots (also, “Black Hat” Marketing)
Viral Marketing through Public Relations (PR)
9 Lectures 38:21
How to Take a Spark and Turn it Into a Public Relations Success

What Really Creates "Viral Sparks"?

Optional: Estimate a Post’s Viral Coefficient

What to Do when You Start Seeing Viral Success

Public Relations in 2017: News and the State of the Media

Some Simple Media Research Methods

How to Use PR Databases and Mail Merges

Preface to the Interview with Joy Schoffler

[Optional] Joy Schoffler from Leverage PR on Matching PR with Funnel Marketing

Viral Math and Public Relations
2 questions
Basic Website SEO and Keyword Research
6 Lectures 15:48
The Low-Hanging Fruit in SEO: Your Website

[Beginner] Five Easy SEO Wins for Your Website

[Beginner] SideBYSide: Easy HTML Search Optimization

[Intermediate] Two Approaches to Finding Good Keywords

[Intermediate] The Five-Point SEO Checklist for Content Marketing

[Advanced] 2017 Preview: Three Advanced SEO Applications for Your Tech Stack
5 More Sections
About the Instructor
Davis Jones, MBA
4.4 Average rating
3,285 Reviews
40,229 Students
15 Courses
Co-founder of Eazl, Winner of Udemy's Innovation Award

Davis Jones is the co-founder of Eazl, the venture-backed professional development community headquartered in San Francisco. Prior to launching the Eazl community, Mr. Jones placed talent at firms in Silicon Valley, the city of San Francisco, and the North Bay as a headhunter for Robert Half, the international talent consulting firm with ~$5.4 billion in annual revenues. While working in talent acquisition, his clients included Western Digital, Lending Club, Hitachi, and the Kendall-Jackson family of companies and small and medium-sized organizations like hedge funds, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a financial technology consultancy specializing in institutional crowdfund investing.

In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his international economic empowerment work and today, Eazl is a community of more than 80,000 ambitious professionals around the world. Eazl's production team is honored to have won multiple production and innovation awards for excellence in producing video-based learning experiences, including Udemy's Innovation Award two years in a row and Skillshare's Top 5% honor.

Mr. Jones earned an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist, and a bachelor's degree in international economics with a focus on international development (with highest honors) from Sonoma State University in California.

Eazl Talent
4.4 Average rating
3,260 Reviews
40,112 Students
14 Courses
Winner of Udemy Innovation Award, Udemy Best Seller 2016

The Eazl Talent Network is a community of 80,000+ marketers, innovators, and entrepreneurs at the front lines of technology, business, and social change. 

Through our Eazl Talent team, the Eazl Blog, our award-winning video courses, and the Eazl YouTube channel we make it easier for people to learn new skills and apply those skills with good teams and organizations. 

Ludell Jones
4.4 Average rating
3,260 Reviews
40,112 Students
14 Courses
CMO of Eazl, Winner of Udemy Innovation Award

Ludell Jones is the CMO of Eazl, the venture-backed professional development community headquartered in San Francisco and Chicago. 

She is an expert in marketing strategy and community management for small business, community groups, and special events. A nerd for statistical analytics, she is passionate about numbers-based decision making and problem solving. She loves to see her positive impact on the bottom line.

Prior to joining leadership Eazl, Mrs. Jones built relationships with business and community leaders in the North Bay and Chicagoland, working with high-end clients like Russian River Flower School, political leaders like California State Assemblyman Jim Wood, and with high-growth businesses like Eazl.

Mrs. Jones began her career 8 years ago as a freelance digital marketing specialist, working with various organizations over the years. After earning an undergraduate degree in Marketing with highest honors and an advanced degree in event marketing and management, she continued her career in digital marketing.

She has built expert-level knowledge in marketing and is passionate about leveraging the power of the Internet to foster connections between businesses and individuals. 

Mrs. Jones earned her master’s degree from SKEMA Business School in Sophia Antipolis, France and her undergraduate degree from credits earned at the University of Texas at Austin and American InterContinental University. 

You can follow more of Ludell's work on the Eazl blog at eazlblog{dot}com.