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Growth Hacking with Digital Marketing (Now with AI!)
Rating: 4.0 out of 5(8,548 ratings)
63,335 students
Created byDavis Jones, Eazl.ai Courseware
Last updated 11/2025
English

What you'll learn

  • Integrate the data-driven and adaptive culture of Growth Hacking to improve digital marketing results.
  • Track, analyze, and leverage traffic and product usage data using Google Analytics.
  • Design customer action funnels and calculate per-user LTV / CAC.
  • Tell better stories and write marketing content to improve conversion rates.
  • Grow social media audiences using bots and organic techniques.
  • Segment email lists and automate email marketing communications.

Course content

12 sections • 89 lectures • 8h 16m total length

  • [Beginner] What is Growth Hacking?1:59

    Adopt a growth oriented mindset rooted in Silicon Valley startup culture, using data to guide creative, tech savvy growth experiments and smart tactical decisions.

  • Howdy! Welcome to Growth Hacking 2026 (Version 7.6)4:24

    Learn growth hacking through iterative experiments to master data analytics, targeting messaging and usability, acquiring users, generating traffic, and retention, with hands-on data from the Google search store.

  • [Intermediate] How to Launch and Manage a Growth Team3:10

    Launch a growth operation by running diverse experiments, identifying patterns from small wins, and using data to define a growth equation—from top-of-funnel to magic moments and a north star metric.

  • Access All Eazl 2026 Growth Hacking Templates, Guides, and Special Resources1:25

    If you'd like to go ahead and grab the all of the growth hacking resources that you have from this course, they're all linked for you below. These resources are also available as links in the course study guide and will be available to you as you need them throughout the course.

    Note: There are also many further reading resources linked throughout the course that are not linked to in this lecture. You'll find those as you go through the course.

  • AI in Growth Hacking: Plan the Launch of Your Growth Team4:12

    You can use this AI prompt with ChatGPT or Claude (both generative AI models offer nice free tiers). You can also use this with Meta's Llama and Google's AI models (for example, PaLM and Gemini) through the Eazl AI app (account required).


    Eazl typically recommends using ChatGPT's generative AI models as the first choice and, for longer prompts, Claude from Anthropic (available at claude.ai).

  • [Expert Interview] 4 Takeaways on Growth from Sean Ellis, the OG Growth Hacker7:11

    Sean Ellis is the man who coined the term "growth hacking". He has been the growth for five companies that surpassed the $1bn valuation mark. Here are four key takeaways from an interview he did with Eazl Growth Hacker in Residence Maja Voje.

  • [Intermediate] Crash Course: AI Prompt Engineering for Growth Hackers5:34

    Master the fundamentals of prompt engineering in just 5 minutes! Learn how to write effective prompts for ChatGPT, Claude, and other AI models in this concise, practical crash course from Eazl's expert instructors.

    Perfect for busy professionals and beginners looking to quickly understand:

    • What prompts are and how they work with AI models

    • Essential prompt engineering techniques like delimiters and definitions

    • How to structure your prompts using Markdown

    • Real-world applications and best practices

    BONUS: Get hands-on experience with our interactive prompt engineering simulation!

Requirements

  • Students need to have solid online navigation skills and an understanding of what these concepts are (e.g. SEO, social media, email marketing, online advertising). They don't need to be experts in these areas, but the course does not include "101" type introductory lectures on these web technologies.

Description

Become a certified growth hacker! Join a network of more than 45,000 alumni and teams from top firms, like PayPal, IBM, Accenture, and others in the world's bestselling growth hacking course!

Grow your digital marketing results faster through the power of growth hacking! In this industry-leading course, you’ll discover the extraordinary benefits of digital metrics, including lean analytics, web traffic, digital conversion funnels, and LTV and CAC calculations. You’ll also gain access to cutting edge info about inbound marketing, email marketing, SEO, paid acquisition, public relations, viral marketing, and much more!

You can now earn your Eazl Growth Hacker certificate by completing 100% of this course. Eazl will customize, host, and issue your certificate so that you can impress clients and employers with your knowledge and commitment to building growth hacking skills!


Introducing…The Digital Marketing Toolkit for the Connected Economy    

Want to have huge success in modern digital marketing? With this remarkable course at your fingertips, you can hone the much-needed skills to attract and retain customers through any online channel. By leveraging the advantages of growth hacking, you can:     

  • Compete head-to-head with even the biggest firms in Silicon Valley

  • Build your business with secrets unknown to most entrepreneurs

  • Qualify for more prestigious and higher-paying digital marketing jobs

  • Improve your outcomes with content marketing, social media, and SEO

  • Discover the real potential of email marketing, viral marketing and public relations

  • Lead digital marketing teams to massive increases in conversion rates

  • Multiply your results with growth hacking applied across numerous channels

The demand for digital marketing experts is increasing every day, and one of the key factors of success is keeping up with the latest trends. This growth hacking course puts you in the driver’s seat with the most relevant, most effective information available.     

And no boring power point slides, ever! This flagship course was developed in partnership with leading instructional designers. The course is exceptionally well-crafted, allowing you to learn growth hacking concepts and apply them immediately. You’ll also enjoy the beautifully animated learning modules, developed by Eazl’s own animation team.  

Growth Hacking – The Secret Key to Digital Marketing Mastery    

Ready to get feedback quicker – and make changes faster – to supercharge your digital marketing results? You’ve got all the strategies you need in this growth hacking course.    

In the first part of the course, you’ll gain essential “big picture” skills, including developing your customer personas, interviewing your target markets, and analyzing your “buyer center” (i.e. the individuals in your target market with the most purchasing power).    

Next, you’ll learn how to analyze your results. With any growth hacking effort, you always want to know what’s working, where it’s working, and what needs to be changed. For this, you need digital marketing tools like web traffic analysis and lean analytics.   

Lastly, you’ll discover highly effective tools to bring boatloads of new customers – ones with money to spend – into your online eco-system. This includes the concepts of digital conversion funnels, lifetime customer value (LTV), and customer acquisition costs (CAC).   

Develop a User-Centric Approach to Digital Marketing   

You’ll start by learning what growth hacking is and then move on to building your digital analytics skills. We'll take your Google Analytics skills to the next level by teaching you how to use these advanced tools with real data from the Google Merchandise Store. Then, you'll learn how to develop marketing personas and user segments--using online research methods (like Facebook Audience Insights) and the person-to-person interviewing methods used by companies like IDEO and Apple in Silicon Valley. Then, you'll learn how to work with Pirate Metrics and marketing funnels so that you can guide potential customers through each step... from awareness to revenue to referrals.

In the second half of the course, you’ll discover how to create digital marketing materials that target the unique wants and needs of your customer. This might seem like a given, right? In fact, it’s a much rarer skill than you might think, and absolutely crucial for maximizing sales. No growth hacking course is complete without this must-know info!

Then you’ll get a crash course in both online SEO and in content marketing, allowing you create relevant and memorable content that’s designed to be discoverable on the web. The email marketing section will introduce you to automated strategies for email. You’ll also develop the ability to use email platforms to manage your subscriber lists.

In the later parts of the course, you'll learn how to estimate and use both Lifetime Customer Value (LTV) and Customer Acquisition Costs (CAC)--two critical metrics for building a digital marketing engine. The course wraps up with a section on paid acquisition (like PPC Ads and social media ads) so that you can bring traffic into the "top of your funnel" on-demand.


Also, this is version 7 of this course! That's right--the Eazl team has updated this course 6 times since it launched. If you look at the content upgrade journal below, you'll see that it gets better and better--and you only have to enroll once to get lifetime access... including all the future upgrades!


Since giving you the most possible value is so important to us, Eazl is offering this course with our 30-day guarantee. If you’re not totally wowed by the content, feel free to ask for a refund. We will give you one immediately, no questions asked. Sound good?     

Who this course is for:

  • The course is ideal for people looking to grow an existing organization's user or customer base, develop the skills necessary to launch a career in digital marketing, or seeking to add a digital component to their existing marketing skillset.

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