Find online courses made by experts from around the world.
Take your courses with you and learn anywhere, anytime.
Learn and practice real-world skills and achieve your goals.
Udemy's Flagship Growth Hacking Course! // Version 4.0 Live October 2016
Learn how to use lean analytics, web traffic metrics, digital conversion funnels, LTV & CAC calculations, social media, viral marketing, public relations, SEO, inbound marketing, email marketing, and paid acquisition to grow fast.
A Digital Marketing Toolkit for the Connected Economy at Your Fingertips
Learning to think and market like a growth hacker puts you on an even playing field with the big firms in Silicon Valley and once you have these skills, you'll have a knowledge base that enables you to excel as a modern digital marketer. The demand for digital marketing skills continues to increase and when you know how to attract and retain customers through online channels, you'll be a valuable asset to any team.
This flagship course was developed in partnership with leading instructional designers. You'll apply the concepts as you learn, read about growth hacks, and learn from beautifully-animated learning modules developed by our animation team (read: no boring power point slides here!).
The Complete Digital Marketing Package for Growth Hackers
This course begins by helping you use key marketing tools like persona development, target market interviewing, and “buying center" analysis to establish your approach to growth. Then, you'll develop analytical skills that will enable you to understand what's working, where it's working, and what needs to be changed. You'll start with a section on web traffic analysis before moving onto lean analytics. Then you'll develop the ability to design and track digital conversion funnels which, when combined with lifetime customer value (LTV) and customer acquisition cost (CAC), will enable you to find opportunities to bring new customers into your ecosystem on a revenue-positive basis.
In the second half of the course, you'll develop a user-centric approach to marketing. You'll start with a section on the new social media marketing landscape and then move on to viral marketing and public relations. Then, you'll get a crash course in SEO for online destinations as well as for content marketing so that you can ensure that your content is discoverable on the web. The email marketing section will introduce you to automated email marketing strategies and also develop your ability to use email marketing platforms to manage a group of email list subscribers. The course wraps up with a section on paid acquisition and online advertising so that when you have an advertising budget, you'll know how to use it.
Version 3.2 Release Notes:
Version 3.1 Release Notes:
Version 3 Release Notes:
What's coming in version 4.0?:
Not for you? No problem.
30 day money back guarantee.
Learn on the go.
Desktop, iOS and Android.
Certificate of completion.
NEW! The Growth Hacking with Digital Marketing Masterclass (v 4.0) TrailerPreview
What is Growth Hacking?Preview
The Culture of Growth Hacking in 2017 + Course LogisticsPreview
The Growth Hacking Masterclass Study Guide
|Section 1: Let's Define Your Audience and Growth Strategy|
Let’s Find Out More About Your Audience
Three Growth Marketing Concepts We'll Use Throughout the Course
How to Perform Target Market Research to Develop Personas [See Resources Here]
New for 2017: Digital Persona Development w/ Facebook Audience Insights
SideBYSide: A Look at Some of Our Target Market Interviews
Let’s Define Three Key Parts of Your Growth Strategy
The Growth Hacker Mindset
[Optional] Growth Hacking in Europe w/ Peter van Sabben in Amsterdam
CrowdSpaces: Digital Marketing Thought Leaders to Follow
|Section 2: Let's Set Up Your Google Analytics System and Start Collecting Data|
Let’s Dive Into in the World of Google Analytics
[Beginner] How to Measure Engagement and Actions Taken
[Intermediate] Source/Medium and Good Traffic (Essential Skill)
Some summary points:
Let's Start Working with Google Analytics
[Beginner] SideBYSide: A Short Tour of Google Analytics
[Beginner] SideBYSide: 4 Boosts for Your Analytics Account
[Beginner] SideBYSide: Setting Up a Google Analytics Goal (Essential Skill)
[Beginner] How to Measure Traffic Volume and User Retention
[Intermediate] SideBYSide: Create a Custom Analytics Dashboard
[Intermediate] SideBYSide: Alerts and Collaboration Features
[Advanced] The Automated a Google Analytics Headquarters Event Replay
Web and Mobile Metrics with Google Analytics
2017 Preview: What's Coming with Google Analytics 360?
|Section 3: Learn to “Think Lean,” Use Small Tests, and Respond to Data|
How to Take a “Lean” Approach to Marketing
Let’s Launch a Tactical Experiment Together
How to Approach Marketing Data Analysis
What You Can Control: Learning to Focus on Leading (not Lagging) Variables
Analyze Your Tactical Test with New Leading Inputs
Measuring Tactical Outcomes: How to Use Manual and Automated A/B Testing
[Optional] SideBYSide: Some Examples of Ad Hoc and Automated A/B Testing
Some notes on Brian's interview:
Using Lean Analytics to Optimize Growth Tactics
|Section 4: Let’s Think About Your Digital Conversion Funnel and Design a Landing Page|
Why Think about Digital Behavior Patterns as Funnels?
An Introduction to Digital Funnels and Conversion Points
SideBYSide: Let’s Go through a Digital Funnel Together
SideBYSide: How to Build Trackable Funnels in Google Analytics
Let's Learn about Good UX and Landing Pages
How to Design a Killer Landing Page
SideBYSide: How to Use the First Point of Conversion
Persuasive Design for Marketing Collateral
Five Methods You Might Try to Increase Conversions
Let's Sketch a Landing Page and Create a Call to Action (CTA)
|Section 5: [Essential Skill] Learn to Calculate and Use Lifetime Customer Value|
Why Learning to Use Lifetime Customer Value is a Critical Skill
[Beginner] Estimating Lifetime Customer Value (LTV) and Acquisition Cost (CAC)
You can find this spreadsheet at: www.bit.ly/customercompare
Once you open the sheet, make a copy for yourself by going to File > Make a Copy
[Optional] Case Study: When Groupon Sends You Cheapskates
[Advanced] How to Place Value on All Points of Your Funnel
[Advanced] Eazl’s Guide to Advanced Uses of the LTV
[Optional] From the Vlog: LTV and CAC Revenue Hacking Here at Eazl
Lifetime Customer Value and Customer Acquisition Cost
|Section 6: Smart Approaches to Online Community Development|
Growth on Social Platforms Requires an "Upside Down" Approach
[Beginner] Best Practices for Your Social Media Approach
[Beginner] Let's Set Up a Social Framework Together
[Optional] Should You Buy Social Media Followers for a New Account?
[Beginner] Identify and Engage Lead Users in Your Community
An Introduction to Social and Cross-Platform Analytics
[Intermediate] The Four Primary Social Media Metrics
[Intermediate] SideBYSide: The Advantages of Social Schedulers
Action Learning: Set Up Your BufferApp Account
[Advanced] How to Use UTM Tracking Multi-Channel Campaign Analysis
[Advanced] SideBYSide: Setting Up UTM Tracking for Source Analysis
|Section 7: Looking Forward to Social Media Marketing in 2017: Bots and Twitter|
2017 Preview: Selected Use Cases for Twitter's Audience Insights
2017 Preview: How to Use Twitter's New "Cards" for Lead Generation
2017 Preview: The Trend Towards Social Media Bots (also, “Black Hat” Marketing)
|Section 8: Viral Marketing through Public Relations (PR)|
How to Take a Spark and Turn it Into a Public Relations Success
What Really Creates "Viral Sparks"?
Optional: Estimate a Post’s Viral Coefficient
What to Do when You Start Seeing Viral Success
Public Relations in 2017: News and the State of the Media
Some Simple Media Research Methods
How to Use PR Databases and Mail Merges
Preface to the Interview with Joy Schoffler
[Optional] Joy Schoffler from Leverage PR on Matching PR with Funnel Marketing
Viral Math and Public Relations
|Section 9: Basic Website SEO and Keyword Research|
The Low-Hanging Fruit in SEO: Your Website
[Beginner] Five Easy SEO Wins for Your Website
[Beginner] SideBYSide: Easy HTML Search Optimization
[Intermediate] Two Approaches to Finding Good Keywords
[Intermediate] The Five-Point SEO Checklist for Content Marketing
[Advanced] 2017 Preview: Three Advanced SEO Applications for Your Tech Stack
|Section 10: Copywriting and Storytelling Basics (Better Content = More Conversions)|
Need to Find Themes for Content or Newsletters? Start Here.
How to Use the RIFE Process for Content Research
Copywriting for Emails, Blogs, and Websites: Structure, Tone, and Credibility
Good Storytelling Generates Emotions (and People Remember Emotions)
Let's Find Your Brand's Voice and Create a Content Framework
Copywriting, Storytelling, and Content Strategy
Davis Jones is the co-founder of Eazl, the venture-backed professional development community headquartered in San Francisco. Prior to launching the Eazl community, Mr. Jones placed talent at firms in Silicon Valley, the city of San Francisco, and the North Bay as a headhunter for Robert Half, the international talent consulting firm with ~$5.4 billion in annual revenues. While working in talent acquisition, his clients included Western Digital, Lending Club, Hitachi, and the Kendall-Jackson family of companies and small and medium-sized organizations like hedge funds, non-profits, and biotechnology companies. Before joining Robert Half, Mr. Jones was a team lead and content marketer for the CCA Group, a financial technology consultancy specializing in institutional crowdfund investing.
In 2014, Mr. Jones was named one of the North Bay Business Journal's People of the Year for his international economic empowerment work and today, Eazl is a community of more than 80,000 ambitious professionals around the world. Eazl's production team is honored to have won multiple production and innovation awards for excellence in producing video-based learning experiences, including Udemy's Innovation Award two years in a row and Skillshare's Top 5% honor.
Mr. Jones earned an MBA with a focus in global finance from EDHEC Business School in France, ranked one of the top 50 MBA programs in the world by The Economist, and a bachelor's degree in international economics with a focus on international development (with highest honors) from Sonoma State University in California.
The Eazl Talent Network is a community of 80,000+ marketers, innovators, and entrepreneurs at the front lines of technology, business, and social change.
Through our Eazl Talent team, the Eazl Blog, our award-winning video courses, and the Eazl YouTube channel we make it easier for people to learn new skills and apply those skills with good teams and organizations.