Growth Hacking Marketing Workshop
4.5 (34 ratings)
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Growth Hacking Marketing Workshop

Learn how to become a Growth Hacker in a practical Workshop. Key tactics and how you can apply them to your business.
4.5 (34 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,751 students enrolled
Last updated 4/2016
English
English
Current price: $10 Original price: $75 Discount: 87% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • 5 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Design your first Growth Hacking Experiment
  • Develop Growth Strategy for your Business
  • Learn from the best Growth Hacking Examples
View Curriculum
Requirements
  • You need to have motivation to growth your business
  • You should be familiar with basic Marketing concepts
Description

Learn Growth Hacking from the best (Uber, Quora, Airbnb, Zillow, Youtube and many more) 

I have created this practical Workshop so you can learn the best practices and become a Growth Hacker 

By the end of the course you will be able to develop your own growth strategy and carry out your first growth hacking experiment

You will learn how do more with less.  

>>>>>>>>>>>>>>>>>>>>>>>>>>

Why you should enroll

  • Course includes over 1,5 hours of high quality content, including links to key resources and best examples of Growth Hacks
  • You'll learn skills that will allow you to become a growth hacker
  • You'll have access to the private Slack Group where I will post best examples, resources and you can discuss your growth hacking experiments with other students

>>>>>>>>>>>>>>>>>>>>>>>>>>

About the instructor:

My name is Vladlena and I am an entrepreneur. During the last 10 years I have spent an enormous amount of time looking for the best tools to run my business. In my courses I will give you overview of the best tools which I use. I will also teach you how you can apply them to instantly improve your business and achieve better results.

My courses are for decision makers who value their time and want a concise straight to the point advise on how to run and grow their business.

Who is the target audience?
  • This course is meant for someone who wants to learn the basics of Growth Hacking
  • This course is not for someone who wants to learn advanced techniques
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Curriculum For This Course
31 Lectures
01:22:39
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What is Growth Hacking
7 Lectures 19:57

This is an introductory lecture to the course about Growth Hacking. I will outline what you can expect to learn in the course

Preview 02:02

By the end of this lecture you will know what Growth Hacking is. I will demonstrate the definition by an example of Hotmail

Preview 03:22

In this lecture I will outline why it is important for a Growth Hacker to be analytical

Growth Hackers are Analytical
03:16

In this lecture I will outline why it is important for a Growth Hacker to be curious

Growth Hackers are Curious
02:48

In this lecture I talk about another quality of a Growth Hacker which is being obsessive with testing. I will explain in detail what it entails 

Growth Hackers are Obsessive
01:28

In this lecture I talk about the main definitions you need to know like KPI, Viral Coefficient, Cohorts, Segments, A/B Testing, Customer acquisition cost (CAC), Live time value (LTV) 


Defintions
06:36

This is the first part of the exercise to become a Growth Hacker. Please reflect on your current situation and answer the following questions. 

Become a Growth hacker #1
00:25

Section 1
5 questions
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Build Basis For Growth
3 Lectures 06:28

In this lecture I talk about the importance of Product Market Fit and why you need to achieve it before you start developing your growth strategy

Preview 03:58

By the end of the lecture you will find out how you can use customer surveys to define the value of your product or a service to achieve the product market fit

Talk to your users
01:53

This is the second part of the exercise to become a Growth Hacker. Please answer the following questions to access if you have a product and market fit. 

Become a Growth hacker #2
00:37

Section 2
3 questions
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Set up your first experiment like Uber
5 Lectures 14:15

In this lecture I will talk about how to set achievable goals for your first growth experiment. I give as an example Uber

Set achievable goals
02:44

In this lecture I outline the importance of tracking goals and using Google Analytics. I show how to set conversion goals in Google Analytics

Set up analytics
04:22

By the end of the lecture you will know how to execute your first growth hacking experiment and what you need to consider doing it

Execute
02:40

In this lecture I discuss how you need to optimise your growth hacking experiment after you got your first results. I also talk about when you need to stop the experiment if it is not working. 

Optimize
03:53

This is the third part of the exercise to become a Growth Hacker. Please answer the following questions to design the first growth hacking experiment

Become a Growth hacker #3
00:36

Section 3
3 questions
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Build a Growth Hacker Funnel like Quora
7 Lectures 17:24

By the end of this lecture you will know what a Growth Hacker funnel is and which main parts there are. 

Preview 03:20

In this lecture I will talk about the first part of the Growth Hacker Funnel which is Acquisition. I will discuss the example of Quora. 

Acquisition
05:01

In this lecture I will talk about Activation in the Growth Hacker Funnel, what it is and how Quora does it. 

Activation
01:38

In this lecture I discuss the basics of Retention, what it means and how you can retain users on your site 

Retention
01:51

In this lecture I discuss the referral part and how you can build in referral mechanisms on your website. 

Referral
02:06

The final lecture in this section is about converting users to paying customers. 

Revenue
02:49

This is the forth part of the exercise to become a Growth Hacker. Please answer the following questions to design your growth hacker funnel 

Become a Growth hacker #4
00:39

Section 4
3 questions
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Study these growth Hacks
7 Lectures 13:37

In this lecture I give example of LinkedIn and how they achieved growth. 

Growth Hack 1 - LinkedIn
02:47

In this lecture I talk about Zillow.com one of the largest real estate search engines and one of their growth strategies.

Growth Hack 2 - Zillow.com
02:23

In this lecture I give you example of Dropbox and how they used referral program to achieve growth

Growth Hack 3 - Dropbox
02:15

In this lecture I discuss Airbnb and what kind of strategy they used early on to increase the amount of bookings and listings. 

Growth Hack 4 - Airbnb
02:00

In this lecture I talk about Youtube and one of the growth hacks they used to become the largest video sharing service in the world. 

Growth Hack 5 - Youtube
02:32

Join the Slack Group to find out more Growth Hacks and discuss your Growth Hacking Experiments with other students. 

Preview 01:19

This is the final part of the exercise to become a Growth Hacker. Please answer the following questions to design your growth hacking strategy. 

Become a Growth hacker #5
00:21

Section 5
3 questions
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Bonus: Tools overview
1 Lecture 08:21

This is an overview of top 10 tools I would recommend to use for Growth Hacking. I provide links and prices for each tool 

Top 10 Tools
08:21
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Course Wrap-up
1 Lecture 02:35

This is the final lecture of the course, where I summarise the main points and key takeaways 

Course Wrap-up
02:35
About the Instructor
Vladlena Taraskina
4.1 Average rating
246 Reviews
9,366 Students
8 Courses
Digital Strategy│AI & Chatbots│Female Entrepreneur

Vladlena is a female entrepreneur, focusing on developing innovative products and services for millennial women.

She is a proven digital strategist with 10 years of experience in startups and business development. She founded multiple companies in different industries (Fintech, E-commerce and Digital Platforms) Vladlena has the ability to translate business ideas into working business models. Furthermore she has the capacity to identify and align customers’ emerging needs with products and services. 

At the moment she is helping companies to design and implement digital strategies that cater to millennial women. Her expertise include Chatbots and Artificial Intelligence, Wearables, eCommerce and crafting Digital Experiences.

Through her courses she wants to share knowledge on starting and growing a successful business.

Vladena is open for new business opportunities and can be contacted via email hello@vladlenataraskina.com