Learn Growth Hacking from the best (Uber, Quora, Airbnb, Zillow, Youtube and many more)
I have created this practical Workshop so you can learn the best practices and become a Growth Hacker
By the end of the course you will be able to develop your own growth strategy and carry out your first growth hacking experiment
You will learn how do more with less.
Why you should enroll
About the instructor:
My name is Vladlena and I am an entrepreneur. During the last 10 years I have spent an enormous amount of time looking for the best tools to run my business. In my courses I will give you overview of the best tools which I use. I will also teach you how you can apply them to instantly improve your business and achieve better results.
My courses are for decision makers who value their time and want a concise straight to the point advise on how to run and grow their business.
This is an introductory lecture to the course about Growth Hacking. I will outline what you can expect to learn in the course
By the end of this lecture you will know what Growth Hacking is. I will demonstrate the definition by an example of Hotmail
In this lecture I will outline why it is important for a Growth Hacker to be analytical
In this lecture I will outline why it is important for a Growth Hacker to be curious
In this lecture I talk about another quality of a Growth Hacker which is being obsessive with testing. I will explain in detail what it entails
In this lecture I talk about the main definitions you need to know like KPI, Viral Coefficient, Cohorts, Segments, A/B Testing, Customer acquisition cost (CAC), Live time value (LTV)
This is the first part of the exercise to become a Growth Hacker. Please reflect on your current situation and answer the following questions.
In this lecture I talk about the importance of Product Market Fit and why you need to achieve it before you start developing your growth strategy
By the end of the lecture you will find out how you can use customer surveys to define the value of your product or a service to achieve the product market fit
This is the second part of the exercise to become a Growth Hacker. Please answer the following questions to access if you have a product and market fit.
In this lecture I will talk about how to set achievable goals for your first growth experiment. I give as an example Uber
In this lecture I outline the importance of tracking goals and using Google Analytics. I show how to set conversion goals in Google Analytics
By the end of the lecture you will know how to execute your first growth hacking experiment and what you need to consider doing it
In this lecture I discuss how you need to optimise your growth hacking experiment after you got your first results. I also talk about when you need to stop the experiment if it is not working.
This is the third part of the exercise to become a Growth Hacker. Please answer the following questions to design the first growth hacking experiment
By the end of this lecture you will know what a Growth Hacker funnel is and which main parts there are.
In this lecture I will talk about the first part of the Growth Hacker Funnel which is Acquisition. I will discuss the example of Quora.
In this lecture I will talk about Activation in the Growth Hacker Funnel, what it is and how Quora does it.
In this lecture I discuss the basics of Retention, what it means and how you can retain users on your site
In this lecture I discuss the referral part and how you can build in referral mechanisms on your website.
The final lecture in this section is about converting users to paying customers.
This is the forth part of the exercise to become a Growth Hacker. Please answer the following questions to design your growth hacker funnel
In this lecture I give example of LinkedIn and how they achieved growth.
In this lecture I talk about Zillow.com one of the largest real estate search engines and one of their growth strategies.
In this lecture I give you example of Dropbox and how they used referral program to achieve growth
In this lecture I discuss Airbnb and what kind of strategy they used early on to increase the amount of bookings and listings.
In this lecture I talk about Youtube and one of the growth hacks they used to become the largest video sharing service in the world.
Join the Slack Group to find out more Growth Hacks and discuss your Growth Hacking Experiments with other students.
This is the final part of the exercise to become a Growth Hacker. Please answer the following questions to design your growth hacking strategy.
This is an overview of top 10 tools I would recommend to use for Growth Hacking. I provide links and prices for each tool
This is the final lecture of the course, where I summarise the main points and key takeaways
Vladlena is a female entrepreneur, focusing on developing innovative products and services for millennial women.
She is a proven digital strategist with 10 years of experience in startups and business development. She founded multiple companies in different industries (Fintech, E-commerce and Digital Platforms) Vladlena has the ability to translate business ideas into working business models. Furthermore she has the capacity to identify and align customers’ emerging needs with products and services.
At the moment she is helping companies to design and implement digital strategies that cater to millennial women. Her expertise include Chatbots and Artificial Intelligence, Wearables, eCommerce and crafting Digital Experiences.
Through her courses she wants to share knowledge on starting and growing a successful business.
Vladena is open for new business opportunities and can be contacted via email email@example.com