Growth Hacking Marketing Workshop

Learn how to become a Growth Hacker in a practical Workshop. Key tactics and how you can apply them to your business.
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  • Lectures 31
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English, captions
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2016 English Closed captions available

Course Description

Learn Growth Hacking from the best (Uber, Quora, Airbnb, Zillow, Youtube and many more) 

I have created this practical Workshop so you can learn the best practices and become a Growth Hacker 

By the end of the course you will be able to develop your own growth strategy and carry out your first growth hacking experiment

You will learn how do more with less.  

>>>>>>>>>>>>>>>>>>>>>>>>>>

Why you should enroll

  • Course includes over 1,5 hours of high quality content, including links to key resources and best examples of Growth Hacks
  • You'll learn skills that will allow you to become a growth hacker
  • You'll have access to the private Slack Group where I will post best examples, resources and you can discuss your growth hacking experiments with other students

>>>>>>>>>>>>>>>>>>>>>>>>>>

About the instructor:

Top rated Udemy Instructor with 5 star reviews.

Teaches different courses on Entrepreneurship, with over 4,500 students enrolled.

+ Worked in Online Gaming Industry and Venture Capital 

+ Founded 5 companies in the last 8 years

What are the requirements?

  • You need to have motivation to growth your business
  • You should be familiar with basic Marketing concepts

What am I going to get from this course?

  • Design your first Growth Hacking Experiment
  • Develop Growth Strategy for your Business
  • Learn from the best Growth Hacking Examples

What is the target audience?

  • This course is meant for someone who wants to learn the basics of Growth Hacking
  • This course is not for someone who wants to learn advanced techniques

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: What is Growth Hacking
02:02

This is an introductory lecture to the course about Growth Hacking. I will outline what you can expect to learn in the course

03:22

By the end of this lecture you will know what Growth Hacking is. I will demonstrate the definition by an example of Hotmail

03:16

In this lecture I will outline why it is important for a Growth Hacker to be analytical

02:48

In this lecture I will outline why it is important for a Growth Hacker to be curious

01:28

In this lecture I talk about another quality of a Growth Hacker which is being obsessive with testing. I will explain in detail what it entails 

06:36

In this lecture I talk about the main definitions you need to know like KPI, Viral Coefficient, Cohorts, Segments, A/B Testing, Customer acquisition cost (CAC), Live time value (LTV) 


Article

This is the first part of the exercise to become a Growth Hacker. Please reflect on your current situation and answer the following questions. 

Section 1
5 questions
Section 2: Build Basis For Growth
03:58

In this lecture I talk about the importance of Product Market Fit and why you need to achieve it before you start developing your growth strategy

01:53

By the end of the lecture you will find out how you can use customer surveys to define the value of your product or a service to achieve the product market fit

Article

This is the second part of the exercise to become a Growth Hacker. Please answer the following questions to access if you have a product and market fit. 

Section 2
3 questions
Section 3: Set up your first experiment like Uber
02:44

In this lecture I will talk about how to set achievable goals for your first growth experiment. I give as an example Uber

04:22

In this lecture I outline the importance of tracking goals and using Google Analytics. I show how to set conversion goals in Google Analytics

02:40

By the end of the lecture you will know how to execute your first growth hacking experiment and what you need to consider doing it

03:53

In this lecture I discuss how you need to optimise your growth hacking experiment after you got your first results. I also talk about when you need to stop the experiment if it is not working. 

Article

This is the third part of the exercise to become a Growth Hacker. Please answer the following questions to design the first growth hacking experiment

Section 3
3 questions
Section 4: Build a Growth Hacker Funnel like Quora
03:20

By the end of this lecture you will know what a Growth Hacker funnel is and which main parts there are. 

05:01

In this lecture I will talk about the first part of the Growth Hacker Funnel which is Acquisition. I will discuss the example of Quora. 

01:38

In this lecture I will talk about Activation in the Growth Hacker Funnel, what it is and how Quora does it. 

01:51

In this lecture I discuss the basics of Retention, what it means and how you can retain users on your site 

02:06

In this lecture I discuss the referral part and how you can build in referral mechanisms on your website. 

02:49

The final lecture in this section is about converting users to paying customers. 

Article

This is the forth part of the exercise to become a Growth Hacker. Please answer the following questions to design your growth hacker funnel 

Section 4
3 questions
Section 5: Study these growth Hacks
02:47

In this lecture I give example of LinkedIn and how they achieved growth. 

02:23

In this lecture I talk about Zillow.com one of the largest real estate search engines and one of their growth strategies.

02:15

In this lecture I give you example of Dropbox and how they used referral program to achieve growth

02:00

In this lecture I discuss Airbnb and what kind of strategy they used early on to increase the amount of bookings and listings. 

02:32

In this lecture I talk about Youtube and one of the growth hacks they used to become the largest video sharing service in the world. 

01:19

Join the Slack Group to find out more Growth Hacks and discuss your Growth Hacking Experiments with other students. 

Article

This is the final part of the exercise to become a Growth Hacker. Please answer the following questions to design your growth hacking strategy. 

Section 5
3 questions
Section 6: Bonus: Tools overview
08:21

This is an overview of top 10 tools I would recommend to use for Growth Hacking. I provide links and prices for each tool 

Section 7: Course Wrap-up
02:35

This is the final lecture of the course, where I summarise the main points and key takeaways 

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Instructor Biography

Vladlena Taraskina, Female entrepreneur

Vladlena Taraskina is a female entrepreneur. She studied, worked and lived in Russia, the USA, the UK, Luxembourg and Austria. Now she lives in Vienna, where she founded the company KEY TO OFFICE - an online marketplace for finding and sharing office space, meeting and seminar rooms.

Prior to this, Vladlena founded the first crowd funding platform for NGOs and social businesses in Russia. She has also worked in the Online Gaming and Venture Capital Industries and has over 7 years of experience in Marketing and Strategic Management. Vladlena graduated from Warwick University with a Bachelor’s Degree in Business Administration and from the Diplomatic Academy of Vienna. Vladlena is passionate about promoting female entrepreneurship and strongly believes in the potential of enabling women to do business and pursue their dreams, for their own benefit and for the benefit of society as a whole

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