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Growth Hacking: Learning to Navigate the Stages of Growth
165 students

Growth Hacking: Learning to Navigate the Stages of Growth

Lessons from the Growth Hackers Conference 2013. Learn from experts at Square, LinkedIn, Twitter, Facebook and YouTube.
Last updated 5/2013
English

What you'll learn

  • Slides from the Growth Hackers Conference

Course content

4 sections10 lectures3h 20m total length
  • Keynote: Growth vs Growth Hacking by Keith Rabois13:00
  • Understanding the Stages of Growth by Sean Ellis18:00

Requirements

  • None

Description

Growth hacking is disrupting marketing as we know it.

At consumer Internet companies big and small, the drive to find scalable and repeatable ways to gain customers is blurring the lines between marketing, product management, and engineering. We're seeing a new role emerge across Silicon Valley: the rise of the "growth hacker" and entire growth teams are combining quantitative direct marketing techniques, data modeling, relentless testing, and the harnessing of distribution existing networks. Facebook, Twitter, LinkedIn, and Square are just a few companies who've grown to millions of users with this new breed of marketers leading the charge.

Growth Hackers Conference is an event for tech entrepreneurs, marketers, developers, and investors to learn from the best growth experts in Silicon Valley.

Join co-hosts Erin Turner and Gagan Biyani on Friday, May 3 at Broadway Studios in San Francisco to hear from new & returning speakers with track records of success building businesses using growth hacking techniques.  

Follow our updates on Twitter using #growthconf.

                                                                                                                                                  

AGENDA

8:00 Registration & breakfast bites

Introduction

9:00 Welcoming remarks by Erin Turner & Gagan Biyani, conference co-hosts

9:15 Keynote by Keith Rabois (Investor at Khosla Ventures, former COO of Square)

9:55 “Understanding the Stages of Growth” by Sean Ellis (CEO Qualroo)

Stage I. Pre product/market fit

10:25 Greg Tseng (CEO and cofounder of Tagged)

10:55 Noah Kagan (CEO & founder AppSumo, VP Marketing Mint.com)

11:25 Josh Elman (founded Twitter Growth Team, Principal at Greylock)  

12pm Lunch with growth mentors, sponsored by Maven Ventures Growth Lab

Stage II. Transition to growth

1:05 Elliot Shmukler (VP Product & Growth for Wealthfront, Senior Director of LinkedIn Growth)

1:35 Mike Greenfield (Co-founder Circle of Moms & TeamRankings, Analytics at LinkedIn)

2:05 Alison Rosenthal (former Director BD at Facebook, Executive in Residence at Greylock)

2:35 Gagan Biyani (CEO & Cofounder of Fresh, Co-founder of Udemy)

3:00 Coffee break, sponsored by SEOmoz

Stage III. Scaling growth

3:30 Akash Garg (Director of Engineering for Twitter Growth Team, Co-founder & CTO Hi5)

4:00 Matt Hudson (Product Manager for Quantitative Analytics at YouTube)

4:30 Stan Chudnovsky (Co-founder of IronPearl, now Paypal head of growth)

5:00 Closing remarks

5-6 After party, sponsored by Hipchat

Who this course is for:

  • Growth Hackers