In this course Growing Your Business, we look at the stages of growth that a business goes through and the corresponding challenges during each stage. A growing business represents its own unique challenges that many people often don't think about. Many small businesses dream of growth – increased sales turnover, increased customers etc., but unless the company is geared to handle that growth – the company may find the whole operation could be at risk because they simple 'can't handle' it. This situation is called 'over trading'.
We look at where you are now, and how the growth framework (which is a method whereby your business could grow exponentially) works and we look at ways and ideas in which the business could grow. A few simple changes – could result in huge increases. Simple, measureable changes.
We discuss the ways to manage the process because a growing business requires more resources and expertise to manage it. We look at 10 key issues when growth is present and how these issues can be resolved. There's different stakeholders within an organization who are all impacted when growth occurs.
We explore various sources of finance – how to fund this growing business – whether it's through other peoples time or other peoples money.
A work booklet is included for you to fill in. The course will take about 1 - 2 hours to complete. You watch the module and then fill in the workbook to apply to your own business situation.
If you are studying business at college, or if you are an owner/ manager of a growing business or if you have an interest in business growth – then you'll enjoy this course. We mix some textbook theory with some very practical examples.
You'll have very strong ideas to take away which will help you to grow your own organization.
First 3 issues - market segmentation, the sales pipeline and marketing
Lisa Newton BA MSc FMAAT has a masters degree in Investment Management and a first class honours degree in Accounting with Marketing. She formed her first company in 2004 with £150 in the same month of graduating from City University, London UK. Lisa has never had a full time 9 to 5 job in her life. She's a serial entrepreneur and author who holds directorships in various industries including telecoms, property management, publishing, hair & beauty as well as finance. She has won various awards in Business including: Young Entrepreneur of the Year Award 2007, in 2008 Enterprising Business Award, in 2016 BE Mogul Award and has been nominated and shortlisted in numerous others. In 2011 and in 2012 one of her companies won Best Accounting Franchisor Award. In 2015 and 2017 one of her companies won Best Bookkeeping Business London (Accountancy International Awards).
Lisa's books include: How to write a book in two weeks, Constant Cashflow, Make the most of your money, How to start your own bookkeeping business, Cosmic ordering with Vision Boards, How to Franchise Your Business and Quickbooks Online The Handbook. Some of the books are in audio-format on itunes and audible.
Lisa supports the charity The MS Society. A speaker, coach, consultant and an avid networker, Lisa enjoys meeting people and working on projects with like-minded individuals.
In her spare time, Lisa likes traveling, dancing salsa, writing books, learning languages, meditation, yoga and cosmic ordering.