Make iPhone Videos to Grow Your Business
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Make iPhone Videos to Grow Your Business

Your guide to creating great videos with your iPhone to build your business.
4.5 (7 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
55 students enrolled
Created by Spencer Burnside
Last updated 6/2016
Current price: $10 Original price: $75 Discount: 87% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 3.5 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Develop a success strategy for making videos
  • Use iPhone to make better video
  • Use advanced iPhone camera app
  • Use better lighting to improve the look of your videos
  • Record higher quality audio
  • Edit in iMovie
View Curriculum
  • You'll need an iPhone
  • Mac computer or laptop
  • iMovie for Mac or iPhone

Learn the basics of making better iPhone videos for your coaching / consulting business that will attract prospects and deepen relationships with your current customers, clients, and team members.

Make Great iPhone Videos From Start to Finish

  • Learn what style of videos are right for your business
  • Learn to build trust with your videos, which will lead to more sales
  • Develop a success strategy for using videos online
  • Learn important tips to leverage your iPhone camera app
  • Explore advanced camera apps like FilmicPro
  • Discover simple, easy to do, lighting techniques
  • Learn how to use and build your very own DIY lighting kit
  • Learn how to dramatically improve your video through better audio.
  • Learn about different microphones and how to use them with your iPhone
  • Step-by-step guide to editing your video in iMovie

This course teaches a simple process for lighting, sound, and editing, to make great videos for your business.

This course features real-world examples combined with short instructional lectures to help you gain a better understanding of the video making process. 

After taking this course you'll be able to improve the lighting, sound, and overall look of your video, effectively use your iPhones video features, and improve your skills editing in iMovie.

You'll discover how fun it can be to make videos for your business with easy tools that don't require much technical skills.

Who is the target audience?
  • Those seeking to share their message and products with more people
  • Health and Wellness Coaches
  • Fitness Experts
  • Small Business Owners in the Fitness, Wellness, and Outdoor Industries
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Curriculum For This Course
52 Lectures
Video Strategy
9 Lectures 20:53

Why make iPhone videos for your wellness business? How can videos help you?

Preview 01:33

It's helpful for you to identify your overall goal for creating video and how you want video to support your business.

Your answer can and should be more specific than “to sell more products“ or “to get more clients.”

Get clear on the kind of results you want.

What is Your Overall Goal?

What are the common questions and concerns your clients/customers deal with? What are you always being asked? What are your most popular products, services, or wellness information? Identifying these answers will help you know which videos to make and what video content will be the most useful for your audience. 

Getting Ideas for Videos by Knowing the Needs of Your Audience

Video is useful for developing an online presence. And even if most of your business is done off-line, video still has the power to massively support your business growth.

Are You Building an Online Presence?

So how often do you need to create a new video? Know your audience, be realistic on what you can do, make a plan and be consistent with that plan. Decide how often you will need to create a new video.

Also remember to share your content often and more than once per video! 

How Often Do You Need a Video?

Where's the best place to post and share your video content? That all depends on:

  • Your overall goals and purpose for creating Video
  • If your building an online presence or not
  • Where your clients/customers “hang out” online
  • What type of video content you are creating
  • What type of interactions and engagement you want to create
Preview 01:17

There are several styles and types of videos you can create. Here's an overview of common video styles that best serve health and wellness entrepreneurs and life coaches

What Style of Video Do You Need?

How long should your video be? That depends on a few factors like the needs of your audience, your content, and where you're posting.

What's The Best Length for Your Video?

Here are some strategies to consider before you film a new video.

What To Ask For Each Video
DIY Lighting for Your iPhone Videos
7 Lectures 20:50

Filming during the day with indirect lighting, is my biggest tip for creating better iPhone videos!

Using Natural Lighting

Example of filming next to a window.

Natural Lighting Example

Whether you're filming during the day with natural light or in a dark room at night, you can use this simple DIY lighting kit. Here's an overview of what you'll need to create your own DIY lighting kit

DIY Lighting Kit Overview

Learn how to setup your DIY lights.

Preview 04:47

Download the DIY lighting kit checklist.

DIY Light Kit

Learn about three point lighting, the most common lighting technique.

3-Point Lighting Overview

Here's a simple example of three point lighting

3-Point Lighting Example
Audio Recording for Your iPhone Videos
10 Lectures 18:39

Learn why improving your audio recording will help you create better videos.

Simple Audio Recording Intro

Here are some important points to remember that will help you record better audio for your videos.

Preview 03:02

Quick overview of the types of microphones available for use with the iPhone

Overview of Mic Options for iPhone

Use a 2nd iPhone closer to your mouth to capture better audio.

Use a 2nd iPhone for Audio

Learn about using a 2nd external mic with a 2nd iPhone

2nd iPhone with External Mic

Learn about some easy to use external microphones for the iPhone. Unlike the omni-directional built-in mic that's inside the iPhone, these external mics shown here are directional microphones, meaning they pick up sounds from the front and not as much from the sides. This helps cut out unwanted noise.

Direction Microphones for The iPhone

While lapel mics are omni-directional, they pickup great audio by being closer to you.

Lapel Microphone for iPhone

Learn what a shotgun microphone is and what's needed to connect it to the iPhone.

Shotgun Mic for iPhone

Hear some examples of sound quality with different microphones and the iPhone

Microphone Examples

Get music for your iPhone videos.

Music for Your Videos
Overview of the iPhone Camera
5 Lectures 29:19

Here are a few basic tips to making better movies with your iPhone

Basic iPhone Tips

Learn about using a tripod for your iPhone

Tripod and Clip Mount

Learn about basic framing of your shot.

Camera Placement

Here's a quick tip for your iPhone camera app.

AE / AF Lock Example

Learn about the Filmic Pro app for iPhone

Filmic Pro App
Behind the Scenes
2 Lectures 10:17

See a behind-the-scenes of the Probiotic shoot.

Probiotic Foods - Behind The Scenes

See the behind the scenes of our hammock product shoot.

RooPax Hammock Behind the Scenes
Editing in iMovie
12 Lectures 01:04:48

A brief overview of the iMovie tabs and creating a iMovie Library. I recommend using an external drive to store your video projects. Create a new iMovie Library for your business videos. Save the library to your external drive.

iMovie Overview

Becoming familiar with the project view in iMovie. The Project View is where the editing happens in iMovie.

iMovie Project View

Starting a new project in iMovie is super simple. Here's an overview of that process.

iMovie - Create a New Project

Here are some very helpful keyboard commands that will save you time and improve the editing process.

iMovie - Keyboard ShortCuts

Here we'll add our iPhone clips and sync it with a better audio recording of the presenter.

iMovie - Adding & Syncing Clips in the Timeline

For some videos, you'll want to have a 2nd camera to serve as a closeup camera for viewers to better see what's happening. Here you'll see how to edit that 2nd camera into your movie.

iMovie - Adding a 2nd Camera

iMovie gives you some options to fix audio issues that you may have. Here I'll show you how to reduce background noise and add some adjustments to your audio.

iMovie - Fixing Audio

Here we'll create a simple opening title with an image and text

iMovie - Creating an Opening Title

Here's how to add music to your video and adjust audio levels.

iMovie - Adding Music & Adjusting Audio Levels

Here are some quick ways to adjust the look and color of your movie.

iMovie - Color Balancing and Adjustments

Once you're done editing, here's how to share your movie.

iMovie - Sharing Your Movie

See the final video we edited in iMovie

Probiotic Foods Final
Product Video - Editing in iMovie
7 Lectures 38:39

Setting up a project in iMovie

Product Video - Project Setup

Learn how to use keyboard shortcuts on this product video.

Preview 03:07

Once you've added clips to the timeline, here's how to adjust them.

Product Video - Adding & Adjusting Clips in the Timeline

Learn a quick way to adjust clips in iMovie using the Clip Trimmer

Product Video - Using the Clip Trimmer

Making color adjustments in iMovie

Preview 09:05

Adding music and sound effects in iMovie

Product Video - Music & SFX

Here's the final product commercial video we filmed on the iPhone and edited in iMovie

Preview 00:16
About the Instructor
Spencer Burnside
4.5 Average rating
7 Reviews
63 Students
2 Courses

I’m a wellness advocate and life coach who helps parents and families experience better health and greater purpose through holistic practices and resources.

I have a background in video production —primarily for the health and wellness industry. I have worked with various executives, leaders, consultants, and coaches, helping them grow their business through online video.

In 2012 I began a wellness business to teach and coach on topics including:

  • Managing Emotions
  • Mindfulness
  • Meditation
  • Essential Oils
  • Cognitive Retraining
  • Personal Development
  • Finding meaningful work and life purpose

I am a husband and father who believes in the power of family relationships. Although frustrating at times, the family brings incredible happiness and fulfillment. Within the family is the opportunity to learn about ourselves, help and serve one another, find meaning, and create lasting joy. I work to create strong familial bonds and traditions within my own family, and regularly encourage others to restore emphasis on living traditional family values.