Learn the basics of making better iPhone videos for your coaching / consulting business that will attract prospects and deepen relationships with your current customers, clients, and team members.
Make Great iPhone Videos From Start to Finish
This course teaches a simple process for lighting, sound, and editing, to make great videos for your business.
This course features real-world examples combined with short instructional lectures to help you gain a better understanding of the video making process.
After taking this course you'll be able to improve the lighting, sound, and overall look of your video, effectively use your iPhones video features, and improve your skills editing in iMovie.
You'll discover how fun it can be to make videos for your business with easy tools that don't require much technical skills.
Why make iPhone videos for your wellness business? How can videos help you?
It's helpful for you to identify your overall goal for creating video and how you want video to support your business.
Your answer can and should be more specific than “to sell more products“ or “to get more clients.”
Get clear on the kind of results you want.
What are the common questions and concerns your clients/customers deal with? What are you always being asked? What are your most popular products, services, or wellness information? Identifying these answers will help you know which videos to make and what video content will be the most useful for your audience.
Video is useful for developing an online presence. And even if most of your business is done off-line, video still has the power to massively support your business growth.
So how often do you need to create a new video? Know your audience, be realistic on what you can do, make a plan and be consistent with that plan. Decide how often you will need to create a new video.
Also remember to share your content often and more than once per video!
Where's the best place to post and share your video content? That all depends on:
There are several styles and types of videos you can create. Here's an overview of common video styles that best serve health and wellness entrepreneurs and life coaches
How long should your video be? That depends on a few factors like the needs of your audience, your content, and where you're posting.
Here are some strategies to consider before you film a new video.
Filming during the day with indirect lighting, is my biggest tip for creating better iPhone videos!
Example of filming next to a window.
Whether you're filming during the day with natural light or in a dark room at night, you can use this simple DIY lighting kit. Here's an overview of what you'll need to create your own DIY lighting kit
Download the DIY lighting kit checklist.
Learn about three point lighting, the most common lighting technique.
Here's a simple example of three point lighting
Learn why improving your audio recording will help you create better videos.
Here are some important points to remember that will help you record better audio for your videos.
Quick overview of the types of microphones available for use with the iPhone
Use a 2nd iPhone closer to your mouth to capture better audio.
Learn about using a 2nd external mic with a 2nd iPhone
Learn about some easy to use external microphones for the iPhone. Unlike the omni-directional built-in mic that's inside the iPhone, these external mics shown here are directional microphones, meaning they pick up sounds from the front and not as much from the sides. This helps cut out unwanted noise.
While lapel mics are omni-directional, they pickup great audio by being closer to you.
Learn what a shotgun microphone is and what's needed to connect it to the iPhone.
Hear some examples of sound quality with different microphones and the iPhone
Get music for your iPhone videos.
Here are a few basic tips to making better movies with your iPhone
Learn about using a tripod for your iPhone
Learn about basic framing of your shot.
Here's a quick tip for your iPhone camera app.
Learn about the Filmic Pro app for iPhone
See a behind-the-scenes of the Probiotic shoot.
See the behind the scenes of our hammock product shoot.
A brief overview of the iMovie tabs and creating a iMovie Library. I recommend using an external drive to store your video projects. Create a new iMovie Library for your business videos. Save the library to your external drive.
Becoming familiar with the project view in iMovie. The Project View is where the editing happens in iMovie.
Starting a new project in iMovie is super simple. Here's an overview of that process.
Here are some very helpful keyboard commands that will save you time and improve the editing process.
Here we'll add our iPhone clips and sync it with a better audio recording of the presenter.
For some videos, you'll want to have a 2nd camera to serve as a closeup camera for viewers to better see what's happening. Here you'll see how to edit that 2nd camera into your movie.
iMovie gives you some options to fix audio issues that you may have. Here I'll show you how to reduce background noise and add some adjustments to your audio.
Here we'll create a simple opening title with an image and text
Here's how to add music to your video and adjust audio levels.
Here are some quick ways to adjust the look and color of your movie.
Once you're done editing, here's how to share your movie.
See the final video we edited in iMovie
Setting up a project in iMovie
Learn how to use keyboard shortcuts on this product video.
Once you've added clips to the timeline, here's how to adjust them.
Learn a quick way to adjust clips in iMovie using the Clip Trimmer
Adding music and sound effects in iMovie
I’m a wellness advocate and life coach who helps parents and families experience better health and greater purpose through holistic practices and resources.
I have a background in video production —primarily for the health and wellness industry. I have worked with various executives, leaders, consultants, and coaches, helping them grow their business through online video.
In 2012 I began a wellness business to teach and coach on topics including:
I am a husband and father who believes in the power of family relationships. Although frustrating at times, the family brings incredible happiness and fulfillment. Within the family is the opportunity to learn about ourselves, help and serve one another, find meaning, and create lasting joy. I work to create strong familial bonds and traditions within my own family, and regularly encourage others to restore emphasis on living traditional family values.