Branding Through Facebook Live
There is currently more than 1 billion people on Facebook, which provides numerous opportunities to connect with your network and those of others. On the heels of the current live streaming phenomenon, Facebook recently launched its ability to live stream video, further expanding the ability for brands to communicate with their target audience. This is an ideal opportunity for you to learn how to go live using Facebook!
Your Brand and This Course
This course includes 13 modules with step-by-step instructions to help you to identify and showcase your brand through live broadcasts. Although this course can be completed within 1 hour, you can work at your own pace. This course is ideal for anyone who is new to Facebook Live, live streaming, and marketing brands through video.
You will learn how to strategically gain followers, identify topics that your target audience will care about, and gain key skills needed to obtain sales and build your business. After this course, you'll know all the steps, tools, and systems needed to increase the number of your live viewers as well as your email list. You will also confidently go live with a strong broadcast.
I can't wait to help you achieve your goals!
Let's get to know each other better! I've set some ground rules in order to maximize your results. Welcome!
Understand the power of livestreaming and how you can use it to engage your audience, sell services, and build an email list.
Together we'll identify who are you and why others should care about your brand, even before you LIVE.
Identify ideal topics that your audience cares about and you can use for your live broadcast. Discover ways to showcase your expertise to potential clients and followers.
Learn several ways to promote your live broadcast and gain viewers.
Discover ways to gain followers and showcase your expertise through free gifts. This is also a solid way to build your email list.
Once you're on camera, there are a couple of key things, you'll need to do. Let's review the best ways to make your mark while on air.
Want to best represent your brand while going live? See the items you'll need to produce professionally crafted videos for repackaging.
Before you go live, take note of the technological needs for a seamless, uninterrupted broadcast.
You'll be provided step-by-step instructions to navigate Facebook in order to launch your first broadcast.
Getting on air opens up a whole other ballgame! Find out how to handle unwanted attendees and engage desired followers and potential clients.
If content is king, let me show you how to get more of it ... out of what you've already created! Take note of the nine ways you can recycle your live content for additional outreach, promotion, and engagement.
Together we'll pull together all the lessons learned in this course, so you can master your broadcasts. For more marketing and communications tips, visit reneewalker.me/blog
Watch how I navigate questions and answers during a livestream (via Perioscope).
Notice any of these tips in action?
RAW Branded LLC is a marketing and communications company that helps creative people and small businesses with a passion and purpose to be the best brand through consulting services and mindset training. RAW Branded is led by Renee Walker, M.S., a marketing and communications leader with more than 14 years experience crafting successful, strategic campaigns.