Grow Your Business with Facebook Live!
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
136 students enrolled
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Grow Your Business with Facebook Live!

Connect With Your Ideal Audience, and Convert Viewers Into Followers and Clients
5.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
136 students enrolled
Created by Renee Walker
Last updated 8/2016
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • 1 Article
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Recruit and convert viewers into ideal followers
  • Build valuable relationships with followers to increase viewership and sales
  • Showcase your expertise and/or services to a live audience
  • Identify and use topics your potential clients care about to increase engagement
View Curriculum
Requirements
  • Sign up for Facebook, and have a profile or company page you'd like to use.
  • A mobile device with a camera
  • Internet connection
Description

Branding Through Facebook Live 

There is currently more than 1 billion people on Facebook, which provides numerous opportunities to connect with your network and those of others. On the heels of the current live streaming phenomenon, Facebook recently launched its ability to live stream video, further expanding the ability for brands to communicate with their target audience. This is an ideal opportunity for you to learn how to go live using Facebook!

Your Brand and This Course

This course includes 13 modules with step-by-step instructions to help you to identify and showcase your brand through live broadcasts. Although this course can be completed within 1 hour, you can work at your own pace. This course is ideal for anyone who is new to Facebook Live, live streaming, and marketing brands through video. 

You will learn how to strategically gain followers, identify topics that your target audience will care about, and gain key skills needed to obtain sales and build your business. After this course, you'll know all the steps, tools, and systems needed to increase the number of your live viewers as well as your email list. You will also confidently go live with a strong broadcast.

I can't wait to help you achieve your goals! 

Sincerely, 

Renée

Who is the target audience?
  • This course is ideal for anyone who is new to Facebook live or any live broadcasting platform.
  • This course is best for newbies who would like to learn how to build and audience through live streaming.
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Curriculum For This Course
14 Lectures
01:04:12
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Getting Started
4 Lectures 15:49

Let's get to know each other better! I've set some ground rules in order to maximize your results. Welcome!

Preview 02:20

Understand the power of livestreaming and how you can use it to engage your audience, sell services, and build an email list.

Preview 03:18

Together we'll identify who are you and why others should care about your brand, even before you LIVE.

Indentifying and Marketing Your Brand
05:39

Identify ideal topics that your audience cares about and you can use for your live broadcast. Discover ways to showcase your expertise to potential clients and followers. 

How To Find Top Topics
04:32
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Marketing Your Broadcast
1 Lecture 06:43

Learn several ways to promote your live broadcast and gain viewers. 

Hashtags and Additional Must Haves for Promotion
06:43
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Pre-Setup
4 Lectures 24:47

Discover ways to gain followers and showcase your expertise through free gifts. This is also a solid way to build your email list.

Freebies for Followers and Lead Generation
06:44

Once you're on camera, there are a couple of key things, you'll need to do. Let's review the best ways to make your mark while on air. 

On Camera To-Dos
07:45

Want to best represent your brand while going live? See the items you'll need to produce professionally crafted videos for repackaging.

Preview 05:27

Before you go live, take note of the technological needs for a seamless, uninterrupted broadcast. 

Tech Tips
04:51
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Broadcasting Live
1 Lecture 01:43

You'll be provided step-by-step instructions to navigate Facebook in order to launch your first broadcast. 

Start a Live Broadcast
01:43
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Sharing and Connecting
2 Lectures 10:45

Getting on air opens up a whole other ballgame! Find out how to handle unwanted attendees and engage desired followers and potential clients. 

Blocking Bogus Visitors and Getting Viewers To Take Action
03:48

If content is king, let me show you how to get more of it ... out of what you've already created! Take note of the nine ways you can recycle your live content for additional outreach, promotion, and engagement.

9 Ways To Repackage Your Content
06:57
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Wrap Up
1 Lecture 04:25

Together we'll pull together all the lessons learned in this course, so you can master your broadcasts. For more marketing and communications tips, visit reneewalker.me/blog

Final Takeaways
04:25
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BONUS Item
1 Lecture 00:00

Watch how I navigate questions and answers during a livestream (via Perioscope).

Notice any of these tips in action?

A Sample of My Live Broadcasts
00:00
About the Instructor
Renee Walker
5.0 Average rating
2 Reviews
136 Students
1 Course
Founder, RAW Branded LLC

RAW Branded LLC is a marketing and communications company that helps creative people and small businesses with a passion and purpose to be the best brand through consulting services and mindset training. RAW Branded is led by Renee Walker, M.S., a marketing and communications leader with more than 14 years experience crafting successful, strategic campaigns.