Grow Your Author Tribe As you Write for Authors and Writers

Using audio and podcasts to connect with your reader base and market your book before publishing.
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  • Lectures 35
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2015 English

Course Description

I created Grow Your Author Tribe As You Write as a framework for fiction and non-fiction authors and writers to build a tribe (community) as they write their book, using audio and podcasts.

I know how challenging authors and writers find marketing their book when it's published. So much of the creativity has gone into writing with nothing left for marketing it. But marketing and promoting your book is important, especially when so many books published every year.

Waiting till the book is finished to start marketing, leaves authors and writers vulnerable, and in some cases desperate to sell their book. They revert to 'pushing' the book at just anyone rather than nurturing a relationship and 'pulling' the right reader before it's time to buying anything.

Most Book Marketing experts will tell you to start marketing your book as soon as you start writing me cases desperate to sell their book.

But how to you do that?

I've created this course to provide authors and writers with the tools and strategies they need to start, build and grow their author tribe as they write.

Audio is central to this course because your voice has the ability for you to establish and build rapport with your ideal reader quickly.

In today's digital world, as authors and writers, you can no longer rely on using the word to connect with their reader. Your readers consume content in different formats and audio allows you to connect personally and easily. You extend your reach to an audience that consumes content in this way and pull them into your tribe they follow you on your journey to writing and completing your book.

What are the requirements?

  • Smartphones or tablets (i0s, Android or Blackberry)
  • Access to the Internet

What am I going to get from this course?

  • Raise awareness and build momentum of your book as you write and before it is published
  • Build relationships with fans and turn them into advocates who will promote the book on their behalf
  • Use the skill and technique learnt to record bitesize audio and podcast clips to document their writing journey in a personal way, and connect easily with their target audience
  • Pick and choose marketing strategies to use and integrate with the different social media of choice to reach and engage with their ideal reader

What is the target audience?

  • Fiction and non-fiction authors and writers
  • Aspiring authors and writers
  • Soon to be published authors and writers
  • This course is NOT tailored to Business authors and writers. However, they may benefit from the strategies

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
Introduction
Preview
06:29
Welcome to the course
Preview
02:45
Section 2: Create a plan
05:20

This video outlines 8 questions students need to answer before they create a plan.

Section 3: Getting Started - Setting up the accounts required
Author Platform
08:51
08:22

Audio is central to have students will benefit from this course, and SoundCloud is audio platform that allows students to host up 180 minutes for free. In this video, I explain the benefits it offers authors and writers and why they should set up an account. There's a bonus video that shows how an account can be set up.

04:05

Facebook is a social media platform used by majority of authors and writers. This video covers why Facebook will be used.

03:32

This video covers the benefit of Google + and why authors and writers should use it.

02:42

Instagram is a relative new platform for authors and writers. This video covers why authors and writers will benefit from using this platform.

03:08

Pinterest is another social media platform that is used by a lot of authors and writers. This video covers the benefits it offers.

02:00

This video covers why YouTube has been added on to the list of platforms to be used for the course.

01:26

Twitter is the most popular social media platform for authors and writers. This video is for those who don't already have an account set up.

04:09

Hashtags are ways to find common stories on social media. This video covers why authors and writers need to use hashtags. It also covers some common hashtags

Section 4: Learn the Technique
08:28

This video focuses on how students can learn the technique to record audio/podcast clips easily and without any added cost. The video also demonstrates how the technique was created and why it works.

04:54

This video covers practice tasks students can use to learn the technique before they start recording to build their author tribe.

3 questions

This quiz is to assess students on how the learned the technique to record their audio/podcast clips.

Section 5: What to record
02:23

Before students look at the different sections on what to record, there are some key questions they should answer. These questions will give them the framework for the next 3 lectures.

02:42

This lecture covers questions and examples of what students can record about who they are.

03:44

Students will learn about different aspects of their book they can potentially share as they write their book.

03:25

This lecture covers questions and examples of what students can record about regarding their writing process.

Section 6: The Recording Structure
05:28

This lecture covers 5 recording goals students can aim for to grow and build their author tribe. These goals all tie in with the platforms students set up earlier.

Recording Goals
2 questions
05:06

Some people don't use audio because they are unsure how to structure it for consistency and offer value to their listeners. Students will learn the structure and have two examples that they can model their own recording on.

Recording Structure
1 question
Section 7: Nurture Your Tribe
02:34

This lecture covers what students should be aware on as they start this section of the course.

Strategy 1
03:45
Strategy 2
03:02
Strategy 3
02:08
Strategy 4
01:48
Strategy 5
01:25
Strategy 6
01:53
Strategy 7
02:23
Strategy 8
00:59
Strategy 9
02:57
Strategy 10
01:51
Time Posting
02:43
Measuring Success
01:44
Section 8: BONUS - SoundCloud
BONUS - How to set SoundCloud
18:33
BONUS - How to embed SoundCloud in Wordpress
08:24

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Instructor Biography

Viv Oyolu, Radio Presenter, Audio Marketing Expert and Author

I'm a radio presenter, audio marketing expert and the author of 'How to use Podcasts to promote your book'.

I currently present the Dream Corner Show dedicated to female entrepreneurs and leaders; with over 300 guests being featured since inception.

As a Marketing Audio Expert, I focus on providing authors, writers and entrepreneurs with strategies to increase their online visibility and engagement using audio/podcasts.

Here are 7 quick facts about me I hope you find interesting:

  1. At 13, my dream was be a radio presenter. In 2011, fate stepped in just before I turned 45 and made it a reality. A little over a year later, I got featured in the Sunday Telegraph: Fancy a midlife career change? Meet 3 inspiring women.
  2. Part from the interviews I've done on my radio shows, I've also done over 150 other interviews
  3. Prior to Dream Corner, I had over 20 years marketing and business experience working for companies such as BMW, Walt Disney, Royal Bank of Scotland, Thames Water & Barclaycard.
  4. My consultancy background comes from degrees in Marketing and an MBA from Durham University Business School.
  5. In 2005, I took a career break and volunteered in New York for 5 months; an experience that changed my life.
  6. If you've heard of the 'How the World Sees You' profiling by Sally Hogshead, I'm a Catalyst – a Creative Enthusiast, and I provide out-of-the-box audio solutions, structure great questions, have natural warmth and enthusiasm, so guests always have a great experience.
  7. Took up running at 46!

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