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Groupon Marketing For Local Merchants

Learn how you can super-charge your business by offering a comprehensive plan using Groupons and you great service
4.5 (4 ratings)
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1,734 students enrolled
Created by Bill McRea
Last updated 7/2015
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  • 1.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Marketing for local merchant can be confusing and time consuming. This course is ideal for any business seeking to grow its customer base quickly without putting a lot of money out of their pocket. Using Groupon's is one of the best ways for a local merchant to grow their business fast and without a lot of up front expenses. This course teaches you the most effective way to plan and implement Groupon campaigns so ensure profitability and long term results.

Local marketing consultants will also benefit from this course if they are seeking to expand their services to clients. Simply adding the service of creating and managing a local merchants Groupon campaign can add thousand of dollars per month to your income.

  • This course covers the most effective way to use Groupon's to grow and profit
  • Every step is outlined from planning to executions
  • A lot of emphasis on a business centric approach to implement campaigns so that you can maximize the impacts Groupons can have on your business.
  • All lectures are video based, with some handouts and quizzes.
Who is the target audience?
  • Local merchant looking to increase customers
  • Local merchants that want increased customer loyalty and return clients
  • Small businesses and consultants that work with small businesses that desire to increase business value by using highly effective marketing techniques.
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What Will I Learn?
Properly use and profit from Groupon for you local business
Implement a client loyalty plan
Know how to niche you business into segements to market via groupons
How to ad value to your groupon customers
View Curriculum
  • Student simply needs an internet connection and the williness to learn
Curriculum For This Course
Expand All 17 Lectures Collapse All 17 Lectures 01:29:19
An introduction to Groupons and how they work
7 Lectures 35:48

So people know who is gong to be training them on Groupons :)

Preview 01:29

Planning and being prepared are key steps to run a success full campaign. But there is more to it then that...

The Three Key Steps to Groupons

Groupon Overview of Site

Groupon For Mobile

Making Groupons Profitable

Why does your business benefit from Groupons

What are the Benefits to using Groupons
3 questions
How to add your promotions to Groupon
4 Lectures 18:46
Groupon Works Vs. Groupon SIte

Works Sheet for Adding Promotion to Groupon
2 pages

Putting Your Pormotion on Groupon

Working with a Groupon Rep to Set UP Your Campaigns

Knowing which Groupon Site to Use

Groupon Sites
3 questions
Redeeming Groupon's
2 Lectures 04:20

Quick video lecture showing you the Merchant Center Download. Please download and go over in detail.

Video of Merchant Center Instructions

Downloadn Groupons Merchant Center PDF

Redeeming your customers Groupons
6 pages
Groupon Case Studies
4 Lectures 22:25
Case Study #1

Groupons work incredibly well for the restaurant business see what.

Case Study #2

I do a lot of work in the skin care business. Learn how these vendors make use of Groupons to build customer loyalty and total prodits.

Case Study #3

Stay now options offer what called G-Buck instead of discounts.

Case Study #4

This one is the point of this whole course

What is the most important aspect of using Groupons
1 question
About the Instructor
3.9 Average rating
62 Reviews
7,269 Students
4 Courses
Education, Motivation and Marketing

I am a retired CEO of a large agricultural company doing over 250,000,000 in annual sales. I have been developing software and selling information products online since 2008. I am a public speaker and have traveled the world teaching entrepreneurship and making money online for 7 years. My courses include both theoretical and real world applications.

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