With Environmental Sustainability moving swiftly up the corporate agenda, the biggest challenge in facing Sustainability practitioners is undoubtedly engaging employees. Without buy-in, the same decisions will be made as have always been made and the organisation will stick to business as usual.
Unfortunately most employee engagement fails miserably. This is because it is created by Sustainability professionals without any consideration of the interests of key audiences, and simply passes them by.
This course introduces the unique, battle-proven concept of Green Jujitsu. In the same way a jujitsu master adjusts their techniques to exploit the strengths of their opponent, in Green Jujitsu we find the overlap between the interests of our audience and Sustainability and start our engagement there.
During the course we will cover how to identify the existing culture in the organisation and how to use that culture to engage colleagues from the front-line to the boardroom. You will get a workbook to help you apply the thinking to your own organisation at each step, reinforcing the learning and compiling an action plan for you to take away and use.
If you are serious about making Sustainability happen in your organisation (or a client's) then you must take this course.
In this session, we discuss why most employee engagement for Sustainability fails. During the exercise you will be asked to assess your own efforts.
In this session we introduce the concept of Green Jujitsu and explain why it works when other approaches fail. During the exercise you will explore the culture in your organisation (or one of your choice) - we will use this in later sessions to develop Green Jujitsu techniques.
A light-hearted look at the struggle to engage people in Sustainability and why Green Jujitsu works.
This session introduces the elephant model of behavioural change which we will use to structure our engagement techniques in following sessions.
In this session we look at how to use Green Jujitsu in the information we provide for employees, covering choice of language, formats, images and graphics and the location of that information. During the exercise you will develop your own communication techniques.
In this session we look at ways to get a much deeper engagement with your audience, forging an emotional link between your colleagues and your Sustainability programme. During the exercise you will develop ideas for your own organisation.
This session looks at the physical and bureaucratic environment in which people operate and how that can incentivise or block desired behaviour. During the exercise you will develop ways of nudging your colleagues into more Sustainable behaviour.
Now you have a grasp of the basics of Green Jujitsu, in this session we will look at some advanced techniques, blowing away some of the myths of engagement as we go.
Engaging the boardroom in Sustainability is one of the most important and difficult tasks of the Sustainability practitioner. In this session we consider how to apply Green Jujitsu in the boardroom. In the exercise you will think about engaging individual C-level directors and the boardroom as a whole.
To round off the course, Gareth Kane runs through the main takeaway points and adds some personal thoughts on moving forwards.
Gareth Kane has been helping business get the most of the sustainability agenda for the last 17 years. He has worked with a long list of blue chip clients including Black & Decker, the BBC, BAE Systems, Johnson Matthey, the NHS, East Coast Mainline and Sage plc. He is the author of five books including The Green Executive and Green Jujitsu: The Smart Way to Embed Sustainability in Your Organisation.