This course serves as a bird's-eye-view of Design Theory, including industry standards for alignment, contrast, and color in print and web design. Universities and colleges spend entire semesters teaching this single topic, and the goal of this course is NOT to condense every design theory out there into a quick course - that would be impossible. The goal of this course IS, however, to provide students with a solid baseline so that they can begin designing with confidence, and so that they have the tools and resources necessary to continue learning the theories and principles of graphic design on into the future.
At its core, graphic design is an art form, and art is always evolving. Design rules are often made to be broken, but a broad understanding of what actually makes a design pleasing to the eye is key to developing relevant, eye-catching, and on-trend design pieces.
As an added bonus, we have a private Facebook group with over 5600 students and counting, which is an awesome resource for you to take advantage of while you go through the course. The group is an excellent place to post projects, get insightful critiques, and network with other like-minded students and working professionals all over the world.
*NOTE: This is an ever-expanding course, and new videos will be added consistently based on student feedback, since my goal is for everything in this course to be 100% pertinent to what my students really want to learn about. So feel free to weigh in on what you want to see added!
I look forward to guiding you through this course, and to giving you the tools necessary to continue learning design principles as your skills grow.
Welcome aboard! I look forward to walking you through a few of the foundational principles of design theory in this course. Be sure to join our private class Facebook group (the link was provided in the welcome message you received after enrolling) and to let me know if you have any questions!
In this lecture, we'll explore the connotations of color, as well as how to sample colors and use them in any application. Then I'll show you a quick example of how I use color in my workflow. Be sure to check out the resources linked to this lecture too!
**Be sure to check out the practice assignments and images in the resources section of this lecture!
In this lecture, we'll take a look at why texture is important in your design workflow and how to use it. I'll also show you some great resources to find textures for your next design project. Then I'll show you a quick example of how I work with texture images and texture brushes inside Photoshop, but you could take these principles and use them with just about any design software you use. Let's dive in!
In this lecture, we'll review typography as it applies to the overall feel of a design, and we will also discuss how to pair fonts with confidence. I will share tips and tricks I use in my own design process, so that you will have a solid baseline for your own workflow as well.
In this lecture, we'll look at the importance of a properly-aligned design, and will discuss why some things are pleasing to the eye while others are definitely not. I will walk you through my personal process for determining alignment and object positioning as well.
In this lecture, we will talk briefly about the importance of contrast, and how it can be used as a tool for calling out the most important pieces of your design, such as a logo or a tagline.
In this lecture, get a quick overview of the basic types of balance: Symmetrical, Asymmetrical, and Radial.
A grid system is a set of guides a graphic designer can use to align and size objects within the given layout. Although there are a few different categories of grid systems, there are no strict rules on what can or cannot be a grid. It's up to you. Any guides that help you shape the final design is okay.
This reading list will constantly be updated as I run across books and articles that I feel are relevant and helpful to the course objectives. As mentioned in my introduction to the course, it is impossible to squeeze every bit of design theory into a blitz course, and it is not my intention to attempt that feat. The goal of this course is to give you a solid foundation that you can then build on by reading and studying as long as you are a designer, since learning and art are both lifelong, evolving things.
Derrick has spent his entire career in the creative arts and marketing sector. Starting back as early as high school where he turned homework into paying gigs, his love for all things art and technology driven has continued to grow. Working with brands such as MTV, Nintendo, and Netflix while employed as an intern for Seven 2 Interactive catapulted his career. His branding work and graphic design has been included in international publications for the design industry and regularly featured on trending websites.
Derrick has been a lifetime student of productivity and time management, and has invested thousands of dollars in books and programs around the topic to maximize the productivity of his agency, as well as to help his clients and students make more money while working smarter, not harder.
Derrick is the owner of a small design agency, Mitchell's Garage | Creative Media Chop Shop, located in the heart of downtown Kalispell, Montana. Mitchell's Garage has been successful in reaching and working with clients all over the world, including Washington D.C., New York, California, Calgary, Austria, Australia, Washington, Colorado, and of course, throughout Montana.
He is also the Creative Director for a defense company based out of Montana - a job that lets him stretch his creative muscles and make some epic things each and every day.