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The Grand Brand Sandwich: From Purpose to Profit, allows students to clearly define their mission, communicate it efficiently, and create marketing assets that will exude the brand's purpose, leaving room to provide value and ultimately increasing profits. Cheryl has a unique approach to creating powerful mission statements, brand semantics, effectively pitching new clients, email marketing, creating great graphics, utilizing sound and videos, increasing online engagement and so much more! This isn't about finding your personal brand so you can tweet it once. This course is about discovering and deploying brand alignment to attract the right customer and increase profits.
Each video lesson is a personal conversation with Cheryl that will guide you to becoming your grandest brand. Supporting materials are provided in the form of pdfs or excel documents for your convenience.
The Grand Brand Sandwich course is the most profound, time-effience and cost-effective way to:
1) declare your purpose and mission and share this "Statement" aka Commitment through your branding,
2) create a Brand Assessment one-sheet to hone in on your messaging and voice and distribute to potential hires, collaborators or contractors,
3) write pitches to make unreasonable requests (hint: the BEST way to see the BIGGEST results!),
4) create marketing assets (including social media headers and informational videos using a very specific formula),
5) align your brand messaging with your mission such that the colors, fonts, and consistency of your brand's look and feel will attract the right customer.
Do not hesitate. Put this brand strategy in place today to set yourself apart from the competition tomorrow.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
Welcome to the introduction to The Grand Brand Sandwich: From Purpose to Profit! This course allows students to clearly define their mission, communicate it efficiently, and create marketing assets that will exude the brand's purpose, leaving room to provide value and ultimately increasing profits. Cheryl has a unique approach to creating powerful mission statements, brand semantics, effectively pitching new clients, email marketing, creating great graphics, utilizing sound and videos, increasing online engagement and so much more! This isn't about finding your personal brand so you can tweet it once. This course is about discovering and deploying brand alignment to attract the right customer and increase profits.
|Section 2: Eliminating Attachment, Declaring Commitment|
A topic that could be discussed over days and days, this chapter is possible the most profoundly simply way of defining your mission and figuring out how to sincerely take actions with it, instead of a default attachment. The biggest results come from clarity of purpose, and this is where we get just that!
|Section 3: Brand Assessment|
In this portion of the course, we will take a close look at your brand and career or company, and what it provides YOU, as well as your customers. We will find the exact words to use to communicate to potential hires, collaborators, and new clients what you are providing. This will be the road map to designing your brand. Make sure to download the Brand Assessment pdf to use as your guide!
|Section 4: Powerful Outreach and Requests|
The Perfect Pitch is possibly THE most powerful tool in your toolbox, and worth the price of this course alone! By implementing this process of making strong requests in a way that presents opportunities for others, you will start seeing more responses... and more yeses! Make sure to download the Perfect Pitch guidelines, as well as the excel template for Research and Outreach.
|Section 5: Asset Creation and Placement|
Creating marketing assets that are both in line with your commitment, engaging, and well-placed will directly increase your fans, clients, and repeat customers!
Graphics are WAY easier to create these days than needing to know photoshop. With clear ideas on your fonts, colors, logo and perhaps professional photographs, you can easily create your own, consistent (aka ALIGNED!) headers and profile pictures. Check out Word Swag app on OS for great font ideas, and Canva.com for layout help! Also, we'll take a look at using your website as a starting point for grabbing colors, and if you don't have one, I provide a GREAT resource to get you going in under an hour!
Videos are HUGE sellers- they do a ton of work for you AND you don't need to be a video editor or cinematographer to create them. This quick demo gets into some basics of creating videos... and remember- sing the Perfect Pitch process in your video will get you even more miles!
Sound and music is the #1 most UNDERUSED marketing tool. This quick clinic will tell you why sound is so important in your branding, and first steps to getting yours!
YouTube, Twitter Cards, Mailchimp and popups- all great tools to place your marketing assets and utilize within your marketing strategy, all the while, showcasing your Grand Brand!
|Section 6: Rules of Engagement|
How is it possible to run a business while worrying about being "engaging" online? This chapter introduces some simple ways to become more engaging, garnering more fans and customers. The Blind Spot Survey is also introduced, and make sure to download the pdf as a guide for you to use in these very valuable conversations!
Cheryl is founder of CBE Music, a music creation and sonic branding firm, and has produced her own piano pop records, toured around the globe and has had dozens of TV placements. Passionate about supporting musicians, Cheryl hosts popular workshops, video trainings and other valuable resources on her website In The Key Of Success.
Cheryl makes her living as a music creator who shares her processes. She got her start working as a recording studio tech, then assistant and music supervisor and ultimately a composer at a premier New York City jingle house. Cheryl has written music for dozens of films, nationally-airing commercials and web content. She has spoken about the music business, sonic branding, and creating a creative career at SXSW and music conferences around the nation.
A graduate of Cornell University, Cheryl has self-produced three piano-pop records, songs from which have appeared on MTV’s “The Real World”, ABC’s “All My Children”, Fox's "So You Think You Can Dance", ABC's "Jane By Design", and many more. She has toured both solo and with her band through the USA and Europe, appearing on the bill with Seal, Elvis Costello and Jason Mraz, and performing on the FOX Morning Show.
Cheryl splits her time between New York City, The Hudson Valley, and France.