Google Analytics - Beginner Strategies for Google Analytics

Quickly cover the basics of Google Analytics & learn beginner strategies to get more traffic & earn more money!
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  • Lectures 46
  • Contents Video: 3.5 hours
    Other: 18 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2015 English

Course Description

LATEST: Course Update #6 -- July 1st, 2015 -- Another lecture added covering a feature in Google Analytics.

******Join the 1200+ students who are using these techniques to improve their websites, get more traffic and earn more money*****

Google Analytics. Every website owner knows they need to use it and many more that do set it up don't do anything more then check their traffic stats. You can be different. You can use Google Analytics to improve your website, get more traffic and make more money! But how?

You've seen other courses out their on Google Analytics before. What are those courses like? They cover every little thing about Google Analytics, every report, every setting and so on, without providing any ACTIONABLE INFORMATION.

Just go and look at those other courses. What do you see? Generally, it is a list that looks like:

  • Some report name
  • Some other report name
  • Hey look, yet another report
  • Look, we are going to list every single report in Google Analytics
  • And so on

Well, it could be worse. It could be a list of the most technical sounding language that you could find. You know what I'm talking about. Those phrases that make your eyes glaze over. Stuff like "Enhanced Link Attribution for In Page Analytics". I won't lie. My eyes glazed over a little just writing that out.

So what makes this course different? To start off with, take a look at the titles of the lectures in this course. We don't spend 99% of the course explaining what a report is, we use the minimum time necessary to get you setup and familiar with Analytics so that you can actually use it. But again, take let's take a look at a few typical lecture titles:

  • Improve your content
  • Ideas for new content
  • Find the best days to post
  • Building relationships and backlinks

Wow, wait a second. That sounds a lot like ACTIONABLE INFORMATION. We won't spend the entire course explaining every little detail of every report, because, in all honesty, very few people have or are willing to give the time to get every single thing that you can out of Google Analytics. Instead, we'll cover specific steps you can take with your website that will help you to ultimately get more traffic and earn more money.

Do you want an ADDED BONUS? Well, how about this: Every lecture that covers an actionable method comes with a downloadable PDF guide. So you don't have to worry about taking a massive amount of notes to remember every little thing we've went over. That's right. Every single lecture in Section 4: Practical Applications of Google Analytics has a downloadable PDF guide. As another bonus, we provide PDF guides at the end of the Sections 2 and 3 also, so that you have the key take-a-ways ready for you.

So what do we cover? In this course, we'll cover:

  • What Google Analytics is
  • What does it cost and how do you get it
  • Why you should use it
  • The privacy and sharing settings
  • Setting up a Google account
  • Setting up an Analytics account
  • Installing the tracking code
  • An overview of the interface
  • A brief explanation of the main reports we'll cover
  • 15 lectures that each cover one specific thing you can take from Google Analytics and apply to your site to improve it, which will ultimately get you more traffic and more earnings.

You know that you need to use Google Analytics. But you've been avoiding it because it looks really technical and boring. I can't make Google Analytics the most exciting thing ever, but I can skip over all the unnecessary stuff that clogs up most Analytics courses and go straight to actionable information that you can apply to get the most that you can out of your website.

So click the "take this course" button, up at the top right, now .... so that you can finally use Google Analytics to get your website to where you want it to be.

What are the requirements?

  • It would be useful to already have a website that the student controls that gets some traffic (even a small amount) before starting the course, so that they can follow along on their own site

What am I going to get from this course?

  • Use specific strategies to improve their websites to increase traffic to those sites and earn more money
  • Setup a Google account and a Google Analytics account
  • Install the tracking code on their website
  • Become familiar with the Google Analytics interface so that you can find the information you need to find.
  • Create a custom report within Google Analytics
  • Create a shortcut within Google Analytics
  • Understand what the privacy and sharing settings mean in Google Analytics

What is the target audience?

  • This course is specifically designed for those who either have never installed Google Analytics on their website before.
  • This course is specifically designed for those who have installed Google Analytics on their website, but have never been able to get actionable information from it.
  • This course is was not designed for those who have advanced knowledge of Google Analytics. While some of the strategies may be useful for them, the course would cover a lot of information that they may already know.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to the course
05:35

This lecture explains what the course is about and how it is different from many of the other courses out on Google Analytics.

03:20

This lecture gives you a little background information on the instructor so that you have an understanding of where the instructor is coming from as we go through the course.

04:36

This lecture is included to highlight some key features of the Udemy interface so that you can get the most that you can out of this course.

01:54

This lecture briefly explains some of the things that you'll see appear in upcoming lecture videos.

Section 2: The who, what, when, where, why and how of Google Analytics
01:55

In this lecture, we talk about who offers the service and what the service cost.

01:41

In this lecture, we talk about what Google Analytics actually is, so you can understand how to use it.

04:51

In this lecture, I use an example of how someone could use analytics to address a specific issue on their site that would allow them to make more money through affiliate marketing.

01:49

In this lecture, we talk about when it would be best to get everything setup and installed to have Google Analytics working with your site.

02:33

In this lecture, we talk about where you go to get Analytics.

03:23

In this lecture, we cover the process of getting a Google account, which is a requirement to be able to use Analytics.

05:19

In this lecture, we talk about the second step in getting Analytics setup, getting an Analytics account and putting your information into it.

08:05

In this lecture, we talk about setting up the tracking code or tracking ID on your site, so that your site and Google Analytics can communicate with each other.

11 pages

This is a short set of notes that I have created with some screen shots to help you to get all of the steps covered in the section done with your website.

Section 3: An overview of the interface
03:10

In this lecture, we take a look at the Home tab of Analytics.

03:49

In this lecture, we take a look at the Reporting tab of Analytics - (Broken down into three parts)

05:18

In this lecture, we take a look at the Reporting tab of Analytics - (Broken down into three parts)

04:26

In this lecture, we take a look at the Reporting tab of Analytics - (Broken down into three parts)

01:17

In this lecture, we take a look at the Customization Tab

02:04

In this lecture, we take a look at Admin tab.

01:49

In this lecture, we take a look at Shortcuts, User Settings and Alerts.

03:57

In this lecture, we take a look at how to enable Demographic and Interest reports

01:51

In this lecture, we take a look at how to enable Benchmarking.

01:37

In this lecture, we take a look at how to enable communication between Google Analytics and Google Webmaster Tools.

7 pages

This is a short set of notes that I have created with some screen shots to help you to be able to review the information found in this section.

Section 4: Practical applications of Google Analytics
04:39

In this lecture, we take a look at how to use Google Analytics to come up with an efficient schedule for posting to social media channels that gets the most traffic for the least amount of time.

06:40

In this lecture, we take a look at how to use Google Analytics to determine the best website design for your audience.

05:55

In this lecture, we take a look at how to use Google Analytics to improve your site by addressing content that may need to be improved or removed.

05:16

In this lecture, we take a look at how to use Google Analytics to come up with new ideas for content for your site.

04:54

In this lecture, we take a look at how to use Google Analytics to build back links and relationships within your niche.

04:13

In this lecture, we take a look at how to use Google Analytics to determine which days are best to post new articles to your site for maximum exposure.

07:08

In this lecture, we take a look at how to use Google Analytics to determine the optimal length of a blog post for your specific audience.

05:50

In this lecture, we take a look at how to use Google Analytics to determine if visitors are actually engaged with your site.

06:07

In this lecture, we take a look at how to use Google Analytics to be alerted when something has went wrong with your site.

06:56

In this lecture, we take a look at how to use Google Analytics to help make your site less likely to be hit by a Google penalty, to diversify your traffic and to see if you may have been hit.

05:52

In this lecture, we take a look at how to use Google Analytics to determine the best place to advertise.

04:34

In this lecture, we take a look at how to use Google Analytics to learn more about who your audience is and what they might be interested in.

04:42

In this lecture, we take a look at how to use Google Analytics to compare your site with your competition so you can see where you can improve and what might be possible within your niche.

03:29

In this lecture, we take a look at how to use Google Analytics monitor the status of your site in real time.

05:51

In this lecture, we take a look at how to use Google Analytics to determine which layout best converts to links being clicked.

Section 5: Bonus Lectures
03:27

This lecture will show you how to use Google Analytics to optimize your images within your posts and pages for SEO.

02:46

For quite a while, Google Webmaster Tools has alerted you when your site has a problem that it detects. These are for things like malware, phishing, etc. Recently, Google added this feature to Google Analytics. In this lecture, we will talk about what the alert is, what it looks like, what your site visitors would see if they searched for your site and some steps you can take to fix it.

10:04

Google has been putting a big focus on mobile in the beginning of 2015 and continuing forward. Starting on April 21st, the mobile algorithm is going to be modified and sites that aren't prepared will be penalized in the search rankings. This lecture explains how to use Google Analytics to see how this will affect your sites traffic and earnings. It also shows how to check your site to see if it is mobile friendly and some things you can do if it isn't.

08:20

In this lecture, we will go over a couple different methods you can use to exclude the visits that you make to your sites from showing up in the numbers reported in Google Analytics.

05:31

This lecture will show you how to remove a site, an account or a view from your Google Analytics account.

Using Custom Dashboards to Create Daily Reports to Email Yourself
09:44
Section 6: Conclusion
00:55

This video concludes our course.

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Instructor Biography

Curtis Daniel, Entrepreneur, Finance & Accounting Expert, Photographer

What qualifies me to teach?

  1. For the past 16 years, I have been an entrepreneur, focused on starting and growing companies in several different competitive fields of work.
  2. I have helped to found 4 different companies. I have served on the board of directors for 5 different for-profit companies along with 2 not-for-profit companies.
  3. I'm a business owner and an employer. I co-own businesses that have had in excess of 25 employees. We have revenues of over $1,000,000.00 per year and have had individual contracts that totaled over $750,000.00.
  4. I have 5 years of formal education with specialties in accounting and finance and hold degrees in both fields (University of Central Florida).
  5. I hold a license as a State Certified Building Contractor, which required 14 hours of written testing.
  6. I have co-owned a marketing business that had a strong focus on online marketing. We have handled digital strategies and design for businesses, not-for-profit entities and politicians.
  7. I co-host a podcast (This Week in Internet Business) and previously co-hosted another podcast (Internet Business Questions), both of which deal with helping beginner and advanced internet marketers to grow their businesses.
  8. I am a father. I'm constantly teaching anyway ;)

Why learn from me?

  1. I am a life-long learner. I love learning new topics and techniques and then teaching those to others. I love to learn about anything and everything.
  2. I like research. I spend hours each week researching and keeping up on the latest trends in all of the fields that I operate in.
  3. I think like a student. When I teach something, I cover everything, step-by-step. I assume that the student doesn't know anything about a topic, not to offend them, but to be sure that the student has all the information they need to be able to apply whatever it is that we are going over.
  4. I like structure. When you take a course from me, you can rest assured that I have researched a topic, created an outline and planned out a course. I try to keep all of my individual lectures short to help keep your attention and so that you can learn one particular topic or technique and then apply it. I also include written instructions that summarize what we've gone over so that you have yet another way to reinforce the information and apply it.
  5. I like efficiency. I do my best to find the easiest, most practical way to accomplish a task to get maximum results. I focus on finding the most efficient way of doing something and then tech that way, avoiding having too much of a variety just for the sake of variety.
  6. I like to be creative. Creativity is an important part of business. I strive to put creativity into my businesses and use both photography and videography as an outlet for my creative endeavors, both for business and for personal enjoyment.

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