Google Analytics for Marketing - Boost Sales & Lower Costs

Learn to analyze key metrics in Google Analytics to boost sales and lower costs. Become savvy in visualizing data.
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  • Lectures 26
  • Length 2.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2015 English

Course Description

  • Struggling with your marketing efforts?
  • Confused as to how to measure your progress?
  • So are millions of other marketers.

That's why Google created Analytics - to increase confidence in their marketing platform called AdWords, where they generate 99% of their billion dollar revenue.

Welcome To Google Analytics For Marketing - Boost Sales & Lower Costs!

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⇉ Watch the promo video to see How You Can Master Google Analytics Today!

⇉ Join Over 100,000+ Students Who Have Enrolled In My Udemy Courses This Year!

⇉ 2500+ Five Star Reviews Shows Students Who Enrolling Are Getting Real Results!

⇉ You receive 20+ streamlined lectures and 3+ hours of HD video content

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Student Success Testimonials:

  • Jessica

8 days ago

Insightful, quick, and relatable

A good course for those who want to get a quick rundown of how Google analytics work. I liked how the instructors seemed to give personal advice from their own experiences and are very helpful on an individual basis. The lectures were also pretty short and snappy.

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So many marketers don't know how to use analytics. They don't know how to boost sales or lower costs. They don't know what metrics to pay attention to and why. They don't know, for example, that a 20% decrease in bounce rate can mean up to a 50% or more increase in revenue.

But you're not like them. You sought out this course to get help and improve your marketing strategy and results. You're willing to spend a few dollars to massively improve your comprehension and mastery of Google's Analytics tool. You're going to learn how to increase your sales, and decrease your marketing costs. Along the way, you'll learn tips and tricks about paid advertising campaigns and how they fit into the Analytics picture. You'll also get a thoughtful response for every question you ask along the way, so there's no concern about getting stuck.

Here Is What You Will Learn Throughout Our Course:

  • The Fundamentals of Google Analytics
  • How To Increase Your Sales
  • How To Decrease Your Spending
  • Advanced Tracking
  • Common Mistakes
  • Case Studies
  • And So Much More!

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With the right mindset, understanding, and application of the teachings in this course, you will instantly begin to move towards understanding how to master Google Analytics!

When I learn something new, I add it to the course - at no additional cost to you! This is a course that will continue to add more and more to every aspect of your life.

In addition to the Udemy 30-day money back guarantee, you have my personal guarantee that you will love what you learn in this course.

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What I can't do in this Course..

I can't guarantee your success – this course does take work on your part. But You Can Do It!

I am also not responsible for your actions. You are responsible for 100% of the decisions and actions you make while using this course.

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This course will not remain this price forever! It's time to take action!

Click the "take this course" button at the top right now!

...every hour you delay is costing you money...

See you in the course!

Sincerely,

Joe Parys & Nikaoli Warner

What are the requirements?

  • A Google Analytics Account
  • A Computer With Internet Access
  • A Basic Understanding of How To Use Google Analytics Helps, But is Not Necessary
  • A willingness to learn something new and apply a system for using Google Analytics
  • A positive attitude and eagerness to lean something new

What am I going to get from this course?

  • Learn Google Analytics
  • Learn How To Boost Sales With Google Analytics
  • Learn How To Decrease Your Spending On Google Analytics
  • Learn And Use Advanced Tracking Techniques
  • Stop Making Common Mistakes Most Google Analytics Users Make
  • Learn From Different Case Studies and Not Make The Same Mistakes

What is the target audience?

  • Anyone Looking To Learn Google Analytics
  • Anyone Looking To Boost Sales Using Google Analytics
  • Anyone Wanting To Learn The Basics and Beyond In Google Analytics
  • Anyone Wanting To Improve How They Track Their Products
  • This Course is Not For Students Who Have A Closed Mindset

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to Google Analytics
03:25

In This Lecture Students Will Learn About All of The Course Benefits, How We Can Help Them Use Google Analytics, And So Much More! Welcome To The Course! Feel free to add into our course discussion and introduce yourself!

1 page

In this lecture students will learn about a short note guide and how to use this course to benefit their learning experience throughout this course!

04:17

We need Google Analytics to debug why traffic is flowing away from our website, and to measure changes to increase performance.

02:33

The two goals of this course are to use Google Analytics to increase sales and decrease costs. Google Analytics was created to supplement Google's AdWords advertising platform.

Article

Learn how to add Google Analytics to your website.

2 questions

Quiz 1 for Google Analytics 

Section 2: How to Increase Sales with Google Analytics
10:25

Google Analytics helps us track whether our advertising is too broad or too generic. As we make changes, we can track changes along key metrics, Bounce Rate and Average Time on Page, in Google Analytics.

04:06

Remember, sales come from specificity of targeting. 99% of the time you can be more specific, and it's best to move from too specific to broad rather than vice versa. With the sign campaign, we had to juggle Bounce Rate versus Time on Page as markers of Ad Group perfomance, using Google Analytics data.

07:01

How you can use search term data in Google Analytics to see if match types that are too broad aren't performing as well as you would hope.

09:58

Focus on users who have previously purchased similar products. Remember that the best case scenario is to intercept competitors search traffic when they are still in the decision making stage of their purchase behavior. Test if these optimizations help using the same key markers in Google Analytics.

08:40

Non-bounces are the most important segment to focus on when you're tracking growth of your sales. If you host the product on the same website, remember to build a segment to analyze only new users.

3 questions

Quiz 2

Section 3: How to Decrease Costs of Advertising with Google Analytics
09:12

The key drivers of cost in advertising are quality score in PPC platforms and cost per conversion in general. You can use Google Analytics to measure progress towards improvements in cost.

05:57

The landing page experience is one of 3 key drivers of cost in terms of quality score. Learn how to set up segments to compare data ranges versus the average time on page. In general, a longer time on page means a better experience.

06:48

Take a few minutes and think about what you're selling. What factors influence buyers? Do they look for a solution to their problem at a certain time of day, for example? Check on your competition to look for demographics. Then, build and tweak your website around these changes. This gives you a direction to heads toward so you're not throwing darts, and Google Analytics can help you confirm the changes are helping your bottom line.

05:01

Google Analytics allows you to break down larger goals of decreasing costs into smaller, achievable segments. Google Analytics helps you focus on the most important steps you can take to achieve those goals.

09:21

Learn how bounce rate can be inaccurate in Google Analytics and how to narrow by city, hour ID, and browser version for more accurate data.

09:30

Learn how Google Analytics helped lower CPC by 300% in a campaign I was managing at a startup.

Quiz 3
5 questions
Section 4: Advanced Analytics with Event Tracking
06:16

Google Analytics usually tracks metrics for page views. We want to increase the breadth of data to include buttons pressed, and forms filled to get better data.

06:25

You can access your code through the file manager if you are unfamiliar with coding. You can easily add event tracking to a button, as I show in this video. You can confirm that your tracking setup works using Google Analytics.

Resource: Event Tracking Code to Implement
Article
02:52

There are several different types of events you can track in Google Analytics, but the main ones we will focus on are onclick, ondblclick, onkeypress, and onabort.

Section 5: Common Mistakes to Avoid in Google Analytics and How to Fix Them
09:49

Internal traffic is a huge problem that can distort the numbers big time in Google Analytics. Learn how to filter out IP or city to get more accurate data. Also, remember you must add additional segments to apply these fixed conditions to data you gathered previously in Google Analytics.

Article

Follow these links to learn how to opt out of Google Analytics in your browser you can filter internal traffic the easy way.

05:30

Clean up your data in Google Analytics by following these simple steps to analyze and exclude irrelevant referral traffic by building segments.

Section 6: Case Studies of Google Analytics
02:43

At a startup I worked at, when we forgot to add conversion tracking, we determined where a large sale came from using careful analysis of the acquisition overview.

Section 7: Course Conclusion and Special Bonus
02:48

Congratulations on making it to the end of the course! Here you will learn about a special bonus lecture below and how to continue your learning with us. Also, don't forget to receive your certificate of completion! Thank you for enrolling in the course!

1 page

A Special Bonus For All of My Udemy Students Who Finish Our Course!

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Instructor Biography

Joe Parys, Bestselling Instructor, 60 Courses, Serving 175,000 Students

Why are 175,000+ students enrolled in my Udemy courses?

1) I teach with passion and purpose! Every course is delivered with my students in mind.

2) My courses will help you achieve real results and change your life today!

3) My dedication to Udemy and teaching online. Udemy has named me one of its top instructors.

► Try enrolling in a course with me and see for yourself! ◄

__________________________________________________________________________

Want to learn how to become A Professional Web Developer?

Would you like to Transform Your Confidence and Self-Esteem?

Or maybe how to earn thousands Teaching Online Video Courses Full Time?

Then Enroll in my Udemy Courses Today! You too can be doing this - and so much more!

__________________________________________________________________________

About Joe Parys: 

Joe is a certified life coach, professional motivational speaker, entrepreneur, licensed psychology teacher and head basketball coach for USA Basketballs Pilot Program. His main areas of expertise are teaching, coaching, public speaking, personal development, personal transformation, the human mind, maximizing human potential, motivation and goal setting.

My CV:

Joe has his bachelor’s degree from Coe College in Cedar Rapids, IA. He was a four-year varsity letter winning college athlete in the sport of men's basketball. He is also a coach for USA basketball.

He is a Licensed Psychology, History and Government teacher for grades 5-12. He has been teaching High School for the past three years.

Joe is also a licensed and certified professional life coach and motivational speaker from the Fowler Institute.

Business:

Joe Parys is an entrepreneur running his own online academy, Joe Parys Academy. Joe has spoken and taught his courses in numerous high schools in the United States and continues to travel around the country inspiring students of all ages.

Mission Statement- Joe Parys Academy is committed to superior life coaching. Our products and services are created and marketed with the purpose of helping others worldwide prosper and improve their lives.

Vision Statement- Our vision at Joe Parys Academy is to help each client find their purpose in life, reach their goals and fulfill their lifelong dreams.

Instructor Biography

Nikolai Warner, Chief Marketer at Brainiac

An entrepreneurship minor at the University of Washington, Nikolai has worked with several startups, most recently Brainiac. He has helped to market and successfully sell a $200+ eCourse for niche SAT/ACT tutoring through paid advertising. He is currently working on analytics and marketing at an internship at Portelo, Inc. His expertise includes Google Analytics, Google Adwords, and Microsoft Web Expression 4. He is experienced with landing page optimization, conversion rate optimization, and basic web development.

Instructor Biography

Joe Parys Academy, Best-Selling Instructor & Founder of the Joe Parys Academy

Why are 150,000+ students enrolled in our Udemy courses?

1) Purpose: We teach with passion and purpose! Every course is delivered with our students in mind.

2) Quality: Our courses are life changing and help you achieve real results!

3) Commitment: My dedication to Udemy and teaching online. Udemy has named me one of its top instructors!

► Try enrolling in any of our courses today and experiecne us firsthand! ◄

 __________________________________________________________________________

Joe Parys Academy is a Leader in Online Education with more than 30+ Co-Authored Courses

The Founder of Joe Parys Academy, Joe Parys, is a Bestselling Udemy instructor with more than 150,000+ students from more than 200 countries around the world! 

Mission Statement:

Our Mission at Joe Parys Academy is to create the highest quality online courses available anywhere in the world. We are focused on producing competent professionals and supplying them with the knowledge and skills they need. 

Vision Statement: 

Our Vision at Joe Parys Academy is for our students to have the opportunity to learn about the subjects of their choosing, taught by our highly qualified teachers. 

 __________________________________________________________________________

Want to learn how to become A Professional Web Developer?

Do You Desire To Create Your Own Mobile Applications? 

Or Maybe Learn How To Run Your Own Microsoft Access Business? 

Then Enroll in our Co-Authored Udemy Courses Today! 

You Too Can Be Doing All of This and So Much More!  __________________________________________________________________________

About The Founder of Joe Parys Academy:

Joe Parys is a Bestselling Udemy instructor, certified life coach, professional motivational speaker, entrepreneur, licensed psychology teacher and head basketball coach! His main areas of expertise are teaching, coaching, public speaking, personal development, personal transformation, the human mind, maximizing human potential, motivation and goal setting.

Joe Parys' CV:

Joe has his bachelors degree from Coe College in Cedar Rapids, IA. He was a four year varsity letter winning college athlete in the sport of men's basketball. He is also a coach for USA basketballs pilot program.

He has been teaching Psychology, History and American Government for grades 5-12 the past three years. 

Joe is also a licensed and certified professional life coach and motivational speaker from the Fowler Institute of Life Coaching. 

Business:

Joe Parys is an entrepreneur running his own life coaching and motivational speaking business. Joe has spoken and taught his courses in numerous high schools in the United States and continues to travel around the country inspiring students of all ages.

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