Google Tag Manager Auto-Event Tracking for Google Analytics
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last Update June 2016
As an internet marketer, don't you wish there was a tool to simplify the installation of event Tracking for Button Clicks, Slider Interactions or Forms?
Imagine there is a way to do MORE with your Google Analytics tools...FASTER, and WITHOUT ever having to hire a web developer to install this.
Welcome to the best-selling Google Tag Manager course, THE new tool that is innovating the workflow of marketers.
In this course, you will learn how my clients and I use this one simple tool to...
Google Tag Manager is on the cutting edge, and you will be better than your competition if you adopt it now
You will be able to deploy Google Analytics Event Tracking using Google Tag Manager at the end of the course, without needing to run to your web developer.
The clients I have worked with through my analytics company have saved countless hours and thousands of dollars by avoiding going through a developer to get their event tracking deployed. With Google Tag Manager, you can do, what previously took a developer ages, in just seconds.
Listen to what people are saying about Google Tag Manager:
“With Google Tag Manager, it's a matter of an hour or so from receiving a tag to testing to QA to deployment. It's exponentially better." -- Mona Gandhi, Software Engineer, Airbnb
Google Tag Manager centralizes our tags into a single location that gives our marketing and analytics teams the flexibility to make tagging updates within minutes without burdening IT. - Lee Topar, Director of Online Marketing, GoPro
Enroll in this course today to get a leg up on the competition and become a better marketer.
- Julian, Creator of GTMTraining
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|Section 1: Introduction|
Welcome: What you are going to learnPreview
Before we get started
Enter your Course Goals
|Section 2: Auto Event Tracking|
What is Auto Event Tracking?Preview
The Process to followPreview
Build a Generic TriggerPreview
Trigger the Event to see how Variables get filled
Refine your Filter to specify when it should fire
Connect your Trigger to your Marketing Tag
Quality Assurance & GTM Versoning
|Section 3: Examples of Auto Event Tracking|
Track Interactions with your SliderPreview
Track outbound Link Clicks to find out where your users are leaving your website
Track how many users submit your FormsPreview
Fire an event after a time period
Track JS Errors on your website
Track AJAX Websites with the History Change Trigger
Recap Module 3
|Section 4: Summary & further Resources|
Introductions to Module 4
Summary of this course
Troubleshooting Event Tracking Problems
Thank you (and a little secret gift for you!)
How did you like this course?
|Section 5: Bonus|
How to configure Events as Goals in Google Analytics
GTM Resource guide
Interview With A GTM Expert: Simo Ahava (1)
Interview With A GTM Expert: Simo Ahava (2)
10 Good Reasons To Use A Tag Management System (1)
10 Good Reasons To Use A Tag Management System (2)
Track Tabs with Google Tag Manager
Access to this course on Measureschool
As a passionate Internet Marketer, Julian always explores new technologies that help make the life of other Online Marketers easier. As a Entrepreneur and Online Marketer he has built E-Commerce companies in Germany (where he's from) - mainly as the Head of Online Marketing at Urbanara - using a whole arsenal of performance based Marketing techniques such as AdWords, Facebook, Display Advertising and SEO. His approach can be characterised as uniquely data-driven and performance oriented. "If you can measure it, you can improve it!"
Nowadays, his company JJAnalytics help web based Businesses with their Tracking, Web Analytics and Online Marketing Strategy. The mission always stayed the same: Help businesses to make more data-driven business decisions to increase revenue and ensure longterm success.
As the founder, Julian works with individual clients to help them understand their customers better. To do that his tools of choice are: Google Analytics & Google Tag Manager.