Google Tag Manager Auto-Event Tracking for Google Analytics

Get started with Google Tag Manager and install Google Analytics Event Tracking easily
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  • Lectures 34
  • Contents Video: 3.5 hours
    Other: 3 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2014 English

Course Description

join over 4000 students learning Google Tag Manager, with Q&A by the instructor daily.


last Update June 2016


As an internet marketer, don't you wish there was a tool to simplify the installation of event Tracking for Button Clicks, Slider Interactions or Forms?

Imagine there is a way to do MORE with your Google Analytics tools...FASTER, and WITHOUT ever having to hire a web developer to install this.

Welcome to the best-selling Google Tag Manager course, THE new tool that is innovating the workflow of marketers.

In this course, you will learn how my clients and I use this one simple tool to...

  • deploy Event-Tracking without additional coding
  • measure User Interaction on our page
  • making the data actionable to us
  • and increase our understand of User behaviour

Google Tag Manager is on the cutting edge, and you will be better than your competition if you adopt it now

You will be able to deploy Google Analytics Event Tracking using Google Tag Manager at the end of the course, without needing to run to your web developer.

The clients I have worked with through my analytics company have saved countless hours and thousands of dollars by avoiding going through a developer to get their event tracking deployed. With Google Tag Manager, you can do, what previously took a developer ages, in just seconds.

Listen to what people are saying about Google Tag Manager:

“With Google Tag Manager, it's a matter of an hour or so from receiving a tag to testing to QA to deployment. It's exponentially better." -- Mona Gandhi, Software Engineer, Airbnb

Google Tag Manager centralizes our tags into a single location that gives our marketing and analytics teams the flexibility to make tagging updates within minutes without burdening IT. - Lee Topar, Director of Online Marketing, GoPro

Enroll in this course today to get a leg up on the competition and become a better marketer.

- Julian, Creator of GTMTraining

What are the requirements?

  • General understanding of online marketing
  • Working knowledge of google analytics

What am I going to get from this course?

  • track Clicks, FormSubmits and more through GTM
  • learn how to use the Auto-Event Tracking of GTM
  • track Interactions as a Goal in Google Analytics

What is the target audience?

  • anyone who wants to track more than Pageviews
  • learn more about tracking and analytics
  • be independent from needing to hire a web developer to install tracking

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Welcome: What you are going to learn
Before we get started
Enter your Course Goals
Section 2: Auto Event Tracking
What is Auto Event Tracking?
The Process to follow
Build a Generic Trigger
Trigger the Event to see how Variables get filled
Refine your Filter to specify when it should fire
Connect your Trigger to your Marketing Tag
Quality Assurance & GTM Versoning
Section 3: Examples of Auto Event Tracking
Track Interactions with your Slider
Track outbound Link Clicks to find out where your users are leaving your website
Track how many users submit your Forms
Fire an event after a time period
Track JS Errors on your website
Track AJAX Websites with the History Change Trigger
Recap Module 3
Section 4: Summary & further Resources
Introductions to Module 4
Summary of this course
Further Resources
Troubleshooting Event Tracking Problems
Thank you (and a little secret gift for you!)
How did you like this course?
Section 5: Bonus
How to configure Events as Goals in Google Analytics
GTM Resource guide
3 pages
Interview With A GTM Expert: Simo Ahava (1)
Interview With A GTM Expert: Simo Ahava (2)
10 Good Reasons To Use A Tag Management System (1)
10 Good Reasons To Use A Tag Management System (2)
additional Videos
Track Tabs with Google Tag Manager
Access to this course on Measureschool

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Instructor Biography

Julian Juenemann, Digital Analyst and Founder of

As a passionate Internet Marketer, Julian always explores new technologies that help make the life of other Online Marketers easier. As a Entrepreneur and Online Marketer he has built E-Commerce companies in Germany (where he's from) - mainly as the Head of Online Marketing at Urbanara - using a whole arsenal of performance based Marketing techniques such as AdWords, Facebook, Display Advertising and SEO. His approach can be characterised as uniquely data-driven and performance oriented. "If you can measure it, you can improve it!"

Nowadays, his company JJAnalytics help web based Businesses with their Tracking, Web Analytics and Online Marketing Strategy. The mission always stayed the same: Help businesses to make more data-driven business decisions to increase revenue and ensure longterm success.

As the founder, Julian works with individual clients to help them understand their customers better. To do that his tools of choice are: Google Analytics & Google Tag Manager.

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