Google Tag Manager Basics
3.9 (61 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,691 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Google Tag Manager Basics to your Wishlist.

Add to Wishlist

Google Tag Manager Basics

Introduction course to Google Tag Manager
3.9 (61 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,691 students enrolled
Last updated 11/2016
English
Price: Free
Includes:
  • 30 mins on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • install a Google Tag Manager container
  • create generic Pageview Tags
  • get an overview of how Google Tag Manager works
View Curriculum
Requirements
  • NO prior Knowledge required
  • You should be using Google Chrome, as it has some extensions that we use for testing (see Lesson 6).
Description

This course is designed to introduce you to some of the basics of Google Tag Manager. It will cover the initial setup of a Google Tag Manager container, the underlying theory behind what makes up the Google Tag Manager container, taking a look at tags, triggers, variables and also the Data Layer, the creation of a simple Google Analytics Pageview tag and then previewing, testing and publishing the tag. This course is designed for people with no prior Google Tag Manager experience, and should give them a foundation on which they can further develop their Google Tag Manager skills.

Who is the target audience?
  • This course is meant for Digital Marketers and Digital Analysts who are not familiar with Google Tag Manager, but would like to understand and start using this tool.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
+
Introduction to Google Tag Manager
9 Lectures 29:49

An introduction to the course

Introduction
00:54

Introduction to Google Tag Manager (GTM): What is a tag manager, what is Google Tag Manager, what can it do for you?

1 - Introduction To GTM
02:46

Getting set up: Creating a container, container code, enabling default variables.

2 - Basic GTM Setup
02:06

The basics of GTM theory: What are tags, triggers and variables, and how do they relate to each other? What is the data layer?

3 - Theory Basics
05:51

Your first tag: How to set up a simple Google Analytics pageview tag.

4 - The Pageview Tag
04:43

Extensions: A few useful tools that will help you see what’s going on with your GTM setup and test it.

5 - Useful Tools
02:09

Making sure it’s all working: testing with the Tag Manager injector, debugging with the preview pane and the Google Analytics Debug extension.

6 - Testing/Debugging
04:09

Deployment: Putting changes live and what to check.

7 - Deployment
06:38

Conclusion: Thanks, and please join us for the next course!

8 - Conclusion
00:33
About the Instructor
Adam Englebright
4.1 Average rating
152 Reviews
2,256 Students
2 Courses
Analytics Consultant, Measurelab

I work as an analytics consultant for Measurelab, based in sunny Lewes, UK, working with clients to help figure out how to track their website, setting up and maintaining tags and analysing the resulting data. I work mostly with Google Tag Manager and Google Analytics, using spreadsheets and R for more advanced analysis where necessary.

Dara Fitzgerald
4.1 Average rating
152 Reviews
2,256 Students
2 Courses
Analytics Director at Measurelab

I am the Analytics Director and Co-Founder of Measurelab. I specialise in Google Analytics, providing consultancy to clients for implementation, analysis and reporting - working with companies across a wide range of industries including travel, retail, finance, education and fashion. I am also an experienced trainer and conference speaker.