This course is designed to introduce you to some of the basics of Google Tag Manager. It will cover the initial setup of a Google Tag Manager container, the underlying theory behind what makes up the Google Tag Manager container, taking a look at tags, triggers, variables and also the Data Layer, the creation of a simple Google Analytics Pageview tag and then previewing, testing and publishing the tag. This course is designed for people with no prior Google Tag Manager experience, and should give them a foundation on which they can further develop their Google Tag Manager skills.
An introduction to the course
Introduction to Google Tag Manager (GTM): What is a tag manager, what is Google Tag Manager, what can it do for you?
Getting set up: Creating a container, container code, enabling default variables.
The basics of GTM theory: What are tags, triggers and variables, and how do they relate to each other? What is the data layer?
Your first tag: How to set up a simple Google Analytics pageview tag.
Extensions: A few useful tools that will help you see what’s going on with your GTM setup and test it.
Making sure it’s all working: testing with the Tag Manager injector, debugging with the preview pane and the Google Analytics Debug extension.
Deployment: Putting changes live and what to check.
Conclusion: Thanks, and please join us for the next course!
I work as an analytics consultant for Measurelab, based in sunny Lewes, UK, working with clients to help figure out how to track their website, setting up and maintaining tags and analysing the resulting data. I work mostly with Google Tag Manager and Google Analytics, using spreadsheets and R for more advanced analysis where necessary.
I am the Analytics Director and Co-Founder of Measurelab. I specialise in Google Analytics, providing consultancy to clients for implementation, analysis and reporting - working with companies across a wide range of industries including travel, retail, finance, education and fashion. I am also an experienced trainer and conference speaker.