Google Shopping Feed: Set Up, Promote & Make More Sales

The complete guide covering all aspects of setting up and optimizing your online store for Google Shopping in 2015.
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  • Lectures 25
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2015 English

Course Description

Learn how to set up your Google Shopping feed and start selling your physical goods through Google Shopping and its affiliated partners.

Walk through our easy-to-follow guide that outlines how to set up your online store for Google Shopping integration, how to maximize sales through this channel and outbid your competitors.

The sections will cover:

  • What is Google Shopping?
  • How to set up an Google Merchant Center account
  • How to promote your products using Product Listing Ads
  • How to set up Google Shopping campaigns
  • Optimizing using built in competitive metrics
An All-In-One Guide To Guide You To Google Shopping Success

Google Shopping utilizes the exciting upward growth trend of e-commerce, partnered with the most powerful search engine in the world to give you the opportunity to get more customers, boost your sales and dominate your market. This guide will help you sidestep the landmines that can frustrate and slow you down. You'll understand how to set up your product listing feed, make changes to it and have your products appearing in more places at the same time.

Content and Overview

E-commerce is accelerating. With the advent of mobile technology, more and more people are buying products online. Finding ways to meet these potential customers where they're looking is paramount.

Google Shopping is a strategy you can utilize to grow your sales with a platform that understands how to make you more money. Put your ad dollars in and as long as you get activity, (views, clicks, purchases), you can get more through built-in optimization mechanisms.

Students completing this course will have the working knowledge to set up their own Google Shopping feed and have their products appearing in Google quickly. There is no other guided course like this. Students of this course will also get free updates for life.

I will identify vendors utilizing exciting strategies like my 4 Pronged Approach that I explain in the course to blanket their entire market and appear nearly everywhere (without being too in-your-face).If you've been waiting for someone to hold your hand and walk you through the steps, this is your opportunity.

The cost of not making sales through Google Shopping is fatal. If you don't do it, your competitors will and your customers will be more inclined to purchase from someone who's appearing on Google.

So what are you waiting for? With a 30 day money back guarantee, you have nothing to lose!

What are the requirements?

  • Google AdWords account,
  • Google Merchant Center account,
  • Internet access,

What am I going to get from this course?

  • gain an appreciation of the benefits of Google Shopping as an extra channel to promote your products,
  • set up your product feed to have your products appear in Google Shopping and partner sites
  • connect Google Merchant Center and Google AdWords to run shopping campaigns,
  • run profitable Shopping Campaigns that turn $1 invested into $2 or more,
  • monitor and optimize sales based on historical data with strategies like ECPC.

Who is the target audience?

  • anyone who sells physical products online,
  • anyone who's currently selling offline but wants to utilize Google Shopping,
  • anyone who's getting poor results from Google Shopping and wants to know how to improve them,
  • this course is not for people who don't have the patience to learn a new ecommerce system,

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

Learn about the Google Merchant Center (GMC) and the integral role it plays in managing your Google Shopping listings.


Learn what Google Shopping is and how it is used to promote your products all over the Internet.


Learn what Product Listing Ads are and why they are so effective in promoting your products through Google Shopping and other channels.

Section 2: Setting Up a Google Merchant Center Account

Guided step-by-step instructions to assist you with setting up the Google Merchant Center account.


The steps to verify and claim and website URL. Also explains why this is another important step.


If you have more than one online store, never fear! There is a way for you to manage both without having them mixed up through GMC.


Displays the important locations of the GMC and what their uses and purposes are.

Section 3: How To Promote Your Products Using Product Listing Ads

Explains the main method of promoting your products through Google Shopping channels and how they differ from other methods of online marketing.


Google Shopping adds a formidable dimension of promotion to your online advertising efforts. Combine it with these other methods in this lecture to appear virtually all over the Internet.

How To Manage Product Listing Ad Cost

Learn just what you should and shouldn't say in your Product Listing Ads to stand out, get more clicks, sales and profit.


Guided video to tie together Google Merchant Center and Google AdWords to allow you to promote your products with Shopping Campaigns.

Section 4: Setting Up And Managing Your Product Data Feed

Learn how to manage this tricky part of the GMC process. A poor Product Data Feed means your products may not appear on Google. Google may also take off listings with Data Feeds that don't align. Must watch!


This step is crucial in "priming" GMC to recognize and accept your incoming Product Data Feed file. Without this step, you cannot complete the Feed uploading process.


The two formats have their own pros and cons. Choose the one that's right for you and suits your set up better.


Depending on the size of your file, one of these upload options may not work. Learn about each one here, including the best and quickest way to get your products appearing if you're just starting off with a small store.

Section 5: How To Set Up Shopping Campaigns For Product Listing Ads

Learn how to set up your first Shopping Campaign and keep it organized for your promotional purposes.


Learn about this attribute you can include in your Product Feed that can allow you greater visibility into your product and product groups to give you more control over your next online sale.


Don't appear online in embarrassing places you shouldn't appear in. Learn what negative keywords are, how to add them to your list, save money and dramatically drop your CPC.


What are the best practices for setting up Shopping Campaigns? I'll go through the three most popular ways here.

Section 6: How To Optimize Conversions

Introduction to monitoring the performance of your Shopping campaign through Google AdWords.


A lesson about Competitive Metrics and how you can use them to beat your competition by getting more clicks and sales cheaply.


Learn about this special tool that uses historical data to literally predict how much profit you can make if you adjust different aspects of your campaign.


Introduction to ECPC and how to use it effectively to manage your bid and pay a lot less for the same number of clicks.

Section 7: Thank You!

A summary of the benefits of the course and how you can get in touch with me if you want more information or assistance.

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Instructor Biography

Johnson Kee, Online Direct Response Copywriter

Ever since 2008, Johnson has been involved in the world of online business. Starting off as an article marketer writing articles to promote affiliate programs, he has come a long way. Having been a freelance writer, serving over a dozen clients across five continents, he has assisted online business both large and small with marketing and content strategy. To pass on his experience, he's sharing his unique concepts and thoughts with the Udemy community.

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