Google Plus Essentials
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Google Plus is not just another social networking site. It is a necessary part of any good search optimization strategy.
Though Google Plus is growing as a social and professional networking site, its importance lies in how it is integrated with Google search.
Linking your Google Plus Profile to the blog posts and articles you post online can help them look better in search results and get them seen by more people.
Verifying your Google Plus Business Page with your website to get your site more exposure as well.
And building a healthy Google Plus presence now will position you better as a thought leader as the Google+ network continues to integrate even more with Google search in the future.
This condensed and comprehensive course will get you up and running using Google Plus to its full potential in no time.
Business owners, entrepreneurs, marketers, social media strategists, web developers, SEOs, and students will all benefit from taking this course.
Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of setting up and developing your Google Plus Profile and Business Page in her typical no-nonsense teaching style.
Deltina first provides an overview of Google Plus features and settings, and walks you through how to create a customized and optimized Google Plus Profile.
Then, using a real-world example, Deltina shows you hands-on how to create an optimized Google Plus Business Page from scratch.
Deltina demonstrates how to claim Google Authorship of all your online content by linking it to your Google Plus profile. As well as how to link your website to your Google Plus Business Page.
And, finally, she shows you how to integrate your Google Plus presence with your website and with WordPress.com.
Worksheet and Resources Included!
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|Section 1: Google Plus: Much More Than a Social Network|
Introduction to the CoursePreview
In this lesson, we have an introduction to Google Plus profiles and an overview of Google Plus' main features.
In this lesson, we explore Google Plus' relationship to Google's other services like YouTube and Google search.
|Section 2: Google Plus Profiles, Features, and Settings|
In this lesson we walk through setting up a Google Plus account and creating and optimized and customized Google Plus profile.
In this lesson, we discuss the importance of connecting certain accounts and setting up contributor links that will improve your Google Search results.
In this lesson, we look closer at the features of Google Plus and discuss timeline updates and Google Plus circles.
In this lesson, we explore Google Plus settings and additional features.
|Section 3: Google Plus Pages and Google Authorship|
In this lesson, we demonstrate how to set up and optimize a Google Plus Business Page and explore Google Plus page features.
Google Authorship connects your Google Plus profile with all the places you publish online so they show up better in search results. This lesson also demonstrates how to connect your Google Plus Page with your website.
|Section 4: Bonus Lectures: Integration, Guidelines, and Headers|
In this lesson we demonstrate Google widgets and plugins that integrate with websites, and how to connect Google Plus with WordPress.com.
As discussed in a previous lesson, the Google Plus header is the same as YouTube channel headers. This lesson, taken from Deltina's YouTube course, demonstrates how to create a custom header for your Google Plus profile or page.
Conclusion: Some Additional Resources
|Section 5: Worksheets and Resources|
|Lecture 14||2 pages|
Use this worksheet to gather the information you need to create an optimized Google Plus Profile.
|Lecture 15||2 pages|
Use this worksheet to gather all the content you will need to set up your Google Plus Business Page.
|Lecture 16||1 page|
This document has links to the resources cited in the course.
Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.
Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.
For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.
Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.
Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.
Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.