Google My Business Listing Optimization Training
4.2 (6 ratings)
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Google My Business Listing Optimization Training

Get More Customers Through Your Google Local Business Listing
4.2 (6 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
360 students enrolled
Created by Riju Mathew
Last updated 9/2015
English
Current price: $10 Original price: $100 Discount: 90% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create and verify a new Google My Business listing (commonly known as Google local business listing)
  • Implement strategies to rank your listing on the first page of Google Search and Google Maps
  • Learn about Google policies that are related to your local listing
  • Learn how to contact Google My Business support team
View Curriculum
Requirements
  • Intellectual curiosity to learn something new
  • A laptop/ desktop with speakers to listen to the course lectures
  • Inclination to implement what you learn in the course and track results
Description
  • Are you a local business, institution or professional serving your local neighborhood?
  • Do you want to advertise on Google Search, Google Maps, and Google+ absolutely free of cost?
  • Do you already have a Google Local Business Listing but are still not seeing enough calls or visits from potential customers?

Well, if you answered "Yes" in response to any of these questions, this Google My Business Optimization Course is for you.

Taught by former Google manager and digital marketing expert, Riju Mathew, this 1.5 hour long training will teach you to:

  1. create and verify a new Google Local Business Listing
  2. optimize listing ranking to get more customers
  3. comply with Google My Business policies
  4. get support from Google My Business team

Sign up now and learn effective and easy-to-implement strategies to optimize the performance of your Google My Business listing and turn around your business performance!

ABOUT GOOGLE MY BUSINESS

Google My Business is a free Google tool that allows businesses to create and manage their Google Local Business Listing. With this tool they can advertise their business information like business name, address, contact information, user reviews and maps directions on Google Search, Google Maps and Google+. In fact, a Google My Business Listing provides more information compared to any kind of paid or organic result on a Google search results page. All this -- absolutely free of cost and without requiring a website. The real challenge for businesses is to rank their listing on the limited number of slots for Local Business Listings on the first page of Google Search

Who is the target audience?
  • Businesses/ entrepreneurs that want to advertise absolutely free of cost on Google Search, Google Maps and Google+
  • Businesses/ entrepreneurs who already have a Google Local Business Listing, but are not getting enough customer calls or in-store visits
  • Digital marketing specialists who want to master local SEO
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Curriculum For This Course
37 Lectures
01:22:00
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COURSE DESCRIPTION
1 Lecture 05:49

This lecture gives you an overview of the Google My Business training. You will get more information about the trainer, the course curriculum and the course pedagogy.

Preview 05:49
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GOOGLE MY BUSINESS INTRODUCTION
3 Lectures 07:34

Through a video from the Google channel on YouTube, this lecture highlights the important features of the Google My Business tool.

Google My Business -- Product Overview YouTube Video
01:30

Learn more about Google My Business.

What is Google My Business?
01:35

This on-screen demo shows you how a Google My Business listing appears on Google search results page. It also familiarizes you with the other types of listings that appears on the search results pages -- like the PPC (pay-per-click) listings and the organic listings.

Preview 04:29
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CREATING & VERIFYING YOUR GOOGLE MY BUSINESS LISTING
9 Lectures 24:58

A step-by-step guide to creating a new Google local business listing through Google My Business.

Steps to Create Your Listing
00:43

Some advice on when not to create a new Google business listing.

When Not to Create a New Listing
00:35

Some tips and tricks that will help you to optimize the ranking of your listing better.

Tips & Tricks
02:49

A step-by-step on-screen demo to create a new Google My Business listing.

Demo
12:29

Learn the steps to verify your newly created Google My Business listing.

Verifying Your Listing
00:36

Learn why it's important to verify your Google My Business listing.

Why Verify Your Listing?
00:47

Learn what to expect in case of one of the most common Google My Business listing verification methods -- postcard verification.

Verification By Postcard
00:44

A handy tip related to postcard verification.

Tips & Tricks
00:23

Demo
05:52
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OPTIMIZING YOUR LISTING
13 Lectures 30:49

Learn about the 5 important factors that affect the ranking of your Google My Business listing.

5 Focus Areas to Improve Your Ranking
00:33

Learn how important a role citations play in your overall Google My Business listing ranking.

Citations
01:50

A practical tip related to identify citation sources for your Google My Business listing.

Tips & Tricks
00:26

An on-screen demo to identify citation sources for optimization your Google My Business for better ranking.

Demo
05:34

Learn what is meant by 'NAP consistency' and how important a factor it plays in your Google My Business listing ranking.

NAP Consistency
00:39

An on-screen demo to show good and bad examples of NAP consistency.

Demo
09:34

Learn the correct way to mention NAP on your website.

NAP on Website
00:53

Learn the steps to embed a map of your local listing on your website.

Google Maps Embedding
01:02

On-screen demo to show how you can embed your Google My Business listing on your website.

Demo
05:07

Importance of Reviews as a ranking factor of your Google My Business listing.

Reviews
00:33

Learn the best ways to solicit reviews from your customers.

Steps to Send Review Link to Customers
03:33

Some tips and tricks related to Reviews that nobody else will ever tell you.

Tips & Tricks
00:47

A revision of the factors that affect the ranking of your Google My Business listing.

To Reiterate
00:18
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QUIZ 1
1 Lecture 00:21
Quiz 1
00:21

There are 10 multiple choice questions in this quiz with one correct answer for each question. Select the correct answer. All the very best!

QUIZ 1
10 questions
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GOOGLE MY BUSINESS POLICIES
6 Lectures 04:56
Google My Business Policies
00:48

Types of Google Policies for Listings
00:25

Local Business Representation Policies
01:47

Google+ Page Content Policies
00:37

Photo Submission Policies
00:47

Help Forum Posting Policies
00:32
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GOOGLE MY BUSINESS SUPPORT
3 Lectures 07:08
Google My Business Support
00:07

How to Get Support
00:25

Demo
06:36
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QUIZ 2
1 Lecture 00:25
Quiz 2
00:25

Five multiple choice questions.

Quiz 2
5 questions
About the Instructor
Riju Mathew
4.2 Average rating
6 Reviews
360 Students
1 Course
Maverick Digital Marketing Consultant & Ex-Googler

Riju is a former Google manager with 12 years experience helping businesses across verticals and geographies increase their online reach, acquire customers and increase sales at the most competitive ad spend. He is the Founder and Lead Digital Marketing Consultant of New Delhi, India based digital marketing agency -- Digital Prachar.

Riju's digital marketing prowess spans search marketing, local marketing, e-commerce set-up and marketing, social media marketing, and landing page designing. He also provides trainings in all these topics.