Google My Business Listing Optimization Training

Get More Customers Through Your Google Local Business Listing
4.5 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
351 students enrolled
$19
$105
82% off
Take This Course
  • Lectures 37
  • Length 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 9/2015 English

Course Description

  • Are you a local business, institution or professional serving your local neighborhood?
  • Do you want to advertise on Google Search, Google Maps, and Google+ absolutely free of cost?
  • Do you already have a Google Local Business Listing but are still not seeing enough calls or visits from potential customers?

Well, if you answered "Yes" in response to any of these questions, this Google My Business Optimization Course is for you.

Taught by former Google manager and digital marketing expert, Riju Mathew, this 1.5 hour long training will teach you to:

  1. create and verify a new Google Local Business Listing
  2. optimize listing ranking to get more customers
  3. comply with Google My Business policies
  4. get support from Google My Business team

Sign up now and learn effective and easy-to-implement strategies to optimize the performance of your Google My Business listing and turn around your business performance!

ABOUT GOOGLE MY BUSINESS

Google My Business is a free Google tool that allows businesses to create and manage their Google Local Business Listing. With this tool they can advertise their business information like business name, address, contact information, user reviews and maps directions on Google Search, Google Maps and Google+. In fact, a Google My Business Listing provides more information compared to any kind of paid or organic result on a Google search results page. All this -- absolutely free of cost and without requiring a website. The real challenge for businesses is to rank their listing on the limited number of slots for Local Business Listings on the first page of Google Search

What are the requirements?

  • Intellectual curiosity to learn something new
  • A laptop/ desktop with speakers to listen to the course lectures
  • Inclination to implement what you learn in the course and track results

What am I going to get from this course?

  • Create and verify a new Google My Business listing (commonly known as Google local business listing)
  • Implement strategies to rank your listing on the first page of Google Search and Google Maps
  • Learn about Google policies that are related to your local listing
  • Learn how to contact Google My Business support team

What is the target audience?

  • Businesses/ entrepreneurs that want to advertise absolutely free of cost on Google Search, Google Maps and Google+
  • Businesses/ entrepreneurs who already have a Google Local Business Listing, but are not getting enough customer calls or in-store visits
  • Digital marketing specialists who want to master local SEO

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: COURSE DESCRIPTION
05:49

This lecture gives you an overview of the Google My Business training. You will get more information about the trainer, the course curriculum and the course pedagogy.

Section 2: GOOGLE MY BUSINESS INTRODUCTION
01:30

Through a video from the Google channel on YouTube, this lecture highlights the important features of the Google My Business tool.

01:35

Learn more about Google My Business.

04:29

This on-screen demo shows you how a Google My Business listing appears on Google search results page. It also familiarizes you with the other types of listings that appears on the search results pages -- like the PPC (pay-per-click) listings and the organic listings.

Section 3: CREATING & VERIFYING YOUR GOOGLE MY BUSINESS LISTING
00:43

A step-by-step guide to creating a new Google local business listing through Google My Business.

00:35

Some advice on when not to create a new Google business listing.

02:49

Some tips and tricks that will help you to optimize the ranking of your listing better.

12:29

A step-by-step on-screen demo to create a new Google My Business listing.

00:36

Learn the steps to verify your newly created Google My Business listing.

00:47

Learn why it's important to verify your Google My Business listing.

00:44

Learn what to expect in case of one of the most common Google My Business listing verification methods -- postcard verification.

00:23

A handy tip related to postcard verification.

Demo
05:52
Section 4: OPTIMIZING YOUR LISTING
00:33

Learn about the 5 important factors that affect the ranking of your Google My Business listing.

01:50

Learn how important a role citations play in your overall Google My Business listing ranking.

00:26

A practical tip related to identify citation sources for your Google My Business listing.

05:34

An on-screen demo to identify citation sources for optimization your Google My Business for better ranking.

00:39

Learn what is meant by 'NAP consistency' and how important a factor it plays in your Google My Business listing ranking.

09:34

An on-screen demo to show good and bad examples of NAP consistency.

00:53

Learn the correct way to mention NAP on your website.

01:02

Learn the steps to embed a map of your local listing on your website.

05:07

On-screen demo to show how you can embed your Google My Business listing on your website.

00:33

Importance of Reviews as a ranking factor of your Google My Business listing.

03:33

Learn the best ways to solicit reviews from your customers.

00:47

Some tips and tricks related to Reviews that nobody else will ever tell you.

00:18

A revision of the factors that affect the ranking of your Google My Business listing.

Section 5: QUIZ 1
Quiz 1
00:21
10 questions

There are 10 multiple choice questions in this quiz with one correct answer for each question. Select the correct answer. All the very best!

Section 6: GOOGLE MY BUSINESS POLICIES
Google My Business Policies
00:48
Types of Google Policies for Listings
00:25
Local Business Representation Policies
01:47
Google+ Page Content Policies
00:37
Photo Submission Policies
00:47
Help Forum Posting Policies
00:32
Section 7: GOOGLE MY BUSINESS SUPPORT
Google My Business Support
00:07
How to Get Support
00:25
Demo
06:36
Section 8: QUIZ 2
Quiz 2
00:25
5 questions

Five multiple choice questions.

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Riju Mathew, Maverick Digital Marketing Consultant & Xoogler

Riju is a former Google manager with 12 years experience helping businesses across verticals and geographies increase their online reach, acquire customers and increase sales at the most competitive ad spend. He is the Founder and Lead Digital Marketing Consultant of New Delhi, India based digital marketing agency -- Digital Prachar.

Riju's digital marketing prowess spans search marketing, local marketing, e-commerce set-up and marketing, social media marketing, and landing page designing. He also provides trainings in all these topics.


Ready to start learning?
Take This Course