Well, if you answered "Yes" in response to any of these questions, this Google My Business Optimization Course is for you.
Taught by former Google manager and digital marketing expert, Riju Mathew, this 1.5 hour long training will teach you to:
Sign up now and learn effective and easy-to-implement strategies to optimize the performance of your Google My Business listing and turn around your business performance!
ABOUT GOOGLE MY BUSINESS
Google My Business is a free Google tool that allows businesses to create and manage their Google Local Business Listing. With this tool they can advertise their business information like business name, address, contact information, user reviews and maps directions on Google Search, Google Maps and Google+. In fact, a Google My Business Listing provides more information compared to any kind of paid or organic result on a Google search results page. All this -- absolutely free of cost and without requiring a website. The real challenge for businesses is to rank their listing on the limited number of slots for Local Business Listings on the first page of Google Search
Through a video from the Google channel on YouTube, this lecture highlights the important features of the Google My Business tool.
Learn more about Google My Business.
A step-by-step guide to creating a new Google local business listing through Google My Business.
Some advice on when not to create a new Google business listing.
Some tips and tricks that will help you to optimize the ranking of your listing better.
A step-by-step on-screen demo to create a new Google My Business listing.
Learn the steps to verify your newly created Google My Business listing.
Learn why it's important to verify your Google My Business listing.
Learn what to expect in case of one of the most common Google My Business listing verification methods -- postcard verification.
A handy tip related to postcard verification.
Learn about the 5 important factors that affect the ranking of your Google My Business listing.
Learn how important a role citations play in your overall Google My Business listing ranking.
A practical tip related to identify citation sources for your Google My Business listing.
An on-screen demo to identify citation sources for optimization your Google My Business for better ranking.
Learn what is meant by 'NAP consistency' and how important a factor it plays in your Google My Business listing ranking.
An on-screen demo to show good and bad examples of NAP consistency.
Learn the correct way to mention NAP on your website.
Learn the steps to embed a map of your local listing on your website.
On-screen demo to show how you can embed your Google My Business listing on your website.
Importance of Reviews as a ranking factor of your Google My Business listing.
Learn the best ways to solicit reviews from your customers.
Some tips and tricks related to Reviews that nobody else will ever tell you.
A revision of the factors that affect the ranking of your Google My Business listing.
There are 10 multiple choice questions in this quiz with one correct answer for each question. Select the correct answer. All the very best!
Five multiple choice questions.
Riju is a former Google manager with 14 years experience helping businesses across verticals and geographies increase their online reach, acquire customers and increase sales at the most competitive ad spend. He is the Founder and Lead Digital Marketing Consultant of New Delhi, India based digital marketing agency -- Digital Prachar.
Riju's digital marketing prowess spans search marketing, local marketing, e-commerce set-up and marketing, social media marketing, and landing page designing. He also provides trainings in all these topics.