About Google AdWords Display Network
AdWords Display Network is No 1 Ad Network in the world. It is a type of Pay Per Click(PPC) advertising when you will only pay when some one clicks on your ads. Google claims that It has nearly 2 Million Sites in their Network. With the help of display network you can reach to over 90% of internet users.
AdWords display network helps advertisers and business entrepreneurs to let their business reach to millions of visitors over internet. It helps them to not only create a brand awareness of their product or business but also helps them to drive conversions like leads, signups, purchases or downloads.
With the help of AdWords display network you can show ads in websites, mobile apps, videos and blogs. Display network advertising is cost effective which helps advertisers to drive conversions at a low cost which in turn results in a profitable return over investment.
In this course you will learn about
At the end of this course you will be able to
In this Video you will learn about Display Network, Its Features and how it works and you can reach your marketing goals with display network
This video explains you where your ads will show once to run a display network.
In this video you will learn about different bidding strategies in display network which includes Cost Per Click(CPC), Cost Per Thousand Impression(CPM) & Cost Per Acquisition(CPA).
In this video you will learn about different ad formats like Text/Responsive, Display or Image Ads, Ad Gallery, GSP Ads, Video Ads.
In this video you will practically see how you can create different types of Ads in Display Network
In this video you will learn how you can reach your marketing goals by adopting the best practices and methods of a direct response campaign. Direct response campaign is majorly used when your goal is to get conversions.
In this video you will learn about contextual targeting, how it works and how it is helpful for advertisers. Also you will learn the first type of contextual targeting ie Keyword Contextual Targeting
In this video you will learn about topic contextual targeting.
In this video you will practically learn how you implement contextual targeting involving keyword & topics as the targeting methods.
In this video you will learn how you can use managed placements to drive more conversions. Learn how you can select the placements, the best practices and how it works.
In this video you will learn how to set up targeting for Managed Placements practically.
In this video you will learn how to target people based on your business, product or service. Demographics in Display Network is targeting Gender(Male, Female) of Specific Age Groups.
In this Video you will learn to show ads in Gmail.
In this video you will learn how to target people who visited your website. They might be visitors who did not purchased or shown action on your website. Target these visitors with the help of Remarketing.
In this video you will learn how to setup conversion tracking. Its importance and its benefits.
I am a certified Google AdWords Analyst. Working As a Digital Marketing Analyst with over 8 Years. Currently working with a top reputed MNC as a Google Campaign Manager. Managing 300+ AdWords Clients. Supporting and optimizing the accounts in order to deliver a better conversion rate and a profitable ROI