Learn Google AdWords Display Network From Industry Insider
2.9 (5 ratings)
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Learn Google AdWords Display Network From Industry Insider

Become a Certified Google AdWords Analyst
2.9 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
22 students enrolled
Created by John Alex
Last updated 4/2017
English
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn AdWords Display Network
  • Learn How to Advertise on Display Network
  • Ad Formats, Bidding Strategies, Targeting Methods, Remarketing, Gmail Ads, Conversion Tracking
  • Best Practices to Improve your Overall Campaign Performance
  • Drive Conversions at a Low Cost
  • Improve your Return Over Investment
View Curriculum
Requirements
  • You should know Internet Basics, English & Ability to work part time or full time.
Description

About Google AdWords Display Network

AdWords Display Network is No 1 Ad Network in the world. It is a type of Pay Per Click(PPC) advertising when you will only pay when some one clicks on your ads. Google claims that It has nearly 2 Million Sites in their Network. With the help of display network you can reach to over 90% of internet users. 

AdWords display network helps advertisers and business entrepreneurs to let their business reach to millions of visitors over internet. It helps them to not only create a brand awareness of their product or business but also helps them to drive conversions like leads, signups, purchases or downloads. 

With the help of AdWords display network you can show ads in websites, mobile apps, videos and blogs. Display network advertising is cost effective which helps advertisers to drive conversions at a low cost which in turn results in a profitable return over investment.

In this course you will learn about

  • Display network and its features
  • How display network helps advertisers to reach their online marketing goals
  • Bidding Strategies, Ad Formats, Targeting Methods and Many More
  • This course includes 15 Lectures
  • Best Practices and case studies to master your skills
  • Online Training with presentation and complete notes
  • Live practical sessions on AdWords Interface

At the end of this course you will be able to

  • Learn AdWords display network thoroughly. 
  • Manage your own AdWords Accounts and start serving your clients effectively
  • Able to clear your Display Certification Exam


Who is the target audience?
  • Advertisers, Business Entrepreneurs, Agencies, Digital Marketing Analysts, Google AdWords Analysts
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Curriculum For This Course
15 Lectures
01:20:56
+
Google AdWords Display Network
15 Lectures 01:20:56

In this Video you will learn about Display Network, Its Features and how it works and you can reach your marketing goals with display network

Preview 04:46

This video explains you where your ads will show once to run a display network. 

Preview 02:40

In this video you will learn about different bidding strategies in display network which includes Cost Per Click(CPC), Cost Per Thousand Impression(CPM) & Cost Per Acquisition(CPA).

Bidding Strategies in Display Network
03:28

In this video you will learn about different ad formats like Text/Responsive, Display or Image Ads, Ad Gallery, GSP Ads, Video Ads.

Ad Formats in Display Network-Theory
06:03

In this video you will practically see how you can create different types of Ads in Display Network

Ad Formats in Display Network-Practical Session
08:30

In this video you will learn how you can reach your marketing goals by adopting the best practices and methods of a direct response campaign. Direct response campaign is majorly used when your goal is to get conversions.

Preview 06:24

In this video you will learn about contextual targeting, how it works and how it is helpful for advertisers. Also you will learn the first type of contextual targeting ie Keyword Contextual Targeting

About Contextual Targeting & Keyword Contextual Targeting
04:52

In this video you will learn about topic contextual targeting.

Topic Contextual Targeting
05:06

In this video you will practically learn how you implement contextual targeting involving keyword & topics as the targeting methods.

Contextual Targeting-Practical Session
05:55

In this video you will learn how you can use managed placements to drive more conversions. Learn how you can select the placements, the best practices and how it works.

Managed Placement
05:44

In this video you will learn how to set up targeting for Managed Placements practically.

Managed Placement-Practical Session
11:38

In this video you will learn how to target people based on your business, product or service. Demographics in Display Network is targeting Gender(Male, Female) of Specific Age Groups.

Demographic Targeting
02:38

In this Video you will learn to show ads in Gmail. 

Gmail Sponsored Ads(GSP Ads-Ads in Gmail)
04:22

In this video you will learn how to target people who visited your website. They might be visitors who did not purchased or shown action on your website. Target these visitors with the help of Remarketing.

Remarketing
05:08

In this video you will learn how to setup conversion tracking. Its importance and its benefits.

Conversion Tracking
03:42
About the Instructor
John Alex
2.9 Average rating
5 Reviews
22 Students
1 Course
AdWords Expert

I am a certified Google AdWords Analyst. Working As a Digital Marketing Analyst with over 8 Years. Currently working with a top reputed MNC as a Google Campaign Manager. Managing 300+ AdWords Clients. Supporting and optimizing the accounts in order to deliver a better conversion rate and a profitable ROI