Is your website failing to convert visitors into leads or customers? It’s possible that you are unknowingly disrupting their path to conversion by neglecting simple practices. By familiarizing yourself with visitor online behavior and preferences, you can begin to guide them down the path you prefer. From increasing page speed to call-to-action (CTA) placement, adjusting website experience to benefit your visitors is the first step to increasing conversions.
Once you’ve learned how to identify and interpret the data you need in Google Analytics Behavior Reports, you can begin to optimize user experience and tailor conversion paths for different visitors, ultimately increasing your conversion rates. You’ll not only make it easier for your visitors to convert, but you’ll know what content and designs will guide them to do it.
You will have unlimited access to this 39-minute on-demand course and direct access to the discussion panels, where you can ask your Google Analytics certified expert Janet Driscoll Miller any questions you may have. Plus, you will receive new or updated content as it is added.
We hope you enjoy!
This video includes an important note on achieving the highest streaming quality of the Google Analytics Reports Deep Dive: Behavior Reports course.
This lecture covers the Behavior Flow report, which allows you to see how visitors absorb content and move from page to page throughout your site.
This lecture covers the Site Content report, which tells you what is happening with the content on your website and how people are interacting with your content.
This lecture covers the Site Speed reports, which will help you identify page and user timings and receive speed suggestions from Google Analytics. This has become an increasingly important report to use since site speed has become a ranking factor.
This lecture covers the Site Search report, which reports on tracked searches done in search boxes on your website. This is helpful to see what your users want from your website and how you can help get them there faster.
This lecture covers the Events report, which allows you to see at what point users start and stop a video – how much did they watch?
This lecture covers the Publisher report, which allows you to see how you are making your AdSense revenue with clicks on your AdSense ads.
This lecture covers the In-Page Analytics report, which provides a visual of your web page and where people are clicking on that page.
Use this reference guide to help you quickly navigate and perform useful tasks in Google Analytics. This guide features quick, step-by-step instructions to help you:
Janet Driscoll Miller is the president and CEO of digital marketing agency Marketing Mojo, and has over 20 years of digital marketing experience. She is considered a leading expert in the fields of search marketing and analytics, having spoken at search engine and marketing conferences including SMX Advanced, Search Engine Strategies, MarketingProfs B2B and Pubcon. She has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Marketing Mojo's blog and Search Engine Land. Janet is also a frequent guest lecturer at colleges and universities including the University of Virginia and James Madison University.
Prior to founding Marketing Mojo (then Search Mojo) in 2005, Janet was the Director of Internet Marketing at WebSurveyor Corporation, an online survey company. Prior to WebSurveyor, Janet was the founder of empower marketing, inc., an interactive marketing firm based in Denver, Colo. Before starting her own interactive marketing firm, Janet served as the Sr. Marketing Communications Manager at Software AG, where she coordinated advertising, interactive marketing, events and branding efforts. She has over ten years of technology marketing experience and additionally has held marketing positions at Call Technologies and Telos Corporation.