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Google Analytics Reports Deep Dive: Acquisition Reports

Understanding Your Website Traffic with Acquisition Reports
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16 students enrolled
Last updated 6/2016
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  • 2 hours on-demand video
  • 1 Article
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Attracting visitors to your website is the first step in the conversion process, but you likely won’t attract the right people to your website if you aren’t focusing your efforts in the right place. Google Analytics Acquisition Reports can help you discover how people are coming to your website.

In this Google Analytics Acquisition Reports deep-dive, we’ll cover how to identify marketing channels that are driving traffic to your website, gather more data by combining Google tools and avoid common website reporting issues, among others.

This two-hour course is available on-demand for you to revisit or rewatch at your convenience. Along with unlimited access, you will have the opportunity to ask Google Analytics certified expert Janet Driscoll Miller any direct questions in the discussion area.

Who is the target audience?
  • Beginners who want to improve their website
  • Intermediate users who want to gather more insightful website and marketing data
  • Experienced users who are ready to delve into Google Analytics Acquisition Reports
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What Will I Learn?
Identify the channels that are driving traffic to your website
Be able to compare traffic metrics in a visual way
Know how to set up tagging for accurate reporting
Learn the differences between source and medium reports
Know how to avoid common referral reporting issues
Gather more data in Google Analytics than provided in Google AdWords or Google Search
Discover the benefits and challenges of Social reports and alternatives to using Google’s Social Data Hub
Be able to report on campaign data from various marketing channels
Learn how to import cost data from other platforms into Google Analytics
View Curriculum
  • You'll want to have access to a Google Analytics account so you can follow along with your own data.
Curriculum For This Course
Expand All 14 Lectures Collapse All 14 Lectures 01:48:51
2 Lectures 01:40

This video includes an important note on achieving the highest streaming quality of the Google Analytics Reports Deep Dive: Acquisition Reports course.

Preview 01:04

Learn what will be included in the course and why it is beneficial for you to finish it.

Acquisition Reports
9 Lectures 01:06:41

This lecture covers the Channels report, which shows traffic from various marketing channels that drives traffic to your website. Learn how to think about channels, sources and mediums and how to set up tagging for campaign tracking.


This lecture covers the Treemaps report, which visually displays which channels produce the greatest impact.


This lecture covers the Source/Medium report, which allows you to see both source and medium for traffic.

Preview 03:04

This lecture covers the Referrals report, which shows you individual sites that drive traffic to your website.


This lecture covers the AdWords report, which allows you to connect your Google AdWords account to Google Analytics and shows you additional data that you wouldn't see in AdWords.


This lecture covers the Search Engine Optimization report, which also allows you to connect with other tools, such as Google Search Console, and provides extra insights like impressions, clicks and rank.

Search Engine Optimization

This lecture covers the Social report, which allows you to drill down into data from traffic originating on social networks and track content that is shared from your website.


This lecture covers the Campaigns report, which enables you to track campaign data from various marketing channels and tagged URLs.


This lecture covers the Cost Data report, which allows you to upload cost data to evaluate cost effectiveness/ campaign ROI.

Campaigns -- Cost Data
Additional Resources
3 Lectures 37:32

Use this reference guide to help you quickly navigate and perform useful tasks in Google Analytics. This guide features quick, step-by-step instructions to help you:

  • Email Reports
  • Export Reports
  • Add a Secondary Dimension
  • Add UTM Tags (UTM Parameters)
  • Filter Data
  • Compare Two Metrics
  • Set Up Custom Reports
Get Your Google Analytics Quick-Reference Guide
3 pages

Additional Articles
About the Instructor
4.3 Average rating
22 Reviews
448 Students
5 Courses
President & CEO, Marketing Mojo

Janet Driscoll Miller is the president and CEO of digital marketing agency Marketing Mojo, and has over 20 years of digital marketing experience. She is considered a leading expert in the fields of search marketing and analytics, having spoken at search engine and marketing conferences including SMX Advanced, Search Engine Strategies, MarketingProfs B2B and Pubcon. She has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Marketing Mojo's blog and Search Engine Land. Janet is also a frequent guest lecturer at colleges and universities including the University of Virginia and James Madison University.

Prior to founding Marketing Mojo (then Search Mojo) in 2005, Janet was the Director of Internet Marketing at WebSurveyor Corporation, an online survey company. Prior to WebSurveyor, Janet was the founder of empower marketing, inc., an interactive marketing firm based in Denver, Colo. Before starting her own interactive marketing firm, Janet served as the Sr. Marketing Communications Manager at Software AG, where she coordinated advertising, interactive marketing, events and branding efforts. She has over ten years of technology marketing experience and additionally has held marketing positions at Call Technologies and Telos Corporation.

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