Google Analytics Mastery
4.2 (33 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Google Analytics Mastery

Sky rocket marketing results through the power of data analysis and Google Analytics!
4.2 (33 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
486 students enrolled
Created by George Gill
Last updated 6/2016
Curiosity Sale
Current price: $48 Original price: $195 Discount: 75% off
30-Day Money-Back Guarantee
  • 17 hours on-demand video
  • 1 Article
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Proper Setup and Configuration of Google Analytics
  • Clear Overview of Navigating Google Analytics
  • Integration With Google Adwords and Webmaster Tools
  • Clear Understanding of Reports and Action Steps Behind Them
  • Advanced Customization of Data to Drill Into What You Need
  • Advanced Events Measurement
  • Support Group To Assist When You Get Stuck
View Curriculum

Now You Can Learn The Secrets of the World's Most Successful Online Marketers!

Updated for 2015! If you can't measure it, you can't manage it! ~ Peter Drucker

Track, measure, and improve that which is working in your business, and the bottlenecks minimizing success. Understanding where to look, what to look for, and what to do with what you see will change everything you do in your business...

Best part: You can check everything out for FREE if you choose!

If you're looking for an “insider" shortcut guide to creating success online that will supercharge your business, your wealth, and give you your life back, then you've gotta read every word on this page.

Because what you're about to learn will bring you whatever you desire in life.

… Buckets of money…… the awe and respect of people who now doubt you…… time to spend with your family and friends…… a new life without financial worry or indecision.

You can get it with …

Google Analytics Mastery eCourse!

...and the reason why...To be successful in business and in life you must have laser focus, and consistent action towards what's working. The secret is to know what's working, and not be distracted one bit by all the blinking new channels, tools, and sites that beg for your attention.

Most people in business can get some traffic to their website, typically spend some time on Facebook or Twitter or any of the many social media sites available to them, and may do some basic search engine optimization. But when it comes to being “successful online", most don't have the time or direction to know where and what to focus on. So we try to do it all – “jack of all trades, master of none"

Look. Everyone has access to Facebook, Google, Twitter, LinkedIn, blah blah blah. The fact is your customers are really there too. They're searching on Google, they're hanging out on Facebook. So why then do most businesses just spin their wheels and flounder around in search of success?

Think of it this way – anyone can own a set of golf clubs. Typically there's an assortment of 10 or more clubs in the bag – and you can whack the little dimpled thing with any one of those clubs.

But to play golf well…to be a master of the game and make the ball go exactly where you want it to go…then you need to know what clubs to use and when. You need to know when the #7 club will put you within inches of your goal where #8 or 9 will leave you in the rough, lost in the sea of all the other golfers.

… you need the inside secrets you will not discover casually on your own.

It's the same with analysis.

The advanced, mega powerful secrets do not appear to you magically, just because now you're in the position of having to sell something. You need a guide.

Google Analytics Mastery is that guide.

It guides you by the hand and leads you through the hell of understanding Google Analytics…

… past the explosion of reports staring back at you on your screen…… past the smoking wreckage of failed business and ruined dreams……and directly to action based steps that will produce ethical wealth and heavenly happiness that will bring you to tears.

This is the “insider" course we wish was around when we were starting out online. Learning even one or two of these secrets would have short-cut our own success by… oh… five… maybe ten years. Probably more.

Included in this best-selling eCourse Now Available On Udemy are secrets most businesses never discover… such as:

  • How to quickly and properly set-up Google Analytics to reap the rewards of accurate data
  • The magic of tracking goals – and why you can't afford not to have this functioning
  • How to make advertising dollars go further with connecting cost per click results to your web analytics
  • Very simple strategy to know where to focus on search engine optimization – what key phrases are worthwhile and which ones are a waste of your time
  • Why your current data might be wrong, and a quick simple fix to solve it
  • How to navigate this endless realm of reports and crush the overwhelm – (Looking right over our shoulder we guide you on our screen)
  • How to analyze in lightning speed by looking only at the data you need to see
  • Why potential customers immediately bolt for the exit on your web site – and you didn't even realize you had a problem!
  • How to look at the information visually if you're not a numbers person – or just hate the endless numbers
  • The insanely effective secret of marketers and what they're looking at
  • How to explode your offline marketing results through measuring strategies – yes even newspaper advertising can be tracked
  • What is really driving sales or leads to your business, and whats just wasting your time
  • How to spy on your prospects and see whats working with them on your site
  • How some marketing affects other marketing and whether it turns to money
  • How to discover why your web sites failing within minutes of scanning the data
  • How to measure a social media strategy immediately – we're talking the second you hit enter on that tweet or Facebook update
  • Why certain pages on your web site are killing your business
  • What content on your web site you shouldn't touch – or risk back-tracking months or even years of progress
  • What the search engines really think your business is about and how to fix it
  • And… the mystery behind online success, how some marketers seem to do everything right, and how you can apply this priceless observations to your business

…and this is just the beginning. Once you have the basics down, taking actionable, measurable steps towards marketing improvement is easy.

That's just a small sample of what you'll find in this members only eCourse. There is over 5 hours of video training, watching our screens as we guide you to becoming an analytics master. And give you the roadmap you need to start creating your own ridiculously successful marketing campaigns.

The trainings are on average 10 minutes in length. This is a powerful way to learn… watch the video, then apply the learning to your own business! Progress at your own pace or cram all weekend long and implement everything. Whichever works best for you.

In addition, there is over 3 hours of special video case studies for online business management included... This is where the rubber hits the road and we apply all you've learned to real businesses, real data, real lives!

Plus (and probably more critical than any other part of the course) in addition to the all that you get in the members area training – you also receive Lifetime Membership to our monthly members only advanced trainings! Every month we continue to guide you by way of live webinars, special reports, or recorded case studies for members only to advance your learning and your results.

When you think about it, this really isn't a training course you buy, rather an investment into your businesses foundation – membership that will continue to give back for years to come. In fact the course continues to evolve every month as our members grow from the advanced members only trainings. And because this isn't just what we teach, but what we do – if you get stuck, we're just a comment or email away as our Analytics team monitors the members area conversation.

I don't care if you've never looked at a single page of web analytics in your life. Or if you're a veteran just trying to get further ahead with your results. Or if you've tried every shiny object that's come along and failed.

None of that matters.

The ONLY thing that matters…is your desire to get started. To start measuring ALL YOUR efforts and with laser focus, start taking the right actionable steps that bring in sales and new customers in a flood, fast and furious.

This isn't brain surgery. You might be able to figure it all out on your own. Eventually.

Or you can take advantage of the 10+ years of bumps, successes and failures figuring out how to maximize our results, and reduce effort. We've certainly made our mistakes trying to figure all this out, where to focus, what was really working, and what was completely a waste of our time. Lost staring at computer screens for hours, days even weeks – not realizing the time spent was all in vain.

There is absolutely no sane reason why you should want to waste years of your own life attempting to cover this same ground.

This is the course we would have killed to own when we started out.

Who is the target audience?
  • Anyone with a business marketing online or offline
  • Anyone with a website
  • Anyone looking to improve sales and lead conversions
  • Online Business Managers Looking To Differentiate Themselves
  • Marketing Companies Interested In Guiding Clients To Better Results
  • Web Designers Looking To Differentiate Themselves
Students Who Viewed This Course Also Viewed
Curriculum For This Course
60 Lectures
Setup and Configuration
9 Lectures 41:46

Account Setup - Updated

Account Views and Profiles - Updated

Additional Setup - New

Webmaster Tools Setup - Updated

Integrating Google Adwords into your Analytics gives you direct connection and insight into Campaign performance while sharing cost data. This is extremely powerful in analyzing performance and return on your investment.

Google Adwords Integration

Downloadable Blueprint for Analysis. We will be referencing the Blueprint throughout the course. 

Conversions and Goals - Beginning with the End ~ Updated 2015
9 Lectures 01:48:55
Conversions Overview - New

Conversion Resistance - New

Marketing Resistance - New

Setup Goals - Updated

Setup Goals - Part II - Updated

Setup Eccommerce Goals and Funnels - Updated

Understanding Multichannel Funnels - Updated

Understanding Multichannel Funnels Part 2 - New

In this webinar we cover custom reports from why they’re important to how to create reports you need.

Tap into Custom Reports
Acquisition - Traffic Analysis ~Updated 2015
8 Lectures 01:18:41

In this module we analyze our traffic that we've attracted to our site from external efforts and marketing. I outline a formula which I use almost daily when calculating results and potential for growth.

Traffic Analysis Overview

We discuss different segmenting strategies for applying focus to your analysis by removing the clutter. This lesson is key to future analysis, and a clear understanding of the how-to and potential setups is crucial.

Segmenting Your Traffic

Normally not all traffic sources are equal or meant to accomplish the same goals. Understanding the role they play and how to analyze their effectiveness ensures you're on track. Using the multi channel funnel combined with segmenting, makes this loud and clear.

Multi Channel Funnel - Unique Traffic Goals

Identifying what the key performance indicators are and what they mean to you. These are the numbers we look at to understand the resistance occurring that limit our conversion.

Key Performance Indicators - KPI's

Bounce rate is one of the most important KPI's you can measure. Think of it as burning money… not that productive at all. So in this lesson we segment the traffic and explore looking for clues that are potentially causing a higher bounce rate.

Bounce Rate - Deeper Dive

In this lesson we put on our investigative hat to determine the path good traffic navigates on our websites compared with traffic that is not hanging around very long.

Visit Duration - Deeper Dive

In this lesson we take an overview guide of the Social Tab in Google Analytics. Although this is not my favourite component to Analytics, due to a limitation of Google Analytics and connected partners. However, there are some positives especially if you are utilizing a data hub partner like Google+ in the data hub functionality.

Social Media Analysis

Google has changed the rules when it comes to what information they will share about organic keyword search leading to click through. In this lesson we cover the challenges with this and a workaround.

Search Engine Optimization and Webmaster Tools
Behaviour and Content Analysis ~ Updated 2015
8 Lectures 01:12:35

Content plays a big part in your success online. From the messaging that leads to traffic generation to the reception the traffic receives and the the options available, the more you craft your process the greater the results will be. In this module we discover how to uncover the secrets leading to better results within your content.

Content Analysis Overview

Google Adwords is the ideal marketing strategy which Google does the segmenting for us. In this lesson we review the Google Adwords tab to understand the type of analysis we can achieve when a marketing channel is segmented properly.

Google Adwords Landing Analysis

In this lesson we review campaign tracking. How to set it up and the benefits of taking the time to do this. Since most of us use multiple marketing sources, and Google's default segmenting is limited to Google traffic, we need to be able to create our own channels. This is the lesson that walks you through this process.

Campaign Tracking - Custom Channels

In this lesson we take a look at the behaviour tab in Google Analytics. This is where we will spend the majority of our time in Google Analytics when analyzing content.

Behaviour Tab Overview

This is where a lot of on-page analysis begins. It is key to profitable marketing campaigns and better conversion over all. Don't forget to review your landing page results as you go through this lesson. And remember, the metrics that matter are yours. Are you improving or declining.

Blueprint is attached for download. 

Landing Page Analysis

Understanding the navigation a user takes that “converts” can be invaluable intel. Refining your site design to encourage this flow can result in much greater results.

Content Navigation and Your Best Funnel

In this lesson we look at in-page analytics. This is one of the least utilized features within Google Analytics, but literally invaluable information when thinking of any type of site design changes. Think of this as your own free heat map on your site.

In-Page Analytics – What are your Hot Links

Experiments is critical to your success with improving your content! When you master the ability to test (experiment) and move towards results based decisions, multiplying your business is just a matter of time. This lesson should be mastered.

Experiments! This is what Content Analysis is All About
NEW - Automation and Systematization
7 Lectures 57:42

In this module we cover Automation. Using the tools and technology within Google Analytics to make analysis more efficient, and create the rules necessary to identify issues in some cases well before they ever become an issue.

Automation Overview

Intelligence events, both automated and more importantly custom events put you ahead of the pack. By utilizing these capabilities, you're able to identify potential problems, before they become real problems. The best part, after you create these, you don't even have to think about it. Set it and forget it.

Intelligence Events

In this lesson we cover the setup and review of custom alerts. When you are setting up resistance point goals (milestones) make it part of your process to have custom alerts triggered if you fall short of your objectives.

Custom Alerts

In this lesson we cover setting up scheduled emails to push reports to you and your team ensuring everyone is in the loop, and analysis actually becomes part of your inbox.

Scheduled Emails

In this lesson, we start to enable quick views of the most pertinent data we need to see at our fingertips. The ability to populate dashboards with data compiled form many different reports is one of the big advantages of custom dashboards.

Custom Dashboards

Custom reports may be the single most powerful reporting capability of Google Analytics. Utilizing custom reports to provide the data that you need for your unique business, and the way you need to see this data, is truly powerful. Get this right, and you may never look again at the default Google Analytics reports.

Custom Reports

In this lesson we tie the different automation tools together to lay out a strategy for automation.

Automation Full Circle
New ~ Mobile and Technology
4 Lectures 32:38

In this module we start to look at some of the technical backend that is occurring on your site, and how Google Analytics can give you some intel you can use for a better user experience.

Mobile and Technology Overview

In this lesson we dive into the technology reporting of Google Analytics. There are multiple reasons why this is so important, although namely the experience a user has when engaging with your website. Understanding technology issues can solve poor experiences and lost traffic issues.


In this lesson we dive into mobile reporting. Very quickly becoming many websites number one technology used from a visitor, this lesson is critical to your future success.


In this lesson we dive into website speed metrics. This is important, although very rarely considered by most businesses. Improving the experience for users, will drive better results.

Website Speed
Case Studies
3 Lectures 03:17:29

Applying Traffic Source Data - Real life examples of how to apply traffic source observations to generate action based marketing decisions.

Traffic Analysis

Analysis guiding Content Based Design Changes - Real life examples of how to apply content observations to improve design decisions.

Content Analysis

Systematizing Your Analysis Process - Applying a system for review, measurement and action based decisions.

Advanced Webinars - Archive
12 Lectures 07:06:09

eCommerce Data Analysis

  • Analyzing eCommerce Data is powerful and can be applied not just to eCommerce (online sales), but lead forms as well. In this real life example we’ll drill into a live eCommerce Sites data and get powerful action steps to take from our analysis.
eCommerce Analysis

Utilizing Google Analytics to evaluate your social media efforts and ROI

Social Media - Advanced Webinar

  • Utilizing Google Analytics Custom Dashboards to speed up our analysis
Custom Dashboards

Replacing Website Optimizer, we dive into Google Experiments

  • Utilizing Google Analytics Experiments to A/B Test and Variant Test

Tame your Data with Advanced Segments
  • Utilizing the power of Advanced Segments we drill into your data
Advanced Segments

Advanced Webinar: In-Page Analytics Link Attribution

Tame your Data with Advanced Segments

  • Setup of In-Page Analytics Link Attribution
  • Content Benefits of In-Page Analytics with Link Attribution
In-Page Analytics Link Attribution - Part 1

Modification to your Google Analytics tracking code is required for the enhanced link attribution capabilities to work within Google analytics.

This may need a plug-in change if you’re utilizing WordPress as your content management system. In this video we’ve outlined how to add the code to the plug-in for Google Analytics for WordPress.

The plug-in can be found here:

The code that is referenced in the video to be added to the plug-in can be copied and pasted where instructed in the video. The code is:

var pluginUrl =
_gaq.push(['_require', 'inpage_linkid', pluginUrl]);

WordPress Plug-in Setup: Special Requirements for In-Page Analytics - Part II

Advanced Webinar: Tracking External Campaigns

  • URL Setup for Tracking Campaigns
  • Review Campaign Information
  • Campaigns and the effect on Assisted Conversions
Tracking External Campaigns

Advanced Webinar: Exploring “not provided” Keyword Data

In this webinar we look at ways to work around the keyword “not provided” result.Points we’ll cover:

  • Reports “not provided” effects
  • Tips to extract marketing action steps
  • A sleuth process to get as much information as you can around “not provided”
  • How we handle not provided going forward
Exploring "not provided" Keyword Data

Advanced Webinar: Creating and Customizing Profiles

In this webinar we cover Custom Profiles.
How many profiles do you have for your web property in Google Analytics? Did you know you can create multiple profiles in your Google Analytics account for different measuring purposes? This allows you to have a clearer picture of how your campaigns are performing while filtering out all the non-essential data.

In this webinar we look at how to create multiple profiles, and why its beneficial. Points we’ll cover:

✓ How to create multiple profiles

✓ Types of profiles you will want to create in your account

✓ Pros and Cons of Profiles versus Advanced Segments

✓ Live Setup – so you can watch “how-to” do yours

These among other questions we will dive into in this months Webinar!

Creating and Customizing Profiles

Custom Variables

Are you a blogger? Is writing one of your strategies for driving traffic and creating raving fans? Did you know that custom variables can be used to evaluate content types, niche strategies, and even writers when you have multiple contributors?

This months advanced session on “Custom Variables”- Points we’ll cover:

  • What are custom variables
  • How can we activate them in WordPress
  • Where do we discover the reports with this data
  • What action steps can this data provide
  • How can custom variables guide you to better content

These among other questions are answered in this session.

Custom Variables

Advanced Webinar: Brand Measurement

Measuring your brand can take on a different analysis process from measuring goal oriented traffic. We should all be interested in our own brand, whether “we” are a company or an individual.

Our brand will give us insight into our marketing and content creation, and whether our message is aligned.

Branding Measurement
About the Instructor
George Gill
4.2 Average rating
33 Reviews
486 Students
1 Course
Chief Evangelist at GILL Media

The founder of GILL Media, and GILL Solutions Management Group of Companies, George over the last 20 years has developed multiple companies into successful businesses always focussing on the utilization of technology, the best people, and marketing to spearhead growth.

George's greatest passion is understanding businesses, challenges, and the needs required to be successful. Through this passion over the last two decades with his hands on approach, application of technology and love for helping people succeed, George has applied what he has learned into helping thousands grow and devlop their own successful businesses.

Now once again he has applied his knowledge into productive hands on elearning courses designed to help you grow your business.