Google Analytics Insight: Succeeding with KPIs
4.7 (5 ratings)
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Google Analytics Insight: Succeeding with KPIs

Learn how to use the behaviour of your website customers to gain insights, set KPIs and increase your website conversion
4.7 (5 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
427 students enrolled
Last updated 7/2017
English
Current price: $10 Original price: $195 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • You will learn how to correctly capture all website visitor sources and activities
  • You will learn the strategies, techniques, and tool features that you need to start gaining meaningful insights from Google Analytics
  • You will learn Google Analytics implementation and configuration requirements for capturing customer data for active reporting and gaining understanding of customer behavior to maximize lead generation and website sales.
  • Learn how to Identify the main reports that will add value to your business
  • Understand your customer and how they behave on your website
  • You will learn how to set of Key Performance Indicators for your online marketing activities and how to improve them using Google Analytics
View Curriculum
Requirements
  • You must have access to a fully working Google Analytics account for a website, preferably with 'Admin' access to the account.
  • This course has no set prerequisites and is suitable for all experience levels
Description

What will you learn?

1. How to implement Google Analytics with Google Tag manager

2. Understand your customers and how they behave on your website

3. How to translate Google Analytics insights to inform business decisions

4. Understand the pros and cons of different Google Analytics reports

5. Understand how to combine qualitative and quantitative insights gathering

6. Optimise website forms to increase conversion on your website

7. How to optimise paths to customer conversion on your website


Google Analytics is a tool that help website owners collect information about customers behavior and interactions on their website. These help inform business decision as it relates to how to improve your marketing strategy.

Do you want to set up tracking and collect actionable reports and insights from Google analytics but have not idea how? The Google Analytics course is designed to teach you how to harness the power of qualitative data through Google Analytics, It will help you understand how people arrive to your website, what they do when they land on your website and how to improve conversion on your website. You will learn how to setup website goals that aligns with your business strategy.

Learn how to create Google analytics account, implement tracking code, setup goal conversions across all marketing campaigns. Also learn about customer data collection, processing and interpretation in order to make informed strategic business decisions. You will also discover how to implement Google tag manager to simple your tag management and implementation strategy. 

Course Agenda

Technical Structure of a website 

Website User experience

What is Google Analytics

Importance of Google Analytics

How Google Analytics Works

Create and Setup Google Analytics using Google Tag Manager

Real-Time Report

Audience Report

Acquisition Report

Behaviour Report

Conversion Report

Setting Up Goals In Google Analytics

Acquisition Channel Analysis

Landing Page Optimization

Website Form Optimisation



Who is the target audience?
  • This Google Analytics course is for any marketing professional, small business owner or entreprenuerus who is interested in understanding and measuring customer behaviour and how customers convert on websites.
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Curriculum For This Course
23 Lectures
02:57:08
+
What you need to know about Website types, Elements and UX
4 Lectures 32:31

Types of Websites
06:45

Website User Experience (UX)
07:34

Google Analytics Glossary
08:10
+
Getting Started With Google Analytics
7 Lectures 36:26
What is Google Analytics?
03:19

The Importance of Google analytics
04:05

How Google Analytics Works
02:48

Creating Google Analytics Account
02:18

Installing Google Tag Manager JavaScript Code Snippets
05:47

Adding Google Analytics to Google Tag Manager
10:02

Google Analytics Administration Setting
08:07
+
Understanding your Google Analytics Reports
6 Lectures 51:42
Introduction
00:41

Home and Real-Time Reports
06:23

Audience Reports
23:25

Acquisition Reports
08:16

Behaviour Reports
09:15

Conversions Reports
03:42
+
Analytics Insights and Key Performance Indicators
6 Lectures 56:29
Customer Conversion Process
05:57

Key Performance Indicators (KPI)
08:46

Setting Up Goal In Google Analytics
11:34

Acquisition Channel Analysis
06:07

Landing Page Optimisation
13:14

Website Form Optimisation
10:51
About the Instructor
CXconversion Training
4.5 Average rating
23 Reviews
2,069 Students
3 Courses
Agile Marketing Advisor and Trainer | Management Consultant

I am the author of "Lean Agile Marketing: How to Become Agile and Deliver Marketing Success" I have been a featured speaker at a number of meetup events, agile groups, and universities. Brand names we have worked on include but not limited to; PayPal, Timberland, Fico, Comic Relief, Smith & Nephew, Ovo Energy, RAC and Avis Budget Group.

I develop high quality video training courses around topics in Agile Marketing, Web Analytics, Digital Marketing, SEO, Social Media Marketing, Customer Experience, Agile Leadership and Conversion Optimization. Every course is supplemented with practical case studies and additional practice materials to enable you apply your learning in real life situations. Each course is continuously updated to keep and align them to our ever changing world. 

I am also a Agile certified (Scrum Master), Google analytics, Customer Experience Strategist, Website Conversion Optimisation, Digital Marketing Strategy, Omnichannel Journeys and Customer Experience, Project Management, Psychology of Online Sales, as well as Value Proposition Development. We focus on embedding Lean principles in any Agile marketing implementation project. Using his Agile Marketing framework, I help companies evaluate and optimise their customer experience touchpoints to increase their Customer Acquisition, Customer Retention and Customer Lifetime value so that they can grow their bottom line.