What will you learn?
1. How to implement Google Analytics with Google Tag manager
2. Understand your customers and how they behave on your website
3. How to translate Google Analytics insights to inform business decisions
4. Understand the pros and cons of different Google Analytics reports
5. Understand how to combine qualitative and quantitative insights gathering
6. Optimise website forms to increase conversion on your website
7. How to optimise paths to customer conversion on your website
Google Analytics is a tool that help website owners collect information about customers behavior and interactions on their website. These help inform business decision as it relates to how to improve your marketing strategy.
Do you want to set up tracking and collect actionable reports and insights from Google analytics but have not idea how? The Google Analytics course is designed to teach you how to harness the power of qualitative data through Google Analytics, It will help you understand how people arrive to your website, what they do when they land on your website and how to improve conversion on your website. You will learn how to setup website goals that aligns with your business strategy.
Learn how to create Google analytics account, implement tracking code, setup goal conversions across all marketing campaigns. Also learn about customer data collection, processing and interpretation in order to make informed strategic business decisions. You will also discover how to implement Google tag manager to simple your tag management and implementation strategy.
Technical Structure of a website
Website User experience
What is Google Analytics
Importance of Google Analytics
How Google Analytics Works
Create and Setup Google Analytics using Google Tag Manager
Setting Up Goals In Google Analytics
Acquisition Channel Analysis
Landing Page Optimization
Website Form Optimisation
I am the author of "Lean Agile Marketing: How to Become Agile and Deliver Marketing Success" I have been a featured speaker at a number of meetup events, agile groups, and universities. Brand names we have worked on include but not limited to; PayPal, Timberland, Fico, Comic Relief, Smith & Nephew, Ovo Energy, RAC and Avis Budget Group.
I develop high quality video training courses around topics in Agile Marketing, Web Analytics, Digital Marketing, SEO, Social Media Marketing, Customer Experience, Agile Leadership and Conversion Optimization. Every course is supplemented with practical case studies and additional practice materials to enable you apply your learning in real life situations. Each course is continuously updated to keep and align them to our ever changing world.
I am also a Agile certified (Scrum Master), Google analytics, Customer Experience Strategist, Website Conversion Optimisation, Digital Marketing Strategy, Omnichannel Journeys and Customer Experience, Project Management, Psychology of Online Sales, as well as Value Proposition Development. We focus on embedding Lean principles in any Agile marketing implementation project. Using his Agile Marketing framework, I help companies evaluate and optimise their customer experience touchpoints to increase their Customer Acquisition, Customer Retention and Customer Lifetime value so that they can grow their bottom line.