Google Analytics Fundamentals
Google Analytics reporting can be quite confusing unless you understand fundamentals about how google analytics tracking works, how google analytics account is set up.
This is exactly what this course is all about, this course will help you understand key concepts of Google Analytics which will make you a power user who can not only report the numbers but derive actionable insights from the reports.
This course covers important concepts on every aspect of Google Analytics
- Google Analytics Account Structure
- Google Analytics Data Collection
- Google Analytics Code Instrumentation
- Google Analytics Key Concepts
- Google Analytics Reporting Interface
Beyond this This course will also provide you with Google Analytics productivity tools which will transform you to Google Analytics Power User
Setting up Google Analytics account is key to collecting clean data to help you arrive at insights with unbiased and clean data.
Getting hands on with Google Analytics account structure using real life account.
This quiz covers the first section of this course
Google Analytics Quiz on Instrumentation and Demo Account
Nikhil is nothing short of "Swiss Knife of Digital Marketing" over the course of last 10 years he has been involved in practically every facet of Digital Marketing and Analytics.
Starting career with paid search Nikhil has built and managed award winning digital campaigns, has been Google Adwords Top Contributor, Planned and implemented several complex and large scale web and mobile analytics implementations. Currently working for a leading ecommerce platform in India as Head of Digital Marketing Nikhil has also conducted analytics and marketing trainings for several MNCs.