Google Analytics for Shopify: A Complete Step-by-Step Guide
4.5 (60 ratings)
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Google Analytics for Shopify: A Complete Step-by-Step Guide

Learn how to increase your Shopify Sales and Revenue, following a six-figure Shopify Entreprenuer step-by-step
Bestselling
4.5 (60 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,268 students enrolled
Created by Adam Reed
Last updated 7/2017
English
Current price: $10 Original price: $200 Discount: 95% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Link Google Analytics to Shopify using a unique Tracking ID
  • Navigate your way around the Google Analytics Dashboard
  • Identify the Key Areas you should use in Google Analytics
  • Identify your best-performing Demographics
  • Identify Key Locations around the world where your business is LOVED
  • Identify the Best Days, Hours and Time of the Month to Maximise your Marketing and Advertising Budget
  • Understand HOW to use Google Analytics Data
  • Understand WHY you should use this Data
  • Apply Your Own Data to Your Own Business or Website
  • Minimise your Ad Spend and Maximise your Sales and Profit
View Curriculum
Requirements
  • An Internet Connection
  • The desire to run Your Own Online Business
  • Own or Manage a New or Established Online Business
Description

If you've ever run an online business, you'll probably understand how hard it can be to identify your target audience to begin with, and to then minimise your Ad Spend, while trying to maximise your Revenue.

By using the correct Google Analytics setup, and learning how to strategically analyse and apply data from your Google Analytics account, you can fine-tune your marketing and advertising to sky-rocket your Shopify business, without adding a single penny extra to your marketing budget! In fact, you can often save money after learning how to use Google Analytics to your advantage!

In this course you will follow me step-by-step, a six-figure Shopify Entrepreneur and Bestselling Udemy Instructor, as I guide you through exactly how to do it.

You'll receive an initial overview of how to link Shopify and Google Analytics, followed by a comprehensive walkthrough of the key areas you should be familiar with in the Analytics dashboard.

Following this, we'l set up some Goals and Funnels to help us track our Revenue, and we'll create 5 incredibly important Custom Reports that will help us to pin-point when and where you should be focusing your marketing and advertising. I'll also provide you a deeper walkthrough of how to analyse data about Locations, Languages, Ages, Genders, Devices and more... in order to further your understanding of how exactly to analyse and then apply your data. This is where you'll see the true power of Google Analytics!

Following the strategies provided within this course, I have managed to halve my Cost per Acquisition through Facebook Ads, and have had a Cost per Acquisition on Google AdWords of less than $1!

Don't believe me? Check out the Proof Section of this course absolutely FREE.

I show you SOLID PROOF of my ability to turn £5 in to £1000 through Google Analytics and Google AdWords.

Using the strategies I show you in this Course, I have been able to generate over £1000 in revenue on one of my Shopify stores from less than £5 in advertising spend on Google AdWords. Obviously, this isn't representative of my average Return on Ad Spend, but it does demonstrate how incredibly important it is to have the correct Google Analytics set up for your Shopify website. Without the correct set up and knowledge of how to properly use Google Analytics data to your advantage, you're never going to exceed your business goals and sky-rocket your business.

Without following the tips and tricks I show you in this Course, I would never have been able to achieve such amazing results.

So if you want to learn how to collect, analyse and then apply Google Analytics data to your own business to take it to the next level, you should join me inside the course and we'll get started.

All the best,

Adam Reed

Who is the target audience?
  • Entrepreneurs
  • Shopify Users
  • E-Commerce Business Owners
  • Online Business Owners
  • Marketing Consultants
  • Advertising Consultants
  • Marketing and Advertising Agencies
  • Anyone who wants to learn about improving their advertising and marketing budget allocation
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Curriculum For This Course
33 Lectures
02:00:29
+
Introduction to the Course and Instructor
4 Lectures 16:16


Introduction to e-Commerce
01:40

Introduction to Google Analytics
02:45
+
Setting up Google Analytics
4 Lectures 07:10
Signing up for Google Analytics
00:38

Linking Google Analytics to Shopify
03:32

Shopify Enhanced E-Commerce Analytics
01:09

Best Practice: Exclude your own IP Address
01:51
+
Google Analytics Reports Overview
6 Lectures 16:59
Property Navigation
00:48

Real-Time Reporting
02:21

Audience Reports
03:31

Acquisition Breakdown
03:24

Traffic Behaviour
04:15

e-Commerce Conversions
02:40
+
Creating e-Commerce Goals
1 Lecture 03:11
Creating a Goal Funnel
03:11
+
Creating and Analysing Custom Reports
7 Lectures 24:58
The Top Custom Reports You NEED to be Using
05:03

Setting up Hourly Traffic Report
02:44

Setting up Hourly Conversion Rate Report
03:05

Setting up Day of the Week Traffic Report
03:57

Setting up Day of the Week Conversion Rate Report
02:56

Setting up Hour & Day Conversion Rate Report
03:23

Setting up Day of the Month Conversion Rate Report
03:50
+
Funnel Visualisation
1 Lecture 04:53
How to use Google Analytics to Improve your Funnel Completion Rate
04:53
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How to Apply Google Analytics Data to Increase Traffic and Profits
5 Lectures 21:10
Nailing Down Your Target Demographic
03:34

Be Where Your Audience Hang Out
09:04

Finding Key Audience Interests
01:40

Using Geo Location to Your Advantage
04:58

Do You Need More Languages?
01:54
+
Applying the Data to Improve Your Advertising
2 Lectures 12:54
How to Apply Analytics Data to Facebook Ads
08:14

How to Apply Analytics Data to Google AdWords
04:40
About the Instructor
Adam Reed
4.6 Average rating
1,528 Reviews
17,100 Students
9 Courses
E-Commerce Entrepreneur and Best Selling Udemy Instructor

Best Selling Udemy Instructor for Ecommerce Shopify & Dropshipping

A 22 year old graduate and entrepreneur with a wealth of experience in online enterprise. Adam was quick to launch his first online business at the age of 15 and has developed various online ventures over the past 7 years.

Recently, Adam demonstrated his ability to launch and grow a new Shopify e-Commerce Store to Six Figure Valuations in under 3 Months. With this store now turning over around £30,000 per month, and with most tasks now outsourced to Virtual Assistants, Adam's aim for 2017 is to teach others how to do the same, whilst building multiple new stores himself.

Through starting and running online enterprises, Adam has developed a wide range of skills and expertise, in areas including:

• e-Commerce
• Dropshipping
• Facebook Ads and Google AdWords
• Social Media Marketing
• Email Marketing
• Supply Chain Management
• Web and Mobile App Development
• Outsourcing and developing Lifestyle Businesses
• Graphic Design (Adobe Illustrator and Photoshop)
• Social Media Growth Hacks and Automation