Google Analytics For Sales Hacking - Secrets Revealed
4.6 (15 ratings)
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Google Analytics For Sales Hacking - Secrets Revealed

Understand the MAGIC FORMULA of online business success & Answer the TWO MOST IMPORTANT Questions in digital marketing
4.6 (15 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
114 students enrolled
Created by Kim Huynh
Last updated 8/2016
English
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Predict Sales and Revenue Numbers at certain timeframe in the future
  • Track any marketing channel investments properly
  • Describe and identify the best customer segments for PPC set up purposes
  • Focus on the most relevant and precise data to make any marketing decisions
  • Plan digital marketing budget to maximize the capacity and benefits
  • Conduct sales hacking with Magic Formula (boost traffic after finding the best conversion path)
  • Compare the opportunities of company to the market to invest
View Curriculum
Requirements
  • Access to Google Analytics account
  • Basic Excel skills (illustrated clearly in videos)
Description

Google Analytics For Sales Hacking - Secrets Revealed is a digital course that you should not miss in your career. You might know about Google Analytics Features and use those in daily work but I am sure what you're going to learn is the ultimate formula and insights you need to remember to drive your successful digital career.

This course focuses on solving the two most important questions to be answered by any digital marketers:

1. What is the best ROI of a digital campaign?

2. How to double and triple that ROI using data?

Every lecture will walk you through most relevant and precise reports and insights in order to answer those two questions and unlock the key to sales hacking and eventually business success.

It's said that Google Analytics is a very powerful yet sometimes underused tool in the data driven world due to its "excessive yet complicated" features. 

After taking this course, you will have no more troubles of using Google Analytics Killer Features but to enjoy and fully utilize them.


Who is the target audience?
  • This course is very recommended for any Digital Marketers or Business Owners that want to maximize SALES and REVENUE using available resources.
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Curriculum For This Course
28 Lectures
01:11:24
+
Ask The Right Questions When Coming To Google Analytics
5 Lectures 12:07

Getting the right answers for decision making purpose always starts with ASKING THE RIGHT QUESTIONS. This video will reveal the two most important questions that any business owner cares about. They sound very simple yet complicated without ENOUGH & PRECISE data.

Preview 02:23


Magic Formula - Approach to ultimate business success
02:24

How Traffic & Conversion Rate Matter
02:49

Traffic & Conversation Rate Fit in R.A.C.E Marketing Model
02:14
+
Traffic - Understanding Your Customers - Segmentations (3 Bonus Tips)
5 Lectures 11:34

Create Segmentations based on Location, Demographics, and Technology platforms
02:49

Affinity Categories Segmentation - How many visitors are your real fans?
01:26

Engagement - Why behavioral segments should not be used in segmentation ONLY?
02:00

3 Bonus Tips to manage your segments effectively - Hassle Free
03:30
+
Traffic - Set your goals & Separate your prospects from the crowd (2 Bonus Tips)
3 Lectures 09:44
Goal Setting at its finest benefits
04:17

What Goal Standards should be applied to differentiate your potential visitors
02:39

Bonus Tip: Treat your goal completion visitors as valuable as your customers
02:48
+
Traffic - Traffic Sources - Spot channels that bring most valuable visitors
3 Lectures 05:57

Custom URL - Get what you need to know in seconds
02:18

Start Tracking Traffic Sources Properly From Today
01:30
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Benchmarking - “How much money am I going to make from this website?”
1 Lecture 05:14
Take a look at what you're doing compared to the rest of industry & Accelerate
05:14
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Conversion Rate - Turn your website into Sales Auto Generating Machine
6 Lectures 17:53

Landing Pages - First impression does count
04:06

In-Page Analytics - Onsite insights FREE feature that you wish you knew before
04:22

Bounce Rate - Do all high bounce rate pages need a fix?
02:12

Exit Rate - Why are visitors dropping-off?
01:50

Behavior Flow Report - Big picture of user conversion path
02:27
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Sales Hacking - Go big or go home
1 Lecture 05:23

Sales Target is never an old topic to be discussed in board meeting. Every business owner wants that NUMBER to be real high and sometimes, they pursue "an unachievable target". As a digital marketer that supports the company to reach sales target, you will find it hard to know what realistic and unrealistic without some data. 

The answer for it is that - YOU CAN REACH TO ANY NUMBER YOU WANT - as long as you keep a high conversion rate website (Sales auto-generating machine) and push hard for traffic (PPC, SEO, Viral Content). Everything is in your hands.

Predict and Set Sales Target in future using Google Analytics
05:23
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Bonus Lesson - Stay on top of every changes you make to the site
3 Lectures 03:11

Annotations - No more manual record keeping needed
01:07

Filter - Wipe out spammy visits
01:36
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Course Summary - Answer two questions yourself
1 Lecture 00:21
Thank You For Taking This Course
00:21
About the Instructor
Kim Huynh
4.6 Average rating
15 Reviews
114 Students
1 Course
Digital Marketing Specialist

With four-year experience in digital marketing, Kim has written two digital marketing materials that were based on real experience and learnings during the time working for Kombat Sportswear, Australia’s leading manufacturer of custom clothing and sports uniforms, and other companies as Digital Consultant.

With the strong and experienced skillset in digital marketing, Kim is currently teaching students in economics universities to help guide their career path to digital marketing.

Kim's favorite marketing model is RACE which requires all around skills and knowledges in different aspects of digital marketing, namely SEO practices to generate organic visits, Plan & Execute Promotional Campaigns, Control PPC Channels as Facebook Ads, Google Search and remarketing Ads, and lastly Email Marketing automation.

Kim has successfully brought Kombat Sportswear website to First Ranks on some keyword searches in Google Australia (e.g "cricket uniforms") and shifted company model from traditional sales to digital sales generation.

Kim has passion in whatever she does and her ultimate goal is to share what she learned and experienced to those sharing same passion in Digital Marketing.