Google Analytics For Sales Hacking - Secrets Revealed is a digital course that you should not miss in your career. You might know about Google Analytics Features and use those in daily work but I am sure what you're going to learn is the ultimate formula and insights you need to remember to drive your successful digital career.
This course focuses on solving the two most important questions to be answered by any digital marketers:
1. What is the best ROI of a digital campaign?
2. How to double and triple that ROI using data?
Every lecture will walk you through most relevant and precise reports and insights in order to answer those two questions and unlock the key to sales hacking and eventually business success.
It's said that Google Analytics is a very powerful yet sometimes underused tool in the data driven world due to its "excessive yet complicated" features.
After taking this course, you will have no more troubles of using Google Analytics Killer Features but to enjoy and fully utilize them.
Getting the right answers for decision making purpose always starts with ASKING THE RIGHT QUESTIONS. This video will reveal the two most important questions that any business owner cares about. They sound very simple yet complicated without ENOUGH & PRECISE data.
Sales Target is never an old topic to be discussed in board meeting. Every business owner wants that NUMBER to be real high and sometimes, they pursue "an unachievable target". As a digital marketer that supports the company to reach sales target, you will find it hard to know what realistic and unrealistic without some data.
The answer for it is that - YOU CAN REACH TO ANY NUMBER YOU WANT - as long as you keep a high conversion rate website (Sales auto-generating machine) and push hard for traffic (PPC, SEO, Viral Content). Everything is in your hands.
With four-year experience in digital marketing, Kim has written two digital marketing materials that were based on real experience and learnings during the time working for Kombat Sportswear, Australia’s leading manufacturer of custom clothing and sports uniforms, and other companies as Digital Consultant.
With the strong and experienced skillset in digital marketing, Kim is currently teaching students in economics universities to help guide their career path to digital marketing.
Kim's favorite marketing model is RACE which requires all around skills and knowledges in different aspects of digital marketing, namely SEO practices to generate organic visits, Plan & Execute Promotional Campaigns, Control PPC Channels as Facebook Ads, Google Search and remarketing Ads, and lastly Email Marketing automation.
Kim has successfully brought Kombat Sportswear website to First Ranks on some keyword searches in Google Australia (e.g "cricket uniforms") and shifted company model from traditional sales to digital sales generation.
Kim has passion in whatever she does and her ultimate goal is to share what she learned and experienced to those sharing same passion in Digital Marketing.