Google Analytics for Beginners
4.1 (551 ratings)
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Google Analytics for Beginners

Learn to use Google Analytics for uncovering actionable data and growing your business online.
4.1 (551 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
13,909 students enrolled
Created by Corey Rabazinski
Last updated 5/2015
English
English [Auto-generated]
Current price: $12 Original price: $195 Discount: 94% off
3 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

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What Will I Learn?
  • Become a Google Analytics power user
  • Learn how to create and analyze reports
  • Learn how to make data driven decisions
View Curriculum
Requirements
  • A Google Analytics Account
Description

Do you know where your most profitable customers come from and how they are finding you? What about how to identify untapped opportunities for new customers?

No?

Then this course is for you. After taking this course you'll quickly gain all the skills you need to be a Google Analytics power user.

Google Analytics for Beginners takes you through all the reports found in your Google Analytics account. We'll dive in deep, as I explain each of the reports in detail and show you exactly how to use the information they contain to grow your business online.

This course follows a step-by-step process – using screencasts of an actual live Google Analytics account, so you can follow along in your own account. There are no long-winded lectures or boring PowerPoint presentations. Each lesson is simple and to the point.

What you will learn:

  • Who - your customers are including their demographics, interests and what type of devices they use.
  • What - they've looked at on your site and what they purchased (or didn't).
  • When - their first visit was and when they came back.
  • Where - they are from and what languages they speak.
  • How - they got to your website (social media, referred from another website, or Google search)

If you have any questions about the course feel free to email me anytime.

Who is the target audience?
  • Entrepreneurs
  • Marketing professionals
  • Students
  • Anyone who wants an introduction to Google Analytics
Compare to Other Google Analytics Courses
Curriculum For This Course
44 Lectures
03:01:07
+
Getting Started
1 Lecture 00:39
+
Google Analytics Admin Section
3 Lectures 23:33

A walkthrough of the Account section inside of Google Analytics

Preview 05:14

Going over the Property section inside the Google Analytics Admin tab.

Preview 07:43

Part 1 of the View section going through content grouping.

View Settings
10:36
+
Using Google Analytics Reports
13 Lectures 21:38

How to change the dates of a chart and how to compare to previous time periods.

Report Date Picker
01:35

Showing the different methods to export and send data from charts.

Exporting Report Data
01:07

Changing the data displayed on the overview charts.

Overview Charts
01:36

Changing the chart to display hourly, daily, weekly, or monthly data.

Changing Time Views
01:02

How to create annotation to mark changes in your account that you can go back and reference.

Creating Annotations in Reports
01:40

How to open an full report from an overview report.

Viewing Full Reports
02:14

Using the Explorer Tabs to add and compare metrics on the main chart.

Using Explorer Tabs
01:10

Sorting and using the Data Chart

Data Charts
01:57

Using the Pie Chart for better data visualization.

Pie Chart Reports
01:14

Using the performance graph to view and compare metrics.

Performance Graph
01:19

Comparing metrics to site averages

Site Averages Chart
01:41

Intro into using Pivot Tables for deeper analysis.

Pivot Tables
02:34

Using the search and advanced search features to display data based on parameters you set.

Searching Reports and Sorting
02:29
+
Report Walkthroughs
3 Lectures 09:58

Creating and sharing Google Analytics Dashboards for quick analysis.

Creating and Editing Dashboards
04:35

Adding Shortcuts to your account for quick access to deep reports that you use often.

Adding Shortcuts to Reports
02:08

Diciphering Intelligent Events from your Google Analytics accounts.

Using Intelligence Events
03:15
+
Audience Report Walkthroughs
5 Lectures 27:07

How to look at the Demographics and Interests report if this feature is enabled on your account.

Demographics and Interests Report
05:20

View where your visitors are coming from and what languages they speak.

Geo Report (Language and Location)
06:38

Determine if visitors are New or Returning, their average frequency of visits, and their engagement.

Behavior Reports
04:22

View what devices and operating systems your visitors are viewing your site on.

Technology and Mobile Reports
07:09

Analyize the flow visitors use when coming to your website.

Using User Flow Reports
03:38
+
Acquisition Report Walkthroughs
7 Lectures 34:53

Walkthrough the Overview, Channels and All Traffic reports inside Google Analytics

Overview, Channels & All Traffic
04:26

Review how to see top performing referral sources and campaigns

Referrals & Campaign Reports
05:03

Monitor the performance of keywords from Paid and Organic sources.

Keyword Reports
04:03

Dive deep into the performance of your AdWords campaigns to see engagement on your site and conversions from your campaigns.

AdWords Reports
07:54

Review performance of traffic coming from social sources including Facebook, twitter and LinkedIn.

Social Reports
03:59

Monitor queries and landing page performance of Organic Search traffic.

Search Engine Optimization (SEO) Reports
05:45

Google Webmaster Tools
03:43
+
Behavior Report Walkthroughs
5 Lectures 25:31

Walkthrough the Behavior Overview and see how website visitors are navigating through your site.

Overview & Behavior Flow Reports
02:46

View information pertaining to your website pages, landing pages and exit pages.

Site Content Reports
08:55

See where you can improve your site's speed performance and see suggestions from Google.

Site Speed Report
05:14

See what your customers are searching for on your site and what events they are completing.

Site Search & Events Reports
03:39

See what pages are driving the most ad revenue and get a visual representation of how users click through your website.

AdSense & In-Page Analytics
04:57
+
Conversion Report Walkthroughs
4 Lectures 25:13

Analyize your goal completions as well as the paths that users take to get there.

Goals
04:13

View information pertaining to sales on your site including revenue, transactions and product performance.

Ecommerce
07:29

Multi-Channel Funnels
06:54

View what role each channel plays in a conversion.

Attribution
06:37
+
Custom Report Walkthroughs
1 Lecture 07:42

See how to make custom reports and how to import reports from the Google Analytics gallery.

Adding and Editing Custom Reports
07:42
+
Wrap Up
2 Lectures 04:53

Thanks for watching! If you have any question feel free to message me at any time. I am more than happy to help!

The Wrap-up
01:06

Tagging URLs
03:47
About the Instructor
Corey Rabazinski
4.4 Average rating
1,497 Reviews
23,827 Students
5 Courses
Google Certified Marketer

Corey is a Google and Bing accredited digital marketer with 8+ years of experience helping companies grow online. He is currently the Marketing Director at Code School which was recently acquired for more than $36,000,000. Prior to that, he managed multi-million dollar digital campaigns for companies such as Holiday Inn, Tony Roma's, Diamond Resorts and Universal Studios.