Google Analytics for Beginners

Learn to use Google Analytics for uncovering actionable data and growing your business online.
4.0 (313 ratings) Instead of using a simple lifetime average, Udemy calculates a
course's star rating by considering a number of different factors
such as the number of ratings, the age of ratings, and the
likelihood of fraudulent ratings.
11,598 students enrolled
$30
Take This Course
  • Lectures 44
  • Contents Video: 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
Wishlisted Wishlist

How taking a course works

Discover

Find online courses made by experts from around the world.

Learn

Take your courses with you and learn anywhere, anytime.

Master

Learn and practice real-world skills and achieve your goals.

About This Course

Published 5/2014 English

Course Description

Do you know where your most profitable customers come from and how they are finding you? What about how to identify untapped opportunities for new customers?

No?

Then this course is for you. After taking this course you'll quickly gain all the skills you need to be a Google Analytics power user.

Google Analytics for Beginners takes you through all the reports found in your Google Analytics account. We'll dive in deep, as I explain each of the reports in detail and show you exactly how to use the information they contain to grow your business online.

This course follows a step-by-step process – using screencasts of an actual live Google Analytics account, so you can follow along in your own account. There are no long-winded lectures or boring PowerPoint presentations. Each lesson is simple and to the point.

What you will learn:

  • Who - your customers are including their demographics, interests and what type of devices they use.
  • What - they've looked at on your site and what they purchased (or didn't).
  • When - their first visit was and when they came back.
  • Where - they are from and what languages they speak.
  • How - they got to your website (social media, referred from another website, or Google search)

If you have any questions about the course feel free to email me anytime.

What are the requirements?

  • A Google Analytics Account

What am I going to get from this course?

  • Become a Google Analytics power user
  • Learn how to create and analyze reports
  • Learn how to make data driven decisions

What is the target audience?

  • Entrepreneurs
  • Marketing professionals
  • Students
  • Anyone who wants an introduction to Google Analytics

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Getting Started
Introduction
Preview
00:39
Section 2: Google Analytics Admin Section
05:14

A walkthrough of the Account section inside of Google Analytics

07:43

Going over the Property section inside the Google Analytics Admin tab.

10:36

Part 1 of the View section going through content grouping.

Section 3: Using Google Analytics Reports
01:35

How to change the dates of a chart and how to compare to previous time periods.

01:07

Showing the different methods to export and send data from charts.

01:36

Changing the data displayed on the overview charts.

01:02

Changing the chart to display hourly, daily, weekly, or monthly data.

01:40

How to create annotation to mark changes in your account that you can go back and reference.

02:14

How to open an full report from an overview report.

01:10

Using the Explorer Tabs to add and compare metrics on the main chart.

01:57

Sorting and using the Data Chart

01:14

Using the Pie Chart for better data visualization.

01:19

Using the performance graph to view and compare metrics.

01:41

Comparing metrics to site averages

02:34

Intro into using Pivot Tables for deeper analysis.

02:29

Using the search and advanced search features to display data based on parameters you set.

Section 4: Report Walkthroughs
04:35

Creating and sharing Google Analytics Dashboards for quick analysis.

02:08

Adding Shortcuts to your account for quick access to deep reports that you use often.

03:15

Diciphering Intelligent Events from your Google Analytics accounts.

Section 5: Audience Report Walkthroughs
05:20

How to look at the Demographics and Interests report if this feature is enabled on your account.

06:38

View where your visitors are coming from and what languages they speak.

04:22

Determine if visitors are New or Returning, their average frequency of visits, and their engagement.

07:09

View what devices and operating systems your visitors are viewing your site on.

03:38

Analyize the flow visitors use when coming to your website.

Section 6: Acquisition Report Walkthroughs
04:26

Walkthrough the Overview, Channels and All Traffic reports inside Google Analytics

05:03

Review how to see top performing referral sources and campaigns

04:03

Monitor the performance of keywords from Paid and Organic sources.

07:54

Dive deep into the performance of your AdWords campaigns to see engagement on your site and conversions from your campaigns.

03:59

Review performance of traffic coming from social sources including Facebook, twitter and LinkedIn.

05:45

Monitor queries and landing page performance of Organic Search traffic.

Google Webmaster Tools
03:43
Section 7: Behavior Report Walkthroughs
02:46

Walkthrough the Behavior Overview and see how website visitors are navigating through your site.

08:55

View information pertaining to your website pages, landing pages and exit pages.

05:14

See where you can improve your site's speed performance and see suggestions from Google.

03:39

See what your customers are searching for on your site and what events they are completing.

04:57

See what pages are driving the most ad revenue and get a visual representation of how users click through your website.

Section 8: Conversion Report Walkthroughs
04:13

Analyize your goal completions as well as the paths that users take to get there.

07:29

View information pertaining to sales on your site including revenue, transactions and product performance.

Multi-Channel Funnels
06:54
06:37

View what role each channel plays in a conversion.

Section 9: Custom Report Walkthroughs
07:42

See how to make custom reports and how to import reports from the Google Analytics gallery.

Section 10: Wrap Up
01:06

Thanks for watching! If you have any question feel free to message me at any time. I am more than happy to help!

Tagging URLs
03:47

Students Who Viewed This Course Also Viewed

  • Loading
  • Loading
  • Loading

Instructor Biography

Corey Rabazinski, Google Certified Marketer

Corey is a Google and Bing accredited digital marketer with 6+ years of experience helping companies grow online. He is currently the Marketing Director at Code School (acquired by Pluralsight) where he has helped the startup get to over 1 million users and $1M MRR within his first year at the company. Prior to that, he managed multi-million dollar digital campaigns for companies such as Holiday Inn, Tony Roma's, Diamond Resorts and Universal Studios.

Ready to start learning?
Take This Course