Google Analytics Event Tracking with Google Tag Manager

Google Analytics Event Tracking with Google Tag Manager helps collect better insights for your website, without coding!
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  • Lectures 19
  • Length 1 hour
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2015 English

Course Description

In this day and age data is everything. Especially in the digital marketing world because things are often easy to measure. Before Google Tag Manager came out a couple years ago, if you wanted to know how many people clicked a certain button on your site, you had to have a developer to install a custom javascript code that sends data to Google Analytics.

Now with Google Tag Manager, marketers can quickly track interactions with website elements (aka event tracking) with a few clicks of the mouse and no coding. Event tracking data doesn't come with Google Analytics, but its a big part of best practice configurations. This data is most valuable for understanding your users and deciding on website improvements. Instantly, you'll see your data pour into Google Analytics or Universal Analytics and from there…happy analyzing!

In this course, my 1 hour video series and learning materials will walk you through setting up best practices for Google Analytics event tracking with Google Tag Manager.

  • I'll also provide you with a step by step cheat sheet to limit the amount of notes you need to take.

What are the requirements?

  • Familiarity with Google Analytics reporting
  • Basic understanding of how websites are structured

What am I going to get from this course?

  • Create and install the Google Tag Manager container code
  • Understand the dataLayer and what data is available from interactions on a website.
  • Create tags that pass event tracking data to Google/Universal Analytics without code!
  • Best practice tracking tips for popular event tracking scenarios
  • Begin collecting event tracking data for their website and/or add Google Tag Manager as a skill to their resume

What is the target audience?

  • Marketing Analysts
  • User Experience Designers
  • Digital Strategists
  • SEO Professionals
  • Marketing Students (for a great resume addition)
  • eCommerce entrepreneurs
  • Anyone looking to collect more data about their website

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Intro - Event tracking Overview

Introduction to event tracking with google tag manager and what to expect from the course.


Learn the different components of an event and where to find the reports in Google Analytics


Google Analytics only tracks certain things by default. Any website specific elements your users are interacting will not be tracked with the simple GA tracking code. Students will learn the Top 10 most important site elements to track.

Section 2: Google Tag Manager Overview

Learn how to create a Tag manager container and identify the tag manager code on a website.


A glossary of important event tracking and google tag manager terms


Students will learn the Google Tag Manager settings, how to use the interface for tagging, previewing/debugging and version control.


Students will learn how to create one of the most simple tags in tag manager: the Universal Analytics (or Google Analytics) page view tracking code.

Section 3: Understanding dataLayer and Variables

How to create the Event listeners and check for them on your website.


Using the console we determine what variables in the dataLayer to target then push into Google Analytics


Students will learn which variables make event tracking easier for both naming event parameters and creating rules for a tag.


Learn the most popular macros that provide the most valuable Google Analytics event tracking data.

Section 4: Creating a Tag

Step by step guide for setting up event tracking for a button click on multiple pages, in one tag.


Inspecting the dataLayer variables to create conditions based on previously created macros.


Enter preview and debug mode for the container to check that the event tracking tag fires, then check the real-time Google Analytics report

15 questions

Lets make sure you understand the terms associated with Event Tracking

Section 5: Best Practices

Here students will learn 4 of the most popular Google Analytics event tracking scenarios and the steps to take for tracking them.


Regular Expression (or RegEx) is a simple syntax that can help you when creating rules in Google Tag Manager and filter reports in Google Analytics. Here students will learn 5 popular syntax.


Google Tag Manager can only do so much by default and it isn’t a universally perfect tracking solution, but here are a few ways your developer can help you make the most of event tracking with Google Tag Manager

Section 6: Summary
1 page

In case you're not the best note taker (like myself) here's a step by step summary from container creation to pushing an event tracking tag live.


Congratulations and Thank you for watching my course on Google Analytics event tracking with Google Tag Manager.

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Instructor Biography

Daniel Greco, Web Analyst, Google Analytics Certified, Ecommerce Marketer

As an eCommerce Marketing and Google Analytics Certified professional, I work primarily work with high traffic multi-million dollar eCommerce stores to optimize their site conversions and paid media spend through data analysis.

I've become a Udemy instructor because I'm passionate about educating entrepreneurs, digital marketers and programmers about how to better understand their Google Analytics data and use it to make business decisions or formulate logical ideas.

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